{"id":3510,"date":"2022-12-06T10:00:00","date_gmt":"2022-12-06T09:00:00","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/2022\/12\/06\/kooperativa-na-facebooku-5-prisad-jejiho-uspechu\/"},"modified":"2025-12-19T18:22:03","modified_gmt":"2025-12-19T17:22:03","slug":"kooperativa-na-facebooku-5-prisad-jejiho-uspechu","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2022\/12\/06\/kooperativa-na-facebooku-5-prisad-jejiho-uspechu\/","title":{"rendered":"Kooperativa na Facebooku: 5 p\u0159\u00edsad jej\u00edho \u00fasp\u011bchu"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_vIYBHIIjChwZidrwIpBX9A-1024x551.webp\" alt=\"\" class=\"wp-image-3619\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_vIYBHIIjChwZidrwIpBX9A-1024x551.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_vIYBHIIjChwZidrwIpBX9A-300x161.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_vIYBHIIjChwZidrwIpBX9A-768x413.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_vIYBHIIjChwZidrwIpBX9A.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"fda2\">Jsou zna\u010dky, kter\u00e9 maj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch o n\u011bco ustlan\u011bj\u0161\u00ed l\u016f\u017eka. T\u0159eba sladk\u00e9 limon\u00e1dy v plechovce. Hezc\u00ed mlad\u00ed influence\u0159i se s nimi fot\u00ed na dovolen\u00e9 a lesknou se jim u toho zuby. Ve vide\u00edch perl\u00ed v orosen\u00fdch skleni\u010dk\u00e1ch. A ide\u00e1ln\u011b n\u011bkde na zahr\u00e1dce s kupou grilovan\u00fdch stejk\u016f a zm\u011bt\u00ed \u010dasopis\u016f Vogue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1021\">A pak jsou tady zna\u010dky, kter\u00e9 si sv\u00e9 l\u016f\u017ekoviny mus\u00ed nejprve u\u0161\u00edt. Finan\u010dn\u00ed instituce kup\u0159\u00edkladu. Narozd\u00edl od limon\u00e1d mus\u00ed \u0159e\u0161it bambilion dal\u0161\u00ed v\u011bc\u00ed.&nbsp;<em>Tykat nebo vykat? Jak edukovat, a z\u00e1rove\u0148 nemoralizovat? Jak vyv\u00e1\u017eit finan\u010dn\u00ed strohost se z\u00e1bavou? A co na ten Facebook \u2014 u v\u0161ech svat\u00fdch \u2014 vlastn\u011b d\u00e1vat!?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f6c8\"><strong>S poji\u0161\u0165ovnou Kooperativa spolupracujeme na soci\u00e1ln\u00edch s\u00edt\u00edch u\u017e \u010dty\u0159i roky.&nbsp;<\/strong>A poda\u0159ilo se n\u00e1m nejen naj\u00edt odpov\u011bdi na tyto ot\u00e1zky, ale z\u00e1rove\u0148 spole\u010dn\u011b p\u00e9ct prvot\u0159\u00eddn\u00ed stejky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"c0a7\">Chcete v\u011bd\u011bt, \u010d\u00edm je ko\u0159en\u00edme?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) \u017divot se m\u00e1 br\u00e1t s humorem.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"bc74\">Humor v reklam\u011b je kr\u00e1lovsk\u00e1 discipl\u00edna. A Kooperativa je sv\u00fdm nadhledem a vtipn\u00fdmi billboardy veskrze pov\u011bstn\u00e1. Humor v reklam\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch je ale discipl\u00edna hodn\u00e1 c\u00edsa\u0159\u016f.&nbsp;<strong>Narozd\u00edl od televize nebo printu na ni okam\u017eit\u011b dost\u00e1v\u00e1te zp\u011btnou vazbu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f98f\">I proto se \u0159ada zna\u010dek humoru boj\u00ed. Ch\u00e1peme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"48c2\">Kdy\u017e se ale vtip povede, jde o naprosto relevantn\u00ed \u00fa\u010del p\u0159\u00edsp\u011bvku na soci\u00e1ln\u00ed s\u00edti. Koneckonc\u016f, \u010dasto jde o hlavn\u00ed motivaci lid\u00ed, pro\u010d na soci\u00e1ln\u00ed s\u00edt\u011b v\u016fbec j\u00edt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_EnQSbZxsSwf3cSsYxPPoZQ-1024x572.webp\" alt=\"\" class=\"wp-image-3599\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_EnQSbZxsSwf3cSsYxPPoZQ-1024x572.