{"id":3912,"date":"2026-10-02T12:51:56","date_gmt":"2026-10-02T10:51:56","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/?p=3912"},"modified":"2026-10-02T13:21:51","modified_gmt":"2026-10-02T11:21:51","slug":"prave-jsme-dojeli-do-cile-po-sesti-letech-ve-skoda-auto-poustime-volant","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2026\/10\/02\/prave-jsme-dojeli-do-cile-po-sesti-letech-ve-skoda-auto-poustime-volant\/","title":{"rendered":"Pr\u00e1v\u011b jsme dojeli do c\u00edle. Po \u0161esti letech ve \u0160koda Auto pou\u0161t\u00edme volant"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingov\u00e9 agentury maj\u00ed sv\u00e9 &#8222;signature&#8220; klienty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takov\u00e9, se kter\u00fdmi si je lid\u00e9 automaticky spoj\u00ed. Takov\u00e9, u kter\u00fdch po p\u00e1r letech p\u0159estane t\u00fdm \u0159\u00edkat &#8222;oni&#8220; a za\u010dne \u0159\u00edkat &#8222;na\u0161i&#8220;. P\u00ed\u0161e si je na prvn\u00ed p\u0159\u00ed\u010dky zku\u0161enost\u00ed na Linkedinu a chlub\u00ed se s nimi u ned\u011bln\u00edho ob\u011bda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro n\u00e1s je jedn\u00edm z nich \u0160koda Auto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed spole\u010dn\u00fd briefing prob\u011bhl p\u0159ed \u0161esti lety. Tehdy je\u0161t\u011b s&nbsp;rou\u0161kou a prokazateln\u00fdm negativn\u00edm PCR testem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0Od t\u00e9 doby se vyst\u0159\u00eddalo nespo\u010det updat\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, p\u00e1r redesign\u016f Facebooku (na kter\u00e9 u\u017e si dnes nikdo nevzpomene), raketov\u00fd n\u00e1stup TikToku i n\u011bkolik modelov\u00fdch \u0159ad aut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To v\u0161e za pochodu formovalo nejen n\u00e1\u0161 p\u0159\u00edstup k marketingu, ale i k samotn\u00e9 spolupr\u00e1ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po \u0161esti letech ale p\u0159ich\u00e1z\u00ed \u010das \u0159\u00edct jedno oby\u010dejn\u00e9: d\u00edky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e definitivn\u011b zav\u0159eme projektovou slo\u017eku, nezb\u00fdv\u00e1 n\u00e1m ne\u017e rekapitulovat. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/10\/DSC09527-1024x683.jpg\" alt=\"\" class=\"wp-image-3944\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/10\/DSC09527-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/10\/DSC09527-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/10\/DSC09527-767x511.jpg 767w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/10\/DSC09527-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/10\/DSC09527-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159edstavili jsme cel\u00e9 \u010cesk\u00e9 republice v\u00edce jak 15 nov\u00fdch model\u016f aut<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Launch nov\u00e9ho modelu vypad\u00e1 zvenku jednodu\u0161e. P\u00e1r fotek, video, copy s KSP &#8230; P\u0159\u00edsp\u011bvek na socky v&nbsp;r\u016fzn\u00fdch form\u00e1tech. Klasika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve skute\u010dnosti tomu p\u0159edch\u00e1z\u00ed t\u00fddny pl\u00e1nov\u00e1n\u00ed, des\u00edtky sch\u016fzek, n\u011bkolika hodinov\u00e9 produkce, schvalov\u00e1n\u00ed, kreativn\u00edch debat a hled\u00e1n\u00ed odpov\u011bdi na jedinou ot\u00e1zku:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak p\u0159edstavit nov\u00fd model tak, jak jsme to je\u0161t\u011b ned\u011blali.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pat\u0159\u00ed mezi n\u011b i AI-powered launch nov\u00e9ho vozu \u0160koda Octavia, kde jsme zapojili za\u010d\u00ednaj\u00edc\u00ed technologii AI (2024). Tehdy p\u0159elomov\u00e1 AI kampa\u0148, letos u\u017e by to byla \u00fapln\u011b jin\u00e1 p\u00edsni\u010dka.