{"id":388,"date":"2015-04-10T18:07:47","date_gmt":"2015-04-10T17:07:47","guid":{"rendered":"http:\/\/blog.socialsharks.cz\/?p=388"},"modified":"2015-04-10T18:07:47","modified_gmt":"2015-04-10T17:07:47","slug":"novinky-ve-facebook-videu","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2015\/04\/10\/novinky-ve-facebook-videu\/","title":{"rendered":"Novinky ve Facebook videu"},"content":{"rendered":"

Konference #F8<\/strong> pro facebookov\u00e9 developery je za n\u00e1mi a dnes se proto zam\u011b\u0159\u00edme na novinky ve videu<\/strong> na Facebooku, kter\u00e9 byly ozn\u00e1meny.<\/p>\n

Kdo se pohybuje ve sv\u011bt\u011b soci\u00e1ln\u00edch s\u00edt\u00edch zam\u011b\u0159en\u00fdch na video a streamov\u00e1n\u00ed, tak v\u00ed, \u017ee video obsah se t\u011b\u0161\u00ed neb\u00fdval\u00e9mu r\u016fstu a popularit\u011b. Ka\u017ed\u00e1 technologick\u00e1 novinka m\u016f\u017ee pak doslova explodovat<\/strong>, kdy\u017e se dob\u0159e podchyt\u00ed.<\/p>\n

<\/p>\n

V \u010dem je Facebook jin\u00fd ne\u017e ostatn\u00ed kan\u00e1ly?<\/h2>\n

Facebook je od z\u00e1kladu postaven\u00fd na principu sd\u00edlen\u00ed dojm\u016f, z\u00e1\u017eitk\u016f a p\u0159\u00edb\u011bh\u016f s okruhem bl\u00edzk\u00fdch a p\u0159\u00e1tel. Proto i videa, kter\u00e1 maj\u00ed vir\u00e1ln\u00ed \u00fasp\u011bch, d\u00e1vaj\u00ed u\u017eivatel\u016fm mo\u017enost zjistit, co se v okoln\u00edm sv\u011bt\u011b d\u011bje, d\u00e1t jim podn\u011bty ke konverzaci a kone\u010dn\u011b i mo\u017enost vypnout od okoln\u00edho shonu a u videa relaxovat (vzpom\u00edn\u00e1te je\u0161t\u011b na televizi?).
\nDenn\u011b<\/strong> maj\u00ed videa na Facebooku p\u0159es 3 miliardy zhl\u00e9dnut\u00ed<\/strong> a dobr\u00e1 polovina z nich poch\u00e1z\u00ed ze sd\u00edlen\u00ed ostatn\u00edmi u\u017eivateli. Tak\u00e9 si mus\u00edme uv\u011bdomit, \u017ee 65% zhl\u00e9dnut\u00ed poch\u00e1z\u00ed z mobil\u016f a tablet\u016f!<\/p>\n

\"denni<\/a>
Po\u010dty zhl\u00e9dnut\u00ed na Facebooku denn\u011b (zdroj: Facebooklive.com)<\/figcaption><\/figure>\n

Co s t\u00edm?<\/h2>\n

Vzhledem k tomu, \u017ee spousta u\u017eivatel\u016f scrolluje facebookov\u00fdm feedem v situaci, kdy ne\u010dek\u00e1, \u017ee se bude d\u00edvat na n\u011bjak\u00e9 video, tak nen\u00ed \u017e\u00e1dn\u00fdm p\u0159ekvapen\u00edm, \u017ee si u videa nepust\u00ed zvuk<\/strong>. Pro u\u017eivatele na desktopu to nebude p\u0159\u00edli\u0161 rozd\u00edln\u00e9, proto\u017ee ti si zase \u010dasto pou\u0161t\u00ed muziku jako dopln\u011bk. Z toho plyne: uploadujte videa, kter\u00e1 zaujmou a p\u0159edaj\u00ed zpr\u00e1vu i bez zvuku.
\nShodou okolnost\u00ed jsme jedno takov\u00e9 video vyprodukovali bez mluven\u00e9ho koment\u00e1\u0159e a vyzkou\u0161eli jeho efekt na str\u00e1nce klienta Teta drogerie<\/a>.<\/p>\n

