{"id":925,"date":"2016-05-09T09:06:57","date_gmt":"2016-05-09T08:06:57","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=925"},"modified":"2016-05-09T09:06:57","modified_gmt":"2016-05-09T08:06:57","slug":"ctyri-predpoklady-pro-uspesny-vstup-na-snapchat","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/05\/09\/ctyri-predpoklady-pro-uspesny-vstup-na-snapchat\/","title":{"rendered":"\u010cty\u0159i p\u0159edpoklady pro \u00fasp\u011b\u0161n\u00fd vstup na Snapchat"},"content":{"rendered":"<p style=\"text-align: justify;\">&#8222;Kdo nen\u00ed v roce 2016 na Snapchatu, jako kdyby soci\u00e1ln\u011b neexistoval! A kdyby nebyl Don Draper smy\u0161len\u00e1 postava a \u017eil v sou\u010dasnosti, hotely Hilton by neinzerovaly nikde jinde!&#8220;<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">U\u017e l\u00e9ta jsme tu nem\u011bli platformu, ke kter\u00e9 by odborn\u00edci na marketing lepili takov\u00e9 mno\u017estv\u00ed vyk\u0159i\u010dn\u00edk\u016f. D\u0159\u00edve aplikace proslaven\u00e1 v\u00fdm\u011bnou lechtiv\u00fdch fotografi\u00ed, dnes ten nejv\u011bt\u0161\u00ed o\u0159\u00ed\u0161ek pro zna\u010dky, t\u00e9ma odborn\u00fdch konferenc\u00ed i hospodsk\u00fdch diskus\u00ed. Snapchat je n\u011bco. A \u00fakolem n\u00e1s, i ostatn\u00edch koleg\u016f v bran\u017ei, je naj\u00edt cesty, kterak efektivn\u011b za\u0159adit komunikaci obl\u00edben\u00fdch zna\u010dek do zm\u011bti mizej\u00edc\u00edch obr\u00e1zk\u016f a vide\u00ed.<\/p>\n<p style=\"text-align: justify;\">Slovo &#8222;obl\u00edben\u00fdch&#8220; jsem v p\u0159edchoz\u00edm odstavci nepou\u017eil jen tak. A\u010dkoliv se v sou\u010dasn\u00e9 dob\u011b pomalu boj\u00edme otev\u0159\u00edt kredenc, aby na n\u00e1s n\u00e1hodou nevybafnul Snapchatov\u00fd duch, nelze Snapchat pova\u017eovat za platformu vhodnou pro v\u0161echny. Ano, je velk\u00fd a exponenci\u00e1ln\u011b roste. A zna\u010dky, kter\u00e9 cht\u011bj\u00ed komunikovat s mileni\u00e1ly, by m\u011bly b\u00fdt p\u0159inejmen\u0161\u00edm na pozoru. Aby v\u0161ak mohl brand na Snapchatu usp\u011bt, m\u011bl by odpov\u00eddat alespo\u0148 jedn\u00e9 n\u00ed\u017ee uveden\u00e9 charakteristice.<\/p>\n<h4 style=\"text-align: justify;\">1) M\u00cdT SUPER KOMUNITU, KTER\u00c1 JE NA SNAPCHATU<\/h4>\n<p style=\"text-align: justify;\">Neexistuje p\u0159\u00edzniv\u011bj\u0161\u00ed situace. Fanou\u0161ky, kter\u00e9 m\u00e1te ji\u017e zah\u00e1\u010dkovan\u00e9 na jin\u00fdch soci\u00e1ln\u00edch m\u00e9di\u00edch, nemus\u00edte pokoutn\u011b nah\u00e1n\u011bt po Snapchatu. Jsou tu a znaj\u00ed v\u00e1s. A tak jim jednodu\u0161e d\u00e1te v\u011bd\u011bt. <em>Ahoj, facebookov\u00ed fanou\u0161ci, jsme na Snapchatu. Kec\u00e1me s v\u00e1mi tady, budeme si s v\u00e1mi pov\u00eddat i tam<\/em>. Pokud m\u00e1te komunikaci na Facebooku nebo Instagramu p\u0159\u00edkladn\u011b rozjetou, lidem u\u017e nen\u00ed divn\u00e9, \u017ee si pov\u00eddaj\u00ed se zna\u010dkou \u00fapln\u011b stejn\u011b jako s dobr\u00fdm k\u00e1mo\u0161em. Snapchat je pak jen dal\u0161\u00ed rozm\u011br va\u0161\u00ed vz\u00e1jemn\u00e9 komunikace. P\u0159irozen\u00fd tok v\u011bc\u00ed. Stejn\u011b jako si jejich p\u0159\u00e1tel\u00e9 instaluj\u00ed na telefon nov\u00e9 aplikace, vy se do toho pou\u0161t\u00edte t\u00e9\u017e.