{"id":67,"date":"2014-03-11T16:38:22","date_gmt":"2014-03-11T15:38:22","guid":{"rendered":"http:\/\/blog.socialsharks.cz\/?p=67"},"modified":"2014-03-11T16:38:22","modified_gmt":"2014-03-11T15:38:22","slug":"promovat-na-facebooku-automaticky-posledni-prispevek-uz-nebude-mozne","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2014\/03\/11\/promovat-na-facebooku-automaticky-posledni-prispevek-uz-nebude-mozne\/","title":{"rendered":"Promovat na Facebooku automaticky posledn\u00ed p\u0159\u00edsp\u011bvek u\u017e nebude mo\u017en\u00e9"},"content":{"rendered":"<p dir=\"ltr\">\u00a0Facebook ru\u0161\u00ed mo\u017enost automaticky podporovat posledn\u00ed p\u0159\u00edsp\u011bvky str\u00e1nek. Mana\u017ee\u0159i tak p\u0159ijdou o jednoduch\u00fd a pohodln\u00fd zp\u016fsob, jak komunikaci na str\u00e1nce udr\u017eovat \u017eivou. Co tato zm\u011bna znamen\u00e1 v \u0161ir\u0161\u00edm kontextu a co p\u0159inese?<\/p>\n<p dir=\"ltr\"><!--more--><\/p>\n<p dir=\"ltr\">Takto nastaven\u00e9 kampan\u011b je\u0161t\u011b chv\u00edli pob\u011b\u017e\u00ed \u2013 podle vyj\u00e1d\u0159en\u00ed Facebooku a\u017e do za\u010d\u00e1tku dubna. Pokud byste v\u0161ak tento promo form\u00e1t cht\u011bli u n\u011bkter\u00e9 ze str\u00e1nek nastavit nov\u011b, pravd\u011bpodobn\u011b se v\u00e1m to u\u017e nepoda\u0159\u00ed.<\/p>\n<p dir=\"ltr\">Jedn\u00e1 se o jednu z mnoha zm\u011bn, kter\u00e9 Facebook v posledn\u00ed dob\u011b zav\u00e1d\u00ed. T\u011bmi dal\u0161\u00edmi jsou nap\u0159\u00edklad \u00faprava news feedu tak, aby se v\u00edce podobal mobiln\u00ed verzi, postupn\u00e9 opou\u0161t\u011bn\u00ed konceptu Timeline nebo u\u017e d\u0159\u00edv\u011bj\u0161\u00ed zm\u011bny algoritmu volby p\u0159\u00edsp\u011bvk\u016f pro zobrazen\u00ed v news feedu.<\/p>\n<p dir=\"ltr\">V podstat\u011b se do zna\u010dn\u00e9 m\u00edry vytr\u00e1c\u00ed \u010dasov\u00fd aspekt, jak jsme na n\u011bj doposud byli zvykl\u00ed. Konkr\u00e9tn\u00edm \u00fa\u010delem t\u00e9to zm\u011bny podle v\u0161eho je, aby se administr\u00e1to\u0159i str\u00e1nek v\u00edce soust\u0159edili na kvalitu obsahu, nikoli pouze na frekvenci a intenzitu.<\/p>\n<p dir=\"ltr\">\u00a0U\u017e v tuto chv\u00edli nen\u00ed news feed skl\u00e1d\u00e1n chronologicky, n\u00fdbr\u017e sp\u00ed\u0161 podle relevance a zaj\u00edmavosti p\u0159\u00edsp\u011bvk\u016f. Dne\u0161n\u00ed zm\u011bna tuto situaci vyhrocuje je\u0161t\u011b v\u00edc.<\/p>\n<p dir=\"ltr\">Tradi\u010dn\u00ed sou\u010d\u00e1st\u00ed v\u0161ech doporu\u010den\u00ed ohledn\u011b propagace p\u0159\u00edsp\u011bvk\u016f na facebookov\u00fdch str\u00e1nk\u00e1ch je neinvestovat do t\u011bch, kter\u00e9 nefunguj\u00ed, n\u00fdbr\u017e vyb\u00edrat si pro podporu vesm\u011bs ty, kter\u00e9 u\u017eivatele zaujmou a budou s nimi cht\u00edt interagovat. C\u00edlem komunikace je vytv\u00e1\u0159et kvalitn\u00ed obsah pro konkr\u00e9tn\u00ed komunitu. Z tohoto pohledu to vypad\u00e1, \u017ee se podobn\u00e9mu rozm\u00fd\u0161len\u00ed Facebook sna\u017e\u00ed nau\u010dit v\u0161echny social media mana\u017eery.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Facebook ru\u0161\u00ed mo\u017enost automaticky podporovat posledn\u00ed p\u0159\u00edsp\u011bvky str\u00e1nek. Mana\u017ee\u0159i tak p\u0159ijdou o jednoduch\u00fd a pohodln\u00fd zp\u016fsob, jak komunikaci na str\u00e1nce udr\u017eovat \u017eivou. Co tato zm\u011bna znamen\u00e1 v \u0161ir\u0161\u00edm kontextu a co p\u0159inese?<\/p>\n","protected":false},"author":1,"featured_media":68,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[31,75,103],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-facebook","tag-reklama","tag-zmeny-na-facebooku"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/68"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}