{"id":543,"date":"2015-11-06T13:10:52","date_gmt":"2015-11-06T12:10:52","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=543"},"modified":"2015-11-06T13:10:52","modified_gmt":"2015-11-06T12:10:52","slug":"objevili-jsme-facebook-a-instagram","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2015\/11\/06\/objevili-jsme-facebook-a-instagram\/","title":{"rendered":"3 my\u0161lenky z #discoverfbig"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Televizi se poda\u0159ilo zas\u00e1hnout miliardu lid\u00ed b\u011bhem 67 let. Smartphony to dok\u00e1zaly za 5 let. Nen\u00ed v\u011bt\u0161\u00ed analogie k tomu, jak rychle se vyv\u00edj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b. V \u010dl\u00e1nku najdete 3 my\u0161lenky a 1 tip, kter\u00e9 n\u00e1s zaujaly na pra\u017esk\u00e9 konferenci Discover Facebook and Instagram.<\/span><\/p>\n<p><!--more--><\/p>\n<p><strong>Relevantn\u00ed metriky pro v\u00e1\u0161 business<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Jestli chcete d\u011blat na Facebooku prodeje, nesledujte kliky, nem\u00e1 to \u017e\u00e1dnou souvislost. Hledejte relevanci pro c\u00edlovou skupinu a konverze p\u0159ijdou.\u00a0Jestli chcete d\u011blat brand, nesledujte fanou\u0161ky a interakce, ale reach a klasick\u00e9 brandov\u00e9 metriky.<\/span><\/p>\n<p><strong>Televize\u00a0vs. Mobil<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Dle v\u00fdzkumu jsou lid\u00e9 p\u0159i sledov\u00e1n\u00ed televize o 60% v\u00edce rozpt\u00fdlen\u00ed ne\u017e p\u0159i sledov\u00e1n\u00ed mobilu. Je to d\u00e1no hlavn\u011b vzd\u00e1lenost\u00ed a ru\u0161iv\u00fdmi vlivy, kter\u00e9 se v zorn\u00e9m poli mohou naskytnout. Proto lid\u00e9 na mobilu v\u00edce interaguj\u00ed.<\/span><\/p>\n<p><strong>MOBIL MOBIL MOBIL<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Sly\u0161\u00edme to po\u0159\u00e1d, 75 % p\u0159\u00edstup\u016f na Facebook je z mobilu, posledn\u00ed \u010dtvrtlet\u00ed tr\u017eby z <\/span><span style=\"font-weight: 400\">mobilu op\u011bt zlomily rekord. Co s t\u00edm? Nep\u0159em\u00fd\u0161lejte o u\u017eivatel\u00edch na mobilu, ale p\u0159em\u00fd\u0161lejte, jak se LID\u00c9 na mobilu chovaj\u00ed. P\u0159izp\u016fsobte tomu obsah: zkra\u0165te copy na minimum, ov\u011b\u0159te, \u017ee je vizu\u00e1l \u010diteln\u00fd a pokud vedete lidi na web, \u017ee je vhodn\u00fd pro mobiln\u00ed za\u0159\u00edzen\u00ed. A z druh\u00e9 strany, zkuste klientovi prezentovat, jak budou kreativy vypadat pr\u00e1v\u011b na mobiln\u00edm za\u0159\u00edzen\u00ed.<\/span><\/p>\n<p><strong>A tip na z\u00e1v\u011br<\/strong><\/p>\n<p><span style=\"font-weight: 400\">M\u00e1te video, kter\u00e9 chcete prezentovat 4 r\u016fzn\u00fdm c\u00edlov\u00fdm skupin\u00e1m. Jak doc\u00edlit co nejvy\u0161\u0161\u00edho po\u010dtu zhl\u00e9dnut\u00ed? Zkuste 4 r\u016fzn\u00e9 thumbnaily, specifick\u00e9 pro ka\u017edou c\u00edlovou skupinu &#8211; minim\u00e1ln\u00ed cena, \u017e\u00e1dn\u00e1 postprodukce, vy\u0161\u0161\u00ed interakce a v\u00edce zhl\u00e9dnut\u00ed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televizi se poda\u0159ilo zas\u00e1hnout miliardu lid\u00ed b\u011bhem 67 let. Smartphony to dok\u00e1zaly za 5 let. Nen\u00ed v\u011bt\u0161\u00ed analogie k tomu, jak rychle se vyv\u00edj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b. V \u010dl\u00e1nku najdete 3 my\u0161lenky a 1 tip, kter\u00e9 n\u00e1s zaujaly na pra\u017esk\u00e9 konferenci Discover Facebook and Instagram.<\/p>\n","protected":false},"author":1,"featured_media":545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-543","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-inspirace","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=543"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/545"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}