{"id":51,"date":"2014-03-11T14:59:09","date_gmt":"2014-03-11T13:59:09","guid":{"rendered":"http:\/\/blog.socialsharks.cz\/?p=51"},"modified":"2026-02-24T12:00:34","modified_gmt":"2026-02-24T11:00:34","slug":"ako-sa-naucit-milovat-reklamy","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2014\/03\/11\/ako-sa-naucit-milovat-reklamy\/","title":{"rendered":"Ako sa nau\u010di\u0165 milova\u0165 reklamy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rob\u00edte na Facebooku biznis? Ste neziskovka \u010di ob\u010dianske zdru\u017eenie a radi by ste oslovili fan\u00fa\u0161ikov svojimi projektami? Alebo ste si zalo\u017eili vtipn\u00fa str\u00e1nku bez nejak\u00e9ho vy\u0161\u0161ieho cie\u013ea? Mo\u017eno v\u00e1s v&nbsp;posledn\u00fdch mesiacoch vydesili spr\u00e1vy o tom, \u017ee&nbsp;<a href=\"http:\/\/blog.socialsharks.cz\/snizovani-organickeho-dosahu-prispevku-facebooku-neni-zadna-tragedie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook radik\u00e1lne zn\u00ed\u017eil organick\u00fd (neplaten\u00fd) z\u00e1sah pr\u00edspevkov<\/a>&nbsp;. Je omnoho \u0165a\u017e\u0161ie z\u00edska\u0165 fan\u00fa\u0161ikov, ale tie\u017e omnoho \u0165a\u017e\u0161ie dosta\u0165 svoj obsah k&nbsp;fan\u00fa\u0161ikom, ktor\u00fdch u\u017e m\u00e1te. Polo\u017eili ste si ot\u00e1zku: \u201e\u010co s&nbsp;t\u00fdm?\u201c Odpove\u010f samozrejme pozn\u00e1te:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eMus\u00edm plati\u0165!\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026 je ve\u013emi pravdepodobn\u00e9, \u017ee v\u00e1s toto zistenie na\u0161tvalo. Pre\u010do n\u00e1m to Mark urobil? Hlavn\u00fdmi d\u00f4vodmi samozrejme s\u00fa:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>PROFIT<\/li>\n\n\n\n<li>???<\/li>\n\n\n\n<li>Priemern\u00fd u\u017e\u00edvate\u013e u\u017e m\u00e1 to\u013eko priate\u013eov a sledovan\u00fdch str\u00e1nok, \u017ee o vo\u013en\u00fd slot v\u00a0jeho news feede treba bojova\u0165. A ke\u010f\u017ee koh\u00fatie z\u00e1pasy na Facebooku nie s\u00fa mo\u017en\u00e9 (to hyperkorektn\u00e9 Americk\u00e9 pr\u00e1vo!), vyrie\u0161ia to star\u00e9 dobr\u00e9 aukcie.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Zop\u00e1r z\u00e1kladn\u00fdch r\u00e1d som u\u017e pre v\u00e1s kedysi sp\u00edsal a prezentoval:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.slideshare.net\/slideshow\/ako-nespravovat-zombie-stranku-26345282\/26345282\">https:\/\/www.slideshare.net\/slideshow\/ako-nespravovat-zombie-stranku-26345282\/26345282<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.slideshare.net\/tomashrabek\/ako-nespravovat-zombie-stranku-26345282\" target=\"_blank\" rel=\"noreferrer noopener\">Ako nespravova\u0165 zombie str\u00e1nku?<\/a>&nbsp;<\/strong>from&nbsp;<strong><a href=\"http:\/\/www.slideshare.net\/tomashrabek\" target=\"_blank\" rel=\"noreferrer noopener\">Tom\u00e1\u0161 Hr\u00e1bek<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161imnite si, \u017ee pri organickom z\u00e1sahu uv\u00e1dzam hodnotu 16 %. Od zverejnenia prezent\u00e1cie neuplynulo ani pol roka a \u010d\u00edslo u\u017e nie je aktu\u00e1lne. Moment\u00e1lne sa pohybujeme e\u0161te ni\u017e\u0161ie (okolo 12 %), a aj to je len ten lep\u0161\u00ed pr\u00edpad, ke\u010f sa obsahom fakt traf\u00edte. \u010co by ste teda mali robi\u0165?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>spravujte\u00a0<a href=\"mailto:https:\/\/www.facebook.com\/ZitBrnoRIP\">\u017d\u00edt Brno<\/a>, jedin\u00fa str\u00e1nku na svete, ktor\u00e1 e\u0161te rastie organicky<\/li>\n\n\n\n<li>zdie\u013eajte podvodn\u00e9 vide\u00e1 so \u017eensk\u00fdm poprs\u00edm v\u00a0n\u00e1h\u013eade, ktor\u00fdch zhliadnutie je podmienen\u00e9 lajkom<\/li>\n\n\n\n<li>zru\u0161te si Facebook a prejdite na Google+<\/li>\n\n\n\n<li>zozn\u00e1mte sa s\u00a0mo\u017enos\u0165ami, ktor\u00e9 reklamy na Facebooku pon\u00fakaj\u00fa<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Fakt sa nie je \u010doho b\u00e1\u0165 \u2013 s&nbsp;reklamou prich\u00e1dza skuto\u010dn\u00e1 pridan\u00e1 hodnota oproti be\u017en\u00fdm funkci\u00e1m, ktor\u00e9 Facebook administr\u00e1torom str\u00e1nok pon\u00faka. Nehovor\u00edme teraz len o zvy\u0161ovan\u00ed z\u00e1sahu, ale o skuto\u010dnom&nbsp;<strong>budovan\u00ed komunity<\/strong>,&nbsp;<strong>vyprovokovan\u00ed diskusie&nbsp;<\/strong>a&nbsp;<strong>efekt\u00edvnom predaji&nbsp;<\/strong>z\u00e1kazn\u00edkom, ktor\u00ed maj\u00fa k&nbsp;va\u0161ej zna\u010dke vz\u0165ah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ke\u010f\u017ee nie sme \u017eiaden \u00faspe\u0161n\u00fd infoprodukt, nielen prv\u00e1 lekcia bude zdarma. Budem sa na v\u00e1s te\u0161i\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:https:\/\/www.facebook.com\/pages\/Co-si-o-tom-mysl%25C3%25ADte-Vy-Napi%25C5%25A1te-mi-do-koment%25C3%25A1%25C5%2599%25C5%25AF\/242326462570346\">Co si o tom mysl\u00edte Vy? <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rob\u00edte na Facebooku biznis? Ste neziskovka \u010di ob\u010dianske zdru\u017eenie a radi by ste oslovili fan\u00fa\u0161ikov svojimi projektami? Alebo ste si zalo\u017eili vtipn\u00fa str\u00e1nku bez nejak\u00e9ho vy\u0161\u0161ieho cie\u013ea? Mo\u017eno v\u00e1s v&nbsp;posledn\u00fdch mesiacoch vydesili spr\u00e1vy o tom, \u017ee&nbsp;Facebook radik\u00e1lne zn\u00ed\u017eil organick\u00fd (neplaten\u00fd) z\u00e1sah pr\u00edspevkov&nbsp;. Je omnoho \u0165a\u017e\u0161ie z\u00edska\u0165 fan\u00fa\u0161ikov, ale tie\u017e omnoho \u0165a\u017e\u0161ie dosta\u0165 svoj obsah k&nbsp;fan\u00fa\u0161ikom, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":1,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":3799,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions\/3799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/60"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}