\"Teta<\/a>
P\u0159ehrajte video kliknut\u00edm<\/figcaption><\/figure>\n

 <\/p>\n

Nen\u00ed \u017e\u00e1dn\u00fdm divem, \u017ee video se stalo hitem na facebookov\u00e9 str\u00e1nce Teta drogerie a p\u0159esn\u011b podle v\u00fd\u0161e zm\u00edn\u011bn\u00e9 formule z\u00edskalo i velk\u00e9 mno\u017estv\u00ed sd\u00edlen\u00ed<\/strong>, proto\u017ee obsahovalo aktu\u00e1ln\u00ed d\u011bn\u00ed (barven\u00ed vaj\u00ed\u010dek), p\u0159\u00edb\u011bh (nakupov\u00e1n\u00ed a v\u00fdroba) a tak\u00e9 neslo u\u017eite\u010dnou radu do \u017eivota. To v\u0161e se d\u00e1 z videa pochopit i bez zapnut\u00ed zvukov\u00e9ho doprovodu!<\/p>\n

Video API<\/h2>\n

P\u0159\u00ednos konference F8 nebyl ov\u0161em jen v u\u017eite\u010dn\u00fdch rad\u00e1ch. Facebook d\u00e1le p\u0159edstavil nov\u00e9 funkce<\/strong> pro uploadov\u00e1n\u00ed videa, kter\u00e9 n\u00e1m usnadn\u00ed pr\u00e1ci. Spole\u010dn\u011b si je postupn\u011b projdeme:<\/p>\n

\"video<\/a>
N\u00e1hled video API (zdroj: Facebooklive.com)<\/figcaption><\/figure>\n

Facebook chce popdorovat video tv\u016frce, aby vyu\u017e\u00edvali p\u0159\u00edmo platformu na Facebooku a nemuseli jen sd\u00edlet videa nap\u0159\u00edklad z YouTube. Proto p\u0159i\u0161li se z\u00e1sadn\u00edm vylep\u0161en\u00edm API pro video.<\/p>\n

Ji\u017e brzy se naroluje ka\u017ed\u00e9mu spr\u00e1vci facebookov\u00e9 str\u00e1nky nov\u00e1 mo\u017enost, jak uploadovat video. Budeme moci nejen nahr\u00e1vat a\u017e 1,5 GB soubory<\/strong>, ale tak\u00e9 p\u0159eru\u0161ovat nahr\u00e1v\u00e1n\u00ed<\/strong> a pokra\u010dovat v n\u011bm pozd\u011bji.
\nK videu ji\u017e del\u0161\u00ed dobu jdou p\u0159idat titulky<\/strong>. Nyn\u00ed budeme moci p\u0159id\u00e1vat v\u00edce titulkov\u00fdch soubor\u016f pro r\u016fzn\u00e9 jazyky<\/strong>, co\u017e ocen\u00ed zlatem spr\u00e1vci glob\u00e1ln\u00edch str\u00e1nek. Co si m\u00e1lokdo uv\u011bdomuje, tak dnes nen\u00ed mo\u017en\u00e9 nahr\u00e1t video a nastavit jeho zve\u0159ejn\u011bn\u00ed na budouc\u00ed datum. To se s video API m\u011bn\u00ed a kone\u010dn\u011b budeme moci videa l\u00e9pe pl\u00e1novat<\/strong>. Co v\u00edc, my si je dokonce budeme moci d\u00e1vat do playlist\u016f<\/strong>, co\u017e se projev\u00ed na kart\u011b videa u FB str\u00e1nky. Na t\u00e9 m\u016f\u017eete nastavit uv\u00edtac\u00ed \u201chighlighted\u201d video a d\u00e1le pak videa kategorizovan\u00e1 do playlist\u016f.
\nVelk\u00e9ho roz\u0161\u00ed\u0159en\u00ed se tak\u00e9 do\u010dk\u00e1 report a anal\u00fdza<\/strong> \u00fasp\u011bchu nahran\u00e9ho videa. Jen pova\u017ete, budete se nap\u0159\u00edklad moci pod\u00edvat, kolik lid\u00ed se na video dod\u00edvalo a\u017e do konce a kolik to vzdalo v p\u016flce a d\u00e1l pak podle toho optimalizovat<\/strong> budouc\u00ed produkci (tato metrika u\u017e je te\u010f p\u0159\u00edstupn\u00e1 v p\u0159ehledech str\u00e1nky p\u0159i detailn\u00edm zobrazen\u00ed postu s videem).
\nNakonec to nejlep\u0161\u00ed: k videu m\u016f\u017eeme tak\u00e9 nahr\u00e1t vlastn\u00ed poutac\u00ed obr\u00e1zek<\/strong>, kter\u00fd vystihuje obsah videa a nemus\u00edme se tak spol\u00e9hat, \u017ee div\u00e1ka na facebookov\u00e9m feedu zaujme pouze autoplay.<\/p>\n

