{"id":776,"date":"2016-04-14T09:07:46","date_gmt":"2016-04-14T08:07:46","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=776"},"modified":"2016-04-14T09:07:46","modified_gmt":"2016-04-14T08:07:46","slug":"jak-jsme-na-snapchatu-rozdavali-mikiny","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/04\/14\/jak-jsme-na-snapchatu-rozdavali-mikiny\/","title":{"rendered":"Jak jsme na Snapchatu rozd\u00e1vali mikiny"},"content":{"rendered":"<p style=\"text-align: justify\">V \u010dl\u00e1nku <a href=\"https:\/\/www.socialsharks.cz\/blog\/big-shock-na-snapchatu-kdyz-je-produkt-hrdinou\/\">Kdy\u017e je produkt hrdinou<\/a> jsme\u00a0l\u00ed\u010dili, v \u010dem konkr\u00e9tn\u011b\u00a0tkv\u00ed kouzlo\u00a0pou\u017e\u00edv\u00e1n\u00ed Snapchatu pro brandov\u00e9 \u00fa\u010dely. Vz\u00fdvali jsme nenucenost obsahu, up\u0159\u00edmnost sd\u011blen\u00ed, p\u0159\u00edmou komunikaci s lidmi a d\u016fraz na komentov\u00e1n\u00ed aktu\u00e1ln\u00edho d\u011bn\u00ed. A rovn\u011b\u017e jsme zmi\u0148ovali, \u017ee pokud chce zna\u010dka vstoupit na Snapchat, mus\u00ed zapomenout na obvyklosti marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n<p style=\"text-align: justify\"><!--more--><\/p>\n<p style=\"text-align: justify\">Vezm\u011bme si t\u0159eba sout\u011b\u017ee &#8211; b\u011b\u017enou sou\u010d\u00e1st brandov\u00e9 komunikace na Facebooku a Instagramu. Jak\u00e1 je b\u011b\u017en\u00e1 praxe? V Den D vydat\u00a0oznamovac\u00ed p\u0159\u00edsp\u011bvek, a pak ji\u017e se zalo\u017een\u00fdma rukama evidovat sout\u011b\u017en\u00ed koment\u00e1\u0159e \u010di\u00a0sledovat, jak\u00e9 obr\u00e1zky se vyroj\u00ed pod sout\u011b\u017en\u00edm hashtagem. Za p\u00e1r dn\u00ed stop, vyhodnocen\u00ed, v\u00fdb\u011br, na po\u0161tu a hur\u00e1.<\/p>\n<p style=\"text-align: justify\">Sout\u011b\u017eit na Snapchatu je ale jin\u00e1 k\u00e1va. A my jsme se rozhodli, prost\u0159ednictv\u00edm na\u0161eho klienta Big Shock!, zjistit, jak\u00fd potenci\u00e1l se v sout\u011b\u017e\u00edch na Snapchatu\u00a0ukr\u00fdv\u00e1. <strong>Jak\u00e1 byla strategie a jak\u00fdch v\u00fdsledk\u016f se zna\u010dce Big Shock! poda\u0159ilo dos\u00e1hnout<\/strong>?<\/p>\n<h3 style=\"text-align: justify\">Quest pro dne\u0161n\u00ed den<\/h3>\n<p style=\"text-align: justify\">V\u0161echno, co na Snapchatu vyd\u00e1te, do 24 hodin zmiz\u00ed. Neexistuje mo\u017enost, jak na sv\u016fj profil pov\u011bsit dlouhodobou zpr\u00e1vu o prob\u00edhaj\u00edc\u00ed sout\u011b\u017ei. I proto jsme rozhodli vych\u00e1zet ze samotn\u00e9 podstaty Snapchatu a sout\u011b\u017e pojali jako \u010dty\u0159denn\u00ed kontinu\u00e1ln\u00ed pokec s fanou\u0161ky.