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Socialsharks | CASE STUDY | AI-powered launch vozu \u0160koda Octavia\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dga7LSUHDA0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Influence\u0159i, zn\u00e1m\u00e9 osobnosti i content makers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e jsme za\u010d\u00ednali, influencer marketing vypadal \u00fapln\u011b jinak ne\u017e dnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyzkou\u0161eli jsme spolupr\u00e1ce s technologick\u00fdmi nad\u0161enci, cestovateli, rodinami i lifestyle influencery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkter\u00e9 kampan\u011b m\u011bly obrovsk\u00e9 dosahy. Jin\u00e9 zase p\u0159inesly skv\u011bl\u00e9 koment\u00e1\u0159e a autentick\u00e9 p\u0159\u00edb\u011bhy. A \u010dasem se n\u00e1m potvrdila jedna v\u011bc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejlep\u0161\u00ed influencer nen\u00ed ten s nejv\u011bt\u0161\u00edm publikem, ale ten, kter\u00e9mu ta spolupr\u00e1ce sedne jako sed\u00ednka na hrnec. Proto jste v\u00a0na\u0161ich kampan\u00edch m\u00e1lokdy potkali jm\u00e9na influencer\u016f z\u00a0p\u0159edn\u00edch p\u0159\u00ed\u010dek popularity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dali jsem to d\u011blat jinak. Netradi\u010dn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automobily \u0160koda Auto jsme propojili se zn\u00e1m\u00fdmi osobnostmi, kter\u00e9 s\u00a0sebou nesou zaj\u00edmav\u00fd, p\u0159esto netradi\u010dn\u00ed atribut. P\u0159esto jsou to \u010desk\u00e9 legendy popkultury a jejich jm\u00e9na jsou celorepublikov\u011b zn\u00e1m\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak nap\u0159\u00edklad vznikla <a href=\"https:\/\/www.youtube.com\/watch?v=2Bm9i-q0gyg&amp;list=PLIaDWoLurY2d6hKNgCmCESElNvUUVo2VF\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=2Bm9i-q0gyg&amp;list=PLIaDWoLurY2d6hKNgCmCESElNvUUVo2VF\">hokejov\u00e1 kampa\u0148 s\u00a0Tom\u00e1\u0161em Z\u00e1st\u011brou a Andreou Bezd\u011bkovou<\/a>, kte\u0159\u00ed spole\u010dn\u011b jeli Favoritem t\u0159i dny do Finska, aby reprezentaci p\u0159edali vzkazy od fanou\u0161k\u016f. Nebo <a href=\"https:\/\/www.instagram.com\/reel\/CsNxGi6qA0W\/\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/reel\/CsNxGi6qA0W\/\">Hokejov\u00e9 kalend\u00e1rium se Saski\u00ed Bure\u0161ovou<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=sYAnhG7H8QI&amp;list=PLIaDWoLurY2c914E-PcJ81yH7tOstKtrt\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=sYAnhG7H8QI&amp;list=PLIaDWoLurY2c914E-PcJ81yH7tOstKtrt\">bo\u0159ili jsme m\u00fdty elektromobility s\u00a0Ale\u0161em Zbo\u0159ilem<\/a>, u elektromobility jsme z\u016fstali i s\u00a0Ond\u0159ejem Vetch\u00fdm nebo <a href=\"https:\/\/www.youtube.com\/watch?v=r573Gvr_nto&amp;list=PLIaDWoLurY2dIMdwql5p-Dz7Cu4vZR9OM\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=r573Gvr_nto&amp;list=PLIaDWoLurY2dIMdwql5p-Dz7Cu4vZR9OM\">Leo\u0161em Mare\u0161em<\/a>. Nat\u00e1\u010deli jsme \u0159adu hokejov\u00fdch sketch\u016f v\u00a0hlavn\u00edch rol\u00edch s\u00a0Ji\u0159\u00edm Strachem, Markem Lamborou a T\u00e1\u0148ou Mal\u00edkovou.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2237\" height=\"2000\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC09039kopie-edited.jpg\" alt=\"\" class=\"wp-image-3917\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC09039kopie-edited.jpg 2237w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC09039kopie-edited-300x268.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC09039kopie-edited-1024x916.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC09039kopie-edited-768x687.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC09039kopie-edited-1536x1373.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC09039kopie-edited-2048x1831.jpg 2048w\" sizes=\"auto, (max-width: 2237px) 100vw, 2237px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/saskiakopie-1024x1024.jpg\" alt=\"\" class=\"wp-image-3915\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/saskiakopie-1024x1024.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/saskiakopie-150x150.jpg 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/saskiakopie-300x300.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/saskiakopie-768x768.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/saskiakopie-1536x1536.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/saskiakopie.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/Snimek-obrazovky-2026-01-07-v-14.23.23-1024x1024.png\" alt=\"\" class=\"wp-image-3916\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/Snimek-obrazovky-2026-01-07-v-14.23.23-1024x1024.png 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/Snimek-obrazovky-2026-01-07-v-14.23.23-150x150.png 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/Snimek-obrazovky-2026-01-07-v-14.23.23-300x300.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/Snimek-obrazovky-2026-01-07-v-14.23.23-768x768.png 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/Snimek-obrazovky-2026-01-07-v-14.23.23-1536x1536.png 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/Snimek-obrazovky-2026-01-07-v-14.23.23.