{"id":3512,"date":"2022-12-15T10:00:00","date_gmt":"2022-12-15T09:00:00","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/2022\/12\/15\/5-nej-projektu-socialsharks-v-roce-2022-podle-kreativniho-reditele\/"},"modified":"2025-12-19T18:21:32","modified_gmt":"2025-12-19T17:21:32","slug":"5-nej-projektu-socialsharks-v-roce-2022-podle-kreativniho-reditele","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2022\/12\/15\/5-nej-projektu-socialsharks-v-roce-2022-podle-kreativniho-reditele\/","title":{"rendered":"5 nej projekt\u016f Socialsharks v roce 2022 podle kreativn\u00edho \u0159editele"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_to8eZah0Ng7UAPq5-PMjBA-1-1024x551.webp\" alt=\"\" class=\"wp-image-3580\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_to8eZah0Ng7UAPq5-PMjBA-1-1024x551.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_to8eZah0Ng7UAPq5-PMjBA-1-300x161.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_to8eZah0Ng7UAPq5-PMjBA-1-768x413.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_to8eZah0Ng7UAPq5-PMjBA-1.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ecba\">Letos je to r\u016fznorodost sama. Rozptyl mezi jednou z nejv\u011bt\u0161\u00edch social media kampan\u00ed, kter\u00e1 v \u010cech\u00e1ch kdy vznikla, po sestrojen\u00ed extravagantn\u00ed sochy velblouda m\u00e1 d\u00e9lku snad n\u011bkolika baseballov\u00fdch h\u0159i\u0161\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2de6\">A docela dob\u0159e demonstruje, jak jsme v Socialsharks v posledn\u00edch dvou letech cvi\u010dili ramena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"0a8f\">O n\u011bkter\u00fdch zpr\u00e1v\u00e1ch a projektech z koncovky roku se zat\u00edm nem\u016f\u017eeme \u0161\u00ed\u0159it. Vybran\u00e1 p\u011btice je i tak \u010distokrevn\u00fdm produktem jednoho ze sedmi smrteln\u00fdch h\u0159\u00edch\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f2e9\">Toti\u017e \u2014 neskr\u00fdvan\u00e9 p\u00fdchy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) &#8218;\u010ce\u0161i Favoritem&#8216; pro \u0160KODA AUTO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8b61\">Tak jako maj\u00ed bary sv\u00e9 &#8218;signature drinky&#8216;, neb\u00e1l bych se podobnou n\u00e1lepku p\u0159ipl\u00e1cnout na \u010ce\u0161i Favoritem. V t\u00e9hle kampani toti\u017e bylo v\u0161echno. Do posledn\u00edho copy vycizelovan\u00e1 podoba,&nbsp;<strong>jak by m\u011bly kampan\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch zna\u010dek v dne\u0161n\u00ed dob\u011b vypadat.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zapojen\u00ed fanou\u0161k\u016f do d\u011bje skrze hotov\u00fd bal\u00edk jejich vzkaz\u016f.<\/li>\n\n\n\n<li>Slo\u017een\u00ed extr\u00e9mn\u011b padnouc\u00ed dvojice influencer\u016f (nav\u00edc na vrcholu jejich trendovosti).<\/li>\n\n\n\n<li>Hromada live obsahu nap\u0159\u00ed\u010d s\u00edt\u011bmi.<\/li>\n\n\n\n<li>Trefen\u00ed t\u00e9 spr\u00e1vn\u00e9 kombinace hokejov\u00e9ho nad\u0161enectv\u00ed a humoru, kter\u00fd maj\u00ed \u010ce\u0161i r\u00e1di.<\/li>\n\n\n\n<li>Hromady easter egg\u016f v podob\u011b voiceoveru Mirka Donutila nebo na\u0161tvan\u00e9ho tren\u00e9ra Martina Host\u00e1ka.