{"id":37,"date":"2014-03-07T16:32:12","date_gmt":"2014-03-07T15:32:12","guid":{"rendered":"http:\/\/blog.socialsharks.cz\/?p=37"},"modified":"2026-02-24T11:48:58","modified_gmt":"2026-02-24T10:48:58","slug":"10-duvodu-proc-jit-se-svou-znackou-pinterest","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2014\/03\/07\/10-duvodu-proc-jit-se-svou-znackou-pinterest\/","title":{"rendered":"10 d\u016fvod\u016f pro\u010d j\u00edt se svou zna\u010dkou na Pinterest"},"content":{"rendered":"\n

Rozhodujete se na jak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b se svou zna\u010dkou vstoupit a co by v\u00e1m to mohlo p\u0159in\u00e9st? Krom\u011b nej\u010dast\u011bji vyu\u017e\u00edvan\u00e9ho Facebooku existuje spousta dal\u0161\u00edch zaj\u00edmav\u00fdch mo\u017enost\u00ed, kde va\u0161i zna\u010dku zviditelnit a jednou z n\u00ed je pr\u00e1v\u011b Pinterest. Nejedn\u00e1 se o kan\u00e1l, na kter\u00fd vsad\u00edte v\u0161echno co m\u00e1te a budete \u010dekat, a\u017e se v\u00e1m najednou zv\u00fd\u0161\u00ed prodej, ale sp\u00ed\u0161e o dopl\u0148kov\u00fd komunika\u010dn\u00ed kan\u00e1l, kter\u00fd v\u00e1m pom\u016f\u017ee roz\u0161\u00ed\u0159it pole p\u016fsobnosti, oslovit dal\u0161\u00ed z\u00e1kazn\u00edky a podpo\u0159it brand awareness.<\/p>\n\n\n\n

Pinterest pat\u0159\u00ed mezi jednu z celosv\u011btov\u011b nejpopul\u00e1rn\u011bj\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed. Je zalo\u017een na principu virtu\u00e1ln\u00edch n\u00e1st\u011bnek, kter\u00fdch si m\u016f\u017ee ka\u017ed\u00fd u\u017eivatel vytvo\u0159it neomezen\u00fd po\u010det. Ka\u017edou n\u00e1st\u011bnku si u\u017eivatel\u00e9 pojmenuj\u00ed a pinuj\u00ed (p\u0159i\u0161pendluj\u00ed) na n\u00ed obr\u00e1zky, zpravidla podle n\u011bjak\u00e9ho t\u00e9matu, kter\u00e9 odr\u00e1\u017e\u00ed jejich vkus, styl, pl\u00e1ny nebo touhy.<\/p>\n\n\n\n

V lo\u0148sk\u00e9m roce se Pinterest do\u010dkal adaptace do v\u00edce ne\u017e 20 dal\u0161\u00edch jazyk\u016f, mezi kter\u00fdmi je i \u010de\u0161tina. A\u010dkoliv v \u010cesk\u00e9 republice nedosahuje takov\u00fdch \u00fasp\u011bch\u016f jako nap\u0159\u00edklad Facebook, ur\u010dit\u011b v sob\u011b skr\u00fdv\u00e1 ur\u010dit\u00fd potenci\u00e1l. Celosv\u011btov\u011b aktivn\u011b Pinterest vyu\u017e\u00edv\u00e1 kolem 35 milion\u016f u\u017eivatel\u016f, v \u010cesk\u00e9 republice se po\u010det jeho aktivn\u00edch u\u017eivatel\u016f pohybuje prozat\u00edm n\u011bkde kolem 60 tis\u00edc. V\u011bt\u0161inu z nich tvo\u0159\u00ed \u017eeny (p\u0159ibli\u017en\u011b 80%) a to se tak\u00e9 odr\u00e1\u017e\u00ed na nejv\u00edce pinovan\u00e9m obsahu, kam spad\u00e1 p\u0159ev\u00e1\u017en\u011b m\u00f3da, recepty, pl\u00e1nov\u00e1n\u00ed svateb, DIY n\u00e1vody, bydlen\u00ed a cestov\u00e1n\u00ed.<\/p>\n\n\n\n

