{"id":3732,"date":"2025-12-19T15:16:23","date_gmt":"2025-12-19T14:16:23","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/?p=3732"},"modified":"2025-12-19T18:20:45","modified_gmt":"2025-12-19T17:20:45","slug":"5-nej-projektu-socialsharks-v-roce-2025-podle-kreativniho-reditele","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2025\/12\/19\/5-nej-projektu-socialsharks-v-roce-2025-podle-kreativniho-reditele\/","title":{"rendered":"5 nej projekt\u016f Socialsharks v roce 2025 podle kreativn\u00edho \u0159editele"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">U\u017e pop\u00e1t\u00e9.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Letos z p\u011bti projekt\u016f hned t\u0159i, kter\u00e9 se daj\u00ed sn\u00edst nebo vyp\u00edt. To je takhle ke skleni\u010dce vaje\u010dn\u00e9ho ko\u0148aku ide\u00e1ln\u00ed stav, no ne?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rok to byl ka\u017edop\u00e1dn\u011b jedl\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b projekt\u016f, kter\u00e9 byly vid\u011bt (u raj\u010dete na Rock for People dokonce doslova!), jsme \u00fasp\u011b\u0161n\u011b spo\u0159\u00e1dali n\u011bkolik tendr\u016f, jejich\u017e ovoce\u200a\u2014\u200atrouf\u00e1m si tvrdit\u200a\u2014\u200atu hrd\u011b vystav\u00edm p\u0159\u00ed\u0161t\u00ed rok. Obh\u00e1jili jsme digit\u00e1l pro <a href=\"https:\/\/www.mediar.cz\/socialsharks-zustavaji-digitalni-agenturou-pro-e-on\/\" rel=\"noreferrer noopener\" target=\"_blank\">E.ON<\/a>, stali se kreativkou pro <a href=\"https:\/\/www.mediar.cz\/socialsharks-vyhrali-marketingovy-tendr-gorenje\/\" rel=\"noreferrer noopener\" target=\"_blank\">Gorenje<\/a> a krom\u011b <a href=\"https:\/\/www.mediar.cz\/ceske-drahy-si-na-socialni-site-vybraly-socialsharks\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u010cesk\u00fdch drah<\/a> usp\u011bli na sklonku roku je\u0161t\u011b v dal\u0161\u00edch v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A zat\u00edmco j\u00e1 u\u017e se d\u00edv\u00e1m dop\u0159edu, vy m\u016f\u017eete nahl\u00e9dnout do m\u00e9ho osobn\u00edho wrapu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Tesco na Rock for&nbsp;People<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obcho\u010f\u00e1k na rockov\u00e9m festivalu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e kdy\u017e n\u00e1m klient zkraje roku p\u0159edstavil tenhle motiv, p\u0159ipadalo mi to kreativn\u011b rajcovn\u00ed. Ne\u010dekan\u00e9 a neokoukan\u00e9 kombinace jsou koneckonc\u016f ty nejz\u00e1bavn\u011bj\u0161\u00ed. Takov\u00e9 v\u00e1m jen sotva vygeneruje um\u011bl\u00e1 inteligence. U nich je zapot\u0159eb\u00ed t\u00e9 \u010dlov\u011b\u010d\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focen\u00ed a v\u00fdroba toho nejv\u011bt\u0161\u00edho reklamn\u00edho raj\u010dete na sv\u011bt\u011b (kdo brnkne do pelh\u0159imovsk\u00e9ho muzea kuriozit?) byla jedna v\u011bc, rokenrolov\u00e9 textace pasovan\u00e9 na line-up z ovoce, zeleniny a pe\u010diva druh\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160li jsme na to prost\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produkt. A kr\u00e1sa \u010de\u0161tiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo, tohle byla balada.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*rGDY_KyLmZIAh1mpz8o9AQ.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*YPbFRe9_nrkxSunN9gUrSw.