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ebad\">Prvn\u00ed placka \u010desk\u00e9 repre po deseti letech nav\u00edc kampa\u0148 pomazala medem. Tenhle netradi\u010dn\u00ed roadtrip by pro m\u011b m\u011bl sladkou p\u0159\u00edchu\u0165 i bez n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u010cE\u0160I FAVORITEM NA MS IIHF V LEDN\u00cdM HOKEJI 2022\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F_660JK2Tj8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Identita projektu Quarter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"648e\">A kdy\u017e identita, tak sakum prdum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"da4a\">V r\u00e1mci SHRKS Creative jsme m\u011bli tu \u010dest za\u010d\u00edt spolupracovat se startupem Quarter. A to \u00fapln\u011b od p\u00edky. Inovativn\u00ed platform\u011b pro n\u00e1kup i prodej nemovitost\u00ed (podpo\u0159en\u00e9 J&amp;T Bankou) jsme tak vym\u00fd\u0161leli&nbsp;<strong>nejenom chytlav\u00e9 slogany, ale i samotn\u00fd n\u00e1zev, logo, brand manu\u00e1l \u010di web.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6bd8\">Byla (a st\u00e1le je) to kupa mnohovrstevnat\u00e9 pr\u00e1ce. Pomysln\u00fd klobou\u010dek tak smek\u00e1m nejen p\u0159ed \u010dleny na\u0161eho t\u00fdmu, ale p\u0159edev\u0161\u00edm p\u0159ed klientem. Webov\u00e1 prezence projektu byla spu\u0161t\u011bna&nbsp;<a href=\"https:\/\/www.quarter.cz\/\" rel=\"noreferrer noopener\" target=\"_blank\">teprve ned\u00e1vno<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"258e\">A to hlavn\u00ed teprve p\u0159ijde.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_-1Y5r2RuwapclzNE4OVkZw-1024x683.webp\" alt=\"\" class=\"wp-image-3585\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_-1Y5r2RuwapclzNE4OVkZw-1024x683.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_-1Y5r2RuwapclzNE4OVkZw-300x200.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_-1Y5r2RuwapclzNE4OVkZw-768x512.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_-1Y5r2RuwapclzNE4OVkZw.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_yMh-I_w1wrb7ptmormaarA.webp\" alt=\"\" class=\"wp-image-3582\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_yMh-I_w1wrb7ptmormaarA.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_yMh-I_w1wrb7ptmormaarA-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_iPRF9VjtEnUGI12Br2JQHg.webp\" alt=\"\" class=\"wp-image-3583\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_iPRF9VjtEnUGI12Br2JQHg.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_iPRF9VjtEnUGI12Br2JQHg-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_IC6g_dHQU-MwkoPNkfonGg.webp\" alt=\"\" class=\"wp-image-3584\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_IC6g_dHQU-MwkoPNkfonGg.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_IC6g_dHQU-MwkoPNkfonGg-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) &#8218;Call of Duty: MWII&#8216; pro BIG SHOCK!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"502b\">Soci\u00e1ln\u00ed s\u00edt\u011b BIG SHOCK! u\u017e od roku 2022&nbsp;<a href=\"https:\/\/shrks.medium.com\/po-10-letech-se-lou%C4%8D%C3%ADme-s-big-shock-tohle-je-10-na%C5%A1ich-nejobl%C3%ADben%C4%9Bj%C5%A1%C3%ADch-projekt%C5%AF-f97abe3c527e?p=f97abe3c527e\">ned\u011bl\u00e1me<\/a>&nbsp;my. Moc m\u011b ale t\u011b\u0161\u00ed, \u017ee s klientem nad\u00e1le pokra\u010dujeme v r\u00e1mci SHRKS Creative. