{"id":3862,"date":"2026-07-01T12:33:49","date_gmt":"2026-07-01T10:33:49","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/?p=3862"},"modified":"2026-07-01T12:35:22","modified_gmt":"2026-07-01T10:35:22","slug":"shark-zone-daniel-krasny-proc-nestaci-influencer-s-vysokym-dosahem","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2026\/07\/01\/shark-zone-daniel-krasny-proc-nestaci-influencer-s-vysokym-dosahem\/","title":{"rendered":"SHARK ZONE | Daniel Kr\u00e1sn\u00fd: Pro\u010d nesta\u010d\u00ed influencer s vysok\u00fdm dosahem?\u00a0\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jak vznikaj\u00ed v <a href=\"https:\/\/www.socialsharks.cz\/\" data-type=\"link\" data-id=\"https:\/\/www.socialsharks.cz\/\">Socialsharks<\/a> kampan\u011b, kter\u00e9 si lid\u00e9 skute\u010dn\u011b zapamatuj\u00ed? Pro\u010d dnes nesta\u010d\u00ed vsadit na influencera s vysok\u00fdm dosahem? A pro\u010d by market\u00e9\u0159i m\u011bli sledovat Love Island stejn\u011b pozorn\u011b jako marketingov\u00e9 trendy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed pilotn\u00ed epizoda podcastu <a href=\"https:\/\/www.youtube.com\/watch?v=dBNsPIh0mpU\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=dBNsPIh0mpU\">SHARK ZONE<\/a> pod taktovkou Barbory R\u016f\u017eek, influencer managerky, p\u0159inesla otev\u0159en\u00fd rozhovor s kreativn\u00edm \u0159editelem <a href=\"https:\/\/www.socialsharks.cz\/\" data-type=\"link\" data-id=\"https:\/\/www.socialsharks.cz\/\">Socialsharks<\/a>, Danielem Kr\u00e1sn\u00fdm, kter\u00fd u\u017e deset let stoj\u00ed za \u0159adou kampan\u00ed a kreativn\u00edch koncept\u016f. A pokud \u010dek\u00e1te u\u010debnicov\u00e9 marketingov\u00e9 fr\u00e1ze, budete p\u0159ekvapeni.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-2-1024x683.jpg\" alt=\"\" class=\"wp-image-3868\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-2-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-2-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-2-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-2-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Od hokejov\u00e9 branky ke kreativn\u00edmu \u0159editeli<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Daniel Kr\u00e1sn\u00fd za\u010d\u00edn\u00e1 sv\u016fj p\u0159\u00edb\u011bh trochu netradi\u010dn\u011b. Ne reklamou, ale hokejem.<\/p>\n\n\n\n<blockquote class=\"blockquote\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eBrank\u00e1\u0159 je v kolektivu v\u017edycky trochu jin\u00fd typ \u010dlov\u011bka. V br\u00e1n\u011b je vlastn\u011b po\u0159\u00e1d s\u00e1m. Tak\u017ee jsem m\u011bl b\u011bhem z\u00e1pas\u016f \u010das n\u011bco vym\u00fd\u0161let.\u201c p\u0159izn\u00e1v\u00e1 Daniel.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Je to \u00fasm\u011bvn\u00e1 historka, ale z\u00e1rove\u0148 dob\u0159e vystihuje zp\u016fsob, jak\u00fdm o kreativit\u011b p\u0159em\u00fd\u0161l\u00ed. Nevznik\u00e1 podle \u0161ablony. \u010casto p\u0159ich\u00e1z\u00ed tam, kde byste ji ne\u010dekali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po deseti letech v jedn\u00e9 agentu\u0159e nav\u00edc otev\u0159en\u011b p\u0159izn\u00e1v\u00e1, \u017ee v kreativn\u00edm pr\u016fmyslu je takov\u00e1 v\u00fddr\u017e sp\u00ed\u0161e v\u00fdjimkou ne\u017e pravidlem.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Daniel Kr\u00e1sn\u00fd: Pro\u010d se vyplat\u00ed sledovat reality shows? | SHARK ZONE\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dBNsPIh0mpU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co vlastn\u011b d\u011bl\u00e1 kreativn\u00ed \u0159editel?