{"id":3509,"date":"2022-11-07T10:00:00","date_gmt":"2022-11-07T09:00:00","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/2022\/11\/07\/skoda-founders-jak-jsme-delali-nejlepsi-social-media-kampan-roku-2021\/"},"modified":"2025-12-19T18:22:14","modified_gmt":"2025-12-19T17:22:14","slug":"skoda-founders-jak-jsme-delali-nejlepsi-social-media-kampan-roku-2021","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2022\/11\/07\/skoda-founders-jak-jsme-delali-nejlepsi-social-media-kampan-roku-2021\/","title":{"rendered":"\u0160KODA Founders: Jak jsme d\u011blali nejlep\u0161\u00ed social media kampa\u0148 roku 2021"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_L9c1EEQFPq5oLMDyZwkXsA-1024x551.webp\" alt=\"\" class=\"wp-image-3621\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_L9c1EEQFPq5oLMDyZwkXsA-1024x551.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_L9c1EEQFPq5oLMDyZwkXsA-300x161.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_L9c1EEQFPq5oLMDyZwkXsA-768x413.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_L9c1EEQFPq5oLMDyZwkXsA.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9f00\">Chatboti. Automatizovan\u00e1 \u010del\u00e1dka, kter\u00e1 se rok co rok vyskytuje v \u010dl\u00e1nc\u00edch o trendech v social media marketingu. A rovn\u011b\u017e funkcionalita, co to s n\u00e1mi na Facebooku t\u00e1hne u\u017e docela dlouho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"36f0\">Nem\u00e1 to na sv\u011bt\u011b snadn\u00e9. K\u00f3r proto, \u017ee ve \u010dty\u0159ech p\u0159\u00edpadech z p\u011bti ji zna\u010dky pou\u017e\u00edvaj\u00ed jako prost\u00e9ho \u0161t\u00edtono\u0161e.&nbsp;<em>N\u011bco se v\u00e1m nel\u00edb\u00ed? Zavolejte na na\u0161i infolinku nebo si popov\u00eddejte s botem<\/em>. Jo.<em>&nbsp;<\/em>Chatbot je i v roce 2022 p\u0159ev\u00e1\u017en\u011b vyu\u017e\u00edv\u00e1n jako&nbsp;<strong>webov\u00fd rozcestn\u00edk, kter\u00fd sice imituje pr\u00e1ci s vyhled\u00e1va\u010dem, ale neum\u00ed pru\u017en\u011b poradit.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"cd03\">A jak jednou \u0159ekl jeden velmi moudr\u00fd kreativn\u00ed \u0159editel:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"224\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_7RBIngv1pa1GeM5Yr4sX6Q.gif\" alt=\"\" class=\"wp-image-3622\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6515\">V kampani Founders pro \u0160KODA AUTO jsme si vyty\u010dili prost\u00fd c\u00edl:&nbsp;<strong>P\u0159ipravit chatbota zalo\u017een\u00e9ho na vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu za dodr\u017een\u00ed z\u00e1kladn\u00edch t\u0159\u00ed p\u00e9<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>aby zna\u010dce n\u011bco\u00a0<strong>p\u0159inesl<\/strong><\/li>\n\n\n\n<li>aby byl technicky i finan\u010dn\u011b\u00a0<strong>provediteln\u00fd<\/strong><\/li>\n\n\n\n<li>aby m\u011bl jasn\u00e9\u00a0<strong>pr\u00e1vo na \u017eivot<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1mi spleten\u00fd bi\u010d byl od po\u010d\u00e1tku po\u0159\u00e1dn\u011b macat\u00fd. Nerozhodli jsme se toti\u017e vytvo\u0159it jen skv\u011bl\u00e9ho (a rozs\u00e1hl\u00e9ho) chatbota, n\u00fdbr\u017e i origin\u00e1ln\u00ed p\u0159\u00edb\u011bh a sv\u00e9bytnou komiksovou identitu.