{"id":616,"date":"2016-02-19T10:12:15","date_gmt":"2016-02-19T09:12:15","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=616"},"modified":"2016-02-19T10:12:15","modified_gmt":"2016-02-19T09:12:15","slug":"prvni-tri-rady-jak-vylepsit-text","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/02\/19\/prvni-tri-rady-jak-vylepsit-text\/","title":{"rendered":"Prvn\u00ed t\u0159i rady, jak vylep\u0161it text"},"content":{"rendered":"

P\u00ed\u0161u. Ka\u017ed\u00fd den. P\u0159es\u00a0deset let.\u00a0A\u0165 u\u017e sv\u00e9 pov\u00eddky<\/a>, v\u011bt\u0161\u00ed \u010dl\u00e1nky do\u00a0SCORE<\/a> nebo pidi\u0159\u00e1dky\u00a0pro klienty v Socialsharks<\/a>. Stejn\u011b jako \u0159ada m\u00fdch koleg\u016f, i j\u00e1 v\u00e1m pod\u0161kr\u00e1bnu, \u017ee k lehk\u00e9 kl\u00e1vesnici se \u010dlov\u011bk mus\u00ed \u201epropsat\u201c. Datlovat, datlovat, datlovat \u2013 po\u0159\u00e1d a do zblbnut\u00ed. Kurzy v\u00e1s mo\u017en\u00e1 nau\u010d\u00ed teorii. Jedin\u011b praxe v\u00e1m v\u0161ak dod\u00e1 jistotu a lehkost.<\/span><\/p>\n

Brr, to zn\u00ed ale nabub\u0159ele, co?<\/p>\n

Ani smykem se nepova\u017euji za texta\u0159skou superstar.\u00a0Ostatn\u011b i za\u010d\u00e1tek tohoto \u010dl\u00e1nku mi trvalo napsat o dost d\u00e9le, ne\u017e bych si p\u0159\u00e1l. Upravuji, kr\u00e1t\u00edm, stokr\u00e1t to po sob\u011b \u010dtu. A stejn\u011b t\u00fdden na to najdu v textu n\u011bco slizce naivn\u00edho. N\u011bco, co m\u011b p\u0159i \u010dten\u00ed spolehliv\u011b zadrhne.<\/p>\n

V\u00a0pr\u016fb\u011bhu let jsem si osvojil n\u011bkolik pou\u010dek a f\u00edgl\u016f, kter\u00e9 nev\u011bdomky pou\u017e\u00edv\u00e1m, a\u0165 u\u017e p\u0159i psan\u00ed nebo p\u0159i z\u00e1v\u011bre\u010dn\u00fdch korekc\u00edch.\u00a0Ne, nenajdete je v u\u010debnic\u00edch \u010de\u0161tiny. Najdete je tady. Na blogu \u010dlov\u011bka, co den za dnem\u00a0sype p\u00edsmena a bere za to pen\u00edze.\u00a0Vn\u00edmejte, nechte ladem,\u00a0nebo je\u0161t\u011b l\u00edp, napi\u0161te mi ty sv\u00e9.<\/p>\n

1. SOUV\u011aT\u00cd NEN\u00cd TV\u016eJ K\u00c1MO\u0160<\/h3>\n

Ve slohu na z\u00e1kladce dost\u00e1val nejlep\u0161\u00ed zn\u00e1mku ten, co si tykal s v\u011btou rozvitou. Kdo um\u011bl spr\u00e1vn\u011b pou\u017e\u00edvat v\u0161echny ty \u201ekterak\u201c a \u201eco\u017e\u201c a v\u011bd\u011bl, p\u0159ed kterou spojkou se p\u00ed\u0161e \u010d\u00e1rka. Kecy. V\u0161echny\u00a0n\u00e1s bezelstn\u011b op\u00edjeli rohl\u00edkem. Nen\u00ed nad p\u011bkn\u00fd\u00a0sled jednoduch\u00fdch v\u011bt. Dob\u0159e se \u010dtou.\u00a0A dod\u00e1vaj\u00ed\u00a0textu d\u016fraz i drama. Jen si zkuste t\u011bch m\u00fdch p\u0159edchoz\u00edch p\u00e1r \u0159\u00e1dk\u016f\u00a0propojit a p\u0159e\u010d\u00edst jako souv\u011bt\u00ed. Hor\u0161\u00ed, co?<\/p>\n

D\u0159\u00edv, kdy\u017e se mi v textu za\u010dalo hromadit nevd\u011b\u010dn\u00e9 \u201ekter\u00fd\u201c, promptn\u011b jsem ho p\u0159ed\u011bl\u00e1val v \u201ejen\u017e\u201c a dal\u0161\u00ed synonyma. Te\u010f u\u017e to d\u011bl\u00e1m jinak. P\u016fl\u00edm jednu v\u011btu na dv\u011b. A tak ze sebe ned\u011blejte spisovatele s v\u011btami dlouh\u00fdmi\u00a0t\u0159i \u0159\u00e1dky. Dob\u0159\u00ed spisovatel\u00e9 toti\u017e kr\u00e1t\u00ed taky. Text,\u00a0v\u011bty, v\u0161echno co jde.<\/p>\n

