{"id":3515,"date":"2025-05-06T10:00:00","date_gmt":"2025-05-06T08:00:00","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/2025\/05\/06\/kdyz-prijde-na-hokej-mirime-do-utoku-online-i-offline\/"},"modified":"2025-12-19T18:21:07","modified_gmt":"2025-12-19T17:21:07","slug":"kdyz-prijde-na-hokej-mirime-do-utoku-online-i-offline","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2025\/05\/06\/kdyz-prijde-na-hokej-mirime-do-utoku-online-i-offline\/","title":{"rendered":"Kdy\u017e p\u0159ijde na hokej, m\u00ed\u0159\u00edme do \u00fatoku. Online i offline."},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\">V \u010cesku je p\u00e1r jistot: pivo je nejlep\u0161\u00ed vychlazen\u00e9, v ned\u011bli se chod\u00ed na \u0159\u00edzek\u2026 a kdy\u017e je hokej, kouk\u00e1 se cel\u00e1 republika.&nbsp;<strong>Mistrovstv\u00ed sv\u011bta v ledn\u00edm hokeji je z pohledu zna\u010dek n\u011bco jako olympi\u00e1da pozornosti. Kdo chce zaujmout, mus\u00ed hr\u00e1t naplno.<\/strong>&nbsp;Na\u0161t\u011bst\u00ed v tom nejsme v&nbsp;<a href=\"https:\/\/socialsharks.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Socialsharks<\/a>&nbsp;\u017e\u00e1dn\u00ed nov\u00e1\u010dci a p\u00e1r hokejov\u00fdch utk\u00e1n\u00ed jsme s klienty zd\u00e1rn\u011b odehr\u00e1li.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tesco poprv\u00e9 na led\u011b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"eec7\">Tesco se poprv\u00e9 stalo Ofici\u00e1ln\u00edm sponzorem Mistrovstv\u00ed sv\u011bta IIHF. A my jsme se s nimi vydali na led. Doslova i obrazn\u011b.&nbsp;<strong>Vznikla plnohodnotn\u00e1 360 kampa\u0148, kter\u00e1 spojila televizn\u00ed spoty, billboardy, soci\u00e1ln\u00ed s\u00edt\u011b, instore komunikaci i sponzoring z\u00e1pas\u016f.&nbsp;<\/strong>Hokejov\u00e9 hl\u00e1\u0161ky jako&nbsp;<em>\u201elev\u00e1 a prav\u00e1 ku\u0159ec\u00ed k\u0159\u00eddla\u201c<\/em>&nbsp;nebo&nbsp;<em>\u201edoru\u010den\u00ed a\u017e do branky\u201c<\/em>&nbsp;lehce zdom\u00e1cn\u011bly a bylo je t\u011b\u017ek\u00e9 p\u0159ehl\u00e9dnout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"cfc5\">Na s\u00edt\u00edch jsme celkovou komunikaci podpo\u0159ili sout\u011b\u017eemi a reaktivn\u00edm obsahem, kter\u00fd t\u011b\u017eil z aktu\u00e1ln\u00edho d\u011bn\u00ed na led\u011b.&nbsp;<strong>Kampa\u0148 rezonovala nejen mezi fanou\u0161ky, ale p\u0159edev\u0161\u00edm mezi b\u011b\u017en\u00fdmi z\u00e1kazn\u00edky, kte\u0159\u00ed si ku\u0159ec\u00ed k\u0159\u00eddla z Tesca kupovali s \u00fasm\u011bvem na rtech.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tesco | \u017dijeme hokejem\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CdIkoI_rPlw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Poh\u00e1dka pro \u0160koda Auto, benchmark pro&nbsp;ostatn\u00ed.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spojit hokej a poh\u00e1dky? Pro\u010d ne. Kdy\u017e se hraje doma, m\u016f\u017ee se st\u00e1t cokoliv\u200a\u2014\u200ai to, \u017ee se <strong class=\"markup--strong markup--p-strong\">z kampan\u011b pro \u0160koda Auto stane nov\u00fd benchmark<\/strong>. Sc\u00e9n\u00e1\u0159e se Ji\u0159\u00edmu Strachovi psali p\u0159\u00edmo na m\u00edru a vznikla <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.youtube.com\/playlist?list=PLIaDWoLurY2dvvuPyDOA3BzqDhAEQBTKB\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.youtube.com\/playlist?list=PLIaDWoLurY2dvvuPyDOA3BzqDhAEQBTKB\">\u201eDom\u00e1c\u00ed hokejov\u00e1 poh\u00e1dka\u201c, s\u00e9rie vide\u00ed<\/a>, kde Strach spole\u010dn\u011b s T\u00e1\u0148ou Mal\u00edkovou humorn\u011b \u201ere\u017e\u00edruj\u00ed\u201c osudy \u010desk\u00e9ho t\u00fdmu a to zd\u00e1rn\u011b ke zlat\u00e9 medaili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledek? <strong class=\"markup--strong markup--p-strong\">N\u00e1sobn\u00e9 p\u0159ekon\u00e1n\u00ed KPIs, tis\u00edce sd\u00edlen\u00ed, koment\u00e1\u0159e pln\u00e9 chv\u00e1ly.