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_EnQSbZxsSwf3cSsYxPPoZQ-300x168.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_EnQSbZxsSwf3cSsYxPPoZQ-768x429.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_EnQSbZxsSwf3cSsYxPPoZQ.webp 1271w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pro Kooperativu je na Facebooku d\u016fle\u017eit\u00fd jeden konkr\u00e9tn\u00ed terminus technicus.\u00a0<strong>Bereme \u017eivot s humorem, ale ned\u011bl\u00e1me si ze \u017eivota legraci.<\/strong>\u00a0Slov\u00ed\u010dka\u0159en\u00ed? V\u016fbec ne. Naopak jde o jasn\u011b vymezenou hranici, p\u0159ed kterou je humor je\u0161t\u011b vhodn\u00fd a vkusn\u00fd.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"3600\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_Lt6ZQLJG24_Gxzd1f9nTtQ-1024x1024.webp\" alt=\"\" class=\"wp-image-3600\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_Lt6ZQLJG24_Gxzd1f9nTtQ-1024x1024.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_Lt6ZQLJG24_Gxzd1f9nTtQ-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_Lt6ZQLJG24_Gxzd1f9nTtQ-150x150.webp 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_Lt6ZQLJG24_Gxzd1f9nTtQ-768x768.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_Lt6ZQLJG24_Gxzd1f9nTtQ.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"3601\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_qXEkMsAQFmnOVIv0iY73Nw-819x1024.webp\" alt=\"\" class=\"wp-image-3601\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_qXEkMsAQFmnOVIv0iY73Nw-819x1024.webp 819w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_qXEkMsAQFmnOVIv0iY73Nw-240x300.webp 240w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_qXEkMsAQFmnOVIv0iY73Nw-768x960.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_qXEkMsAQFmnOVIv0iY73Nw.webp 890w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5f7b\">2) Text je zabij\u00e1k. Ud\u011blejte mu prostor.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"a68b\">Jak jde o s\u00edt\u011b, zpravidla se veleb\u00ed d\u016fle\u017eitost vide\u00ed a jin\u00fdch multim\u00e9di\u00ed. Napsat ale dobr\u00fd text je i na Facebooku \u0159emeslo se zlat\u00fdm dnem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d07c\">Na Kooperativ\u011b d\u00e1v\u00e1me textu n\u00e1le\u017eit\u00fd prostor. Nech\u00e1v\u00e1me copywritery, aby uhn\u011btli to nejchutn\u011bj\u0161\u00ed t\u011bsto, a grafiku pak nech\u00e1v\u00e1me sp\u00ed\u0161e jako polevu.<strong>&nbsp;Znamenit\u00fd text u n\u00e1s pat\u0159\u00ed do obr\u00e1zku, nikoliv do jeho popisku.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"716\" data-id=\"3605\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_7deEx61YGykzzgSOzX94Zw.webp\" alt=\"\" class=\"wp-image-3605\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_7deEx61YGykzzgSOzX94Zw.webp 716w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_7deEx61YGykzzgSOzX94Zw-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_7deEx61YGykzzgSOzX94Zw-150x150.webp 150w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3602\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_b-SR7GnB3zQHpOwAezYGTA.webp\" alt=\"\" class=\"wp-image-3602\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_b-SR7GnB3zQHpOwAezYGTA.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_b-SR7GnB3zQHpOwAezYGTA-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"715\" data-id=\"3604\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_DAc15qA1K0OT-g1NqSQHZQ.webp\" alt=\"\" class=\"wp-image-3604\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_DAc15qA1K0OT-g1NqSQHZQ.webp 572w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_DAc15qA1K0OT-g1NqSQHZQ-240x300.webp 240w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3603\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_f6T8MJam8nqsbBRbyJv1Yw.webp\" alt=\"\" class=\"wp-image-3603\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_f6T8MJam8nqsbBRbyJv1Yw.