{"id":3513,"date":"2023-12-21T10:00:00","date_gmt":"2023-12-21T09:00:00","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/2023\/12\/21\/5-nej-projektu-socialsharks-v-roce-2023-podle-kreativniho-reditele\/"},"modified":"2025-12-19T18:21:19","modified_gmt":"2025-12-19T17:21:19","slug":"5-nej-projektu-socialsharks-v-roce-2023-podle-kreativniho-reditele","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2023\/12\/21\/5-nej-projektu-socialsharks-v-roce-2023-podle-kreativniho-reditele\/","title":{"rendered":"5 nej projekt\u016f Socialsharks v roce 2023 podle kreativn\u00edho \u0159editele"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_kas9LFKdq-pR_vvaSI0p2Q-1-1024x551.webp\" alt=\"\" class=\"wp-image-3554\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_kas9LFKdq-pR_vvaSI0p2Q-1-1024x551.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_kas9LFKdq-pR_vvaSI0p2Q-1-300x161.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_kas9LFKdq-pR_vvaSI0p2Q-1-768x413.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_kas9LFKdq-pR_vvaSI0p2Q-1-1536x826.webp 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_kas9LFKdq-pR_vvaSI0p2Q-1.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"3f0f\">Agenturn\u00ed rok je rokem jepi\u010d\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9da3\">P\u0159ijde mi, jako kdyby na jarn\u00edch textac\u00edch je\u0161t\u011b nestihnul zaschnout inkoust, a p\u0159itom u\u017e po\u010dtvrt\u00e9 datluji na\u0161e subjektivn\u00ed v\u00fdro\u010dn\u00ed resum\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"acb7\">Vynechme proto pomp\u00e9zn\u00ed \u00favody: bylo n\u00e1m prost\u011b ct\u00ed a pot\u011b\u0161en\u00edm pracovat na projektech takov\u00e9ho typu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"91e2\">Letos se toti\u017e se\u0161ly zvl\u00e1\u0161\u0165 p\u016fvabn\u00e9 pr\u00e1ce:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_6a05vpHp4RSX0Kdsbd0tQg-1024x576.webp\" alt=\"\" class=\"wp-image-3556\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_6a05vpHp4RSX0Kdsbd0tQg-1024x576.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_6a05vpHp4RSX0Kdsbd0tQg-300x169.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_6a05vpHp4RSX0Kdsbd0tQg-768x432.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_6a05vpHp4RSX0Kdsbd0tQg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2a8c\"><strong>1) \u2018Hokejov\u00e9 kalend\u00e1rium\u2019 pro \u0160KODA AUTO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"c395\">Zat\u00edmco loni jsme se trm\u00e1celi na hokejov\u00e9 mistrovstv\u00ed do Finska Favoritem (a vyhr\u00e1li p\u00e1r m\u011bs\u00edc\u016f nato Zlat\u00fd St\u0159edn\u00edk), letos jsme se rozhodli tr\u00e1vit turnaj v\u00edc &#8218;comfy&#8216;. V teple domova jsme o\u017eivili hned dva legend\u00e1rn\u00ed televizn\u00ed form\u00e1ty: Ned\u011bln\u00ed chvilku poezie a nesmrteln\u00e9 Kalend\u00e1rium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"5eb2\">V pr\u016fb\u011bhu mistrovstv\u00ed tak ve stylu televizn\u00edch hlasatelek v\u00edtala div\u00e1ky Saskia Bure\u0161ov\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7818\">Lidi to milovali! (a my taky)<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_xwp1dFP1Kwa4LV-9qdPSkA.gif\" alt=\"\" class=\"wp-image-3560\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"711\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_b5o9aNzUw-tuPEknUqsaVQ-1.webp\" alt=\"\" class=\"wp-image-3559\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_b5o9aNzUw-tuPEknUqsaVQ-1.webp 738w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_b5o9aNzUw-tuPEknUqsaVQ-1-300x289.webp 300w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9ba0\">Televizn\u00ed seri\u00f3znosti jsme dodali trochu b\u0159itu, pozdravili Jakuba Koreise, pobavili Dana