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"502b\">Spojen\u00ed \u010desk\u00e9ho energe\u0165\u00e1ku s jednou z nejzn\u00e1m\u011bj\u0161\u00edch zna\u010dek sv\u011btov\u00e9ho hern\u00edho pr\u016fmyslu byl toti\u017e rajc. A zvl\u00e1\u0161\u0165 pro ty, kte\u0159\u00ed maj\u00ed \u2014 tak jako j\u00e1 \u2014 WASD za ty roky obtisknut\u00e9 do b\u0159\u00ed\u0161ek prst\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"a50a\">Pro zero limitku s p\u0159\u00edchut\u00ed yuzu jsme letos d\u011blali&nbsp;<strong>kompletn\u00ed grafickou identitu, v\u010detn\u011b designu plechovky<\/strong>. Pracovali jsme tak s materi\u00e1ly&nbsp;<em>Call of Duty: Modern Warfare II<\/em>&nbsp;d\u0159\u00edv, ne\u017e si na n\u011b mohla s\u00e1hnout m\u00e9dia, ne\u0159kuli ve\u0159ejnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"502b\">A jsem py\u0161n\u00fd, \u017ee jsme u podobn\u00e9ho kol\u00e1bka mohli b\u00fdt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_xL442yfLMOiQKcDk7cTbUA-1024x1024.webp\" alt=\"\" class=\"wp-image-3586\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_xL442yfLMOiQKcDk7cTbUA-1024x1024.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_xL442yfLMOiQKcDk7cTbUA-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_xL442yfLMOiQKcDk7cTbUA-150x150.webp 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_xL442yfLMOiQKcDk7cTbUA-768x768.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_xL442yfLMOiQKcDk7cTbUA.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/medium.com\/plans?source=upgrade_membership---post_li_non_moc_upsell--158f40605fec---------------------------------------\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Komunikace na TikToku \u0160KODA AUTO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d518\">Na konci minul\u00e9ho roku jsem&nbsp;<a href=\"https:\/\/vnimatkrasu.cz\/2021\/12\/09\/15-veci-ktere-se-v-roce-2022-stanou-ve-svete-socialnich-medii\/\" rel=\"noreferrer noopener\" target=\"_blank\">psal<\/a>, \u017ee digit\u00e1ln\u00ed agentury, kter\u00e9 se v roce 2022 nenau\u010d\u00ed s TikTokem, zapo\u010dnou proces nen\u00e1vratn\u00e9ho hynut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f55e\">A tak se mi trochu ulevilo, kdy\u017e vid\u00edm, jak si to sebev\u011bdom\u011b val\u00ed TikTok profil \u0160KODA AUTO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4af8\">Jedna v\u011bc.&nbsp;<strong>M\u00e1m radost, \u017ee to tam nen\u00ed jenom o f\u00f3rech.<\/strong>&nbsp;Vz\u00edt funk\u010dn\u00ed ske\u010d zven\u010d\u00ed a pocukrovat ho \u0161petkou produktu je mo\u017en\u00e1 recept na sm\u00edch, ale nikoliv na dlouhodob\u00fd brand lift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"e876\">Jasn\u011b, \u017ee p\u00e1r podobn\u00fdch frk\u016f na \u0160kodovce najdete. A pat\u0159\u00ed tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"3132\">Ale je tam t\u0159eba i zevrubn\u00e1&nbsp;<a href=\"https:\/\/www.tiktok.com\/@skodacr\/video\/7173999789233786118?is_copy_url=1&amp;is_from_webapp=v1\" rel=\"noreferrer noopener\" target=\"_blank\">abeceda pojm\u016f<\/a>&nbsp;z eMobility s hercem Janem Firlou, pr\u016fchod histori\u00ed \u0160KODA AUTO&nbsp;<a href=\"https:\/\/www.tiktok.com\/@skodacr\/video\/7081615551868570885?is_copy_url=1&amp;is_from_webapp=v1\" rel=\"noreferrer noopener\" target=\"_blank\">v boleslavsk\u00e9m muzeu<\/a>&nbsp;nebo poctiv\u00e1 spousta&nbsp;<a href=\"https:\/\/www.tiktok.com\/@skodacr\/video\/7164741454030490886?is_copy_url=1&amp;is_from_webapp=v1\" rel=\"noreferrer