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"520\" data-id=\"3629\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_9By4FzApWmDkHLaGbVY7HQ.webp\" alt=\"\" class=\"wp-image-3629\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_9By4FzApWmDkHLaGbVY7HQ.webp 520w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_9By4FzApWmDkHLaGbVY7HQ-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_9By4FzApWmDkHLaGbVY7HQ-150x150.webp 150w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"676\" data-id=\"3624\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_CBkmnFzzguuTXQyFYbkTuw.webp\" alt=\"\" class=\"wp-image-3624\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_CBkmnFzzguuTXQyFYbkTuw.webp 676w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_CBkmnFzzguuTXQyFYbkTuw-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_CBkmnFzzguuTXQyFYbkTuw-150x150.webp 150w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"520\" data-id=\"3627\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_ErFTDJagc8p1Fo46ekdfGQ.webp\" alt=\"\" class=\"wp-image-3627\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_ErFTDJagc8p1Fo46ekdfGQ.webp 964w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_ErFTDJagc8p1Fo46ekdfGQ-300x162.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_ErFTDJagc8p1Fo46ekdfGQ-768x414.webp 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"520\" data-id=\"3628\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_SkIi9g1LW4YYgF_FqKMQPg.webp\" alt=\"\" class=\"wp-image-3628\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_SkIi9g1LW4YYgF_FqKMQPg.webp 520w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_SkIi9g1LW4YYgF_FqKMQPg-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_SkIi9g1LW4YYgF_FqKMQPg-150x150.webp 150w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"677\" data-id=\"3625\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_yxqc2Xq_dAHck4iqMdnWZQ.webp\" alt=\"\" class=\"wp-image-3625\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_yxqc2Xq_dAHck4iqMdnWZQ.webp 444w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_yxqc2Xq_dAHck4iqMdnWZQ-197x300.webp 197w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zasadit V\u00e1clava Laurina a V\u00e1clava Klementa do alternativn\u00ed sou\u010dasnosti (podobn\u011b jako t\u0159eba v seri\u00e1lu Sherlock) n\u00e1m umo\u017enilo\u00a0<strong>spojit historii zna\u010dky \u0160KODA AUTO s aktu\u00e1ln\u00edmi t\u00e9maty<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4f7a\">Ob\u011b \u010d\u00e1sti p\u0159\u00edb\u011bhu \u2014 \u0160IMON \u0158\u00cdK\u00c1 a CHATA V HOR\u00c1CH \u2014 maj\u00ed v n\u00e1m\u011btu okolo deseti tis\u00edc slov. Ob\u011b \u010d\u00e1sti jsme vydali v komiksov\u00fdch verz\u00edch i s p\u016fvodn\u00edmi novelami. A ob\u011b \u010d\u00e1sti jsme p\u0159edev\u0161\u00edm&nbsp;<strong>adaptovali do interaktivn\u00edho chatbota<\/strong>, ve kter\u00e9m mohli sami u\u017eivatel\u00e9 soci\u00e1ln\u00edch s\u00edt\u00edch ovliv\u0148ovat d\u011bj.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"675\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_nnaTJITwLFS1xCCUFicaow-1.webp\" alt=\"\" class=\"wp-image-3630\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_nnaTJITwLFS1xCCUFicaow-1.webp 884w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_nnaTJITwLFS1xCCUFicaow-1-300x229.