<\/p>\n<p style=\"text-align: justify\">V\u00fdhra? \u010cty\u0159i mikiny. Ka\u017ed\u00fd den jsme se rozhodli d\u00e1t\u00a0v\u0161anc jednu z nich. Na Facebook a Instagram jsme v p\u0159edstihu pov\u011bsili zpr\u00e1vu, \u017ee se bude na Snapchatu sout\u011b\u017eit a a\u0165 jsou potenci\u00e1ln\u00ed z\u00e1jemci v pozoru. Pravidla \u010di podstatu sout\u011b\u017ee jsme v\u0161ak neprozradili a\u017e do posledn\u00ed chv\u00edle. Naopak. Rozhodli jsme se zachovat okam\u017eitost a hravost, kter\u00e9 ostatn\u011b d\u011blaj\u00ed Snapchat tak popul\u00e1rn\u00edm, a <strong>rozd\u011blili do \u010dty\u0159 sout\u011b\u017en\u00edch dn\u016f \u010dty\u0159i unik\u00e1tn\u00ed questy<\/strong>.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/04\/mikiny.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/04\/mikiny.png\" alt=\"mikiny\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/04\/mikiny.png 1200w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/04\/mikiny-300x157.png 300w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p style=\"text-align: justify\">My Stories jsme vyu\u017eili jako komunika\u010dn\u00ed kan\u00e1l. Ka\u017ed\u00e9 r\u00e1no jsme skrze n\u011bkolik snap\u016f<strong> zadali\u00a0fanou\u0161k\u016fm\u00a0\u00fakol dne, a prozradili, kdy n\u00e1m maj\u00ed fanou\u0161ci pos\u00edlat sv\u00e9 sout\u011b\u017en\u00ed snapy<\/strong>. T\u00edm jsme se vyvarovali nutnosti cel\u00fd den sed\u011bt pouze nad Snapchatem a vyhradili si ak\u010dn\u00ed hodinku pro mraven\u010d\u00ed pr\u00e1ci na full-time. T\u00edp\u00e1n\u00ed p\u0159\u00edchoz\u00edch snap\u016f a zaznamen\u00e1v\u00e1n\u00ed \u00fadaj\u016f o jejich autorech. Po skon\u010den\u00ed vyhrazen\u00e9ho limitu jsme vybrali v\u00edt\u011bze, ozn\u00e1mili jej v My Stories a ozvali se mu ve Snapchatov\u00e9m chatu.<\/p>\n<h3 style=\"text-align: justify\">Kup si plechovku a vyhraj<\/h3>\n<p style=\"text-align: justify\">Podstatu sout\u011b\u017en\u00edch snap\u016f jsme postavili na kreativit\u011b fanou\u0161k\u016f a fotk\u00e1ch plechovek. Prvn\u00ed den jsme popt\u00e1vali nejvtipn\u011bj\u0161\u00ed fotku v hlavn\u00ed roli s limitovanou edic\u00ed Trabant, druh\u00fd den\u00a0zase vyzn\u00e1n\u00ed l\u00e1sky sv\u00e9 obl\u00edben\u00e9 p\u0159\u00edchuti. T\u0159et\u00ed den jsme se svezli na oslav\u011b dnu sv. Patrika a cht\u011bli po fanou\u0161c\u00edch co nejtemati\u010dt\u011bj\u0161\u00ed fotku, ve fin\u00e1le jsme vyhl\u00e1sili voln\u00e9 t\u00e9ma. A jak\u00fdch jsme dos\u00e1hli v\u00fdsledk\u016f?<\/p>\n<ul style=\"text-align: justify\">\n<li style=\"text-align: justify\">4 sout\u011b\u017en\u00ed dny a 4 mikiny k rozd\u00e1n\u00ed,<\/li>\n<li style=\"text-align: justify\">68 na\u0161ich snap\u016f uve\u0159ejn\u011bn\u00fdch v My Stories,<\/li>\n<li style=\"text-align: justify\"><strong>248 sout\u011b\u017en\u00edch snap\u016f od fanou\u0161k\u016f<\/strong>,<\/li>\n<li style=\"text-align: justify\">465\u00a0produkt\u016f Big Shock! na sout\u011b\u017en\u00edch fotk\u00e1ch.