Asi jako na ka\u017ed\u00e9 soci\u00e1ln\u00ed s\u00edti, i na Pinterestu se firmy sna\u017e\u00ed pracovat se svou zna\u010dkou. Cht\u011bj\u00ed o sob\u011b d\u00e1t v\u011bd\u011bt, budovat kolem sebe komunitu sv\u00fdch p\u0159\u00edznivc\u016f a samoz\u0159ejm\u011b zvy\u0161ovat z\u00e1jem o sv\u016fj produkt. Pinterest m\u00e1 tu v\u00fdhodu, \u017ee je velice jednoduch\u00fd na u\u017e\u00edv\u00e1n\u00ed, ale jeliko\u017e je zalo\u017een\u00fd t\u00e9m\u011b\u0159 zcela na obr\u00e1zkov\u00e9m obsahu, je zapot\u0159eb\u00ed tento obsah m\u00edt, a to takov\u00fd, aby ostatn\u00ed u\u017eivatele zaujal! P\u0159edt\u00edm ne\u017e si polo\u017e\u00edte ot\u00e1zku, jestli vstoupit se svou zna\u010dkou na Pinterest, m\u011bli byste si nejd\u0159\u00edv polo\u017eit ot\u00e1zku: „M\u00e1m nebo um\u00edm vytv\u00e1\u0159et dostate\u010dn\u011b zaj\u00edmav\u00fd obsah proto, abych zde usp\u011bl?“<\/em> A co by v\u00e1m takov\u00fd Pinterest mohl p\u0159in\u00e9st? Tady je 10 d\u016fvod\u016f pro\u010d b\u00fdt se svou zna\u010dkou na Pinterestu:<\/p>\n\n\n\n

 <\/p>\n\n\n\n

    \n
  1. Je to jednoduch\u00e1, rychle rostouc\u00ed a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165.<\/li>\n\n\n\n
  2. Umo\u017e\u0148uje propojen\u00ed s dal\u0161\u00edmi soci\u00e1ln\u00edmi s\u00edt\u011bmi a webovou str\u00e1nkou.<\/li>\n\n\n\n
  3. Vyu\u017e\u00edv\u00e1 prvky SEO.<\/li>\n\n\n\n
  4. Vystavuje produkty a umo\u017e\u0148uje aby je u\u017eivatel\u00e9 snadno a jednodu\u0161e \u0161\u00ed\u0159ili mezi sebou.<\/li>\n\n\n\n
  5. Funguje jako zdroj inspirace.<\/li>\n\n\n\n
  6. Je zdrojem trafficu na web a generov\u00e1n\u00ed prodeje.<\/li>\n\n\n\n
  7. Poskytuje skv\u011bl\u00e9 prost\u0159ed\u00ed pro po\u0159\u00e1d\u00e1n\u00ed sout\u011b\u017e\u00ed a aktivn\u00ed zapojen\u00ed sv\u00fdch u\u017eivatel\u016f.<\/li>\n\n\n\n
  8. Vyu\u017e\u00edv\u00e1 zn\u00e1m\u00e9 prvky ostatn\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed\u00a0(hashtagy, ozna\u010dov\u00e1n\u00ed osob pomoc\u00ed „@“, like, koment\u00e1\u0159, repin aka retweet).<\/li>\n\n\n\n
  9. Posiluje image zna\u010dky.<\/li>\n\n\n\n
  10. Neust\u00e1le se vyv\u00edj\u00ed sm\u011brem k lep\u0161\u00edmu komer\u010dn\u00edmu vyu\u017e\u00edv\u00e1n\u00ed (Promoted Pins).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Rozhodujete se na jak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b se svou zna\u010dkou vstoupit a co by v\u00e1m to mohlo p\u0159in\u00e9st? Krom\u011b nej\u010dast\u011bji vyu\u017e\u00edvan\u00e9ho Facebooku existuje spousta dal\u0161\u00edch zaj\u00edmav\u00fdch mo\u017enost\u00ed, kde va\u0161i zna\u010dku zviditelnit a jednou z n\u00ed je pr\u00e1v\u011b Pinterest. Nejedn\u00e1 se o kan\u00e1l, na kter\u00fd vsad\u00edte v\u0161echno co m\u00e1te a budete \u010dekat, a\u017e se v\u00e1m najednou zv\u00fd\u0161\u00ed […]<\/p>\n","protected":false},"author":1,"featured_media":38,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":2,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":3797,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions\/3797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}