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jste si n\u011bkdy p\u0159edstavovali kreativn\u00edho \u0159editele jako \u010dlov\u011bka, kter\u00fd cel\u00fd den \u010dek\u00e1 na \u201egeni\u00e1ln\u00ed n\u00e1pad\u201c, realita je trochu jin\u00e1. Daniel v podcastu svou roli p\u0159irovn\u00e1v\u00e1 k \u0161\u00e9fkucha\u0159i. Nen\u00ed to ten, kdo p\u0159ipravuje ka\u017ed\u00e9 j\u00eddlo. Je to \u010dlov\u011bk, kter\u00fd ud\u00e1v\u00e1 sm\u011br, p\u0159ich\u00e1z\u00ed s nov\u00fdmi postupy a dohl\u00ed\u017e\u00ed na v\u00fdslednou podobu v\u0161eho, co z kuchyn\u011b odch\u00e1z\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A kdy\u017e p\u0159ijde nov\u00fd brief? Prvn\u00ed ot\u00e1zkou nen\u00ed \u201eJak\u00fd bude n\u00e1pad?\u201c Ale <strong>\u201eKdy je deadline?!\u201c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017en\u00e1 m\u00e9n\u011b romantick\u00e9, ale o to up\u0159\u00edmn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reality show jako marketingov\u00e1 univerzita?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna z nejzaj\u00edmav\u011bj\u0161\u00edch \u010d\u00e1st\u00ed rozhovoru p\u0159ich\u00e1z\u00ed ve chv\u00edli, kdy se Barbora pt\u00e1 na inspiraci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A odpov\u011b\u010f?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reality show. Love Island. Survivor. Popkultura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daniel vysv\u011btluje, \u017ee market\u00e9\u0159i \u010dasto \u017eij\u00ed v ur\u010dit\u00e9 bublin\u011b. Jen\u017ee pokud chcete oslovit \u0161irok\u00e9 publikum, mus\u00edte rozum\u011bt tomu, \u010d\u00edm skute\u010dn\u011b \u017eije.<\/p>\n\n\n\n<blockquote class=\"blockquote\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201e\u010clov\u011bk mus\u00ed sledovat to, co sleduje velk\u00e1 masa lid\u00ed.\u201c<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Nejde o to, \u017ee by se nejlep\u0161\u00ed kampan\u011b rodily b\u011bhem sledov\u00e1n\u00ed ceremoni\u00e1lu r\u016f\u017e\u00ed. Jde o pochopen\u00ed emoc\u00ed, trend\u016f a zp\u016fsobu, jak\u00fdm lid\u00e9 tr\u00e1v\u00ed sv\u016fj voln\u00fd \u010das.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pr\u00e1v\u011b emoce jsou \u010dasto t\u00edm, co rozhoduje o \u00fasp\u011bchu kampan\u011b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-4-1024x683.jpg\" alt=\"\" class=\"wp-image-3869\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-4-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-4-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-4-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-4-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-4-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pro\u010d n\u011bkter\u00e9 kampan\u011b funguj\u00ed a jin\u00e9 ne?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud \u010dek\u00e1te tajn\u00fd recept, nedo\u010dk\u00e1te se. Daniel p\u0159irovn\u00e1v\u00e1 marketing ke skl\u00e1d\u00e1n\u00ed hitu. Nikdo dop\u0159edu nev\u00ed, co bude fungovat. Jednu v\u011bc ale pova\u017euje za z\u00e1sadn\u00ed:<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><strong>P O CH O P I T E L N O S T<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lid\u00e9 by nem\u011bli lu\u0161tit, co jim reklama chce \u0159\u00edct. M\u011bli by ji pochopit okam\u017eit\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To zn\u00ed jednodu\u0161e, ale pr\u00e1v\u011b v tom \u010dasto kampan\u011b selh\u00e1vaj\u00ed. Tv\u016frci b\u00fdvaj\u00ed natolik pono\u0159en\u00ed do strategie a detail\u016f, \u017ee zapomenou na \u010dlov\u011bka, kter\u00fd billboard nebo video vid\u00ed