{"id":3511,"date":"2022-12-06T10:00:00","date_gmt":"2022-12-06T09:00:00","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/2022\/12\/06\/raiffeisenbank-dare-you-pick-up\/"},"modified":"2025-12-19T18:21:42","modified_gmt":"2025-12-19T17:21:42","slug":"raiffeisenbank-dare-you-pick-up","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2022\/12\/06\/raiffeisenbank-dare-you-pick-up\/","title":{"rendered":"Raiffeisenbank: Dare You Pick Up?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Predstav si, \u017ee si v miestnosti plnej \u013eud\u00ed a uprostred prenikavo zazvon\u00ed \u017elt\u00fd telef\u00f3n. Bol by si ten, ktor\u00fd to odignoruje, alebo by si zdvihol?\u00a0<\/strong>\u260e<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bn5Y4b-23Nird4UaoVADnQ-1024x551.webp\" alt=\"\" class=\"wp-image-3592\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bn5Y4b-23Nird4UaoVADnQ-1024x551.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bn5Y4b-23Nird4UaoVADnQ-300x161.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bn5Y4b-23Nird4UaoVADnQ-768x413.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_bn5Y4b-23Nird4UaoVADnQ.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2bff\">U\u017e je to nejak\u00fd ten piatok, \u010do v Socialsharks nerob\u00edme len digit\u00e1lne kampane. M\u0148a osobne to nesmierne bav\u00ed a pri ka\u017edom \u201chmatate\u013enom\u201d projekte sa nekontrolovate\u013ene roz\u017eiarim. O to viac, ke\u010f ide o spolupr\u00e1cu s klientom, ktor\u00fd do toho ide s otvorenou mys\u013eou a je z n\u00e1padov rovnako nad\u0161en\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"912a\">V r\u00e1mci Creative div\u00edzie si pre Raiffeisenbank strihli aktiv\u00e1ciu na jednom z&nbsp;<strong>najv\u00e4\u010d\u0161\u00edch startup summitov v Eur\u00f3pe \u2014&nbsp;<\/strong><a href=\"https:\/\/disraptors.com\/summit\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Disraptors<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"54ea\">Bud\u00facnos\u0165 startupov\u00fdch n\u00e1padov vid\u00ed Raiffeisenbank pozit\u00edvne a u\u017e teraz je pripraven\u00e1 u\u013eah\u010dova\u0165 im cestu skrz spolupr\u00e1cu. To sme si spolo\u010dne s klientom zvolili ako leitmotiv celej aktiv\u00e1cie.&nbsp;<strong>Future is calling \u2014 a Raiffeisenbank je pri tom.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"925\" data-id=\"3593\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_7ASmUffRXRp0CLORb2Knkg.webp\" alt=\"\" class=\"wp-image-3593\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_7ASmUffRXRp0CLORb2Knkg.webp 618w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_7ASmUffRXRp0CLORb2Knkg-200x300.webp 200w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"3594\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_CLEP3Dxo-NcD_3JlhHFvSA-1-1024x684.webp\" alt=\"\" class=\"wp-image-3594\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_CLEP3Dxo-NcD_3JlhHFvSA-1-1024x684.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_CLEP3Dxo-NcD_3JlhHFvSA-1-300x200.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_CLEP3Dxo-NcD_3JlhHFvSA-1-768x513.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_CLEP3Dxo-NcD_3JlhHFvSA-1.webp 1384w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"64cd\"><strong>Let\u00e1ky = no-go.<br>Customer journey = yes please.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"212b\">U\u017e od za\u010diatku sme vedeli, \u017ee tla\u010den\u00fdmi materi\u00e1lmi cesta nevedie. Cie\u013eom toti\u017e bolo dosta\u0165 \u013eud\u00ed do Raiffeisenbank z\u00f3ny a klasick\u00e9 rollupy by t\u00fato cie\u013eovku asi \u0165a\u017eko zaujali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8492\">Okej, mo\u017eno keby na nich bol tento n\u00e1pis:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"362\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_hztj9WX-2rr25fGoZ-DJGA.gif\" alt=\"\" class=\"wp-image-3595\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4e22\">Ideme z\u00e1rove\u0148 s digit\u00e1lnou dobou a necha\u0165 v roku 2022 vytla\u010di\u0165 let\u00e1\u010diky je trendy asi ako p\u00edsanie statusov na Facebooku v tre\u0165om rode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"aee0\">Chceli sme vytvori\u0165 nie\u010do, \u010do bude prepojen\u00e9 so startupov\u00fdm svetom, nie\u010do, \u010do sa stane s\u00fa\u010das\u0165ou priestoru a z\u00e1rove\u0148 bude pri\u0165ahova\u0165 pozornos\u0165 \u013eud\u00ed a vytvor\u00ed to&nbsp;<strong>prirodzen\u00fd buzz<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"170e\"><strong>Tak vznikol telef\u00f3n. Disruptive objekt, cez ktor\u00fd bude doslova vola\u0165 bud\u00facnos\u0165. A kto to zdvihne, toho \u010dak\u00e1 predpove\u010f od ve\u0161tca.