Vo\u017een\u00edlka a \u2014 co si budeme \u2014 str\u00e1vili produk\u010dn\u00ed den s jednou z nejv\u011bt\u0161\u00edch profesion\u00e1lek, se kterou jsme kdy m\u011bli tu \u010dest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f12b\">Stoj\u00edm si za t\u00edm, \u017ee jsou to pr\u00e1v\u011b tahle&nbsp;<strong>komba zd\u00e1nliv\u011b neslu\u010diteln\u00fdch sv\u011bt\u016f<\/strong>, co lidi na s\u00edt\u00edch bav\u00ed. A Saskia dok\u00e1zala ve form\u00e1tu chab\u00fdch minutovek oslovit v\u0161echny: od generace zet po baby boomery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9d0f\">Jen hou\u0161\u0165.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) &#8218;Energy Globe&#8216; pro E.ON<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6ac0\">S klientem E.ON jsme letos ud\u011blali kus pr\u00e1ce. Zkraje roku jsme pracovali na vizu\u00e1ln\u00edm sjednocen\u00ed obsahu na s\u00edt\u00edch, a posl\u00e9ze jsme s kolegy z VCCP pilovali distribuci fungl nov\u00e9ho konceptu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"3a58\">Projekt, kter\u00fd se v\u0161ak vinul cel\u00fdm rokem, a nadchl n\u00e1s nejen exekutivou, n\u00fdbr\u017e i samotn\u00fdm n\u00e1padem, byl jednozna\u010dn\u011b E.ON Energy Globe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7ce1\">Bylo n\u00e1m ct\u00ed nechat spole\u010dn\u011b s patrony&nbsp;<strong>vyniknout tolik bohulib\u00fdch&nbsp;<\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=qmy7tcoyxw0&amp;list=PLFr-BcNaPx-sTcbWtNRrMbwmjvzKEiNZL\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>projekt\u016f<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_83312TnqOpjyjQV0SjocLw-1.webp\" alt=\"\" class=\"wp-image-3564\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_83312TnqOpjyjQV0SjocLw-1.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_83312TnqOpjyjQV0SjocLw-1-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_83312TnqOpjyjQV0SjocLw-1-150x150.webp 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_tIEsQPBphw3rRouxHxm5kw-1.webp\" alt=\"\" class=\"wp-image-3565\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_tIEsQPBphw3rRouxHxm5kw-1.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_tIEsQPBphw3rRouxHxm5kw-1-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_tIEsQPBphw3rRouxHxm5kw-1-150x150.webp 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_tSZ78OxH5axRU1_Zq-sKPQ-1.webp\" alt=\"\" class=\"wp-image-3566\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_tSZ78OxH5axRU1_Zq-sKPQ-1.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_tSZ78OxH5axRU1_Zq-sKPQ-1-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_tSZ78OxH5axRU1_Zq-sKPQ-1-150x150.webp 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d121\">Pro edukaci ve\u0159ejnosti jsme pak spolupracovali s odborn\u00edky z Akademie v\u011bd, hlavn\u00ed tv\u00e1\u0159\u00ed se stala here\u010dka Veronika Khek Kuba\u0159ov\u00e1 a d\u00edl\u010d\u00edmi strategick\u00fdmi kroky jsme makali na tom, aby se p\u0159ed\u00e1n\u00ed \u201cekologick\u00e9ho Oscara\u201d dostalo v\u00edc mezi lidi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"48c6\">Tohle byla lahoda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ca4c\">A u\u017e se nem\u016f\u017eeme do\u010dkat dal\u0161\u00edho ro\u010dn\u00edku. Jen si po\u010dkejte!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_5vtzb6TFHU8eSPzsTRcIow-1024x568.webp\" alt=\"\" class=\"wp-image-3567\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_5vtzb6TFHU8eSPzsTRcIow-1024x568.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_5vtzb6TFHU8eSPzsTRcIow-300x167.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_5vtzb6TFHU8eSPzsTRcIow-768x426.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_5vtzb6TFHU8eSPzsTRcIow.