poprv\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3878\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-1-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-1-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-1-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-1-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kdy\u017e influencer nen\u00ed influencer<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Velk\u00e1 \u010d\u00e1st epizody se v\u011bnuje influencer marketingu. Jen\u017ee ne tak, jak byste mo\u017en\u00e1 \u010dekali. V podcastu zazn\u00ed i lehk\u00e9 zpochybn\u011bn\u00ed samotn\u00e9ho v\u00fdznamu slova \u201einfluencer\u201c. Podle Dana dnes u\u017e nejde prim\u00e1rn\u011b o \u010dlov\u011bka s velk\u00fdm dosahem. D\u016fle\u017eit\u011bj\u0161\u00ed je, zda dan\u00e1 osobnost zapad\u00e1 do p\u0159\u00edb\u011bhu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto jsme v <a href=\"https:\/\/www.socialsharks.cz\/\" data-type=\"link\" data-id=\"https:\/\/www.socialsharks.cz\/\">Socialsharks<\/a> v minulosti pracovali se jm\u00e9ny jako Ji\u0159ina Bohdalov\u00e1, Ji\u0159\u00ed Strach, Ond\u0159ej Vetch\u00fd, Saskia Bure\u0161ov\u00e1 nebo Ladislav \u0160pa\u010dek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S lidmi, kter\u00e9 byste na Instagramu mo\u017en\u00e1 v\u016fbec nehledali. Pr\u00e1v\u011b proto ale tak dob\u0159e v kampan\u00edch fungovali.<\/p>\n\n\n\n<blockquote class=\"blockquote\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eKdy\u017e se objev\u00ed n\u011bkdo, koho na soci\u00e1ln\u00edch s\u00edt\u00edch b\u011b\u017en\u011b nev\u00edd\u00e1te, automaticky mu v\u011bnujete v\u011bt\u0161\u00ed pozornost.\u201c dod\u00e1v\u00e1 Dan.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A to je v dob\u011b informa\u010dn\u00edho p\u0159etlaku nesm\u00edrn\u011b cenn\u00e1 komodita.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3871\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pro\u010d dnes nesta\u010d\u00ed jen vysok\u00fd po\u010det sleduj\u00edc\u00edch<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna z nejost\u0159ej\u0161\u00edch pas\u00e1\u017e\u00ed cel\u00e9ho <a href=\"https:\/\/www.youtube.com\/watch?v=dBNsPIh0mpU\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=dBNsPIh0mpU\">rozhovoru<\/a> m\u00ed\u0159\u00ed na sou\u010dasn\u00fd influencer marketing. Daniel otev\u0159en\u011b p\u0159izn\u00e1v\u00e1, \u017ee zna\u010dky \u010dasto utr\u00e1cej\u00ed vysok\u00e9 \u010d\u00e1stky za obsah, kter\u00fd zmiz\u00ed b\u011bhem n\u011bkolika hodin. Sou\u010dasn\u011b upozor\u0148uje na probl\u00e9m, kter\u00fd zn\u00e1 ka\u017ed\u00fd pravideln\u00fd u\u017eivatel soci\u00e1ln\u00edch s\u00edt\u00ed: Obsah se za\u010d\u00edn\u00e1 podobat jeden druh\u00e9mu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u00e9 trendy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u00e9 form\u00e1ty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u00e9 sc\u00e9n\u00e1\u0159e.<\/p>\n\n\n\n<blockquote class=\"blockquote\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201e\u010clov\u011bk proj\u00ed\u017ed\u00ed Reels nebo TikTok a vid\u00ed v podstat\u011b po\u0159\u00e1d to sam\u00e9, jen s jin\u00fdmi lidmi.\u201c<br><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Je to jen p\u0159irozen\u00fd v\u00fdvoj soci\u00e1ln\u00edch s\u00edt\u00ed, nebo za\u010d\u00e1tek skute\u010dn\u00e9 krize kreativity? I na to se v <a href=\"https:\/\/www.youtube.com\/watch?v=dBNsPIh0mpU\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=dBNsPIh0mpU\">epizod\u011b<\/a> dostane.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-3-1024x683.jpg\" alt=\"\" class=\"wp-image-3870\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-3-1024x683.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-3-300x200.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-3-768x512.