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A aby to neskon\u010dilo len pri jednom z\u00e1hadnom telefon\u00e1te, ka\u017ed\u00fd posluch\u00e1\u010d bol na konci telefon\u00e1tu pozvan\u00fd na kafe v Raiffeisenbank z\u00f3ne. T\u00fa sme serv\u00edrovali tie\u017e vo ve\u0161teckom \u0161t\u00fdle a z\u00edska\u0165 ju mohol ka\u017ed\u00fd, kto vyplnil kr\u00e1tky dotazn\u00edk pre klienta dostupn\u00fd cez QR k\u00f3d pri k\u00e1vovare. V\u010faka tomu cel\u00e1 aktiv\u00e1cia mala nielen wow efekt, ale aj\u00a0<strong>pr\u00ednos pre klienta vo forme insightov priamo od \u013eud\u00ed.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Raiffeisenbank: Dare You Pick Up?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XPwB1jlLQfI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bude to fungova\u0165?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"e876\">A \u010do vy? Tr\u00fafli by ste si zdvihn\u00fa\u0165 telef\u00f3n, ktor\u00fd zvon\u00ed uprostred miestnosti?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2819\">Prizn\u00e1m sa, v priebehu pr\u00edprav som sa nieko\u013ekokr\u00e1t zasekla pri tom, \u010di to neskon\u010d\u00ed ako absol\u00fatne nepochopen\u00fd cringe. Boli sme pripraven\u00fd zdv\u00edha\u0165 telef\u00f3n a pod\u00e1va\u0165 ho najbli\u017e\u0161\u00edm okoloid\u00facim, \u017ee im niekto vol\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"3615\">Na akcii sa v\u0161ak prelomili \u013eady hne\u010f pri druhom zvonen\u00ed a chytili sme do siete prv\u00e9ho odv\u00e1\u017elivca. Po tom, ako som videla jeho pobaven\u00fd v\u00fdraz som si vyd\u00fdchla. Pri\u0161iel na kafe a hne\u010f sa dal do re\u010di s na\u0161ou klientkou. Fungovalo to a v tom momente som posielala dia\u013ekov\u00fd highfive n\u00e1\u0161mu inkognito ve\u0161tcovi \u2014 Luk\u00e1\u0161ovi Vencl\u00edkovi, ktor\u00fd sa zhostil \u00falohy brav\u00farne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6534\">V priebehu d\u0148a sa odv\u00e1\u017eilo telef\u00f3n zdvihn\u00fa\u0165 viac ne\u017e&nbsp;<strong>200 odv\u00e1\u017elivcov \u010do je p\u0159ibli\u017ene ka\u017ed\u00fd \u0161tvrt\u00fd n\u00e1v\u0161tevn\u00edk.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7779\">Dohromady sa na k\u00e1vu vytla\u010dilo 550+ k\u00e1vi\u010diek s ve\u0161tbou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_GwSYB-irGFWLIkn3mV2pGQ-1024x683.webp\" alt=\"\" class=\"wp-image-3596\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_GwSYB-irGFWLIkn3mV2pGQ-1024x683.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_GwSYB-irGFWLIkn3mV2pGQ-300x200.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_GwSYB-irGFWLIkn3mV2pGQ-768x512.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_GwSYB-irGFWLIkn3mV2pGQ.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1204\"><strong>\u010cas versus energia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2fbe\">Fun fact na z\u00e1ver? Na cel\u00fa aktiv\u00e1ciu sme mali dohromady tri t\u00fd\u017edne, \u010do je v na\u0161ich o\u010diach r\u00fdchle ako \u017emurknutie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d546\">Preto patr\u00ed v\u010faka v\u0161etk\u00fdm, ktor\u00ed na tom pracovali.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Krist\u00fdn\u011b Mina\u0159ov\u00e9 za Raiffeisenbank, ktor\u00e1 tomu v\u0161etk\u00e9mu dala GO<\/li>\n\n\n\n<li>\u0160t\u00fadiu Oficina za to, \u017ee dok\u00e1zali vytvori\u0165 k\u00fazeln\u00fd telef\u00f3n bleskov\u00fdm tempom<\/li>\n\n\n\n<li>Luk\u00e1\u0161ovi Vencl\u00edkovi za skvel\u00fa ve\u0161teck\u00fa silu<\/li>\n\n\n\n<li>Selfie Coffee za par\u00e1dnu k\u00e1vu a pr\u00edjemn\u00fa energiu<\/li>\n\n\n\n<li>a v\u0161etk\u00fdm \u017eralokom, ktor\u00fd sa do toho zakusli.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"456d\"><strong><em>Lenka Kurimsk\u00e1&nbsp;<\/em><\/strong><em>| Creative Strategist<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Predstav si, \u017ee si v miestnosti plnej \u013eud\u00ed a uprostred prenikavo zazvon\u00ed \u017elt\u00fd telef\u00f3n. Bol by si ten, ktor\u00fd to odignoruje, alebo by si zdvihol?\u00a0\u260e U\u017e je to nejak\u00fd ten piatok, \u010do v Socialsharks nerob\u00edme len digit\u00e1lne kampane. M\u0148a osobne to nesmierne bav\u00ed a pri ka\u017edom \u201chmatate\u013enom\u201d projekte sa nekontrolovate\u013ene roz\u017eiarim. O to viac, ke\u010f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3511","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3511"}],"version-history":[{"count":1,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3511\/revisions"}],"predecessor-version":[{"id":3597,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3511\/revisions\/3597"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}