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_f6T8MJam8nqsbBRbyJv1Yw-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3607\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_IM07cryJ0FdkLH8tfpHqOQ.webp\" alt=\"\" class=\"wp-image-3607\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_IM07cryJ0FdkLH8tfpHqOQ.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_IM07cryJ0FdkLH8tfpHqOQ-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"716\" data-id=\"3606\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_VpRsYEM_qgKU-hb5f5HP1Q.webp\" alt=\"\" class=\"wp-image-3606\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_VpRsYEM_qgKU-hb5f5HP1Q.webp 716w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_VpRsYEM_qgKU-hb5f5HP1Q-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_VpRsYEM_qgKU-hb5f5HP1Q-150x150.webp 150w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"cb34\">S neust\u00e1le ustupuj\u00edc\u00ed pozornost\u00ed u\u017eivatel\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, by m\u011bl text na Facebooku b\u00fdt sp\u00ed\u0161 degusta\u010dn\u00edm menu ne\u017e sv\u00ed\u010dkovou se \u0161esti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ba34\">Kdy\u017e se kolem textu p\u0159\u00edli\u0161 krou\u017e\u00ed, dopl\u0148uje se o zbyte\u010dn\u00e1 slova a stele se p\u0159ebyte\u010dnou vatou, dopadne va\u0161e sd\u011blen\u00ed jako ten legend\u00e1rn\u00ed vtip z Televariet\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8d9b\"><strong>To nechcete.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ji\u0159ina Bohdalov\u00e1 - Hal\u00f3, tady Ji\u0159ina: Man\u017eel\u00e9 vypr\u00e1v\u011bj\u00ed anekdotu (Vladim\u00edr Dvo\u0159\u00e1kem a Ji\u0159\u00ed L\u00edr)\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/FqKyoyV92uo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5ab0\">3) Pro lok\u00e1ln\u00ed reklamy je v mozku zvl\u00e1\u0161tn\u00ed p\u0159ihr\u00e1dka.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"b2f3\">Velebit tu cit zna\u010dky Kooperativa pro n\u00e1paditou kreativu je zbyte\u010dn\u00e9. Koho n\u011bkdy nenachytala vtipn\u011b um\u00edst\u011bn\u00e1 reklama &#8218;koopky&#8216; v ulic\u00edch, u silnice nebo na mostech, nech\u0165 hod\u00ed mobilem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d54c\">U\u017e v na\u0161em \u00favodn\u00edm konceptu pro Kooperativu jsme se zav\u00e1zali na tuto&nbsp;<strong>tradi\u010dn\u00ed lok\u00e1ln\u00ed n\u00e1paditost nav\u00e1zat i na s\u00edt\u00edch.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"689c\">A proto u\u017e p\u00e1r let pou\u017e\u00edv\u00e1me ke tvorb\u011b content pl\u00e1nu i mapu. Vyhled\u00e1v\u00e1me lok\u00e1ln\u00ed specifika \u010di bizarn\u00ed vesni\u010dky, vytv\u00e1\u0159\u00edme na jejich z\u00e1klad\u011b vtipn\u00e9 parafr\u00e1ze a d\u00edky mo\u017enostem c\u00edlen\u00ed na Facebooku trefujeme ty spr\u00e1vn\u00e9 u\u017eivatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"c258\">U\u017eivatele, kter\u00e9 podobn\u00e1 m\u00edstn\u00ed ta\u0161ka\u0159ice pobav\u00ed a&nbsp;<strong>zaujme v\u00edc, ne\u017e jedna er\u00e1rn\u00ed celorepublikov\u00e1.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3609\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_aTHH2aa67cYvnWnAdO6N_w.webp\" alt=\"\" class=\"wp-image-3609\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_aTHH2aa67cYvnWnAdO6N_w.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_aTHH2aa67cYvnWnAdO6N_w-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3610\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_ky65DuQ53N2twE-52HzkVw.webp\" alt=\"\" class=\"wp-image-3610\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_ky65DuQ53N2twE-52HzkVw.