{"id":3507,"date":"2022-08-03T10:00:00","date_gmt":"2022-08-03T08:00:00","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/2022\/08\/03\/unikatni-hokejove-nft-kolaze-pro-vyroci-skoda-auto\/"},"modified":"2025-12-19T18:22:38","modified_gmt":"2025-12-19T17:22:38","slug":"unikatni-hokejove-nft-kolaze-pro-vyroci-skoda-auto","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2022\/08\/03\/unikatni-hokejove-nft-kolaze-pro-vyroci-skoda-auto\/","title":{"rendered":"Unik\u00e1tn\u00ed hokejov\u00e9 NFT kol\u00e1\u017ee pro v\u00fdro\u010d\u00ed \u0160KODA AUTO"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

L\u00e9ta P\u00e1n\u011b 1992, naposledy hrajeme mistrovstv\u00ed sv\u011bta v ledn\u00edm hokeji ve spole\u010dn\u00e9m dresu \u010cesk\u00e9 a Slovensk\u00e9 federace, Robert Z\u00e1ruba za\u010d\u00edn\u00e1 \u00fasp\u011b\u0161nou kari\u00e9ru koment\u00e1tora a \u0160KODA AUTO poprv\u00e9 v r\u00e1mci partnerstv\u00ed vys\u00edl\u00e1 na dom\u00e1c\u00ed \u0161ampion\u00e1t v Praze a Bratislav\u011b automobil \u0160KODA FAVORIT. Pr\u016fkopnick\u00fd moment v historii sv\u011btov\u00e9ho sponzoringu, kter\u00fd trv\u00e1 dodnes a svou d\u00e9lkou se zapsal i do Guinessovy knihy rekord\u016f.<\/p>\n\n\n\n

31. rok pot\u00e9, 2022, \u010ce\u0161i jsou F(f)avoritem na MS \ud83d\ude42<\/a> a \u0160KODA AUTO se st\u00e1v\u00e1 op\u011bt pr\u016fkopn\u00edkem, tentokr\u00e1t ve sv\u011bt\u011b NFT (v\u00edce o non-fungible tokenech nap\u0159\u00edklad zde<\/a>).<\/p>\n\n\n\n

A tohle je pohled do kuchyn\u011b, jak jsme v Socialsharks pro ka\u017ed\u00fd z 31 let mistrovstv\u00ed sv\u011bta <\/strong>vytvo\u0159ili v\u016fbec prvn\u00ed s\u00e9rii 31 unik\u00e1tn\u00edch digit\u00e1ln\u00edch um\u011bleck\u00fdch d\u011bl (NFT)<\/strong>. S p\u0159\u00edb\u011bhy t\u011bch nejv\u011bt\u0161\u00edch ud\u00e1lost\u00ed \u010desk\u00e9ho hokeje, legend\u00e1rn\u00edmi \u0161p\u00edlmachry, vlastn\u00ed v\u00fdsti\u017enou grafikou v podob\u011b kol\u00e1\u017e\u00ed a hromadou skryt\u00fdch \u201eEaster Egg\u016f\u201d pro opravdov\u00e9 fajn\u0161mekry.<\/p>\n\n\n\n

\n

Aukce digit\u00e1ln\u00edch NFT puk\u016f prob\u00edhala po dobu mistrovstv\u00ed sv\u011bta v hokeji na webu\u00a0<\/em>www.kuppuk.cz<\/em><\/a>\u00a0a krom\u011b digit\u00e1ln\u00ed verze NFT puk\u016f \u00fasp\u011b\u0161n\u00fd dra\u017eitel z\u00edskal i re\u00e1ln\u00fd puk s podpisem hr\u00e1\u010de dan\u00e9ho roku. N\u00e1pad na uskute\u010dn\u011bn\u00ed v\u00fdro\u010dn\u00ed aukce NFT vznikl p\u0159\u00edmo ve \u0160KODA AUTO. Web a technick\u00e9 \u0159e\u0161en\u00ed NFT aukce zaji\u0161\u0165ovala agentura BOOTIQ, n\u00e1vrhy NFT p\u0159ipravili Socialsharks. V\u00fdt\u011b\u017eek aukce poputuje na n\u00e1kup vybaven\u00ed pro ml\u00e1de\u017enick\u00e9 hokejov\u00e9 t\u00fdmy. Shrnut\u00ed cel\u00e9 aukce najdete\u00a0<\/em>zde<\/em><\/a>.<\/em><\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Zlat\u00fd hattrick, Rachna kachna, Lajka v kufru, zlomen\u00fd mal\u00ed\u010dek nebo \u010derven\u00fd svetr<\/h3>\n\n\n\n