2. \u00a0SLOVA TREBA KOSI\u0164<\/h3>\n

V\u00fdpl\u0148ov\u00e1 slova pat\u0159\u00ed k jazyku. Jeden\u00a0se vy\u017e\u00edv\u00e1 v \u201eprost\u011b\u201c, druh\u00fd v \u201ejakoby\u201c, t\u0159et\u00ed by se neobe\u0161el bez slastn\u011b mafi\u00e1nsk\u00e9ho \u201ede facto\u201c. Man\u00fdry smrd\u00ed. A ty textov\u00e9 prodlu\u017euj\u00ed v\u011bty a ub\u00edraj\u00ed textu na r\u00e1znosti. V reklam\u00e1ch p\u0159ebyte\u010dn\u00e1 slova zacl\u00e1n\u011bj\u00ed je\u0161t\u011b mnohem v\u00edc ne\u017e t\u0159eba tady na blogu. Kdy\u017e sem tam mrsknete do osobn\u00edho projevu\u00a0n\u011bjak\u00e9 to \u201evlastn\u011b\u201c a \u201eprost\u011b\u201c,\u00a0pom\u016f\u017eete melodii a p\u0159irozenosti. V reklam\u00e1ch je podobn\u00e1 vata smrteln\u00fd h\u0159\u00edch.<\/p>\n

Vezm\u011bme si t\u0159eba reklamu na obuv. \u201ePoj\u010fte a kupte si u n\u00e1s nov\u00e9 boty,\u201c k\u0159i\u010d\u00ed market\u00e9r\u00a0a do obr\u00e1zku mrskne usm\u011bvavou\u00a0vroubkovanou podr\u00e1\u017eku. \u201eKupte si boty\u201c je to, co chce \u0159\u00edct ve skute\u010dnosti. \u0160et\u0159it \u010dten\u00e1\u0159\u016fv \u010das je cenn\u00e1 dovednost. \u010c\u00edm d\u0159\u00edv si j\u00ed osvoj\u00edte, t\u00edm l\u00e9pe pro v\u00e1s.<\/p>\n

3. NEZP\u00cdVEJ VAL\u010c\u00cd\u010cEK<\/h3>\n

Texty od Nedv\u011bd\u016f zn\u00e1 ka\u017edej. V\u0161ichni v\u00ed,\u00a0\u017ee tuhle p\u00edsni\u010dku cht\u011bl bych ti l\u00e1sko d\u00e1t\u00a0a \u017ee na studen\u00fd zemi jsme um\u011bli\u00a0milovat a sp\u00e1t. Sly\u0161eli jsme to milionkr\u00e1t. Stejn\u011b tak jsme potis\u00edc\u00ed \u010detli, \u017ee \u201erok se s rokem se\u0161el\u201c nebo \u017ee\u00a0\u201epo roce jsou tu V\u00e1noce\u201c. Nep\u0159il\u00e9vejte do ohn\u011b svou porc\u00ed b\u011b\u017enosti. Vydestilujte ze sv\u00e9ho textu v\u0161echny ty \u201eU\u017e tomu tak b\u00fdv\u00e1\u2026\u201c\u00a0a jim p\u0159\u00edbuzn\u00e9 a budete za hv\u011bzdu. Modern\u00ed text nen\u00ed folkov\u00e1 p\u00edsni\u010dka pln\u00e1 stokr\u00e1t sly\u0161en\u00fdch r\u00fdm\u016f. Nedv\u011bdi jsou ostatn\u011b taky\u00a0jenom jedni jedin\u00ed.<\/p>\n

Tip\u016f, kter\u00e9 jsem si za ta l\u00e9ta psan\u00ed nasyslil, je cel\u00fd kornout. A ka\u017ed\u00fd z nich bych mohl rozmaz\u00e1vat v dlouh\u00fdch v\u011bt\u00e1ch\u00a0a\u00a0zdobit je p\u0159\u00eddavn\u00fdmi jm\u00e9ny. Na to si ale p\u0159\u00edli\u0161 v\u00e1\u017e\u00edm va\u0161eho \u010dasu.<\/p>\n

M\u011bjte tedy na pam\u011bti tuhle svatou trojici, kter\u00e1 k sob\u011b dokonale pasuje.<\/p>\n

A tu<\/del> druhou trojku<\/del> v\u00e1m v\u0161em<\/del> p\u0159edstav\u00edm p\u0159\u00ed\u0161t\u00ed t\u00fdden.<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00ed\u0161u. Ka\u017ed\u00fd den. P\u0159es\u00a0deset let.\u00a0A\u0165 u\u017e sv\u00e9 pov\u00eddky, v\u011bt\u0161\u00ed \u010dl\u00e1nky do\u00a0SCORE nebo pidi\u0159\u00e1dky\u00a0pro klienty v Socialsharks. Stejn\u011b jako \u0159ada m\u00fdch koleg\u016f, i j\u00e1 v\u00e1m pod\u0161kr\u00e1bnu, \u017ee k lehk\u00e9 kl\u00e1vesnici se \u010dlov\u011bk mus\u00ed \u201epropsat\u201c. Datlovat, datlovat, datlovat \u2013 po\u0159\u00e1d a do zblbnut\u00ed. Kurzy v\u00e1s mo\u017en\u00e1 nau\u010d\u00ed teorii. Jedin\u011b praxe v\u00e1m v\u0161ak dod\u00e1 jistotu a lehkost.<\/p>\n","protected":false},"author":1,"featured_media":565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-616","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=616"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/565"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}