{"id":647,"date":"2016-02-28T09:12:58","date_gmt":"2016-02-28T08:12:58","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=647"},"modified":"2016-02-28T09:12:58","modified_gmt":"2016-02-28T08:12:58","slug":"dalsi-tri-tipy-jak-vytunit-text","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/02\/28\/dalsi-tri-tipy-jak-vytunit-text\/","title":{"rendered":"Dal\u0161\u00ed t\u0159i tipy, jak vytunit text"},"content":{"rendered":"

Zat\u00edmco v\u00a0prvn\u00edm \u010dl\u00e1nku jsem rozv\u00edjel diskusi o\u00a0v\u011bt\u00e1ch, tentokr\u00e1t si ma\u017eu na chleba slova. I kr\u00e1tk\u00e1 v\u011bta bez kli\u0161\u00e9 a vaty toti\u017e m\u016f\u017ee b\u00fdt p\u0159\u00ed\u0161erka. Zbran\u00ed, kter\u00fdmi i jinak pou\u010den\u00fd texta\u0159 m\u016f\u017ee zab\u00edt \u010dl\u00e1nek, je po\u0159\u00e1d je\u0161t\u011b habad\u011bj.\u00a0Neskromn\u011b tedy polyk\u00e1m sv\u00e9 p\u00edsemn\u00e9 nedostatky a vyr\u00e1\u017e\u00edm\u00a0m\u00fdtit dal\u0161\u00ed m\u00fdty.<\/p>\n

4. ANGLI\u010cTINA STINKS<\/h3>\n

Angli\u010dtina prostupuje do na\u0161eho slovn\u00edku v\u00edc, ne\u017e jsme si ochotni p\u0159ipustit. Jednou za p\u00e1r let d\u011bl\u00e1me upgrade po\u010d\u00edta\u010de.\u00a0Kdy\u017e n\u00e1s n\u011bco moc nebere, je to tak n\u011bjak\u00a0boring. A\u00a0v\u016fbec ti nejv\u011bt\u0161\u00ed borci se pr\u00e1v\u011b te\u010f\u00a0fokusuj\u00ed na \u010dten\u00ed tohoto \u010dl\u00e1nku. D\u011blaj\u00ed to mlad\u00ed, d\u011bl\u00e1m to j\u00e1, d\u011bl\u00e1te to vy. Mluv\u00edme a ulevujeme si. Pro\u010d\u00edt\u00e1me weby v angli\u010dtin\u011b a spont\u00e1nn\u011b zapom\u00edn\u00e1me, \u017ee tool je vlastn\u011b n\u00e1stroj a post p\u0159\u00edsp\u011bvek.<\/p>\n

P\u0159edchoz\u00ed \u010dl\u00e1nek se jmenoval „Prvn\u00ed t\u0159i tipy, jak vylep\u0161it text“. V tomhle jsem slovo ‚vylep\u0161it‘ vym\u011bnil za ‚vytunit‘. C\u00edt\u00edte rozd\u00edl? J\u00e1 jo.\u00a0Ten rozd\u00edl nen\u00ed v obsahu, ale\u00a0v atmosf\u00e9\u0159e. Jako byste byli zase v pubert\u011b a bylo v\u00e1m trapn\u011b, kdy\u017e\u00a0se k v\u00e1m rodi\u010de sna\u017eili mluvit va\u0161\u00edm jazykem.\u00a0Tak co, u\u017e to zase lam\u00ed\u0161 ve wowku? Nebo si zrovna sj\u00ed\u017ed\u011bl \u010det?\u00a0<\/em><\/p>\n

Mlad\u00ed v\u00e1m va\u0161e texty protkan\u00e9 angli\u010dtinou neuv\u011b\u0159\u00ed. Uvid\u00ed v nich tlust\u00e9ho marke\u0165\u00e1ka v obleku, z kter\u00e9ho te\u010de sliz. Dobr\u00e1,\u00a0p\u011bkn\u011b \u010diteln\u00e1 \u010de\u0161tina je te\u010f v kurzu je\u0161t\u011b v\u00edc ne\u017e d\u0159\u00edv. Say Hello to Josef Jungmann.<\/p>\n

5. CHYTNI CHYTR\u00c1KA<\/h3>\n

Jsme formov\u00e1ni navon\u011bn\u00fdm hovnem. Pro\u010d\u00edt\u00e1me haldu let u\u010debnice, kde se n\u011bkdo p\u0159emoud\u0159el\u00fd pokou\u0161\u00ed s\u00e1hodlouhou oklikou vysv\u011btlit jednoduchou pou\u010dku. P\u0159i testu v auto\u0161kole je spr\u00e1vn\u00e1 odpov\u011b\u010f ta nejdel\u0161\u00ed. A matiku v\u00e1m nejl\u00edp\u00a0vysv\u011btl\u00ed spolu\u017e\u00e1k, co\u00a0na v\u00e1s m\u00edsto vzore\u010dk\u016f vychrl\u00ed praktick\u00fd p\u0159\u00edklad.<\/p>\n