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*TN7hYoIt9oCsIkautCKUyQ.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*20uRgjNNx9JNtp6LOXXefQ.jpeg\" alt=\"\"\/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Hokejov\u00e1 pohotovost pro \u0160koda&nbsp;Auto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ed p\u00e1r lety jsme si vyty\u010dili neskromn\u00fd c\u00edl: ud\u011blat z kampan\u00ed \u0160koda Auto u p\u0159\u00edle\u017eitosti hokejov\u00fdch mistrovstv\u00ed ud\u00e1lost, na n\u00ed\u017e se lidi na s\u00edt\u00edch budou dop\u0159edu t\u011b\u0161it. Takov\u00fd mal\u00fd hokejov\u00fd Silvestr. Pras\u00e1tko z Kofoly: jen ka\u017ed\u00fd rok jin\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dom\u00e1c\u00ed hokejov\u00e1 poh\u00e1dka s Ji\u0159\u00edm Strachem a T\u00e1\u0148ou Mal\u00edkovou loni strhnula z\u00e1vit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nav\u00e1zat se zd\u00e1lo b\u00fdt p\u0159et\u011b\u017ek\u00e9. K\u00f3r, kdy\u017e u\u017e ne\u0161lo o tak exponovan\u00fd \u0161ampion\u00e1t (Praha je holt Praha) a pravd\u011bpodobnost obhajoby kovu nebyla kdov\u00edjak\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale povedlo se.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tady se chyst\u00e1 ostr\u00fd z\u00e1krok. \ud83e\uddd0\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5ThfY0N1hfE?list=PLIaDWoLurY2ftvpj8HDdEX7EszQuZLRR_\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Doktorsk\u00e1 tematika, l\u00e9ka\u0159 Marek, T\u00e1\u0148a jako absolutn\u00ed komedi\u00e1ln\u00ed jistota a frky, kter\u00e9 stoj\u00ed a padaj\u00ed se sc\u00e9n\u00e1\u0159en. A\u017e v\u00e1m n\u011bkdo bude tvrdit, \u017ee online videa, jejich\u017e pointa nezazn\u00ed v prvn\u00edch t\u0159ech vte\u0159in\u00e1ch, jsou automaticky mrtv\u00e1, odka\u017ete ho rovnou na pohotovost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Gastro m\u00e1me v krvi pro Makro Czech Gastro&nbsp;Fest<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Propojit v kreativ\u011b krev a vy\u0161\u0161\u00ed gastronomii, to cht\u011blo od klienta koule a \u017e\u00e1dn\u00e9 rozmra\u017een\u00e9 z Ikea. Ob\u010das to ale prost\u011b klikne. A u\u017e kdy\u017e jsme na prvn\u00ed sch\u016fzku p\u0159in\u00e1\u0161eli krvavou om\u00e1\u010dku, kokotku i Al Pacina, v\u011b\u0159ili jsme, \u017ee by to mohl b\u00fdt nov\u00fd signature dish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To, \u017ee se prodeji vstupenek vydatn\u011b da\u0159ilo, budi\u017e navrch v\u00edtan\u00fdm dezertem. Festival se nejen\u017ee kompletn\u011b vyprodal, ale ambici\u00f3zn\u00ed pl\u00e1n na cenu za konverzi jsme splnili s 93% rezervou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsme r\u00e1di, \u017ee m\u016f\u017eeme dod\u00e1vat krev i dal\u0161\u00edmu ro\u010dn\u00edku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011b\u0159\u00edm, \u017ee si zas pochutn\u00e1te.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*39ew9j5nNaVbJPgcSUqqcw.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/600\/1*Z1r37GsHiEyFlhk-rmOpHQ.