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_ky65DuQ53N2twE-52HzkVw-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3608\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_zoi0IDNsk0gTdQLpGqt3Mw.webp\" alt=\"\" class=\"wp-image-3608\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_zoi0IDNsk0gTdQLpGqt3Mw.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_zoi0IDNsk0gTdQLpGqt3Mw-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"557c\">4) Nejlep\u0161\u00ed one-to-one marketing je ten, kter\u00fd uvid\u00ed v\u0161ichni.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9920\">Je \u0161koda, kdy\u017e kreativn\u00ed koncept zna\u010dky pro soci\u00e1ln\u00ed s\u00edt\u011b za\u010d\u00edn\u00e1 a kon\u010d\u00ed v tabulce s m\u011bs\u00ed\u010dn\u00edm content pl\u00e1nem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"b3d8\">Na Kooperativ\u011b si zakl\u00e1d\u00e1me i na interakci s u\u017eivateli pod p\u0159\u00edsp\u011bvky. Bodej\u0165 by ne.&nbsp;<strong>Dobr\u00fd kontakt s lidmi je pro finan\u010dn\u00ed sektor p\u00e1te\u0159 \u00fasp\u011bchu i obliby.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"44de\">P\u0159i pokecu s jednotlivci na s\u00edt\u00edch je&nbsp;<strong>pru\u017enost<\/strong>&nbsp;kl\u00ed\u010dov\u00fd benefit. A nemysl\u00edme t\u00edm jen svi\u017en\u00e9 a n\u00e1pomocn\u00e9 odpov\u011bdi. Na\u0161\u00ed pru\u017enost\u00ed p\u0159i pr\u00e1ci na Kooperativ\u011b je i tvorba one-to-one kreativ u\u0161it\u00fdch na m\u00edru situaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"a31b\">Jen se na Facebooku Kooperativy ob\u010das mrkn\u011bte do koment\u00e1\u0159\u016f. Mo\u017en\u00e1 tam najdete one-to-one marketing, kter\u00fd pobav\u00ed kohokoli, kdo zrovna jen virtu\u00e1ln\u011b brouzd\u00e1 kolem. T\u0159eba i v\u00e1s.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"3615\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_yw0Pls8J21KtZWaqpwXbug-2-1024x1024.webp\" alt=\"\" class=\"wp-image-3615\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_yw0Pls8J21KtZWaqpwXbug-2-1024x1024.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_yw0Pls8J21KtZWaqpwXbug-2-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_yw0Pls8J21KtZWaqpwXbug-2-150x150.webp 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_yw0Pls8J21KtZWaqpwXbug-2-768x768.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_yw0Pls8J21KtZWaqpwXbug-2.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 wp-container-content-69bc4bdf is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"772\" data-id=\"3616\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_xXakm7e6N6eF6bqAuBcl6g-2.webp\" alt=\"\" class=\"wp-image-3616\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_xXakm7e6N6eF6bqAuBcl6g-2.webp 524w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_xXakm7e6N6eF6bqAuBcl6g-2-204x300.webp 204w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8d0b\">5) Koncept je trvalka, nikoli letni\u010dka<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8773\">Vycizelovat do tendru na social media agenturu osm post\u016f je obno\u0161en\u00e1 vesta. S v\u00e1gn\u00ed znalost\u00ed digit\u00e1ln\u00edch trend\u016f to dnes u\u017e zvl\u00e1dne kdekdo. P\u0159ipravit ale takov\u00fd koncept, kter\u00fd p\u0159ekon\u00e1v\u00e1 hranice on\u00e9 prezentovan\u00e9 osmi\u010dky, a dok\u00e1\u017ee t\u00e1hnout t\u0159i roky v kuse, to u\u017e chce sakra um\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"5616\">Um\u011bn\u00ed, ve kter\u00e9m se odd\u011bluje zrno od plev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"452e\">Mno\u017estv\u00ed kreativ, kter\u00e9 zna\u010dky m\u011bs\u00ed\u010dn\u011b s\u00e1z\u00ed na Instagram, Facebook nebo TikTok, b\u00fdv\u00e1 enormn\u00ed. T\u00edm sp\u00ed\u0161 klienty i agentury ob\u010das svrb\u00ed prsty. Pro\u010d\u00edtaj\u00ed si s\u00e1hodlouh\u00e9 content pl\u00e1ny a \u0159\u00edkaj\u00ed si:&nbsp;<strong>nen\u00ed to u\u017e trochu na jedno brdo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9ab5\">Bacha na to. Je to past.