<\/p>\n\n\n\n

Vzpom\u00edn\u00e1te si?<\/p>\n\n\n\n

To je jen p\u00e1r moment\u016f z t\u0159iceti let nabit\u00fdch nezapomenuteln\u00fdmi z\u00e1\u017eitky, p\u0159\u00edb\u011bhy, zvraty, \u00fasp\u011bchy i zklam\u00e1n\u00edm a pro n\u00e1s v komunikaci jedna velk\u00e1 v\u00fdzva \u2014 jak ka\u017ed\u00fd rok mistrovstv\u00ed v\u00fdsti\u017en\u011b shrnout do jednotliv\u00fdch NFTs, aby ka\u017ed\u00fd rok vypr\u00e1v\u011bl jeden unik\u00e1tn\u00ed p\u0159\u00edb\u011bh \u010desk\u00e9ho hokejov\u00e9ho n\u00e1roda.<\/p>\n\n\n\n

Shrnout tak, abyste se v ka\u017ed\u00e9m NFT dozv\u011bd\u011bli:<\/p>\n\n\n\n

    \n
  1. jak\u00fd model od \u0160KODA AUTO byl vozem \u0161ampion\u00e1tu,<\/li>\n\n\n\n
  2. jak\u00fd hr\u00e1\u010d byl hv\u011bzdou mistrovstv\u00ed,<\/li>\n\n\n\n
  3. v jak\u00e9m m\u011bst\u011b nebo zemi se hr\u00e1lo,<\/li>\n\n\n\n
  4. zda jsme dovezli cenn\u00fd kov nebo vy\u0161li napr\u00e1zdno,<\/li>\n\n\n\n
  5. co neobvykl\u00e9ho se v dan\u00fd rok stalo ve spole\u010dnosti.<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    \n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n<\/figure>\n\n\n\n
    \n

    \u201eCo rok, to p\u0159\u00edb\u011bh. Jednotliv\u00e1 NFT jsme se sna\u017eili co nejv\u00edce nav\u00e1zat na dan\u00fd ro\u010dn\u00edk MS v hokeji. Museli jsme se proto pono\u0159it do historie a vybrat vhodn\u00e9 obrazov\u00e9 symboly doprov\u00e1zen\u00e9 konkr\u00e9tn\u00ed citac\u00ed hr\u00e1\u010d\u016f, tren\u00e9r\u016f nebo sportovn\u00edch koment\u00e1tor\u016f.\u201d<\/p>\n\n\n\n

    Jan B\u00edm, Art director.<\/p>\n<\/blockquote>\n\n\n\n

    C\u00edl? Historie vtipn\u011b<\/strong><\/h3>\n\n\n\n

    <\/p>\n\n\n\n

    Ruku na srdce, d\u011bjepis a biflov\u00e1n\u00ed datum\u016f ve \u0161koln\u00ed lavici pro v\u011bt\u0161inu z n\u00e1s nen\u00ed ta nejp\u0159\u00edjemn\u011bj\u0161\u00ed vzpom\u00ednka. Proto jsem si dali za \u00fakol p\u0159edstavit historick\u00e1 fakta 30 let \u010desk\u00e9ho hokeje z\u00e1bavnou formou v podob\u011b kol\u00e1\u017e\u00ed. Ty n\u00e1m umo\u017enily p\u0159etvo\u0159it jak\u00fdkoliv v\u00fdjev minulosti do poutav\u00e9ho vizu\u00e1lu a z\u00e1rove\u0148 vytvo\u0159ili nesm\u00edrn\u011b vizu\u00e1ln\u011b poutavou kolekci NFT.<\/p>\n\n\n\n

