{"id":622,"date":"2016-02-19T13:43:34","date_gmt":"2016-02-19T12:43:34","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=622"},"modified":"2016-02-19T13:43:34","modified_gmt":"2016-02-19T12:43:34","slug":"facebook-canvas-teta-case-study","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/02\/19\/facebook-canvas-teta-case-study\/","title":{"rendered":"P\u0159\u00edpadovka: Facebook Canvas &#038; Teta Drogerie: 63% konverzn\u00ed pom\u011br"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V posledn\u00edch n\u011bkolika t\u00fddnech jsme m\u011bli \u00fa\u017easnou mo\u017enost si jako jedni z prvn\u00edch na sv\u011bt\u011b pohr\u00e1t s v\u00fdznamnou novinkou Facebooku &#8211; reklamn\u00edm form\u00e1tem Canvas. Ten sliboval nejen dosud nev\u00eddanou interaktivitu a hravost, ale i jedine\u010dn\u00fd zp\u016fsob vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu. Jak se n\u00e1m l\u00edb\u00ed a jak\u00fdch v\u00fdsledk\u016f dos\u00e1hla na\u0161e prvn\u00ed \u010desk\u00e1 vla\u0161tovka?<\/span><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"Facebook Canvas &amp; Teta drogerie: 63% konverzn\u00ed pom\u011br\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/czLkL5C7hyo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kdy\u017e jsme poprv\u00e9 na prezentaci Facebooku spat\u0159ili Canvas, p\u016fsobil na n\u00e1s jako komplexn\u00ed, kr\u00e1sn\u00e1 a tak\u00e9 dosti pracn\u00e1 mikrostr\u00e1nka. O to v\u00edce jsme pak byli nad\u0161en\u00ed, \u017ee tvorba Canvasu je <strong>a\u017e p\u0159ekvapiv\u011b jednoduch\u00e1 a nevy\u017eaduje slo\u017eit\u00e9 znalosti programov\u00e1n\u00ed<\/strong>. Tvorbu obstar\u00e1v\u00e1 intuitivn\u00ed editor, kter\u00fd skl\u00e1d\u00e1 dohromady v\u0161emo\u017en\u00e9, aktu\u00e1ln\u011b dostupn\u00e9 form\u00e1ty. Obr\u00e1zky, videa, karusely i ak\u010dn\u00ed tla\u010d\u00edtka. Ve v\u00fdsledku bychom tak p\u0159irovnali pr\u00e1ci v Canvasu t\u0159eba s tvorbou newsletteru v Mailchimpu. I zde si m\u016f\u017eete volit po\u0159ad\u00ed jednotliv\u00fdch prvk\u016f, pou\u017e\u00edt n\u011bkter\u00e9 v\u00edckr\u00e1t a jin\u00e9 t\u0159eba ani jednou.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Canvas je tak\u00e9 jedn\u00edm z prvn\u00edch v\u00fdrazn\u00fdch krok\u016f Facebooku ve vytv\u00e1\u0159en\u00ed pomysln\u00e9ho \u201cmobile-first\u201d obsahu. Reklama s t\u00edmto form\u00e1tem se toti\u017e zobraz\u00ed <strong>pouze majitel\u016fm mobiln\u00edch za\u0159\u00edzen\u00ed<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/02\/Image11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-628\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/02\/Image11.png\" alt=\"Image1\" width=\"1065\" height=\"493\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/02\/Image11.png 1065w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/02\/Image11-300x139.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/02\/Image11-1024x474.png 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/02\/Image11-768x356.png 768w\" sizes=\"auto, (max-width: 1065px) 100vw, 1065px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">P\u016fvodn\u011b byl Facebook Canvas vyv\u00edjen jako n\u00e1stroj pro roz\u0161i\u0159ov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce. D\u00edky mo\u017enosti umis\u0165ovat odkazy jak do ak\u010dn\u00edch tla\u010d\u00edtek, tak do dal\u0161\u00edch prvk\u016f, je ale vhodn\u00fd i pro dal\u0161\u00ed