noopener\" target=\"_blank\">designov\u00fdch stylovek<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) \u2018Let\u2019s Meet Next to Camel\u2019 pro JTI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"5156\">D\u011blat reklamn\u00ed kampan\u011b cigaret\u00e1m je v dne\u0161n\u00ed dob\u011b ta nejl\u00e9pe utajen\u00e1 pr\u00e1ce na sv\u011bt\u011b. Bodej\u0165. Projekty, na kter\u00fdch d\u011bl\u00e1me s Camelem, tak mus\u00ed b\u00fdt o to n\u00e1padit\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"0355\">Na nejv\u011bt\u0161\u00ed \u010desk\u00e9 festivaly jsme do z\u00f3ny Objevte V\u00edce Muziky&nbsp;<strong>vyrobili velblouda<\/strong>. Velk\u00e9ho. A kreativn\u011b vybarven\u00e9ho indie kapelou&nbsp;<a href=\"https:\/\/www.wearedeafheart.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Deaf Heart<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"bac8\">Origin\u00e1ln\u00ed fotopoint pak pro n\u00e1v\u0161t\u011bvn\u00edky slou\u017eil jako v\u00edtan\u00fd setk\u00e1vac\u00ed bod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2ada\">A jak se lidi na V\u00e1clav\u00e1ku sch\u00e1zej\u00ed &#8218;pod ocasem&#8216;, na Rock For People to letos bylo &#8218;u velblouda&#8216;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Press enter or click to view image in full size<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"637\" data-id=\"3587\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bcs1e-QU5AY_Fc2zBf5BFg-1.webp\" alt=\"\" class=\"wp-image-3587\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bcs1e-QU5AY_Fc2zBf5BFg-1.webp 990w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bcs1e-QU5AY_Fc2zBf5BFg-1-300x193.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bcs1e-QU5AY_Fc2zBf5BFg-1-768x494.webp 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"637\" data-id=\"3588\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bcs1e-QU5AY_Fc2zBf5BFg.webp\" alt=\"\" class=\"wp-image-3588\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bcs1e-QU5AY_Fc2zBf5BFg.webp 990w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bcs1e-QU5AY_Fc2zBf5BFg-300x193.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bcs1e-QU5AY_Fc2zBf5BFg-768x494.webp 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"a573\">Jasn\u011b, \u017ee toho bylo mnohem v\u00edc. Udr\u017euju ale discipl\u00ednu. A k p\u011bti projekt\u016fm, kter\u00e9 jsem tro\u0161\u00ed\u010dku rozm\u00e1znul, p\u0159id\u00e1m dal\u0161\u00ed p\u011btku, kterou u\u017e nech\u00e1m v celku:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spinoffem kampan\u011b \u010ce\u0161i Favoritem bylo p\u0159ed\u00e1n\u00ed hokejov\u00e9 v\u00fdbavy, kterou jsme se \u0160KODA AUTO po\u0159\u00eddili \u010desk\u00fdm ml\u00e1de\u017enick\u00fdm klub\u016fm za pen\u00edze vybran\u00e9 z<strong>&nbsp;n\u00e1kupu NFT puk\u016f<\/strong>. A&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=yiDlI-_qAqo\" target=\"_blank\" rel=\"noreferrer noopener\">sv\u00edtil n\u00e1m u toho<\/a>&nbsp;i red-wing Dominik Kubal\u00edk.