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/1_nnaTJITwLFS1xCCUFicaow-1-768x586.webp 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"eeb2\">Technicky jsme t\u00edhnuli ke konkr\u00e9tn\u00ed videohern\u00ed mechanice. T\u011bm, kdo se p\u0159ed deseti lety taky nemohli do\u010dkat dal\u0161\u00edch epizod fenomen\u00e1ln\u00ed adventury The Walking Dead: Season One, asi nemus\u00edme \u0159\u00edkat v\u00edc.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2022\/11\/0_QU11ZRKsWxGwnXmd.gif\" alt=\"\" class=\"wp-image-3631\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1af6\">Vzali jsme tak vpravd\u011b klasickou&nbsp;<strong>strukturu chatbota s rozhodovac\u00edmi stromy<\/strong>. Jen jsme do n\u00ed (nam\u00edsto nap\u0159. FAQ rozcestn\u00edku) vlo\u017eili line\u00e1rn\u00ed p\u0159\u00edb\u011bh s n\u011bkolika z\u00e1sadn\u00edmi odbo\u010dkami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9047\">Nebylo p\u0159itom zapot\u0159eb\u00ed si stav\u011bt nebo kupovat high-tech v\u00fdvoj\u00e1\u0159sk\u00e9 platformy.&nbsp;<strong>Prost\u011b jsme spustili Chatfuel<\/strong>. A zjistili, co je v\u0161echno mo\u017en\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7766\">Nam\u00e1tkou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Achievementy.\u00a0<\/strong>Jednoduch\u00e9 jako facka. V prost\u0159ed\u00ed Founders \u0161lo technicky vlastn\u011b o obr\u00e1zky, kter\u00e9 se \u010dlov\u011bku zp\u0159\u00edstupnily pouze v p\u0159\u00edpad\u011b, \u017ee se vydal po jedn\u00e9 z konkr\u00e9tn\u00edch v\u011btv\u00ed. Prostou funkcionalitou se n\u00e1m seznam sesb\u00edran\u00fdch obr\u00e1zk\u016f poda\u0159il dostat i do samotn\u00e9ho menu chatbota. Zisk achievementu po zdol\u00e1n\u00ed hry n\u00e1m pomohl ve vyhodnocov\u00e1n\u00ed v\u00fdherc\u016f. Zisk achievementu pro sd\u00edlen\u00ed odkazu kamar\u00e1dovi zase k vy\u0161\u0161\u00edmu z\u00e1sahu kampan\u011b.<\/li>\n\n\n\n<li><strong>Audiology.\u00a0<\/strong>Sb\u00edr\u00e1n\u00ed audionahr\u00e1vek je videohern\u00ed klasika. K na\u0161\u00ed radosti jsme zjistili, \u017ee lze do chatbota umis\u0165ovat krat\u0161\u00ed audiostopy a to v nativn\u00ed podob\u011b. Ty se pak u\u017eivateli v dialogu objevily jednodu\u0161e jako jedna z mnoha messengerov\u00fdch bublin. Na\u0161e \u2018zvukov\u00e9 bubliny\u2019 (v podob\u011b Laurinova vyn\u00e1lezu, tzv. kovohrajek) n\u00e1m perfektn\u011b namluvil herec Jan Zadra\u017eil.<\/li>\n\n\n\n<li><strong>Indicie.\u00a0<\/strong>Technicky velmi podobn\u00e1 z\u00e1le\u017eitost jako achievementy. Nam\u00edsto trofej\u00ed v\u0161ak \u010dlov\u011bk z\u00edskal za spr\u00e1vn\u011b vybranou v\u011btev (nap\u0159. vhodnou odpov\u011b\u010f p\u0159i dialogu s postavou) d\u016fle\u017eit\u00fd st\u0159\u00edpek k \u0159e\u0161en\u00ed detektivn\u00ed h\u00e1danky. Pokud danou v\u011btev nedejbo\u017ee minul, dan\u00e1 indicie mu z\u016fstala zapov\u011bzeno. Holt \u017eivot.<\/li>\n\n\n\n<li><strong>Srovn\u00e1n\u00ed se sv\u011btem.