\"Statistika<\/a>
Statistika a anal\u00fdza dat u videa (zdroj: Socialsharks)<\/figcaption><\/figure>\n

U\u017e to n\u011bkdo zkou\u0161el?<\/h2>\n

Facebook na\u0161t\u011bst\u00ed ne\u0161el do tohoto procesu \u00fapln\u011b s\u00e1m, ale ji\u017e del\u0161\u00ed dobu spolupracuje s vybran\u00fdmi partnery (Anvato, Nowthis, Brightcove, Socialflow, Fullscreen, Spredfast, Grabyo, Vimond, Kaltura, Whipclip), kter\u00fdm p\u0159ednostn\u011b umo\u017enil p\u0159\u00edstup k API a ti se jali do v\u00fdvoje vlastn\u00edch tool\u016f. Od t\u011bchto partner\u016f bych cht\u011bl zv\u00fdraznit hlavn\u011b tool od Grabyo.<\/p>\n

Grabyo<\/h2>\n

Tento tool n\u00e1m umo\u017e\u0148uje zpracov\u00e1vat \u017eiv\u00fd video stream v re\u00e1ln\u00e9m \u010dase<\/strong> na cloudu a pak z \u017eiv\u00e9ho streamu uploadovat videa na Facebook. Nerozum\u00edte? P\u0159\u00edklad: Hraje se mistrovstv\u00ed sv\u011bta v hokeji a d\u00edky Grabyo m\u016f\u017eeme ty nejlep\u0161\u00ed momenty a g\u00f3ly rovnou uploadovat na facebookovou str\u00e1nku.<\/p>\n

\"Grabyo\"<\/a>
Grabyo (zdroj: Facebooklive.com)<\/figcaption><\/figure>\n

Co nebylo vysloveno na konferenci F8?<\/h2>\n

Na konci panelu o novink\u00e1ch ve videu prob\u011bhlo tak\u00e9 Q&A s developersk\u00fdm teamem, kter\u00fd je zodpov\u011bdn\u00fd za video na Facebooku. I kdy\u017e v\u0161echny ot\u00e1zky nebyly detailn\u011b zodpov\u011bzeny, tak aspo\u0148 m\u016f\u017eeme tu\u0161it, kter\u00fdm sm\u011brem se developersk\u00fd t\u00fdm ud\u00e1v\u00e1.<\/p>\n