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8446\">Pokud v\u00e1s p\u0159epadnou podobn\u00e9 chmury, zkuste se na chvilku v\u017e\u00edt do o\u010d\u00ed jednoho z mnoha p\u0159\u00edjemc\u016f va\u0161\u00ed reklamy. Tenhle reklamou p\u0159esycen\u00fd scroller nikdy neuvid\u00ed v\u0161echna va\u0161e sd\u011blen\u00ed. Ostatn\u011b, d\u00edky schopnosti hopsat p\u0159es reklamn\u00ed prostory, mu&nbsp;<strong>mozek zpracuje t\u0159eba jen takov\u00fdto vjem:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_dYv6mwpLMkWpsRx9qYBZFA-1024x571.webp\" alt=\"\" class=\"wp-image-3618\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_dYv6mwpLMkWpsRx9qYBZFA-1024x571.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_dYv6mwpLMkWpsRx9qYBZFA-300x167.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_dYv6mwpLMkWpsRx9qYBZFA-768x428.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/12\/1_dYv6mwpLMkWpsRx9qYBZFA.webp 1266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f731\">Nen\u00ed ono t\u00e9 typick\u00e9 zelen\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch Kooperativy a\u017e p\u0159\u00edli\u0161? Naopak.&nbsp;<strong>Zelen\u00e1 tvo\u0159\u00ed rozd\u00edlov\u00e9 body.&nbsp;<\/strong>A jsme p\u0159esv\u011bd\u010den\u00ed, \u017ee napom\u00e1h\u00e1 i v\u00fdte\u010dn\u00e9 brand awareness, kterou na Facebooku Kooperativy dlouhodob\u011b skl\u00edz\u00edme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a5fa\">Za uplynul\u00fd rok jsme mimo jin\u00e9:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ust\u00e1lili pr\u016fm\u011brnou cenu za interakci p\u0159\u00edsp\u011bvk\u016f na\u00a0<strong>1,4 K\u010d<\/strong><\/li>\n\n\n\n<li>zv\u00fd\u0161ili mno\u017estv\u00ed interakc\u00ed u kreativ o\u00a0<strong>35 %<\/strong><\/li>\n\n\n\n<li>zv\u00fd\u0161ili brand awareness Kooperativy na Facebooku o<strong>\u00a052 %<\/strong><\/li>\n\n\n\n<li>sn\u00ed\u017eili pr\u016fm\u011brn\u00e9 CPM o\u00a0<strong>48 %<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"50d7\">Lidi si mo\u017en\u00e1 do detailu nep\u0159e\u010dtou v\u0161echno, co jim Kooperativa ve sv\u00fdch reklam\u00e1ch sd\u011bluje.<strong>&nbsp;Zaregistruj\u00ed ov\u0161em p\u0159inejmen\u0161\u00edm, o jakou zna\u010dku \u0161lo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"81f2\">A to v okam\u017eiku pot\u0159eby sjedn\u00e1n\u00ed nov\u00e9 pojistky jako kdy\u017e najdete.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jsou zna\u010dky, kter\u00e9 maj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch o n\u011bco ustlan\u011bj\u0161\u00ed l\u016f\u017eka. T\u0159eba sladk\u00e9 limon\u00e1dy v plechovce. Hezc\u00ed mlad\u00ed influence\u0159i se s nimi fot\u00ed na dovolen\u00e9 a lesknou se jim u toho zuby. Ve vide\u00edch perl\u00ed v orosen\u00fdch skleni\u010dk\u00e1ch. A ide\u00e1ln\u011b n\u011bkde na zahr\u00e1dce s kupou grilovan\u00fdch stejk\u016f a zm\u011bt\u00ed \u010dasopis\u016f Vogue. A pak jsou tady [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3510","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3510"}],"version-history":[{"count":1,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3510\/revisions"}],"predecessor-version":[{"id":3620,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3510\/revisions\/3620"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}