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Na pr\u016fb\u011bh kampan\u011b, uk\u00e1zku na\u0161ich\u00a0p\u0159\u00edsp\u011bvk\u016f v My Stories i na sout\u011b\u017en\u00ed snapy se koneckonc\u016f m\u016f\u017eete pod\u00edvat na vlastn\u00ed o\u010di.<\/p>\n<p><iframe loading=\"lazy\" title=\"Jak jsme na Snapchatu rozd\u00e1vali mikiny\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/oOD3tuBj6cs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify\">\n<p style=\"text-align: justify\">Pokud jsme tvrdili, \u017ee dobr\u00e1 komunikace na Snapchatu zabere social media mana\u017eerovi nesm\u00edrn\u00e9 mno\u017estv\u00ed \u010dasu, <strong>sout\u011b\u017een\u00ed je \u010dasov\u011b je\u0161t\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed<\/strong>. Sout\u011b\u017e na t\u00e9to mobiln\u00ed platform\u011b ale p\u016fsob\u00ed\u00a0tak trochu jako z\u00e1bavn\u00e1 videohra. Rozdali jsme lidem \u00fakol, ti\u00a0jej p\u0159ijali, \u0161li do obchodu,\u00a0koupili si plechovku a vrhli se do vlastn\u00edho kreativn\u00edho pln\u011bn\u00ed. Pocit ud\u00e1losti, kter\u00e1 se d\u011bje real-time, nen\u00ed mo\u017en\u00e9 ji odlo\u017eit na z\u00edt\u0159ek a odehr\u00e1v\u00e1 se\u00a0jen a pouze ve va\u0161em mobiln\u00edm telefonu, m\u00e1 prost\u011b n\u011bco do sebe. A neza\u010dne nudit.<\/p>\n<p style=\"text-align: justify\">Na\u0161e \u010dty\u0159i mikiny jsme rozdali \u010dty\u0159em \u0161\u0165astn\u00fdm,\u00a0jejich\u017e obr\u00e1zky byly lep\u0161\u00ed ne\u017e zb\u00fdvaj\u00edc\u00edch 244. Vzhledem k pouh\u00fdm \u010dty\u0159em sout\u011b\u017en\u00edm hodin\u00e1m tak jde o <strong>\u00fa\u017easn\u00e9 zapojen\u00ed fanou\u0161k\u016f<\/strong>. Sout\u011b\u017eit na Snapchatu? Pro\u010d ne. Jen je zapot\u0159eb\u00ed trocha vlastn\u00ed p\u0159edstavivosti, komunita lid\u00ed, ochotn\u00e1 v\u00e1s okam\u017eit\u011b poslouchat a jeden pln\u011b nasazen\u00fd social media mana\u017eer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V \u010dl\u00e1nku Kdy\u017e je produkt hrdinou jsme\u00a0l\u00ed\u010dili, v \u010dem konkr\u00e9tn\u011b\u00a0tkv\u00ed kouzlo\u00a0pou\u017e\u00edv\u00e1n\u00ed Snapchatu pro brandov\u00e9 \u00fa\u010dely. Vz\u00fdvali jsme nenucenost obsahu, up\u0159\u00edmnost sd\u011blen\u00ed, p\u0159\u00edmou komunikaci s lidmi a d\u016fraz na komentov\u00e1n\u00ed aktu\u00e1ln\u00edho d\u011bn\u00ed. A rovn\u011b\u017e jsme zmi\u0148ovali, \u017ee pokud chce zna\u010dka vstoupit na Snapchat, mus\u00ed zapomenout na obvyklosti marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n","protected":false},"author":1,"featured_media":3337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[3],"tags":[17,78,88],"class_list":["post-776","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-inspirace","tag-bigshock","tag-snapchat","tag-soutez","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3337"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}