<\/p>\n<p style=\"text-align: justify;\">D\u00edky l\u00e9ta budovan\u00e9 d\u016fv\u011b\u0159e mezi fanou\u0161ky se na Snapchatu dob\u0159e da\u0159\u00ed i energy drinku Big Shock!<\/p>\n<figure class=\"op-social\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/r6uOHg5Ayfk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/figure>\n<h4 style=\"text-align: left;\">2) M\u00cdT BO\u017d\u00cdHO AMBASADORA NEBO ASPO\u0147 ROZPO\u010cET NA N\u011aJ<\/h4>\n<p style=\"text-align: justify;\">Na Snapchatu nen\u00ed prostor pro va\u0161e vystajlovan\u00e9 ateli\u00e9rovky na tis\u00edc zp\u016fsob\u016f. Komunikace na Snapchatu je mnohem osobn\u011bj\u0161\u00ed. P\u0159i proch\u00e1zen\u00ed My Stories z\u00edsk\u00e1v\u00e1 v\u00e1\u0161 p\u0159\u00edsp\u011bvek naprostou pozornost u\u017eivatele, a reklamy s claimy tak p\u016fsob\u00ed je\u0161t\u011b ru\u0161iv\u011bji ne\u017e t\u0159eba na Instagramu. A pokud v\u00e1\u0161 produkt dosud nem\u00e1 v soci\u00e1ln\u00edch m\u00e9di\u00edch pov\u011bst k\u00e1mo\u0161e, lid\u00e9 ho nebudou m\u00edt pot\u0159ebu sledovat.<\/p>\n<p style=\"text-align: justify;\">To, co ale nezvl\u00e1dne produkt, m\u016f\u017ee zm\u00e1knout t\u0159et\u00ed osoba. Ambasador, influencer, YouTuber, mlad\u00fd herec, zkr\u00e1tka kdokoliv, na koho komunita mlad\u00fdch sly\u0161\u00ed. Spojen\u00ed jeho fanou\u0161k\u016f s t\u011bmi va\u0161imi povede ke slu\u0161n\u00e9 z\u00e1kladn\u011b odb\u011bratel\u016f na Snapchatu.<\/p>\n<p style=\"text-align: justify;\">Z\u00e1drhel? Nikdy nebudete v\u011bd\u011bt, pro\u010d fanou\u0161ci v\u00e1\u0161 kan\u00e1l vlastn\u011b odeb\u00edraj\u00ed. Miluj\u00ed zna\u010dku nebo ambasadora? To\u0165 ot\u00e1zka.<\/p>\n<h4 style=\"text-align: justify;\">3) RAZIT V\u00ddRAZN\u00dd COOL N\u00c1ZOR<\/h4>\n<p style=\"text-align: justify;\">Ve sv\u011bt\u011b marketingu nen\u00ed nic lep\u0161\u00edho, ne\u017e kdy\u017e v\u00e1\u0161 brand doopravdy M\u00c1 CO \u0158\u00cdCT. Nebo je\u0161t\u011b sp\u00ed\u0161e, kdy\u017e m\u00e1 co \u0159\u00edct, a z\u00e1rove\u0148 to, co \u0159\u00edk\u00e1, je p\u0159irozen\u00e9 a v\u011brohodn\u00e9. Existuje mno\u017estv\u00ed zna\u010dek, nesouc\u00edch si s sebou n\u011bjak\u00e9 sd\u011blen\u00ed, slogan, vizi, zkr\u00e1tka t\u011bch p\u00e1r slov, kter\u00e9 maj\u00ed aktu\u00e1ln\u011b v perexu na sv\u00e9 webov\u00e9 str\u00e1nce. Zna\u010dek se siln\u00fdm a v\u011brohodn\u00fdm n\u00e1zorem ale p\u0159\u00edli\u0161 nen\u00ed. Takov\u00e9 ov\u0161em dok\u00e1\u017eou d\u00edky sv\u00e9 dlouhodob\u00e9 konzistenci p\u0159e\u017e\u00edt na Snapchatu a bavit lidi. Mo\u017en\u00e1 ne takov\u00e9 mno\u017estv\u00ed jako zna\u010dky se silnou komunitou nebo slavn\u00fdm ambasadorem. Ale lidi s podobn\u00fdm n\u00e1zorem, kte\u0159\u00ed si na Snapchatu r\u00e1di zanotuj\u00ed. A p\u0159\u00edsp\u011bvky tak budou odeb\u00edrat zcela p\u0159irozen\u011b a se z\u00e1jmem.