{"id":493,"date":"2015-09-15T09:43:01","date_gmt":"2015-09-15T08:43:01","guid":{"rendered":"http:\/\/blog.socialsharks.cz\/?p=493"},"modified":"2015-09-15T09:43:01","modified_gmt":"2015-09-15T08:43:01","slug":"vyzkouseli-jsme-instagram-ads","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2015\/09\/15\/vyzkouseli-jsme-instagram-ads\/","title":{"rendered":"Vyzkou\u0161eli jsme Instagram Ads"},"content":{"rendered":"

A\u010dkoliv Instagram Ads budou v \u010cesku dostupn\u00e9 a\u017e 30. z\u00e1\u0159\u00ed, my jsme si je u\u017e stihli otestovat u na\u0161eho klienta Big Shock!. A jak\u00e9 jsou na\u0161e dojmy?<\/span><\/p>\n

<\/p>\n

Zat\u00edm lze c\u00edlit jen na Austr\u00e1lii, Braz\u00edlii, Kanadu, Francii, USA, UK nebo N\u011bmecko a pr\u00e1v\u011b posledn\u00ed zm\u00edn\u011bn\u00e1 zem\u011b byla ta, kde jsme inzerci testovali, jeliko\u017e tam BigShock! nyn\u00ed expanduje.<\/span><\/p>\n

Rozhran\u00ed reklam a c\u00edlen\u00ed lze nastavit p\u0159es Instagram API a n\u00e1stroj Power editor. Nastavov\u00e1n\u00ed reklamy p\u0159es Power Editor je proto velmi intuitivn\u00ed a nijak se neli\u0161\u00ed od nastaven\u00ed reklamy na Facebooku. Velikosti c\u00edlov\u00fdch skupin jsou razantn\u011b men\u0161\u00ed ne\u017e p\u0159i c\u00edlen\u00ed na Facebooku, proto tomu bude t\u0159eba p\u0159izp\u016fsobit investice.<\/span><\/p>\n

Promovali jsme 2 r\u016fzn\u00e9 p\u0159\u00edsp\u011bvky energe\u0165\u00e1ku Big Shock! v N\u011bmecku. A jak\u00e9 byly na\u0161e v\u00fdsledky?<\/span><\/p>\n\n\n\n\n\n
<\/td>\nCPM<\/span><\/td>\nEngagement Rate<\/span><\/td>\n<\/tr>\n
Big Shock! na ledu<\/span><\/td>\n102 K\u010d<\/span><\/td>\n2,38%<\/span><\/td>\n<\/tr>\n
Big Shock! na grilu<\/span><\/td>\n60 K\u010d<\/span><\/td>\n6,02%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Na Instagramu \u0161lo v\u017edy o <\/span>autentick\u00fd obsah u\u017eivatel\u016f<\/b> a ten bude v reklam\u011b hr\u00e1t kl\u00ed\u010dovou roli. Mezi dv\u011bma testovan\u00fdmi posty, kde jeden je ud\u011bl\u00e1n jako mont\u00e1\u017e ve Photoshopu (BS! na ledu) a druh\u00fd jako oby\u010dejn\u00e1 fotka z mobilu (BS! na grilu), byl rozd\u00edl v engagementu v\u00edce ne\u017e dvojn\u00e1sobn\u00fd.<\/span><\/p>\n\n\n\n\n\n
<\/td>\nPr\u016fm\u011brn\u00e1 CPM<\/span><\/td>\n<\/tr>\n
Big Shock! FB kampa\u0148 v \u010cesku<\/span><\/td>\n45 K\u010d<\/span><\/td>\n<\/tr>\n
Big Shock! FB kampa\u0148 v N\u011bmecku<\/span><\/td>\n125 K\u010d<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

U ceny za zobrazen\u00ed jsme se na Instagramu v N\u011bmecku dostali n\u011bkde mezi na\u0161e Facebookov\u00e9 kampan\u011b v \u010cesku a N\u011bmecku. Instagram v \u010cesku proto m\u016f\u017ee b\u00fdt levn\u011bj\u0161\u00ed m\u00e9dium. T\u011b\u017eko ov\u0161em p\u0159edv\u00eddat, jak\u00e1 bude situace, a\u017e na trh vstoup\u00ed v\u00edce inzerent\u016f (pravd\u011bpodobn\u011b hor\u0161\u00ed).<\/span><\/p>\n

Zat\u00edm lze inzerovat jen tak, \u017ee je c\u00edlem kliknut\u00ed na str\u00e1nku, sta\u017een\u00ed mobiln\u00ed aplikace nebo shl\u00e9dnut\u00ed videa, ale d\u00edky prov\u00e1zanosti s Facebookem se v budoucnu m\u016f\u017eeme t\u011b\u0161it na atraktivn\u011bj\u0161\u00ed form\u00e1ty jako Multi-Product Ads, v\u00edce tla\u010d\u00edtek a s t\u00edm souvisej\u00edc\u00ed dal\u0161\u00ed form\u00e1ty reklamy.<\/span><\/p>\n

Instagram Ads se n\u00e1m l\u00edb\u00ed. Je zde znateln\u011b vy\u0161\u0161\u00ed engagement ne\u017e na Facebooku. Jak doporu\u010duje samotn\u00fd Instagram, bude zde hr\u00e1t velkou roli kvalitn\u00ed autentick\u00fd u\u017eivatelsk\u00fd obsah. \u00a0T\u011bm, kte\u0159\u00ed maj\u00ed na Instagramu svou c\u00edlovku, reklamy na t\u00e9to platform\u011b ur\u010dit\u011b doporu\u010dujeme.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A\u010dkoliv Instagram Ads budou v \u010cesku dostupn\u00e9 a\u017e 30. z\u00e1\u0159\u00ed, my jsme si je u\u017e stihli otestovat u na\u0161eho klienta Big Shock!. A jak\u00e9 jsou na\u0161e dojmy?<\/p>\n","protected":false},"author":1,"featured_media":497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-analyzy","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=493"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/497"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}