c\u00edle. My jsme si tento form\u00e1t mohli vyzkou\u0161et pro na\u0161eho klienta Teta Drogerie. V r\u00e1mci konverzn\u00ed kampan\u011b jsme jej vyu\u017eili pro n\u00e1\u0161 c\u00edl &#8211; registrace do v\u011brnostn\u00edho programu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00fdsledky Canvasu n\u00e1s ohromily! P\u016fvodn\u011b <strong>brandov\u00fd form\u00e1t dos\u00e1hl 63% konverzn\u00edho pom\u011bru a velmi n\u00edzk\u00fdch cen za akci<\/strong> oproti pr\u016fm\u011brn\u00fdm. Nejl\u00e9pe pak na nov\u00fd form\u00e1t reagovaly \u017eeny ve v\u011bku 18-24, kter\u00e9 Canvas zhl\u00e9dly na iPadu. Dlouhodob\u011b v\u00edme, \u017ee tento segment velmi dob\u0159e reaguje na novinky a netradi\u010dn\u00ed form\u00e1ty. P\u0159esto Canvas p\u0159ekonal na\u0161e o\u010dek\u00e1v\u00e1n\u00ed a pomohl nejen n\u00e1m, ale hlavn\u011b na\u0161emu klientovi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A co na to v\u016fbec klient? Jeho reakce na v\u00fdsledky i Facebook Canvas jako takov\u00fd hovo\u0159ily za v\u0161e: <\/span><\/p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Je to super!<\/span><\/h2>\n<p style=\"text-align: center;\">Nikola T. &#8211; Teta Drogerie<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Pro \u00faplnost dod\u00e1v\u00e1me i kompletn\u00ed v\u00fdsledky na\u0161eho Canvasu:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">63% konverzn\u00ed pom\u011br,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">61 % pr\u016fm\u011brn\u00e9 ceny za registraci,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">32 % pr\u016fm\u011brn\u00e9 ceny za registraci, v c\u00edlov\u00e9 skupin\u011b \u017eeny v Praze,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">5% pr\u016fm\u011brn\u00e9 ceny za zhl\u00e9dnut\u00ed videa.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S Canvasem m\u016f\u017ee aktu\u00e1ln\u011b oslovovat u\u017eivatele Facebooku jen hrstka vyvolen\u00fdch. Zanedlouho jej ale i vy najdete na sv\u00e9 str\u00e1nce mezi obvykl\u00fdmi n\u00e1stroji pro zve\u0159ej\u0148ov\u00e1n\u00ed obsahu. <strong>Zkusit nebo ne? Za n\u00e1s ur\u010dit\u011b ano.<\/strong> V\u00fdsledky hovo\u0159\u00ed za v\u0161e. Tento kreativn\u00ed form\u00e1t je toti\u017e dokonale uzp\u016fsoben pou\u017e\u00edv\u00e1n\u00ed mobiln\u00edho telefonu. Kombinuje \u0159adu form\u00e1t\u016f a d\u00edky tomu umo\u017en\u00ed vytvo\u0159it ucelen\u00e9 sd\u011blen\u00ed. Pokud va\u0161e c\u00edlov\u00e1 skupina konzumuje obsah skrze mobil, doporu\u010dujeme Facebook Canvas p\u0159i prvn\u00ed p\u0159\u00edle\u017eitosti vyzkou\u0161et. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch n\u011bkolika t\u00fddnech jsme m\u011bli \u00fa\u017easnou mo\u017enost si jako jedni z prvn\u00edch na sv\u011bt\u011b pohr\u00e1t s v\u00fdznamnou novinkou Facebooku &#8211; reklamn\u00edm form\u00e1tem Canvas. Ten sliboval nejen dosud nev\u00eddanou interaktivitu a hravost, ale i jedine\u010dn\u00fd zp\u016fsob vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu. Jak se n\u00e1m l\u00edb\u00ed a jak\u00fdch v\u00fdsledk\u016f dos\u00e1hla na\u0161e prvn\u00ed \u010desk\u00e1 vla\u0161tovka?<\/p>\n","protected":false},"author":1,"featured_media":3499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-622","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-pripadovky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3499"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}