Kr\u00e1tk\u00fd seri\u00e1l shrnuj\u00edc\u00ed n\u011bkolik z\u00e1kladn\u00edch rad o tom, jak efektivn\u011b komunikovat na Facebooku. V prvn\u00ed \u010d\u00e1sti se dov\u00edte, pro\u010d je vlastn\u011b tolik d\u016fle\u017eit\u00e9, aby zna\u010dka v sou\u010dasn\u00e9 dob\u011b na Facebooku byla, pro\u010d je t\u0159eba v\u011bnovat pozornost pou\u017e\u00edvan\u00fdm obr\u00e1zk\u016fm i textaci a jak\u00e9 jsou z\u00e1klady kvalitn\u00ed z\u00e1kaznick\u00e9 p\u00e9\u010de.<\/p>\n
<\/p>\n
Na Facebooku jsou v sou\u010dasnosti zaregistrov\u00e1ny p\u0159ibli\u017en\u011b 4 miliony \u010cech\u016f, tedy zhruba 40 % \u010desk\u00e9 populace. Argumenty typu „na\u0161e c\u00edlov\u00e1 skupina na Facebooku nen\u00ed“ jsou proto v naprost\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f pom\u011brn\u011b zcestn\u00e9. Ano, samoz\u0159ejm\u011b je v\u017edy na zv\u00e1\u017een\u00ed, jestli nen\u00ed v\u00fdhodn\u011bj\u0161\u00ed zvolit jin\u00e9 m\u00e9dium, kter\u00fdm bude mo\u017eno efektivn\u011b oslovit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, pokud se nap\u0159\u00edklad zam\u011b\u0159ujete na segment senior\u016f. Na druhou stranu naprost\u00e1 v\u011bt\u0161ina firem by ot\u00e1zku, jestli b\u00fdt na Facebooku, opravdu nem\u011bla \u0159e\u0161it – odpov\u011b\u010f toti\u017e zn\u00ed ano. Pro\u010d? Proto\u017ee lid\u00e9 tam jsou a mohli by v\u00e1s tam hledat. B\u00fdt snadno k nalezen\u00ed je v dne\u0161n\u00ed dob\u011b naprosto kruci\u00e1ln\u00ed. Ale samoz\u0159ejm\u011b – zalo\u017eit si Facebook nesta\u010d\u00ed, je velmi podstatn\u00e9 si uv\u011bdomit, jak\u00fd c\u00edl pro v\u00e1s p\u016fsoben\u00ed na n\u011bm m\u00e1 plnit. Obecn\u011b se d\u00e1 \u0159\u00edct, \u017ee mezi tyto c\u00edle m\u016f\u017ee pat\u0159it poskytov\u00e1n\u00ed z\u00e1kladn\u00edch informac\u00ed, propagace zna\u010dky a \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o n\u00ed, prodej a p\u00e9\u010de o z\u00e1kazn\u00edky.<\/span><\/p>\n Pro marketing obecn\u011b je velmi podstatn\u00e9 b\u00fdt v r\u00e1mci dan\u00e9ho trhu zapamatovateln\u00fd a rozpoznateln\u00fd. Vizu\u00e1ln\u00ed prvky jsou t\u00edm, co si lid\u00e9 mohou jednodu\u0161e ulo\u017eit do hlavy a co m\u00e1 potenci\u00e1l velmi rychle vyvol\u00e1vat emoce nebo p\u0159ed\u00e1vat ur\u010dit\u00e9 sd\u011blen\u00ed. Podobn\u011b pak funguj\u00ed i texty, jejich\u017e p\u0159\u00edprava je proces o pozn\u00e1n\u00ed slo\u017eit\u011bj\u0161\u00ed, ne\u017e jak to na prvn\u00ed pohled m\u016f\u017ee vypadat. To jsou n\u011bkter\u00e9 z d\u016fvod\u016f, pro\u010d nen\u00ed dobr\u00e9 podce\u0148ovat vizu\u00e1ln\u00ed a textovou str\u00e1nku komunikace. Ka\u017ed\u00fd, kdo pracuje se soci\u00e1ln\u00edmi s\u00edt\u011bmi, by m\u011bl b\u00fdt tak tro\u0161ku psycholog. Empatie v\u00e1m pom\u016f\u017ee zjistit, co by vlastn\u011b pro va\u0161eho facebookov\u00e9ho fanou\u0161ka mohlo b\u00fdt zaj\u00edmav\u00e9. Tato vod\u00edtka byste m\u011bli vyu\u017e\u00edt k nastaven\u00ed toho, jak se vlastn\u011b na Facebooku budete chovat. Jsou va\u0161e c\u00edlov\u00e1 skupina vysoc\u00ed mana\u017ee\u0159i? Mluvte k nim tak, jak dennodenn\u011b hovo\u0159\u00ed oni, nebojte se pou\u017e\u00edvat ciz\u00ed slova \u010di hant\u00fdrku, uzp\u016fsobte vizu\u00e1ln\u00ed styl tomu, jak na n\u011b