<\/p>\n<h4 style=\"text-align: justify;\">4) B\u00ddT PROST\u011a DOBR\u00dd A B\u00ddT DOBR\u00dd TE\u010e<\/h4>\n<p style=\"text-align: justify;\">Snapchat je v\u0161ude. A z\u00e1rove\u0148 ho jen m\u00e1lokdo um\u00ed doopravdy ovl\u00e1dnout. Na Facebooku a Instagramu bylo ji\u017e vymy\u0161leno leccos. Na Snapchatu je pole p\u016fsobnosti st\u00e1le je\u0161t\u011b \u0161irok\u00e9. A dve\u0159e ke sl\u00e1v\u011b jsou tak aktu\u00e1ln\u011b otev\u0159en\u00e9 v podstat\u011b ka\u017ed\u00e9mu. Nen\u00ed t\u0159eba m\u00edt komunitu, drah\u00e9ho ambasadora ani v\u00fdrazn\u00fd n\u00e1zor. Sta\u010d\u00ed b\u00fdt prost\u011b dobr\u00fd. Kreativn\u011b vyu\u017e\u00edvat form\u00e1tu, myslet out of the box, \u0159\u00e1dit a b\u00fdt super. Z\u00e1jemce sice nenal\u00e1k\u00e1te sponzorovan\u00fdm p\u0159\u00edsp\u011bvkem, z\u00edsk\u00e1te si je ale skrze m\u00e9dia, kter\u00e1 budou o va\u0161em skv\u011ble veden\u00e9m Snapchatu cht\u00edt napsat . Odborn\u00e1 ve\u0159ejnost la\u010dn\u00ed po pozitivn\u00edch p\u0159\u00edkladech. A po vizu\u00e1ln\u011b a n\u00e1padov\u011b na\u0161lapan\u00e9m Snapchatu je aktu\u00e1ln\u011b hlad. Bu\u010fte skv\u011bl\u00ed, dejte o tom v\u011bd\u011bt a proslavte se. A honem. Ne\u017e v\u00e1s n\u011bkdo p\u0159edb\u011bhne!<\/p>\n<h4 style=\"text-align: justify;\">&#8230; A KAM T\u00cdM CEL\u00ddM M\u00cd\u0158\u00cdM?<\/h4>\n<p style=\"text-align: justify;\">Na Facebooku jsme u\u017e na n\u011b zvykl\u00ed. Na str\u00e1nky zna\u010dek, kter\u00e9 nemaj\u00ed co \u0159\u00edct. \u010casto se ale um\u011bj\u00ed schovat za p\u011bkn\u00fd obr\u00e1zek z fotobanky a kli\u0161\u00e9, kter\u00e9 zat\u00edm nestihly zest\u00e1rnout. Na Snapchatu to aktu\u00e1ln\u011b bez konceptu nejde. Dokud nep\u016fjde lidi snadno fackovat reklamou, m\u00e1 u\u017eivatel nad zna\u010dkami absolutn\u00ed moc. A vy mu tedy mus\u00edte b\u00fdt k\u00e1mo\u0161em a d\u016fv\u011brn\u00edkem, hovo\u0159it skrz osobu, kterou m\u00e1 r\u00e1d, souzn\u00edt s jeho n\u00e1zorem anebo b\u00fdt prost\u011b z\u00e1bavn\u00fd. Komunikace na p\u016fl plynu, kdy si vytvo\u0159\u00edte dop\u0159edu deset p\u0159\u00edsp\u011bvk\u016f, napl\u00e1nujete je, a m\u00e1te na m\u011bs\u00edc vystar\u00e1no, v\u00e1m tu zkr\u00e1tka neprojde.<\/p>\n<p style=\"text-align: justify;\">Alespo\u0148 prozat\u00edm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;Kdo nen\u00ed v roce 2016 na Snapchatu, jako kdyby soci\u00e1ln\u011b neexistoval! A kdyby nebyl Don Draper smy\u0161len\u00e1 postava a \u017eil v sou\u010dasnosti, hotely Hilton by neinzerovaly nikde jinde!&#8220;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[78,82],"class_list":["post-925","post","type-post","status-publish","format-image","hentry","category-novinky","tag-snapchat","tag-social-media","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=925"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/925\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}