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/SOME-_-FB-IG-_-hokejova-pohotovost-galerkaVarianta-2-kopie-3-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-3918\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/SOME-_-FB-IG-_-hokejova-pohotovost-galerkaVarianta-2-kopie-3-1-1024x1024.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/SOME-_-FB-IG-_-hokejova-pohotovost-galerkaVarianta-2-kopie-3-1-150x150.jpg 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/SOME-_-FB-IG-_-hokejova-pohotovost-galerkaVarianta-2-kopie-3-1-300x300.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/SOME-_-FB-IG-_-hokejova-pohotovost-galerkaVarianta-2-kopie-3-1-768x768.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/SOME-_-FB-IG-_-hokejova-pohotovost-galerkaVarianta-2-kopie-3-1-1536x1536.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/SOME-_-FB-IG-_-hokejova-pohotovost-galerkaVarianta-2-kopie-3-1-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fotky z&nbsp;netradi\u010dn\u00edch lokac\u00ed? Nen\u00ed probl\u00e9m. Vybrali jsem zaj\u00edmav\u00e9 tv\u016frce, content makers i fotografy, kte\u0159\u00ed pravideln\u011b cestuj\u00ed a z\u00e1rove\u0148 maj\u00ed fotky aut v&nbsp;oku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed \u010d\u00e1st fotografick\u00e9ho obsahu ale zajistil n\u00e1\u0161 dvorn\u00ed fotograf, kter\u00fd pro klienta dlouhodob\u011b pokr\u00fdval kompletn\u00ed produkci. Od precizn\u00edch studiov\u00fdch a produktov\u00fdch fotografi\u00ed p\u0159es m\u011bstsk\u00e9 lokace a\u017e po detailn\u00ed a lifestyle z\u00e1b\u011bry. Postaral se o to, aby m\u011bl klient v\u017edy k dispozici kvalitn\u00ed a vizu\u00e1ln\u011b konzistentn\u00ed materi\u00e1l pro v\u0161echny pot\u0159ebn\u00e9 form\u00e1ty a kan\u00e1ly.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" data-id=\"3920\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01020_03kopie-1024x679.jpg\" alt=\"\" class=\"wp-image-3920\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01020_03kopie-1024x679.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01020_03kopie-300x199.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01020_03kopie-768x509.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01020_03kopie-1536x1019.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01020_03kopie-2048x1358.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3919\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC00869kopie2-1024x683.jpg\" alt=\"\" class=\"wp-image-3919\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC00869kopie2-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC00869kopie2-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC00869kopie2-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC00869kopie2-1536x1025.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC00869kopie2.jpg 1619w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky dlouhodob\u00e9 spolupr\u00e1ci dok\u00e1zal ka\u017ed\u00fd v\u016fz zachytit nejen technicky perfektn\u011b, ale p\u0159edev\u0161\u00edm zp\u016fsobem, kter\u00fd podtrhl jeho charakter a design. Pr\u00e1v\u011b jeho fotografie tak tvo\u0159ily pevn\u00fd z\u00e1klad obsahu, kter\u00fd jsme n\u00e1sledn\u011b roz\u0161\u00ed\u0159ili o unik\u00e1tn\u00ed materi\u00e1ly od dal\u0161\u00edch tv\u016frc\u016f z netradi\u010dn\u00edch lokac\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3923\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07303kopie-1024x683.jpg\" alt=\"\" class=\"wp-image-3923\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07303kopie-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07303kopie-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07303kopie-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07303kopie-1536x1025.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07303kopie-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3922\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07536-1024x683.jpg\" alt=\"\" class=\"wp-image-3922\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07536-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07536-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07536-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07536-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07536-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"3921\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07986kopie-819x1024.jpg\" alt=\"\" class=\"wp-image-3921\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07986kopie-819x1024.jpg 819w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07986kopie-240x300.jpg 240w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07986kopie-768x960.