{"id":3897,"date":"2026-09-02T13:51:12","date_gmt":"2026-09-02T11:51:12","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/?p=3897"},"modified":"2026-09-02T13:52:25","modified_gmt":"2026-09-02T11:52:25","slug":"kreativni-koncept-ktery-spojuje-hudbu-leto-a-pivo","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2026\/09\/02\/kreativni-koncept-ktery-spojuje-hudbu-leto-a-pivo\/","title":{"rendered":"Kreativn\u00ed koncept, kter\u00fd spojuje hudbu, l\u00e9to a pivo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u00e9to, koncerty pod \u0161ir\u00fdm nebem a nadhled, kter\u00fd je vlastn\u00ed jak zna\u010dce Kru\u0161ovice Boh\u00e9m, tak kapele Chinaski. Pr\u00e1v\u011b na tomto spojen\u00ed jsme postavili kreativn\u00ed koncept leto\u0161n\u00ed komunikace partnerstv\u00ed Kru\u0161ovice Boh\u00e9m s open-air turn\u00e9 Chinaski v r\u00e1mci projektu Boh\u00e9msk\u00e9 l\u00e9to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jde ji\u017e o druh\u00fd ro\u010dn\u00edk partnerstv\u00ed zna\u010dky Kru\u0161ovice Boh\u00e9m s kapelou Chinaski v r\u00e1mci kter\u00e9ho Socialsharks stoj\u00ed od sam\u00e9ho za\u010d\u00e1tku. Zat\u00edmco lo\u0148sk\u00fd ro\u010dn\u00edk byl pojat\u00fd p\u0159edev\u0161\u00edm jako pohled do zku\u0161ebny a fanou\u0161kovsk\u00e9 aktivace nap\u0159\u00ed\u010d media mixu, leto\u0161n\u00ed kampa\u0148 se u\u017e naplno soust\u0159ed\u00ed na samotnou tour a t\u0159i hlavn\u00ed 20&#8243; videospot form\u00e1ty.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Krus\u030covice &amp; Chinaski - S\u030cn\u030cu\u030ara\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Eh4WyQQN6S8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ipravili jsem kompletn\u00ed kreativn\u00ed koncept a produkci audiovizu\u00e1ln\u00edho obsahu. Vznikly t\u0159i hlavn\u00ed videospoty, kter\u00e9 budou b\u011bhem cel\u00e9 koncertn\u00ed s\u00e9rie prom\u00edt\u00e1ny na hlavn\u00ed stage, a z\u00e1rove\u0148 tvo\u0159\u00ed p\u00e1te\u0159 komunikace kampan\u011b. Na n\u011b navazuje osm kr\u00e1tk\u00fdch vide\u00ed pro soci\u00e1ln\u00ed s\u00edt\u011b ve form\u00e1tu Reels, kter\u00e1 stav\u00ed na p\u0159irozen\u00e9 interakci \u010dlen\u016f kapely Chinaski a p\u0159in\u00e1\u0161ej\u00ed fanou\u0161k\u016fm odleh\u010den\u00fd pohled do z\u00e1kulis\u00ed i atmosf\u00e9ry turn\u00e9.<\/p>\n\n\n\n<blockquote class=\"blockquote\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eChinaski letos vyr\u00e1\u017e\u00ed na celkem 18 koncert\u016f po cel\u00e9 \u010cesk\u00e9 republice. Proto jsme cht\u011bli fanou\u0161ky informovat, \u017ee Boh\u00e9ma z Kru\u0161ovic na tomto turn\u00e9 ur\u010dit\u011b nebude chyb\u011bt a n\u00e1v\u0161t\u011bvn\u00edci koncert\u016f si tak m\u016f\u017eou n\u00e1\u0161 pr\u00e9miov\u00fd le\u017e\u00e1k vychutnat v t\u00e9 nejlep\u0161\u00ed kvalit\u011b. Zad\u00e1n\u00ed bylo, aby kreativ\u00e1m nechyb\u011bl vtip a nads\u00e1zka, kter\u00e1 je Boh\u00e9movi vlastn\u00ed.\u201c uv\u00e1d\u00ed Brand mana\u017eerka zna\u010dky Kru\u0161ovice Mark\u00e9ta Jirk\u016f.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Krus\u030covice &amp; Chinaski - Tre\u0301nujeme\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4CgBi7lMa8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"blockquote\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eNa\u0161\u00edm c\u00edlem bylo vytvo\u0159it spolupr\u00e1ci, kter\u00e1 nebude p\u016fsobit jako klasick\u00e9 sponzorstv\u00ed, ale jako p\u0159irozen\u00e9 propojen\u00ed zna\u010dky s letn\u00ed koncertn\u00ed atmosf\u00e9rou a fanou\u0161ky Chinaski. D\u00edky \u00fazk\u00e9 spolupr\u00e1ci klienta, kapely i na\u0161eho t\u00fdmu se poda\u0159ilo vytvo\u0159it koncept, kter\u00fd funguje nap\u0159\u00ed\u010d online komunikac\u00ed i p\u0159\u00edmo na koncertn\u00edch zast\u00e1vk\u00e1ch po cel\u00e9 \u010cesk\u00e9 republice,\u201c \u0159\u00edk\u00e1 Mat\u011bj Peroutka, Account Director Socialsharks<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010d\u00e1st\u00ed spolupr\u00e1ce je tak\u00e9 zaji\u0161t\u011bn\u00ed administrace spot\u0159ebitelsk\u00e9 sout\u011b\u017ee o vstupenky na koncerty, v\u010detn\u011b spr\u00e1vy datab\u00e1ze sout\u011b\u017e\u00edc\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky jednotn\u00e9mu kreativn\u00edmu konceptu se komunikace zna\u010dky propisuje do image kampan\u011b v r\u00e1mci digit\u00e1ln\u00edch form\u00e1t\u016f skrze spoty, buduje engagement p\u0159es sout\u011b\u017ee o vstupenky v r\u00e1mci microsite Boh\u00e9msk\u00e9 l\u00e9to <a href=\"https:\/\/soutez.krusovicebohem.cz\/\">www.soutez.krusovicebohem.cz<\/a>, a\u017e po z\u00e1\u017eitek na m\u00edst\u011b \u2013 vychutn\u00e1n\u00ed si le\u017e\u00e1ku Kru\u0161ovice Boh\u00e9m na samotn\u00fdch koncertech.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Krus\u030covice &amp; Chinaski - Kla\u0301ra 40\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sfz1KXFL71w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e9to, koncerty pod \u0161ir\u00fdm nebem a nadhled, kter\u00fd je vlastn\u00ed jak zna\u010dce Kru\u0161ovice Boh\u00e9m, tak kapele Chinaski. Pr\u00e1v\u011b na tomto spojen\u00ed jsme postavili kreativn\u00ed koncept leto\u0161n\u00ed komunikace partnerstv\u00ed Kru\u0161ovice Boh\u00e9m s open-air turn\u00e9 Chinaski v r\u00e1mci projektu Boh\u00e9msk\u00e9 l\u00e9to. Jde ji\u017e o druh\u00fd ro\u010dn\u00edk partnerstv\u00ed zna\u010dky Kru\u0161ovice Boh\u00e9m s kapelou Chinaski v r\u00e1mci kter\u00e9ho Socialsharks [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":3898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3897"}],"version-history":[{"count":3,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3897\/revisions"}],"predecessor-version":[{"id":3902,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3897\/revisions\/3902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3898"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}