\u00a0<\/strong>Do p\u0159\u00edb\u011bhu jsme rovn\u011b\u017e zakomponovali hned n\u011bkolik rozhodnut\u00ed, kter\u00e1 pro hr\u00e1\u010de jemn\u011b \u010di z\u00e1sadn\u011b zm\u011bnila r\u00e1z p\u0159\u00edb\u011bhu. Technicky jsme si do nich posadili i pomysln\u00e9 kotvy a po skon\u010den\u00ed kampan\u011b lidem hodili do placu statistiku popularity v\u00fdb\u011br\u016f.<\/li>\n\n\n\n<li><strong>Karma.\u00a0<\/strong>A proto\u017ee n\u00e1s trackov\u00e1n\u00ed u\u017eivatelsk\u00e9ho postupu bavilo, pov\u00fd\u0161ili jsme ho v druh\u00e9 \u010d\u00e1sti na vy\u0161\u0161\u00ed \u00farove\u0148. Na hr\u00e1\u010de jsme si p\u0159ipravili hned n\u011bkolik situac\u00ed, kter\u00e9 se daly vy\u0159e\u0161it jak na Mirka Du\u0161\u00edna, tak na \u0160t\u011btin\u00e1\u010de. Milosrdn\u011b u\u0161et\u0159it padoucha nebo ho za trest trochu potr\u00e1pit? Sundat si snubn\u00ed prsten nebo si ho nechat? P\u011btici podobn\u00fdch rozhodnut\u00ed n\u00e1\u0161 chatbot automaticky sledoval a na konci hr\u00e1\u010d\u016fm vyjel i d\u016fmysln\u00e9 vysv\u011bd\u010den\u00ed (&lt;1 \u010dist\u00fd jako lilie, 2\u20134 nikdo nen\u00ed dokonal\u00fd, >5 s\u00e1m \u010f\u00e1bel).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0160KODA Founders: Jak jsme d\u011blali nejlep\u0161\u00ed social media kampa\u0148 roku 2021\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8m9rZy_LeCo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"baa4\"><em>Jak na soci\u00e1ln\u00edch s\u00edt\u00edch zpopularizovat historick\u00e1 t\u00e9mata<\/em>&nbsp;b\u00fdv\u00e1 ot\u00e1zka za milion korun. Lidi na mobilech zpravidla nejsou Karlov\u00e9 \u010c\u00e1slav\u0161t\u00ed a pozornost meziro\u010dn\u011b kles\u00e1 jako listopadov\u00e9 teploty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"fca6\">My jsme si v roce 2021 pro \u0160KODA AUTO st\u0159ihli hned dv\u011b podoby zpracov\u00e1n\u00ed historick\u00fdch t\u00e9mat.&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=NBemAh_d7MI&amp;list=PLIaDWoLurY2f_pswM5MXFLAFqcCZHOXEk\" rel=\"noreferrer noopener\" target=\"_blank\">Videoseri\u00e1l<\/a>&nbsp;o motorsportu se sv\u00e9r\u00e1zn\u00fdmi kol\u00e1\u017eemi a komiksov\u00e1 dobrodru\u017estv\u00ed Founders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"0f58\">A mocn\u011b n\u00e1s t\u011b\u0161\u00ed, \u017ee na\u0161i pr\u00e1ci ocenil nejen klient, ale i fanou\u0161ci na Facebooku \u010di odborn\u00e9 poroty hned n\u011bkolika presti\u017en\u00edch sout\u011b\u017e\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chatboti. Automatizovan\u00e1 \u010del\u00e1dka, kter\u00e1 se rok co rok vyskytuje v \u010dl\u00e1nc\u00edch o trendech v social media marketingu. A rovn\u011b\u017e funkcionalita, co to s n\u00e1mi na Facebooku t\u00e1hne u\u017e docela dlouho. Nem\u00e1 to na sv\u011bt\u011b snadn\u00e9. K\u00f3r proto, \u017ee ve \u010dty\u0159ech p\u0159\u00edpadech z p\u011bti ji zna\u010dky pou\u017e\u00edvaj\u00ed jako prost\u00e9ho \u0161t\u00edtono\u0161e.&nbsp;N\u011bco se v\u00e1m nel\u00edb\u00ed? Zavolejte na na\u0161i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3509","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3509"}],"version-history":[{"count":1,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3509\/revisions"}],"predecessor-version":[{"id":3632,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3509\/revisions\/3632"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}