v\u00e1\u0161 produkt nebo slu\u017eba m\u00e1 p\u016fsobit – tedy nap\u0159\u00edklad sp\u00ed\u0161 luxusn\u011b ne\u017e lidov\u011b. Ano, na grafick\u00fdch materi\u00e1lech a textech m\u016f\u017eete u\u0161et\u0159it, pokud si je nap\u0159\u00edklad budete ps\u00e1t sami nebo si najmete gymnazistu, kter\u00fd to pro v\u00e1s bude zaji\u0161\u0165ovat. Ne\u0159\u00edk\u00e1m, \u017ee se jedn\u00e1 o \u0161patnou volbu. Ale dob\u0159e zva\u017ete, jestli opravdu to, co na soci\u00e1ln\u00edch s\u00edt\u00edch \u0159\u00edk\u00e1te a ukazujete, odpov\u00edd\u00e1 tomu, jak chcete p\u016fsobit.<\/span><\/p>\n Soci\u00e1ln\u00ed s\u00edt\u011b jsou m\u00edstem, kde se na v\u00e1s s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed va\u0161i z\u00e1kazn\u00edci d\u0159\u00edve \u010di pozd\u011bji za\u010dnou obracet s \u017e\u00e1dostmi o radu \u010di pomoc – bu\u010fte na to p\u0159ipraven\u00ed. Sledujte, kdy a kdo se v\u00e1s pt\u00e1, neot\u00e1lejte zbyte\u010dn\u011b s odpov\u011bd\u00ed. Bu\u010fte mil\u00ed, ochotn\u00ed a vst\u0159\u00edcn\u00ed – lid\u00e9 to opravdu ocen\u00ed. Kdy\u017e se n\u00e1hodou n\u011bco pokaz\u00ed, nel\u017eete a neml\u017ete, proto\u017ee t\u00edm zaru\u010den\u011b v\u0161e jen zhor\u0161\u00edte. Sna\u017ete se si z reakc\u00ed z\u00e1kazn\u00edk\u016f vz\u00edt co nejv\u00edc – sv\u016fj byznys p\u0159ece d\u011bl\u00e1te v prvn\u00ed \u0159ad\u011b pro n\u011b. Ne\u00fato\u010dte zbyte\u010dn\u011b na konkurenci, mluvte o tom, pro\u010d vy jste dob\u0159\u00ed a co je ten d\u016fvod, pro\u010d by si m\u011bl kupuj\u00edc\u00ed vybrat pr\u00e1v\u011b v\u00e1s a ne n\u011bkoho jin\u00e9ho. Bu\u010fte autenti\u010dt\u00ed, na nic si nehrajte, uka\u017ete skute\u010dn\u00e9 j\u00e1 va\u0161eho byznysu. Nechte fanou\u0161ky nahl\u00e9dnout do pozad\u00ed toho, co d\u011bl\u00e1te, uka\u017ete jim nap\u0159\u00edklad proces v\u00fdroby nebo zprost\u0159edkujte rozhovor s n\u011bkter\u00fdm ze zam\u011bstnanc\u016f. Bu\u010fte lid\u0161t\u00ed, lid\u00e9 se na soci\u00edln\u00edch s\u00edt\u00edch opravdu nem\u011bn\u00ed na nemysl\u00edc\u00ed roboty. Tato pravidla zn\u00ed sice velmi striktn\u011b, av\u0161ak jsou opravdu obecn\u011b platn\u00e1 a vyplat\u00ed se jich v maxim\u00e1ln\u00ed m\u00ed\u0159e dr\u017eet.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Kr\u00e1tk\u00fd seri\u00e1l shrnuj\u00edc\u00ed n\u011bkolik z\u00e1kladn\u00edch rad o tom, jak efektivn\u011b komunikovat na Facebooku. V prvn\u00ed \u010d\u00e1sti se dov\u00edte, pro\u010d je vlastn\u011b tolik d\u016fle\u017eit\u00e9, aby zna\u010dka v sou\u010dasn\u00e9 dob\u011b na Facebooku byla, pro\u010d je t\u0159eba v\u011bnovat pozornost pou\u017e\u00edvan\u00fdm obr\u00e1zk\u016fm i textaci a jak\u00e9 jsou z\u00e1klady kvalitn\u00ed z\u00e1kaznick\u00e9 p\u00e9\u010de.<\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[28,31,95],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-customer-care","tag-facebook","tag-tipy-2"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/97"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Kvalitn\u00ed grafick\u00e9 proveden\u00ed a texty jsou z\u00e1klad, obsah kraluje<\/span><\/h3>\n
Up\u0159\u00edmnost, otev\u0159enost, ochota a vst\u0159\u00edcnost – z\u00e1klad z\u00e1kaznick\u00e9 p\u00e9\u010de<\/span><\/h3>\n