\u017dijeme si ka\u017ed\u00fd ve\u00a0sv\u00e9 vlastn\u00ed bublin\u011b. Program\u00e1to\u0159i mluv\u00ed n\u011bjak, l\u00e9ka\u0159i jinak. Dobr\u00fd text ur\u010den\u00fd \u0161irok\u00e9mu publiku by m\u011bl ale pochopit ka\u017ed\u00fd. V\u00fdrazy, u kter\u00fdch je by\u0165 sebemen\u0161\u00ed \u0161ance, \u017ee by si je n\u011bkdo mohl vyhled\u00e1vat na internetu, z v\u00e1s ned\u011blaj\u00ed chyt\u0159ej\u0161\u00edho \u010dlov\u011bka. Ne element\u00e1rn\u00ed, ale z\u00e1kladn\u00ed. Ne eventu\u00e1ln\u011b, ale p\u0159\u00edpadn\u011b. Jednoduch\u00e1 \u010de\u0161tina je ta nejlep\u0161\u00ed. A kdo dok\u00e1\u017ee napsat inteligentn\u00ed text v jednoduch\u00e9m jazyce, to je kapit\u00e1n.<\/p>\n

6. P\u0158\u00cdDAVN\u00dd MOR<\/h3>\n

Reklamy jsou pln\u00e9 p\u0159\u00eddavn\u00fdch jmen. Jedni nab\u00edz\u00ed neopakovatelnou, druz\u00ed neodolatelnou, t\u0159et\u00ed zaj\u00edmavou nab\u00eddku. Logiku ch\u00e1pu. P\u0159\u00eddavn\u00fd jm\u00e9no je p\u0159ece to slovo, co\u00a0v\u00e1m dod\u00e1 emoci do textu! <\/em>Jako jo.\u00a0Kdy\u017e je stavebn\u00ed spo\u0159en\u00ed jenom stavebn\u00ed spo\u0159en\u00ed, vid\u00edte pen\u00edze, co v\u00e1m ka\u017ed\u00fd m\u011bs\u00edc putuj\u00ed z \u00fa\u010dtu na \u00fa\u010det. Jenom\u017ee neodolateln\u00e9 stavebn\u00ed spo\u0159en\u00ed m\u00e1 mejkap, prsa a von\u00ed.<\/p>\n

Top\u00edme se v p\u0159\u00eddavn\u00fdch jm\u00e9nech.\u00a0N\u011bkter\u00e9 hraj\u00ed nezastupitelnou roli v textu, jin\u00e9 jsou snadno vypustiteln\u00e1 man\u00fdra. Kdy\u017e l\u00e1k\u00e1te z\u00e1kazn\u00edky, aby nav\u0161t\u00edvili va\u0161i luxusn\u00ed<\/strong> restauraci, d\u00e1 se p\u0159\u00eddavn\u00e9 jm\u00e9no pochopit. Jste draz\u00ed a sd\u011blujete t\u00edm\u00a0lidem, aby si p\u0159ipravili prachy a \u010dekali kvalitu. Kdy\u017e je ale l\u00e1k\u00e1te do luxusn\u00ed restaurace na gurm\u00e1nsk\u00e9<\/strong>\u00a0pokrmy, nesd\u011blujete t\u00edm v\u016fbec nic.<\/p>\n

Kdo je toti\u017e Gurm\u00e1n?<\/p>\n

Gurm\u00e1n…<\/p>\n

\"gurman\"<\/a><\/p>\n

Tip\u016f je hodn\u011b a \u010dasu je m\u00e1lo. A j\u00e1 si nechci ka\u017ed\u00fd t\u00fdden hr\u00e1t na kantora. T\u0159eba jednou celou tuhle v\u00e1rku dot\u00e1hnu k magick\u00e9mu desateru. A t\u0159eba do t\u00e9 doby najdete takov\u00fd m\u016fj text, ve kter\u00e9m v\u0161echny sv\u00e9 v\u00fdtky vyst\u0159el\u00edm v jedin\u00e9m odstavci.<\/p>\n

Vyh\u00fdbat se zkratk\u00e1m je toti\u017e \u010delin\u017e<\/del>. Ale o to slad\u0161\u00ed je potom v\u00edt\u011bzstv\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zat\u00edmco v\u00a0prvn\u00edm \u010dl\u00e1nku jsem rozv\u00edjel diskusi o\u00a0v\u011bt\u00e1ch, tentokr\u00e1t si ma\u017eu na chleba slova. I kr\u00e1tk\u00e1 v\u011bta bez kli\u0161\u00e9 a vaty toti\u017e m\u016f\u017ee b\u00fdt p\u0159\u00ed\u0161erka. Zbran\u00ed, kter\u00fdmi i jinak pou\u010den\u00fd texta\u0159 m\u016f\u017ee zab\u00edt \u010dl\u00e1nek, je po\u0159\u00e1d je\u0161t\u011b habad\u011bj.\u00a0Neskromn\u011b tedy polyk\u00e1m sv\u00e9 p\u00edsemn\u00e9 nedostatky a vyr\u00e1\u017e\u00edm\u00a0m\u00fdtit dal\u0161\u00ed m\u00fdty.<\/p>\n","protected":false},"author":1,"featured_media":649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[27,93],"class_list":["post-647","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","tag-copywriting","tag-text","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=647"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/649"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}