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) \u2018Ta spr\u00e1vn\u00e1 strana\u2019 pro KFC<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2047\">Proklat\u011b dobr\u00e9 ku\u0159e se v roce 2023 stalo&nbsp;<strong>ko\u0159en\u00edm na\u0161\u00ed ka\u017edodennosti<\/strong>. Z pozice digit\u00e1ln\u00ed a kreativn\u00ed agentury jsme si za prvn\u00ed rok spolupr\u00e1ce zkusili to i tamto. Oblepili jsme Prahu na\u0161\u00ed kampan\u00ed na sn\u00eddan\u011b (kdo si v\u0161imnul&nbsp;<a href=\"https:\/\/www.linkedin.com\/posts\/danielkrasny_p%C5%99ed-deseti-dny-hodil-n%C3%A1%C5%A1-t%C3%BDm-na-facebook-activity-7047490497728176129-MqXT?utm_source=share&amp;utm_medium=member_desktop\" rel=\"noreferrer noopener\" target=\"_blank\">tohohle<\/a>&nbsp;cheesy vir\u00e1lu?), d\u011blali kioskovou kampa\u0148 na d\u00e1rkov\u00e9 karty, a pochopiteln\u011b chrlili obsah v\u0161ude mo\u017en\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8f58\">Z \u0161irok\u00e9ho arzen\u00e1lu aktivit si ale asi nejv\u00edc cen\u00edm jedn\u00e9 men\u0161\u00ed, av\u0161ak o to t\u0159eskut\u011bj\u0161\u00ed lib\u016fstky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ec8f\">V pr\u016fb\u011bhu slavnostn\u00edho otev\u0159en\u00ed konkuren\u010dn\u00ed restaurace Popeyes na V\u00e1clav\u00e1ku jsme se rozhodli&nbsp;<strong>jemn\u011b vylep\u0161it v\u00fdlohu KFC<\/strong>, jej\u00ed\u017e \u010delo se vyj\u00edm\u00e1 p\u0159\u00edmo naproti na rohu Krakovsk\u00e9 ulice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7c88\">Lidem \u010dekaj\u00edc\u00edm p\u0159es noc na ku\u0159e zdarma jsme tak vyp\u00e1lili do s\u00edtnic jedin\u00e9:<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drobnost, j\u00e1 v\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale moc p\u011bkn\u011b vyjad\u0159uje,&nbsp;<strong>na jak\u00e9 vln\u011b jsme se v roce 2023 \u2014 ehm \u2014 sma\u017eili.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) \u2018J\u00e1 jsem tvoje Felicia&#8216; pro \u0160KODA AUTO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"fc06\">Op\u011bt \u0160kodovka, te\u010f ale z \u00fapln\u011b jin\u00e9ho soudku. T\u0159icetilet\u00e9 v\u00fdro\u010d\u00ed za\u010d\u00e1tku v\u00fdroby jednoho z nejslavn\u011bj\u0161\u00edch vozidel devades\u00e1t\u00fdch let jsme<strong>&nbsp;oslavili tane\u010dn\u00edm bangerem.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"81ef\">A do klasick\u00e9ho kreativn\u00edho kole\u010dka jsme si jako n\u00e1\u0161up p\u0159idali i text, hudbu, choreo a klip. Par\u0165a\u010dku jsme na\u0161li ve v\u00fdborn\u00e9&nbsp;<strong>zp\u011bva\u010dce Nat\u00e1lii Bag\u00e1rov\u00e9 a d\u011bv\u010datech z Art Factory Brno.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1abb\">A v\u00fdsledek?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"11ef\">TikTokov\u00e1 popularita, milion+ p\u0159ehr\u00e1n\u00ed a skladba, kter\u00e1 pr\u00fd v\u00fdznamn\u011b promlouv\u00e1 do aktu\u00e1ln\u00ed plesov\u00e9 sez\u00f3ny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"3141\">Dejte si.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"J\u00e1 jsem tvoje Felicia | \u0160koda Auto\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rta4-GnsUjo?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) Kooperativa na Facebooku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"daf0\">Kampan\u011b jsou kr\u00e1sn\u00e1 v\u011bc. Jenom\u017ee v roce 2023 jsme si na poli\u010dku vystavili i jedno ocen\u011bn\u00ed, kter\u00e9ho si v\u00e1\u017e\u00edme mo\u017en\u00e1je\u0161t\u011b o chlup v\u00edc. V nadnesen\u00e9 filmov\u00e9 analogii: nedostali jsme cenu za nejlep\u0161\u00ed film,<strong>&nbsp;ale za celo\u017eivotn\u00ed d\u00edlo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f98b\">Odnesli jsme si toti\u017e&nbsp;<strong>zlatou f\u00e9nixovskou medaili<\/strong>&nbsp;za