    Proto nap\u0159. v NFT roku 1996 ze zlat\u00e9ho mistrovstv\u00ed ve V\u00eddni uvid\u00edte Mozarta s citronem a v\u00edde\u0148sk\u00fdm \u0159\u00edzkem, tureckou k\u00e1vu jako symbol Romana Turka v br\u00e1n\u011b, ope\u0159ence Buka\u010de velk\u00e9ho za tren\u00e9ra Lu\u010fka Buka\u010de nebo b\u011b\u017eeck\u00fd p\u00e1s za Martina Proch\u00e1zku. Dok\u00e1\u017eete v kol\u00e1\u017e\u00edch rozkl\u00ed\u010dovat i zbyl\u00fdch 30 p\u0159\u00edb\u011bh\u016f jednotliv\u00fdch let?<\/p>\n\n\n\n

    \n

    \u201eCel\u00fd proces nejprve prob\u00edhal na pap\u00ed\u0159e, jako kdy\u017e vytv\u00e1\u0159\u00edte n\u00e1kupn\u00ed seznam na ka\u017ed\u00fd den m\u011bs\u00edc dop\u0159edu. Nejlep\u0161\u00edm zp\u016fsobem, jak pot\u00e9 jednotliv\u00e9 \u201crecepty\u201d uva\u0159it do konkr\u00e9tn\u00ed podoby, se n\u00e1m jevila forma kol\u00e1\u017ee. NFT jsme tak vizu\u00e1ln\u011b spojili i s dal\u0161\u00edm hokejov\u00fdm obsahem k mistrovstv\u00ed sv\u011bta na soci\u00e1ln\u00edch s\u00edt\u00edch.\u201d<\/p>\n\n\n\n

    Jan B\u00edm, Art director.<\/p>\n<\/blockquote>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Jin\u00fdmi slovy, byli jsme tak elegantn\u011b schopni vytvo\u0159it jak\u00fdkoliv p\u0159\u00edb\u011bh, kter\u00fd jsme si vymysleli. Bezmezn\u00e1 tv\u016fr\u010d\u00ed volnost kol\u00e1\u017e\u00ed n\u00e1m tak pomohla hlavn\u011b u letopo\u010dt\u016f, kde bychom norm\u00e1ln\u011b nem\u011bli p\u0159\u00edli\u0161 dobov\u00fdch podklad\u016f nebo informac\u00ed.<\/p>\n\n\n\n

    V NFT zru\u0161en\u00e9ho \u0161ampion\u00e1tu 2020 z d\u016fvodu pandemie koronaviru se tak vyskytuje nap\u0159\u00edklad \u010derven\u00fd svetr tehdej\u0161\u00edho ministra vnitra, z\u00e1mek jako symbol lockdownu nebo podom\u00e1cky vyroben\u00e1 rou\u0161ka. A nahl\u00e9dli jsme i do budoucnosti. V roce 2022 jsme v\u011b\u0161tili \u00fasp\u011bch z k\u0159i\u0161\u0165\u00e1lov\u00e9 koule s \u010dty\u0159l\u00edstkem, finskou saunou nebo \u010cervenkou obecnou.<\/p>\n\n\n\n

    BONUS: Prvn\u00ed NFT s re\u00e1lnou p\u0159edlohou<\/h3>\n\n\n\n

    <\/p>\n\n\n\n

    A to nen\u00ed v\u0161e! P\u0159i n\u00e1kupu jak\u00e9hokoliv digit\u00e1ln\u00edho NFT, dostanete nav\u00edc ZDARMA podepsan\u00fd hokejov\u00fd puk (po\u0161tovn\u00e9 a baln\u00e9 v cen\u011b). Tak n\u011bjak by Horst Fuchs pravd\u011bpodobn\u011b uv\u00e1d\u011bl posledn\u00ed d\u00edlek skl\u00e1da\u010dky t\u00e9to NFT aukce.<\/p>\n\n\n\n