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/600\/1*0kMuXPkn8LRSepqLYBDFCA.jpeg\" alt=\"\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Kru\u0161ovice na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O kreativn\u00edch koncepc\u00edch a jasn\u011b ohrani\u010den\u00fdch kampan\u00edch se na t\u00e9hle v\u00fdstavce mluv\u00ed nejjednodu\u0161eji. J\u00e1 v\u0161ak c\u00edt\u00edm pot\u0159ebu v\u017edy vyp\u00edchnout i n\u011bkterou z na\u0161ich mnoha kontinu\u00e1ln\u00edch komunikac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kru\u0161ovice jsme za\u010dali na s\u00edt\u00edch \u201cva\u0159it\u201d od ledna a rolov\u00e1n\u00ed na\u0161eho leitmotivu <strong>Panuj<\/strong>, spolupr\u00e1ci s Chinaski, silnou vizu\u00e1ln\u00ed identitu a na z\u00e1v\u011br i kolabo se Zr\u00e1dci, m\u011b svorn\u011b moc bavilo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A co je d\u016fle\u017eit\u00e9\u200a\u2014\u200ajak jsme se dozv\u011bd\u011bli na v\u00fdsledc\u00edch pr\u016fzkumu trhu\u200a\u2014\u200abavilo to i lidi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content pl\u00e1ny nemus\u00ed b\u00fdt automaticky po p\u00e1r t\u00fddnech otrava. Nebo, jak by \u0159ekl Vil\u00e9m Rube\u0161\u200a\u2014\u200adej mu p\u00e1nb\u016f nebe\u200a\u2014\u200anuda k posr\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cink.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*-m65eUaZCzEGrgEZiHNx8g.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*5MRJj53cDmhzIgUG7ljGeA.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*NcaRRD4kRsQ-oW39ZXppHg.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*TUXUrl4LM2xG414GqT7TVw.jpeg\" alt=\"\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) Power of Story pro&nbsp;Camel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e p\u0159ed p\u00e1r lety jsem psal, \u017ee d\u011blat reklamu pro cigarety je ta nejl\u00e9pe utajen\u00e1 v\u011bc na sv\u011bt\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It still is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A proto jste mo\u017en\u00e1 kampa\u0148 Power of Story potk\u00e1vali bu\u010fto \u0161ifrovan\u011b nebo v trafik\u00e1ch \u010di u pokladen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Komiksov\u00e1 noir story s p\u0159esahem, vytvo\u0159en\u00e1 ve spolupr\u00e1ci s neziskov\u00fdm projektem \u201cNevyhasni\u201d, ale stoj\u00ed za trochu po\u0159\u00e1dn\u00e9ho piedestalu. Byla nejen z\u00e1bavn\u00e1, ale dok\u00e1zala i dost dob\u0159e vystihnout klasick\u00fd \u2018corpy life\u2019, pracovat jsme na n\u00ed mohli s ilustr\u00e1torem Vladim\u00edrem Strej\u010dkem a sklidila nav\u00edc moc p\u011bkn\u00e9 v\u00fdsledky na lince \u201ckrabi\u010dka-online\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bylo to vlastn\u011b takov\u00e9 na\u0161e mal\u00e9 cigaretov\u00e9 Sin City.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*eK-lbvPhb6el96gpJ9VYhA.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako h\u0159\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00e1peme se.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K p\u011bti vypichovan\u00fdm srdcovk\u00e1m tradi\u010dn\u011b lep\u00edm longlist.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konec roku u n\u00e1s j\u00f3 von\u011bl. Pracovali jsme toti\u017e na kompletn\u00ed v\u00e1no\u010dn\u00ed kreativ\u011b pro Glade. Slogan \u201cD\u00e1v\u00e1me smysl\u201d je imho jeden z t\u011bch, kter\u00fd v\u00e1m \u010de\u0161tin\u00e1\u0159sky vlep\u00ed facku i pohlazen\u00ed najednou.