A\u0165 u\u017e brouzd\u00e1te kdekoliv na internetu, je velk\u00e1 \u0161ance, \u017ee jste na p\u00e1r p\u0159\u00edklad\u016f narazili. Jestli si to nemysl\u00edte, zde v\u00e1m osv\u011btl\u00edm, co v\u0161echno motion grafika je a kde jste j\u00ed v\u0161ude mohli vid\u011bt.<\/p>\n
<\/p>\n
Motion grafika je vlastn\u011b pohybliv\u00e9 zn\u00e1zorn\u011bn\u00ed v\u0161elijak\u00fdch probl\u00e9m\u016f nebo nej\u010dast\u011bji dat a d\u00e1 se \u0159\u00edci, \u017ee kdykoliv zahl\u00e9dnete graf v televizi, je to pr\u00e1v\u011b motion grafika.<\/p>\n
Nejd\u016fle\u017eit\u011bj\u0161\u00ed prvek v dobr\u00e9 motion grafice je p\u0159esnost a z\u00e1rove\u0148 atraktivnost samotn\u00e9ho zobrazen\u00ed dat. Zkr\u00e1tka vyj\u00e1d\u0159it co nejl\u00e9pe podstatu odpov\u00eddaj\u00edc\u00edm grafick\u00fdm vzhledem. Konkr\u00e9tn\u00ed ztv\u00e1rn\u011bn\u00ed je ale zcela na v\u00e1s. Ty nejlep\u0161\u00ed z nich pak zaujmou na prvn\u00ed pohled. Pou\u017e\u00edvaj\u00ed syt\u00e9 barvy k zd\u016frazn\u011bn\u00ed d\u016fle\u017eit\u00fdch informac\u00ed a tlumen\u00e9 pro pr\u016fvodn\u00ed prvky, aby byly dostate\u010dn\u011b kontrastn\u00ed a umo\u017enily dobrou orientaci. Ale i p\u0159es atraktivn\u00ed zvolen\u00ed barev se m\u016f\u017ee va\u0161e hezk\u00e1 animace zbortit jako hrad z karet.<\/p>\n
Plynul\u00e1 n\u00e1vaznost d\u016fle\u017eit\u00e9 informace na dal\u0161\u00ed je z\u00e1kladn\u00ed stavebn\u00ed k\u00e1men \u010d\u00edslo dva. Tempo, n\u00e1ladu, hudbu, d\u016fraz a dal\u0161\u00ed znaky kvalitn\u00ed motion grafiky v\u00e1m m\u016f\u017eu p\u0159ibl\u00ed\u017eit p\u0159\u00ed\u0161t\u011b. V\u0161echny zm\u00edn\u011bn\u00e9 prvky ka\u017edop\u00e1dn\u011b vedou k tomu, \u017ee je Motion grafika st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed.<\/p>\n
P\u0159iznejme si to. Lid\u00e9 zleniv\u011bli a obsah se vyv\u00edj\u00ed k snadn\u00e9mu dod\u00e1n\u00ed informac\u00ed konzumn\u00ed spole\u010dnosti. Blogy se m\u011bn\u00ed na vlog, a proto komunikace s masami lid\u00ed sp\u011bje ke koncentraci informac\u00ed do mluven\u00e9ho projevu za spolupr\u00e1ce s plynouc\u00edm a zaj\u00edmav\u00fdm vizu\u00e1lem.<\/p>\n
Kvalitn\u00ed videa jsou tvo\u0159en\u00e1 a sledovan\u00e1 dennodenn\u011b. Na s\u00ed\u0165 YouTube se nahr\u00e1vaj\u00ed des\u00edtky hodin video materi\u00e1lu za minutu. To je opravdu velk\u00e9 mno\u017estv\u00ed nov\u00e9ho obsahu. A ka\u017ed\u00fd z v\u00e1s si jist\u011b p\u0159izn\u00e1, \u017ee ho nebav\u00ed koukat na dlouh\u00e1 videa. Kr\u00e1tkou metr\u00e1\u017e\u00ed se proto sni\u017euje \u0161ance, \u017ee p\u0159eto\u010d\u00edte video p\u0159es d\u016fle\u017eitou \u010d\u00e1st. A pr\u00e1v\u011b zde spr\u00e1vn\u011b zpracovan\u00e1 a v\u00fdsti\u017en\u00e1 motion grafika p\u0159ich\u00e1z\u00ed na sc\u00e9nu.<\/p>\n
Ta je perfektn\u00edm kompromisem v ot\u00e1zce mno\u017estv\u00ed obsahu vs. d\u00e9lka videa. Takto tvo\u0159en\u00e1 videa jsou krat\u0161\u00ed, ale z\u00e1rove\u0148 sd\u011bluj\u00ed svoji podstatu jednodu\u0161e a efektivn\u011b.<\/p>\n
Lid\u00e9 vn\u00edmaj\u00ed sv\u011bt z 80 % o\u010dima, a vzhledem k tomu si dok\u00e1\u017eou daleko l\u00e9pe p\u0159edstavit situaci propojen\u00edm mluvy nebo \u010detby s doprovodn\u00fdmi obr\u00e1zky.<\/p>\n
Podle pr\u016fzkum\u016f spole\u010dnosti Invodo pr\u016fm\u011brn\u00fd u\u017eivatel internetu zhl\u00e9dne okolo 19 hodin internetov\u00e9ho video obsahu za m\u011bs\u00edc. Pro \u00fa\u010dely on-line nakupov\u00e1n\u00ed 60 % z nich sleduje videa s produkty. A kv\u016fli nim se z nich st\u00e1vaj\u00ed o 174 % \u010dast\u011bji potenci\u00e1ln\u00ed kupci.<\/p>\n
Jin\u00fdmi slovy, motion videa vystihuj\u00ed aktu\u00e1ln\u011b v\u0161echno, co si m\u016f\u017eete pod marketingov\u00fdm obsahem p\u0159edstavit.<\/p>\n","protected":false},"excerpt":{"rendered":"
A\u0165 u\u017e brouzd\u00e1te kdekoliv na internetu, je velk\u00e1 \u0161ance, \u017ee jste na p\u00e1r p\u0159\u00edklad\u016f narazili. Jestli si to nemysl\u00edte, zde v\u00e1m osv\u011btl\u00edm, co v\u0161echno motion grafika je a kde jste j\u00ed v\u0161ude mohli vid\u011bt.<\/p>\n","protected":false},"author":1,"featured_media":767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-779","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=779"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/767"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}