    Vydra\u017een\u00edm digit\u00e1ln\u00edho NFT jste toti\u017e opravdu mohli z\u00edskat i jeho re\u00e1lnou p\u0159edlohu s autentick\u00fdm podpisem hr\u00e1\u010de, v kr\u00e1sn\u00e9 krabi\u010dce s kol\u00e1\u017eemi a pukem na piedest\u00e1lu. Pro \u00fa\u010dely digit\u00e1ln\u00ed verze NFT, jsme si proto puk s podpisy ve 3D vytvo\u0159ili i my.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    \n

    \u201eSt\u0159edobodem ka\u017ed\u00e9ho NFT je puk, kter\u00fd jsme pro tento \u00fa\u010del vytvo\u0159ili ve 3D v kr\u00e1tk\u00e9 animaci. Spolu s kol\u00e1\u017eemi jsme v\u0161e rozh\u00fdbali v 3D prostoru a vytvo\u0159ili tak velmi dynamick\u00e1 NFT, kter\u00e1 zaujmou na prvn\u00ed pohled.\u201d<\/p>\n\n\n\n

    Jan Nedomlel, Motion graphic designer.<\/p>\n<\/blockquote>\n\n\n\n

    A v\u00fdsledek?<\/strong><\/h3>\n\n\n\n

    V\u0161ech 31 puk\u016f na\u0161lo sv\u00e9ho majitele<\/strong>, nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed NFT puk z roku 2005 (zlomen\u00fd mal\u00ed\u010dek a zlat\u00fd \u0161ampion\u00e1t v N\u011bmecku) se vydra\u017eil za 1,764 ETH<\/strong> (tou dobou p\u0159ibli\u017en\u011b 80 000 K\u010d) a celkem se na ml\u00e1de\u017enick\u00fd hokej vybralo cca t\u0159i \u010dtvrt\u011b milion\u016f korun.<\/p>\n\n\n\n

    Jsme r\u00e1di, \u017ee jsme mohli b\u00fdt u toho.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Klient: <\/strong>\u0160KODA AUTO \u010cR
    Web a NFT: <\/strong>BOOTIQ
    Hokejov\u00e9 agentury: <\/strong>BPA sport marketing, Sport Invest
    Krabi\u010dky puk\u016f: <\/strong>INTUO advertising<\/p>\n\n\n\n

    Design NFT a copywriting:<\/strong> Socialsharks
    Account manager:<\/strong> David Frejka
    Motion designer:<\/strong> Jan Nedomlel
    Art director: <\/strong>Jan B\u00edm
    Copywriter: <\/strong>Hanka Nov\u00e1kov\u00e1 Fliegerov\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"

    L\u00e9ta P\u00e1n\u011b 1992, naposledy hrajeme mistrovstv\u00ed sv\u011bta v ledn\u00edm hokeji ve spole\u010dn\u00e9m dresu \u010cesk\u00e9 a Slovensk\u00e9 federace, Robert Z\u00e1ruba za\u010d\u00edn\u00e1 \u00fasp\u011b\u0161nou kari\u00e9ru koment\u00e1tora a \u0160KODA AUTO poprv\u00e9 v r\u00e1mci partnerstv\u00ed vys\u00edl\u00e1 na dom\u00e1c\u00ed \u0161ampion\u00e1t v Praze a Bratislav\u011b automobil \u0160KODA FAVORIT. Pr\u016fkopnick\u00fd moment v historii sv\u011btov\u00e9ho sponzoringu, kter\u00fd trv\u00e1 dodnes a svou d\u00e9lkou se zapsal […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3507","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3507"}],"version-history":[{"count":1,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3507\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3507\/revisions\/3652"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}