<\/strong> A hlavn\u011b\u200a\u2014\u200alid\u00e9, kte\u0159\u00ed si kampa\u0148 pustili znovu, proto\u017ee je prost\u011b bavila. To je branding building, jak m\u00e1 b\u00fdt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za zm\u00ednku ur\u010dit\u011b stoj\u00ed i na\u0161e hokejov\u00e9 kampan\u011b v minul\u00fdch letech. V roce 2021 fanou\u0161ci z\u00edsk\u00e1vali hokejov\u00e9 karty v Messenger Botovi. Rok na to jsme se <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.youtube.com\/watch?v=2Bm9i-q0gyg&amp;list=PLIaDWoLurY2d6hKNgCmCESElNvUUVo2VF&amp;index=1\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.youtube.com\/watch?v=2Bm9i-q0gyg&amp;list=PLIaDWoLurY2d6hKNgCmCESElNvUUVo2VF&amp;index=1\">vydali favoritem spolu s Andreou Bezd\u011bkovou a Tom\u00e1\u0161em Z\u00e1st\u011brou<\/a> do finsk\u00e9ho Tampere. Se Saski\u00ed Bure\u0161ovou jsme odstartovali 86. ro\u010dn\u00edk mistrovstv\u00ed, nato\u010dili hokejov\u00e9 kalend\u00e1rium a dop\u0159\u00e1li si chvilky hokejov\u00e9 poezie v pod\u00e1n\u00ed ambasador\u016f \u0160koda Auto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong class=\"markup--strong markup--p-strong\">Sledujte<\/strong><a data-href=\"https:\/\/www.instagram.com\/zraloci\/#\" href=\"https:\/\/www.instagram.com\/zraloci\/#\" target=\"_blank\" rel=\"noopener\" class=\"markup--anchor markup--p-anchor\"><strong class=\"markup--strong markup--p-strong\">soci\u00e1ln\u00ed s\u00edt\u011b Socialsharks<\/strong><\/a><strong class=\"markup--strong markup--p-strong\"> <\/strong><strong class=\"markup--strong markup--p-strong\">i <\/strong><a data-href=\"https:\/\/www.facebook.com\/skoda.cz\" href=\"https:\/\/www.facebook.com\/skoda.cz\" target=\"_blank\" rel=\"noopener\" class=\"markup--anchor markup--p-anchor\"><strong class=\"markup--strong markup--p-strong\">\u0160koda Auto<\/strong><\/a><strong class=\"markup--strong markup--p-strong\">. Nov\u00e1 hokejov\u00e1 kampa\u0148 u\u017e klepe na dve\u0159e.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_lhqgmLst71f536jmm2mA-w-1024x1024.webp\" alt=\"\" class=\"wp-image-3529\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_lhqgmLst71f536jmm2mA-w-1024x1024.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_lhqgmLst71f536jmm2mA-w-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_lhqgmLst71f536jmm2mA-w-150x150.webp 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_lhqgmLst71f536jmm2mA-w-768x768.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_lhqgmLst71f536jmm2mA-w.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Raiffeisenbank: Kdy\u017e se komunikace tref\u00ed pod v\u00edko.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f576\">V dob\u011b, kdy byl hokejov\u00fd obsah v\u0161ude, jsme s Raiffeisenbank dok\u00e1zali vytvo\u0159it kampa\u0148, kter\u00e1 nezapadla a p\u0159inesla skv\u011bl\u00e9 v\u00fdsledky.&nbsp;<strong>Videa s influencery, sout\u011b\u017en\u00ed posty, reak\u010dn\u00ed grafiky, zapojen\u00ed pobo\u010dek i zam\u011bstnanc\u016f. To v\u0161e pomohlo nam\u00edchat smyslupln\u00fd hokejov\u00fd mix.