Monetizace<\/h3>\n

Za p\u0159edpokladu, \u017ee konzumace video obsahu na Facebooku d\u00e1le poroste a bude to \u010d\u00edm d\u00e1l v\u00edce ve prosp\u011bch vide\u00ed p\u0159\u00edmo na facebookov\u00e9 platform\u011b, tak market\u00e9\u0159i uv\u00edtaj\u00ed mo\u017enost dostat reklamy dovnit\u0159 video streamu a tv\u016frci by r\u00e1di z t\u011bchto reklam vid\u011bli n\u011bjak\u00fd pod\u00edl, aby je to d\u00e1le motivovalo produkovat video obsah exkluzivn\u011b pro facebookovou platformu. Tato t\u00e9matika je pro Facebook velmi dob\u0159e zn\u00e1ma, ale moment\u00e1ln\u011b se maxim\u00e1ln\u011b soust\u0159ed\u00ed na spu\u0161t\u011bn\u00ed a vylep\u0161ov\u00e1n\u00ed sou\u010dasn\u00e9 platformy a pomoc tv\u016frc\u016fm dostat video na Facebook. P\u0159\u00edpadn\u00e9 \u00favahy o monetiza\u010dn\u00edm syst\u00e9mu uvnit\u0159 t\u00e9to platformy jist\u011b p\u0159\u00edjdou, ale zat\u00edm ani netu\u0161\u00edme, jestli se v\u016fbec stihnou p\u0159edstavit na p\u0159\u00ed\u0161t\u00ed konferenci pro developery.<\/p>\n

Streamov\u00e1n\u00ed<\/h3>\n

S rostouc\u00ed popularitou video streamovac\u00edch slu\u017eeb jako je Twitch roste i hlad po takov\u00e9 mo\u017enosti uvnit\u0159 Facebooku. Dle odpov\u011bd\u00ed developersk\u00e9ho t\u00fdmu to ale vypad\u00e1, \u017ee hladov\u00ed je\u0161t\u011b n\u011bjakou dobu z\u016fstaneme.<\/p>\n

Hl\u00e1\u0161en\u00ed obsahu chr\u00e1n\u011bn\u00e9ho autorsk\u00fdmi pr\u00e1vy<\/h3>\n

Uploadnul n\u011bkdo va\u0161e video na Facebook bez va\u0161eho souhlasu nebo ve videu pou\u017eil hudbu, zvuky \u010di obrazov\u00fd materi\u00e1l pro kter\u00fd vlastn\u00edte ve\u0161ker\u00e1 pr\u00e1va? Facebook umo\u017e\u0148uje takov\u00fd obsah nahl\u00e1sit a t\u00edm tak dos\u00e1hnout smaz\u00e1n\u00ed videa. Probl\u00e9m tkv\u00ed v tom, \u017ee oporu\u0161en\u00ed mus\u00edte v\u011bd\u011bt a sami takov\u00fdto z\u00e1vadn\u00fd obsah nahl\u00e1sit.
\nNa YouTube funguje syst\u00e9m Content ID, kter\u00fd umo\u017e\u0148uje vlastn\u00edk\u016fm autorsk\u00fdch pr\u00e1v nahr\u00e1t sv\u00e1 d\u00edla do datab\u00e1ze a algoritmy Content ID sami prohled\u00e1vaj\u00ed ve\u0161ker\u00fd obsah a sna\u017e\u00ed se na poru\u0161en\u00ed pr\u00e1v upozornit. Developersk\u00fd team p\u0159iznal, \u017ee v\u00fdvoj takov\u00e9ho syst\u00e9mu by trval velmi dlouho a dosud ani nev\u00edme, jestli na n\u011bm za\u010dali pracovat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Konference #F8 pro facebookov\u00e9 developery je za n\u00e1mi a dnes se proto zam\u011b\u0159\u00edme na novinky ve videu na Facebooku, kter\u00e9 byly ozn\u00e1meny. Kdo se pohybuje ve sv\u011bt\u011b soci\u00e1ln\u00edch s\u00edt\u00edch zam\u011b\u0159en\u00fdch na video a streamov\u00e1n\u00ed, tak v\u00ed, \u017ee video obsah se t\u011b\u0161\u00ed neb\u00fdval\u00e9mu r\u016fstu a popularit\u011b. Ka\u017ed\u00e1 technologick\u00e1 novinka m\u016f\u017ee pak doslova explodovat, kdy\u017e se dob\u0159e […]<\/p>\n","protected":false},"author":1,"featured_media":395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/395"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}