dlouhodobou pr\u00e1ci na Facebooku zna\u010dky Kooperativa. Ostatn\u011b jsme se o recept na dobrou dlouhodobou prezenci na s\u00edt\u00edch pod\u011blili i&nbsp;<a href=\"https:\/\/shrks.medium.com\/kooperativa-na-facebooku-5-p%C5%99%C3%ADsad-jej%C3%ADho-%C3%BAsp%C4%9Bchu-9703ae6fbd1\">tady na blogu<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ae9e\">A a\u010dkoliv se do agenturn\u00edch v\u00fdstavek obvykle vlepuj\u00ed p\u0159edev\u0161\u00edm kr\u00e1tkodech\u00e9 komety, r\u00e1d bych leto\u0161n\u00ed \u017eeb\u0159\u00ed\u010dek obohatil i o jednu hv\u011bzdokupu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4814\">Ave v\u0161em, kdo se na tomhle always-on konceptu denn\u011b pod\u00edlej\u00ed. Je to moc fajn.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-5a23bf8e wp-block-group-is-layout-grid\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_Cz-L3LmTFDAX6uhNizGyBQ.webp\" alt=\"\" class=\"wp-image-3568\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_Cz-L3LmTFDAX6uhNizGyBQ.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_Cz-L3LmTFDAX6uhNizGyBQ-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_J3k3Q63bAH_BwrHXtOslDw.webp\" alt=\"\" class=\"wp-image-3569\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_J3k3Q63bAH_BwrHXtOslDw.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_J3k3Q63bAH_BwrHXtOslDw-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_ttrLqm-UJ6MmU76XDfEIUA.webp\" alt=\"\" class=\"wp-image-3570\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_ttrLqm-UJ6MmU76XDfEIUA.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_ttrLqm-UJ6MmU76XDfEIUA-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_uqqFjSvpTU062IuUC8KHig.webp\" alt=\"\" class=\"wp-image-3571\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_uqqFjSvpTU062IuUC8KHig.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_uqqFjSvpTU062IuUC8KHig-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"11c6\">Jako ka\u017edoro\u010dn\u011b p\u0159id\u00e1v\u00e1m k agenturn\u00edmu shortlistu i stejn\u011b dlouh\u00fd longlist. Dvac\u00e1t\u00fd t\u0159et\u00ed rok byl enormn\u011b&nbsp;<strong>\u0161t\u011bdr\u00fd p\u0159edev\u0161\u00edm na velk\u00e9 kampan\u011b pro \u0160KODA AUTO<\/strong>. I proto omluvte jistou monotemati\u010dnost. P\u00fdcha si nevyb\u00edr\u00e1.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saskia Bure\u0161ov\u00e1 nebyla jedinou celebritou tuzemsk\u00e9 televizn\u00ed z\u00e1bavy, kter\u00e1 prop\u016fj\u010dila svoji tv\u00e1\u0159 zna\u010dce \u0160KODA AUTO. Hned zkraje roku jsme&nbsp;<strong>&#8218;bo\u0159ili m\u00fdty&#8216; o elektromobilit\u011b s Ale\u0161em Zbo\u0159ilem<\/strong>. Spole\u010dn\u011b s v\u00fdte\u010dnou T\u00e1\u0148ou Mal\u00edkovou jsme podnikli hned&nbsp;<a href=\"https:\/\/youtu.be\/ECsxEt5vE1w?si=zKraFgJ_9PTeQiD7\" target=\"_blank\" rel=\"noreferrer noopener\">n\u011bkolik d\u00edl\u016f<\/a>, kter\u00e9\u2026 rozhodn\u011b vzbudily v\u00e1\u0161n\u011b.<\/li>\n\n\n\n<li>Do \u00fapln\u011b jin\u00fdch sf\u00e9r jsme&nbsp;<strong>zabrousili se zna\u010dkou o.b<\/strong>. Na&nbsp;<a href=\"https:\/\/www.tiktok.com\/@tampony_o.b._czsk\" target=\"_blank\" rel=\"noreferrer noopener\">TikToku<\/a>&nbsp;jsme tam\u011bj\u0161\u00edmi influencerkami detabuizovali celou kopici t\u00e9mat. \u017de to cel\u00e9 vid\u00edte poprv\u00e9? V tom p\u0159\u00edpad\u011b vy\u0159\u00edd\u00edme velk\u00e9 pochvaly t\u00fdmu staraj\u00edc\u00edmu se o spr\u00e1vnou medi\u00e1ln\u00ed propagaci.<em>&nbsp;(pokud tedy nejste holka na druh\u00e9m stupni z\u00e1kladky)<\/em><\/li>\n\n\n\n<li>Zne\u010di\u0161t\u011bn\u00ed ovzdu\u0161\u00ed jsme se letos nesna\u017eili sn\u00ed\u017eit jen skrzev\u00e1 elektromobily a u\u0161lechtil\u00e9 projekty p\u0159ihl\u00e1\u0161en\u00e9 do E.ON Energy Globe. Vytrvale jsme&nbsp;<strong>pracovali na kreativ\u011b pro Nicorette v \u010cech\u00e1ch a na Slovensku.