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07986kopie-1229x1536.jpg 1229w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07986kopie-1638x2048.jpg 1638w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07986kopie-scaled.jpg 2048w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nejlep\u0161\u00ed n\u00e1pady \u010dasto vznikaly d\u00edky tv\u016fr\u010d\u00ed vizi na\u0161\u00ed kreativky<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eCo kdyby &#8230;&#8220; Tuhle v\u011btu jsme za \u0161est let sly\u0161eli asi tis\u00edckr\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A p\u0159ekvapiv\u011b pr\u00e1v\u011b po n\u00ed \u010dasto n\u00e1sledovaly ty nejlep\u0161\u00ed projekty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkdy z\u016fstaly na pap\u00ed\u0159e. Jindy se prom\u011bnily v kampan\u011b, kter\u00e9 bavily n\u00e1s i klienta a z&nbsp;ni\u010deho nic nat\u00e1\u010d\u00edte cestu <a href=\"https:\/\/www.youtube.com\/watch?v=F_660JK2Tj8\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=F_660JK2Tj8\">Favoritem na MS v&nbsp;hokeji 2022<\/a>, obl\u00edk\u00e1te Saskii Bure\u0161ovou do zelen\u00e9ho s\u00e1\u010dka nebo p\u00ed\u0161ete sc\u00e9n\u00e1\u0159 na m\u00edru osobnostem jako <a href=\"https:\/\/www.youtube.com\/watch?v=7ZsbWpejWSk&amp;list=PLIaDWoLurY2db9xHymcX2QGNKwtIM_fwk\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=7ZsbWpejWSk&amp;list=PLIaDWoLurY2db9xHymcX2QGNKwtIM_fwk\">Ond\u0159ej Vetch\u00fd<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=09m5opNIOKk&amp;list=PLIaDWoLurY2dvvuPyDOA3BzqDhAEQBTKB\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=09m5opNIOKk&amp;list=PLIaDWoLurY2dvvuPyDOA3BzqDhAEQBTKB\">Ji\u0159\u00ed Strach<\/a> a <a href=\"https:\/\/www.instagram.com\/reel\/DYWzhkPiExc\/?stkn=MTN3aHplajNodGs2\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=T8V0fZBQSNY\">Pavel Li\u0161ka<\/a>. A co teprve kdyby tak vznikla p\u00edsni\u010dka k 30. v\u00fdro\u010d\u00ed ikonick\u00e9ho modelu Felicia? <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"J\u00e1 jsem tvoje Felicia | \u0160koda Auto\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rta4-GnsUjo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160est let.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stovky kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desetitis\u00edce p\u0159\u00edsp\u011bvk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miliony zobrazen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale hlavn\u011b jedna spolupr\u00e1ce, kter\u00e1 n\u00e1m potvrdila, \u017ee nejlep\u0161\u00ed marketing nevznik\u00e1 jen v  agentu\u0159e, ale vz\u00e1jemnou spoluprac\u00ed s klientem. D\u011bkujeme za d\u016fv\u011bru, prostor tvo\u0159it i odvahu d\u011blat v\u011bci jinak. Byla to j\u00edzda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jsme r\u00e1di, \u017ee jsme mohli sed\u011bt na m\u00edst\u011b spolujezdce alespo\u0148 \u010d\u00e1st cesty.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3933\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01251-1024x683.jpg\" alt=\"\" class=\"wp-image-3933\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01251-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01251-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01251-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01251-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01251-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3929\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01361-1024x683.jpg\" alt=\"\" class=\"wp-image-3929\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01361-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01361-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01361-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01361-1536x1025.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC01361-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3936\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02024-1024x683.jpg\" alt=\"\" class=\"wp-image-3936\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02024-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02024-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02024-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02024-1536x1025.