<\/li>\n\n\n\n<li>Pro kari\u00e9rn\u00ed profil \u0160koda Auto @weareskoda jsme koncem roku rozjeli dlouhodob\u00fd seri\u00e1l \u201cJak postavit formuli za 8 m\u011bs\u00edc\u016f\u201d. S \u0161ikovn\u00edky z \u010cVUT a Karol\u00ednou Bulisovou v n\u011bm mapujeme, jak se -ehm- na \u010cVUT stav\u00ed formule od p\u00edky. A <a href=\"https:\/\/www.instagram.com\/p\/DR4tLYMkTnX\/\" target=\"_blank\" rel=\"noreferrer noopener\">prvn\u00ed video<\/a> ud\u011blalo z fakulty Stranger Things!<\/li>\n\n\n\n<li>S Tesco jsme pracovali na \u0159ad\u011b prima projekt\u016f a vyp\u00edchnout bychom ur\u010dit\u011b cht\u011bli boj proti menstrua\u010dn\u00ed chudob\u011b. Pro bohulib\u00fd projekt jsme p\u0159isp\u011bli <a href=\"https:\/\/corporate.itesco.cz\/tesco-pokracuje-v-boji-proti-menstruacni-chudobe-v-cr-svym-pristupem-chce-inspirovat-ostatni\/\" target=\"_blank\" rel=\"noreferrer noopener\">kompletn\u00ed kreativou<\/a> a bylo n\u00e1m ct\u00ed i pot\u011b\u0161en\u00edm.<\/li>\n\n\n\n<li>Startovat Instagram od nuly je v roce 2025 donquichotsk\u00e1 \u00faloha. A co si budeme, \u010derpac\u00ed stanice nejsou zrovna prototypem instafriendly kamar\u00e1da. O to v\u00edc m\u011b t\u011b\u0161\u00ed, jak kolegov\u00e9 (s p\u0159isp\u011bn\u00edm mystery shoppera Luk\u00e1\u0161e Hejl\u00edka) <a href=\"https:\/\/www.instagram.com\/omv_czechrepublic\/\" target=\"_blank\" rel=\"noreferrer noopener\">makaj\u00ed na OMV<\/a>. Nikdy bych ne\u0159ekl, \u017ee bych cht\u011bl obsah \u010derpa\u010dky dobrovoln\u011b sledovat. A sleduju. Taky byste m\u011bli.<\/li>\n\n\n\n<li>Solidn\u00ed faz\u00f3nu chytily rovn\u011b\u017e <a href=\"https:\/\/www.instagram.com\/raiffeisenbank_cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00edt\u011b Raiffky<\/a>. \u0158\u00edk\u00e1m si, \u017ee zpracov\u00e1vat z\u00e1bavn\u011b podobn\u00e1 \u2018t\u011b\u017ek\u00e1 t\u00e9mata\u2019 je v mnoh\u00e9m podstatn\u011b v\u011bt\u0161\u00ed kreativn\u00ed z\u00e1bava, ne\u017e prov\u00e1zet s\u00edt\u011bmi klasick\u00e9 zna\u010dkov\u00e9 partyboye.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tak \u0161\u0165astn\u00e9 a vesel\u00e9 a omlouv\u00e1m se, \u017ee to bylo dlouh\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tady m\u00e1te Lamboru.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*lsSFwqCByJfgMVXLQ3eBcQ.jpeg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e pop\u00e1t\u00e9. Letos z p\u011bti projekt\u016f hned t\u0159i, kter\u00e9 se daj\u00ed sn\u00edst nebo vyp\u00edt. To je takhle ke skleni\u010dce vaje\u010dn\u00e9ho ko\u0148aku ide\u00e1ln\u00ed stav, no ne? Rok to byl ka\u017edop\u00e1dn\u011b jedl\u00fd. Krom\u011b projekt\u016f, kter\u00e9 byly vid\u011bt (u raj\u010dete na Rock for People dokonce doslova!), jsme \u00fasp\u011b\u0161n\u011b spo\u0159\u00e1dali n\u011bkolik tendr\u016f, jejich\u017e ovoce\u200a\u2014\u200atrouf\u00e1m si tvrdit\u200a\u2014\u200atu hrd\u011b vystav\u00edm p\u0159\u00ed\u0161t\u00ed [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3732"}],"version-history":[{"count":5,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3732\/revisions"}],"predecessor-version":[{"id":3771,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3732\/revisions\/3771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3767"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}