Video je st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. Facebook to moc dob\u0159e v\u00ed a sna\u017e\u00ed se \u010d\u00edm d\u00e1l t\u00edm v\u00edce konkurovat YouTube. Jeho nov\u00e9 funkce autoplay nebo po\u010d\u00edt\u00e1n\u00ed zhl\u00e9dnut\u00ed videa po 3 vte\u0159in\u00e1ch vedly k faktu, \u017ee 70% vide\u00ed je nahr\u00e1no p\u0159\u00edmo na Facebook, m\u00edsto sd\u00edlen\u00ed z jin\u00fdch platforem. Taky se p\u0159ibl\u00ed\u017eil t\u00edm, \u017ee za\u010dne nab\u00edzet mo\u017enost monetizace pro tv\u016frce vide\u00ed. A sna\u017e\u00ed se konkurovat d\u00e1l.<\/p>\n
<\/p>\n
Tentokr\u00e1t p\u0159edstavuje market\u00e9r\u016fm nov\u00fd typ n\u00e1kupu videa, kdy bude mo\u017enost platit za video reklamu a\u017e po prvn\u00edch 10 vte\u0159in\u00e1ch zhl\u00e9dnut\u00ed videa<\/strong>. Doposud Facebook \u00fa\u010dtoval za zobrazen\u00ed videa.<\/p>\n Jeliko\u017e je na FB funkce autoplay, nem\u011bl nikdo \u0161anci odhadnout, zda bylo video re\u00e1ln\u011b zhl\u00e9dnuto, nebo jej u\u017eivatel jen p\u0159escrolloval a nev\u011bnoval videu \u017e\u00e1dnou pozornost \u2013 (a\u010dkoliv 10 sekund m\u016f\u017ee trvat jen p\u0159e\u010dten\u00ed statusu u videa a automatick\u00e9 p\u0159ehr\u00e1n\u00ed videa se stejn\u011b m\u016f\u017ee po\u010d\u00edtat jako zhl\u00e9dnut\u00ed).<\/p>\n YouTube umo\u017e\u0148uje daleko v\u011bt\u0161\u00ed mo\u017enosti inzerce \u2013 je mo\u017en\u00e9 kupovat reklamn\u00ed sloty p\u0159ed, uprost\u0159ed nebo po zhl\u00e9dnut\u00ed videa, ud\u011blat reklamy nep\u0159esko\u010diteln\u00e9 nebo pou\u017e\u00edt TrueView option, kdy se plat\u00ed pouze za zhl\u00e9dnut\u00ed videa po dobu 30 vte\u0159in nebo po konci videa – cokoliv p\u0159ijde prvn\u00ed.<\/p>\n Hlavn\u00ed rozd\u00edl mezi YouTube a Facebookem je ten, \u017ee YouTube funguje sp\u00ed\u0161e jako video s\u00ed\u0165, kde lid\u00e9 chod\u00ed hledat ur\u010dit\u00fd typ vide\u00ed, zat\u00edmco na Facebook u\u017eivatel\u00e9 p\u0159ijdou, kdy\u017e se cht\u011bj\u00ed bavit, a v newsfeedu objev\u00ed video, o kter\u00e9m v\u016fbec nev\u011bd\u011bli, \u017ee by je mohlo zaj\u00edmat.<\/p>\n A\u010dkoliv mo\u017enost platby a\u017e po 10 vte\u0159inov\u00e9m zhl\u00e9dnut\u00ed nestav\u00ed Facebook na stejnou \u00farove\u0148 jako YouTube, p\u0159in\u00e1\u0161\u00ed alespo\u0148 v\u011bt\u0161\u00ed flexibilitu p\u0159i n\u00e1kupu vide\u00ed. Pokud si inzerenti budou jist\u011bj\u0161\u00ed, \u017ee u\u017eivatel\u00e9 opravdu sleduj\u00ed jejich videa, budou postupn\u011b zvy\u0161ovat sv\u00e9 \u00fatraty na t\u00e9to soci\u00e1ln\u00ed s\u00edti.<\/p>\n My jsme nov\u00fd typ n\u00e1kupu otestovali na 3 vide\u00edch zna\u010dek z oblasti FMCG, finan\u010dnictv\u00ed a drogerie. Lep\u0161\u00ed v\u00fdsledky z hlediska absolutn\u00edch po\u010dt\u016f Video Views vy\u0161ly pro metodu nakupov\u00e1n\u00ed reklam po zobrazen\u00ed. Absolutn\u00ed po\u010dty zhl\u00e9dnut\u00ed po 10 vte\u0159in\u00e1ch jsou a\u017e o 35% ni\u017e\u0161\u00ed, ale jeho pr\u016fm\u011brn\u00e1 doba zhl\u00e9dnut\u00ed vy\u0161la v testech del\u0161\u00ed, co\u017e sv\u011bd\u010d\u00ed o faktu, \u017ee Facebook serv\u00edruje reklamu u\u017eivatel\u016fm, kte\u0159\u00ed statisticky sleduj\u00ed videa del\u0161\u00ed dobu.<\/p>\n D\u016fle\u017eit\u00e9 je zam\u011b\u0159it se na samotn\u00fd obsah vide\u00ed<\/strong>. Pokud se jedn\u00e1 o del\u0161\u00ed video s atraktivn\u00edm obsahem pro u\u017eivatele, jako byl v na\u0161em p\u0159\u00edpad\u011b tip na zaj\u00edmav\u00fd \u00fa\u010des, vyplat\u00ed se pou\u017e\u00edt metodu n\u00e1kupu videa po 10 vte\u0159in\u00e1ch zhl\u00e9dnut\u00ed. Pro co nejv\u011bt\u0161\u00ed po\u010det zhl\u00e9dnut\u00ed u \u010dist\u011b reklamn\u00edch vide\u00ed doporu\u010dujeme pou\u017e\u00edvat n\u00e1kup videa za zobrazen\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" Video je st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. Facebook to moc dob\u0159e v\u00ed a sna\u017e\u00ed se \u010d\u00edm d\u00e1l t\u00edm v\u00edce konkurovat YouTube. Jeho nov\u00e9 funkce autoplay nebo po\u010d\u00edt\u00e1n\u00ed zhl\u00e9dnut\u00ed videa po 3 vte\u0159in\u00e1ch vedly k faktu, \u017ee 70% vide\u00ed je nahr\u00e1no p\u0159\u00edmo na Facebook, m\u00edsto sd\u00edlen\u00ed z jin\u00fdch platforem. Taky se p\u0159ibl\u00ed\u017eil t\u00edm, \u017ee za\u010dne nab\u00edzet mo\u017enost monetizace pro […]<\/p>\n","protected":false},"author":1,"featured_media":465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":["post-461","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-analyzy","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/465"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}