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-3-1536x1024.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2026\/06\/BLOG-SHRKS-ZONENavrhova-plocha-1-kopie-3-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Um\u011bl\u00e1 inteligence kreativce nenahrad\u00ed. Zat\u00edm.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V z\u00e1v\u011bru p\u0159ich\u00e1z\u00ed ot\u00e1zka, kterou si dnes klade prakticky ka\u017ed\u00fd. Jak bude vypadat pr\u00e1ce kreativn\u00edho \u0159editele za p\u011bt let? Daniel nepochybuje o tom, \u017ee AI bude sou\u010d\u00e1st\u00ed ka\u017edodenn\u00ed pr\u00e1ce. Zaj\u00edmav\u00e9 ale je, \u017ee ji nevn\u00edm\u00e1 jako n\u00e1stroj na generov\u00e1n\u00ed velk\u00fdch n\u00e1pad\u016f. Sp\u00ed\u0161 jako par\u0165\u00e1ka pro p\u0159em\u00fd\u0161len\u00ed.<br><\/p>\n\n\n\n<blockquote class=\"blockquote\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eAI m\u00e1 jednu skv\u011blou vlastnost. Nem\u00e1 ostych. Okam\u017eit\u011b v\u00e1m n\u011bco odpov\u00ed.\u201c<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b v tom vid\u00ed jej\u00ed nejv\u011bt\u0161\u00ed p\u0159\u00ednos. Je to v podstat\u011b nekone\u010dn\u011b dostupn\u00fd sparing partner pro rozv\u00edjen\u00ed my\u0161lenek.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Daniel Kr\u00e1sn\u00fd: Pro\u010d se vyplat\u00ed sledovat reality shows? | SHARK ZONE\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dBNsPIh0mpU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pro\u010d si prvn\u00ed d\u00edl SHARK ZONE pustit?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee nejde o dal\u0161\u00ed rozhovor pln\u00fd marketingov\u00fdch pou\u010dek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to otev\u0159en\u00e1 debata o kreativit\u011b, inspiraci, influencerech, reality show, legend\u00e1ch \u010desk\u00e9 kultury i o tom, pro\u010d n\u011bkter\u00e9 n\u00e1pady p\u0159e\u017eij\u00ed a jin\u00e9 skon\u010d\u00ed v soukrom\u00e9 slo\u017ece s n\u00e1zvem \u201erad\u0161i ne\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00e1s zaj\u00edm\u00e1 z\u00e1kulis\u00ed vzniku kampan\u00ed, fungov\u00e1n\u00ed influencer marketingu nebo chcete sly\u0161et pohled \u010dlov\u011bka, kter\u00fd se v oboru pohybuje deset let, prvn\u00ed epizoda <a href=\"https:\/\/www.youtube.com\/watch?v=dBNsPIh0mpU\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=dBNsPIh0mpU\">SHARK ZONE<\/a> je ide\u00e1ln\u00ed za\u010d\u00e1tek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mo\u017en\u00e1 po jej\u00edm poslechu zjist\u00edte, \u017ee nejlep\u0161\u00ed marketingov\u00e9 n\u00e1pady opravdu nevznikaj\u00ed jen v zaseda\u010dk\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak vznikaj\u00ed v Socialsharks kampan\u011b, kter\u00e9 si lid\u00e9 skute\u010dn\u011b zapamatuj\u00ed? Pro\u010d dnes nesta\u010d\u00ed vsadit na influencera s vysok\u00fdm dosahem? A pro\u010d by market\u00e9\u0159i m\u011bli sledovat Love Island stejn\u011b pozorn\u011b jako marketingov\u00e9 trendy? Prvn\u00ed pilotn\u00ed epizoda podcastu SHARK ZONE pod taktovkou Barbory R\u016f\u017eek, influencer managerky, p\u0159inesla otev\u0159en\u00fd rozhovor s kreativn\u00edm \u0159editelem Socialsharks, Danielem Kr\u00e1sn\u00fdm, kter\u00fd u\u017e [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":3867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3862"}],"version-history":[{"count":10,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3862\/revisions"}],"predecessor-version":[{"id":3882,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3862\/revisions\/3882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3867"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}