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6243\">A co v\u00edc, klient byl vid\u011bt, sly\u0161et a vn\u00edm\u00e1n jako zna\u010dka, kter\u00e1 hokejem skute\u010dn\u011b \u017eije.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_2H7xXxGmj6-S7lyXKjtRAQ-1024x1024.webp\" alt=\"\" class=\"wp-image-3530\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_2H7xXxGmj6-S7lyXKjtRAQ-1024x1024.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_2H7xXxGmj6-S7lyXKjtRAQ-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_2H7xXxGmj6-S7lyXKjtRAQ-150x150.webp 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_2H7xXxGmj6-S7lyXKjtRAQ-768x768.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_2H7xXxGmj6-S7lyXKjtRAQ-1536x1536.webp 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2025\/05\/1_2H7xXxGmj6-S7lyXKjtRAQ.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KFC kybl\u00edk ke ka\u017ed\u00e9mu&nbsp;z\u00e1pasu.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro KFC AmRest jsme usma\u017eili po\u0159\u00e1dn\u011b k\u0159upavou hokejovou kampa\u0148. <strong class=\"markup--strong markup--p-strong\">Hokejov\u00e9 kybl\u00edky jsme doprovodili<\/strong>&nbsp;<strong class=\"markup--strong markup--p-strong\">real-time obsahem, kde jsme se s lehkost\u00ed pustili do role hokejov\u00fdch koment\u00e1tor\u016f\u200a \u200aa fanou\u0161ky tak bavili chytr\u00fdm copywritingem, kter\u00fd trefoval p\u0159\u00edmo do \u0161ibenice. <\/strong>Zapojen\u00ed fanou\u0161k\u016f str\u00e1nky pro n\u00e1s bylo kl\u00ed\u010dov\u00e9, a tak jsme ka\u017ed\u00fd z\u00e1pas prom\u011bnili v interaktivn\u00ed content. Sout\u011b\u017ee a vtipn\u00e9 glosy rozpumpovaly engagement a z\u00e1rove\u0148 nen\u00e1padn\u011b, ale efektivn\u011b promovaly samotn\u00fd produkt. V\u00fdsledek? V\u00edt\u011bzn\u00e1 kombinace z\u00e1bavy, relevance a chutn\u00e9 nab\u00eddky. To v\u0161e upe\u010deno dozlatova.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/600\/1*TXsQsjsl5RsGpBCvM9VvEw.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hokej d\u00e1v\u00e1me levou zadn\u00ed. A pravou&nbsp;taky.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se \u0159ekne hokej, my u\u017e v\u00edme, co to znamen\u00e1. Emocion\u00e1ln\u011b nabit\u00fd prostor, kde se mus\u00ed hr\u00e1t chyt\u0159e, rychle a bez zbyte\u010dn\u00fdch faul\u016f. Proto\u017ee kdy\u017e se spoj\u00ed siln\u00fd insight, dobr\u00fd kreativn\u00ed n\u00e1pad a perfektn\u00ed exekuce nap\u0159\u00ed\u010d kan\u00e1ly je to g\u00f3l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V \u010cesku je p\u00e1r jistot: pivo je nejlep\u0161\u00ed vychlazen\u00e9, v ned\u011bli se chod\u00ed na \u0159\u00edzek\u2026 a kdy\u017e je hokej, kouk\u00e1 se cel\u00e1 republika.&nbsp;Mistrovstv\u00ed sv\u011bta v ledn\u00edm hokeji je z pohledu zna\u010dek n\u011bco jako olympi\u00e1da pozornosti. Kdo chce zaujmout, mus\u00ed hr\u00e1t naplno.&nbsp;Na\u0161t\u011bst\u00ed v tom nejsme v&nbsp;Socialsharks&nbsp;\u017e\u00e1dn\u00ed nov\u00e1\u010dci a p\u00e1r hokejov\u00fdch utk\u00e1n\u00ed jsme s klienty zd\u00e1rn\u011b odehr\u00e1li. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3515"}],"version-history":[{"count":5,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3515\/revisions"}],"predecessor-version":[{"id":3772,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3515\/revisions\/3772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3769"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}