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02024-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3931\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02787-1024x683.jpg\" alt=\"\" class=\"wp-image-3931\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02787-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02787-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02787-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02787-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC02787-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1708\" height=\"2560\" data-id=\"3939\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07343-scaled.jpg\" alt=\"\" class=\"wp-image-3939\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07343-scaled.jpg 1708w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07343-200x300.jpg 200w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07343-768x1151.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07343-683x1024.jpg 683w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07343-1025x1536.jpg 1025w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07343-1366x2048.jpg 1366w\" sizes=\"auto, (max-width: 1708px) 100vw, 1708px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"3940\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/IMG_4206.jpg\" alt=\"\" class=\"wp-image-3940\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/IMG_4206.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/IMG_4206-225x300.jpg 225w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/IMG_4206-768x1024-1.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/IMG_4206-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3930\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05227-1024x683.jpg\" alt=\"\" class=\"wp-image-3930\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05227-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05227-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05227-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05227-1536x1025.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05227-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3932\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05692-1024x683.jpg\" alt=\"\" class=\"wp-image-3932\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05692-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05692-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05692-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05692-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC05692-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3934\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07177-1024x683.jpg\" alt=\"\" class=\"wp-image-3934\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07177-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07177-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07177-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07177-1536x1025.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC07177-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3935\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC08116-1024x683.jpg\" alt=\"\" class=\"wp-image-3935\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC08116-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC08116-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC08116-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC08116-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/09\/DSC08116-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Marketingov\u00e9 agentury maj\u00ed sv\u00e9 &#8222;signature&#8220; klienty. Takov\u00e9, se kter\u00fdmi si je lid\u00e9 automaticky spoj\u00ed. Takov\u00e9, u kter\u00fdch po p\u00e1r letech p\u0159estane t\u00fdm \u0159\u00edkat &#8222;oni&#8220; a za\u010dne \u0159\u00edkat &#8222;na\u0161i&#8220;. P\u00ed\u0161e si je na prvn\u00ed p\u0159\u00ed\u010dky zku\u0161enost\u00ed na Linkedinu a chlub\u00ed se s nimi u ned\u011bln\u00edho ob\u011bda. Pro n\u00e1s je jedn\u00edm z nich \u0160koda Auto. Prvn\u00ed spole\u010dn\u00fd [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":3942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3912"}],"version-history":[{"count":5,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3912\/revisions"}],"predecessor-version":[{"id":3947,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3912\/revisions\/3947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3942"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}