<\/strong>&nbsp;Se sloganem &#8218;Nicorette t\u011b podpo\u0159\u00ed&#8216; jsme motivovali ku\u0159\u00e1ky. A up\u0159\u00edmn\u011b by n\u00e1s zaj\u00edmala ta nez\u00e1sadn\u011bj\u0161\u00ed z konverz\u00ed.<\/li>\n\n\n\n<li>Novou grafickou identitu tuzemsk\u00e9 automobilky jsme podpo\u0159ili&nbsp;<strong>konceptem s legendou \u010desk\u00e9ho filmu, Ond\u0159ejem Vetch\u00fdm<\/strong>. Cel\u00fd making-of by vydal na samostatn\u00fd \u010dl\u00e1nek: tak t\u0159eba n\u011bkdy u piva. Na&nbsp;<a href=\"https:\/\/youtu.be\/CUQZk8bndEg?si=MbZfgS3TuR7FHZsV\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00fdsledek<\/a>&nbsp;jsme ka\u017edop\u00e1dn\u011b n\u00e1le\u017eit\u011b hrd\u00ed.<\/li>\n\n\n\n<li>K razantn\u00ed zm\u011bn\u011b nejen loga, ale i cel\u00e9 designov\u00e9 \u0161k\u00e1ly, jsme p\u0159ipravovali i vizu\u00e1ly s leitmotivem&nbsp;<strong>Nov\u00e1 kapitola, nov\u00fd p\u0159\u00edb\u011bh.&nbsp;<\/strong>Takhle cirka dopadly:<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-5a23bf8e wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_gCyX7wpY773IEypKHLV5Vw.webp\" alt=\"\" class=\"wp-image-3572\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_gCyX7wpY773IEypKHLV5Vw.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_gCyX7wpY773IEypKHLV5Vw-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_m8vGzGJi0LeitrawjWoQGA.webp\" alt=\"\" class=\"wp-image-3573\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_m8vGzGJi0LeitrawjWoQGA.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_m8vGzGJi0LeitrawjWoQGA-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_Ekn9UFQmFTtKWI8pJ1WPtA.webp\" alt=\"\" class=\"wp-image-3574\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_Ekn9UFQmFTtKWI8pJ1WPtA.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_Ekn9UFQmFTtKWI8pJ1WPtA-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_Zm4UsDKXylJKkQZlMKbj9g.webp\" alt=\"\" class=\"wp-image-3575\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_Zm4UsDKXylJKkQZlMKbj9g.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2023\/12\/1_Zm4UsDKXylJKkQZlMKbj9g-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"18ee\">A j\u00e1 tak v\u011bdom\u011b postaven\u00fdm osl\u00edm m\u016fstkem p\u0159eji co&nbsp;<strong>nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed novou kapitolu i v\u00e1m.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"db57\">A\u0165 \u017eije rok 2024!<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"a506\">A a\u0165 v\u00e1m p\u0159inese mnoho \u0161\u0165astn\u00fdch p\u0159\u00edb\u011bh\u016f.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"4c27\"><em>Daniel Kr\u00e1sn\u00fd<br>Kreativn\u00ed \u0159editel Socialsharks<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agenturn\u00ed rok je rokem jepi\u010d\u00edm. P\u0159ijde mi, jako kdyby na jarn\u00edch textac\u00edch je\u0161t\u011b nestihnul zaschnout inkoust, a p\u0159itom u\u017e po\u010dtvrt\u00e9 datluji na\u0161e subjektivn\u00ed v\u00fdro\u010dn\u00ed resum\u00e9. Vynechme proto pomp\u00e9zn\u00ed \u00favody: bylo n\u00e1m prost\u011b ct\u00ed a pot\u011b\u0161en\u00edm pracovat na projektech takov\u00e9ho typu. Letos se toti\u017e se\u0161ly zvl\u00e1\u0161\u0165 p\u016fvabn\u00e9 pr\u00e1ce: 1) \u2018Hokejov\u00e9 kalend\u00e1rium\u2019 pro \u0160KODA AUTO Zat\u00edmco loni [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3513","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3513"}],"version-history":[{"count":3,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3513\/revisions"}],"predecessor-version":[{"id":3671,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3513\/revisions\/3671"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}