<\/li>\n\n\n\n<li>V pr\u016fb\u011bhu roku jsme za\u010dali&nbsp;<a href=\"https:\/\/www.mediar.cz\/socialsharks-zajisti-komunikaci-na-sitich-pro-raiffku-omv-a-johnson-johnson\/\" target=\"_blank\" rel=\"noreferrer noopener\">spolupracovat<\/a>&nbsp;s RaiffeisenBank. A hned v \u00favodu spolupr\u00e1ce si st\u0159ihli&nbsp;<a href=\"https:\/\/shrks.medium.com\/raiffeisenbank-dare-you-pick-up-661fc472b158\">hezkou aktivaci<\/a>&nbsp;<strong>na startup summitu Disraptors<\/strong>. O h\u0159\u00ed\u010dce s vyt\u00e1\u010dec\u00edm telefonem jsme ned\u00e1vno vypustili i malou kejsku.<\/li>\n\n\n\n<li>TikTokov\u00fdch prac\u00ed se n\u00e1m v roce 2022 nakupilo v\u00edc. Prvn\u00ed vla\u0161tovkou na\u0161\u00ed&nbsp;<strong>vz\u00e1jemn\u00e9 spolupr\u00e1ce s o.b.\u00ae<\/strong>&nbsp;tak byla eduka\u010dn\u00ed kampa\u0148 polopaticky vysv\u011btluj\u00edc\u00ed&nbsp;<a href=\"https:\/\/www.tiktok.com\/@tampony_o.b._czsk\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00fdty o tamponech<\/a>. D\u011blalo se na tom p\u011bkn\u011b. A ani to nebylo moc na krev.<\/li>\n\n\n\n<li>Vydatn\u011b n\u00e1pomocn\u00ed jsme byli rovn\u011b\u017e firm\u00e1m, kter\u00e9 p\u0159es digit\u00e1l sh\u00e1n\u011bly co nejrelevantn\u011bj\u0161\u00ed zam\u011bstnance. Mnoho z\u00e1bavy jsme si u\u017eili hlavn\u011b s Techloopem. O na\u0161\u00ed kampani&nbsp;<strong>postaven\u00e9 na um\u011bl\u00e9 inteligenci se brzy n\u011bkde rozep\u00ed\u0161eme.&nbsp;<\/strong>Byla toti\u017e fam\u00f3zn\u00ed.<\/li>\n\n\n\n<li>Pro Metaxu jsme vytv\u00e1\u0159eli obsah s hv\u011bzdou prvn\u00ed sv\u00edtivosti,&nbsp;<strong>here\u010dkou A\u0148ou Geislerovou<\/strong>. Jednu z mnoha na\u0161ich v\u00e1no\u010dn\u00edch kreativ tak s dovolen\u00edm pou\u017eiju jako stylovou pentli tohoto celoro\u010dn\u00edho resum\u00e9.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_fRotggL89ReFA7-OPys0hg-1024x1024.webp\" alt=\"\" class=\"wp-image-3589\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_fRotggL89ReFA7-OPys0hg-1024x1024.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_fRotggL89ReFA7-OPys0hg-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_fRotggL89ReFA7-OPys0hg-150x150.webp 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_fRotggL89ReFA7-OPys0hg-768x768.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_fRotggL89ReFA7-OPys0hg.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"b41b\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"b41b\">Tak snad u\u017e jenom \u0161t\u011bdr\u00e9 a vesel\u00e9.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"fd07\"><em>Daniel Kr\u00e1sn\u00fd<br>Kreativn\u00ed \u0159editel Socialsharks<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Letos je to r\u016fznorodost sama. Rozptyl mezi jednou z nejv\u011bt\u0161\u00edch social media kampan\u00ed, kter\u00e1 v \u010cech\u00e1ch kdy vznikla, po sestrojen\u00ed extravagantn\u00ed sochy velblouda m\u00e1 d\u00e9lku snad n\u011bkolika baseballov\u00fdch h\u0159i\u0161\u0165. A docela dob\u0159e demonstruje, jak jsme v Socialsharks v posledn\u00edch dvou letech cvi\u010dili ramena. O n\u011bkter\u00fdch zpr\u00e1v\u00e1ch a projektech z koncovky roku se zat\u00edm nem\u016f\u017eeme \u0161\u00ed\u0159it. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3512","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3512"}],"version-history":[{"count":2,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3512\/revisions"}],"predecessor-version":[{"id":3672,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3512\/revisions\/3672"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}