{"id":3506,"date":"2021-12-16T10:00:00","date_gmt":"2021-12-16T09:00:00","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/2021\/12\/16\/5-nej-projektu-socialsharks-v-roce-2021-podle-kreativniho-reditele\/"},"modified":"2025-12-19T18:23:24","modified_gmt":"2025-12-19T17:23:24","slug":"5-nej-projektu-socialsharks-v-roce-2021-podle-kreativniho-reditele","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2021\/12\/16\/5-nej-projektu-socialsharks-v-roce-2021-podle-kreativniho-reditele\/","title":{"rendered":"5 nej projekt\u016f Socialsharks v roce 2021 podle kreativn\u00edho \u0159editele"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dVt-MAY7NOWiGFbaGriZWQ-1-1024x551.webp\" alt=\"\" class=\"wp-image-3653\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dVt-MAY7NOWiGFbaGriZWQ-1-1024x551.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dVt-MAY7NOWiGFbaGriZWQ-1-300x161.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dVt-MAY7NOWiGFbaGriZWQ-1-768x413.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dVt-MAY7NOWiGFbaGriZWQ-1.webp 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d5cb\">St\u0159ihnu si na za\u010d\u00e1tek jedno kli\u0161\u00e9: Bylo extr\u00e9mn\u011b t\u011b\u017ek\u00e9 vybrat ze v\u0161ech leto\u0161n\u00edch projekt\u016f pouhou p\u011btici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d6e3\">Rok 2021 byl toti\u017e u n\u00e1s v agentu\u0159e nesm\u00edrn\u011b tematicky pestr\u00fd. Na\u010dali jsme hned n\u011bkolik nov\u00fdch spoluprac\u00ed, m\u011bli \u0161anci pracovat s neokoukan\u00fdmi tv\u00e1\u0159emi, d\u011blali v\u011bci, kter\u00e9&nbsp;<strong>digit\u00e1ln\u00ed marketing v \u010cech\u00e1ch zase posunuly o kousek d\u00e1l.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4213\">Stejn\u011b jako&nbsp;<a href=\"https:\/\/shrks.medium.com\/5-nej-projekt%C5%AF-socialsharks-v-roce-2020-podle-kreativn%C3%ADho-%C5%99editele-9fa8c0bf51a0\">loni<\/a>&nbsp;jsem nakonec vybral jak velik\u00e9 bly\u0161tiv\u00e9 projekty, tak ty subtiln\u011bj\u0161\u00ed, kter\u00e9 n\u00e1m ale o to v\u00edc stihly vyr\u016fst v srdc\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"f280\">1) &#8218;120 let Motorsportu&#8216; pro \u0160KODA AUTO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"546c\">Ve \u0160kodovce jsme letos nechali du\u0161i a j\u00e1 jsem na n\u00e1s py\u0161n\u00fd. A bez trabl\u00ed bych tuhle p\u011btici dok\u00e1zal sestavit jen z na\u0161ich origin\u00e1ln\u00edch \u0160KODA AUTO projekt\u016f. Velebil bych tu t\u0159eba na\u0161i komiksovou videohru&nbsp;<a href=\"https:\/\/www.skoda-storyboard.com\/cs\/tiskove-zpravy-archiv\/skoda-auto-cili-na-mladsi-publikum-nejen-pro-nej-pripravila-interaktivni-hru-founders-o-ceny\/\" rel=\"noreferrer noopener\" target=\"_blank\">FOUNDERS<\/a>&nbsp;(kter\u00e1 vznikla kompletn\u011b inhouse!)&nbsp;<a href=\"https:\/\/youtu.be\/ewu5X1PtCVY\" rel=\"noreferrer noopener\" target=\"_blank\">v\u00e1no\u010dn\u00ed audiopoh\u00e1dky<\/a>&nbsp;nebo&nbsp;<a href=\"https:\/\/youtu.be\/HqeX9YpCacE\" rel=\"noreferrer noopener\" target=\"_blank\">eduka\u010dn\u00ed video<\/a>&nbsp;o emobilit\u011b s Leo\u0161em Mare\u0161em.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8b6e\">Nam\u00edsto nich ale vyp\u00edchnu jeden kontinu\u00e1ln\u00ed projekt, kter\u00fd n\u00e1m vlastn\u011b cel\u00fd rok s klientem zast\u0159e\u0161oval. V\u00fdro\u010d\u00ed sto dvaceti let motorsportu \u0160KODA AUTO jsme pojali jako rozh\u00fdban\u00e9 kol\u00e1\u017ee, kter\u00e9 n\u00e1m&nbsp;<strong>bo\u017esky namluvil Pavel Zedn\u00ed\u010dek<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_lqMSWeaI_87k2uZ-ERH05w-1024x459.webp\" alt=\"\" class=\"wp-image-3654\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_lqMSWeaI_87k2uZ-ERH05w-1024x459.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_lqMSWeaI_87k2uZ-ERH05w-300x135.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_lqMSWeaI_87k2uZ-ERH05w-768x345.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_lqMSWeaI_87k2uZ-ERH05w.webp 1404w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"61f5\">Na YouTube se m\u016f\u017eete st\u0159etnout s na\u0161imi&nbsp;<a href=\"https:\/\/www.youtube.com\/playlist?list=PLIaDWoLurY2f_pswM5MXFLAFqcCZHOXEk\" rel=\"noreferrer noopener\" target=\"_blank\">plnotu\u010dn\u00fdmi epizodami<\/a>, na Facebooku v\u00e1s mohl trefit t\u0159eba Canvas, za m\u011b jeden z nejlep\u0161\u00edch, kter\u00e9 jsem kdy na vlastn\u00ed ruce proch\u00e1zel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"b856\">Tohle byla prost\u011b kur\u0148a \u010dist\u00e1 pr\u00e1ce. A dvakr\u00e1t m\u011b t\u011b\u0161\u00ed i z toho d\u016fvodu, \u017ee jsem na n\u00ed za cel\u00fd rok nenapsal ani \u0159\u00e1dku.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hv\u011bzda filmov\u00e9ho pl\u00e1tna, kter\u00e1 lidem pila krev \u2013 \u0160KODA 110 SUPER SPORT | 120 let motorsportu \u0160KODA\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TtDqTJ26KX0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"656c\"><strong>2) &#8218;Cinemagic&#8216; pro XIAOMI<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"5ac7\">Tahle idea z kampan\u011b na \u0159adu mobiln\u00edch telefon\u016f XIAOMI 11T se jednodu\u0161e trefila p\u0159\u00edmo do m\u00e9 geekovsk\u00e9 n\u00e1tury.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"c627\">V\u00fdrazem &#8218;Cinemagic&#8216; chce zna\u010dka glob\u00e1ln\u011b upozornit na promakan\u00e9 mo\u017enosti nat\u00e1\u010den\u00ed videa na Xiaomi 11T a Xiaomi 11T Pro, kter\u00e9 ud\u011blaj\u00ed radost p\u0159edev\u0161\u00edm za\u010d\u00ednaj\u00edc\u00edm moviemaker\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"defa\">My jsme tuhle filmovou notu kampan\u011b podpo\u0159ili jednou delikatesou navrch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1eb9\">Z fotek ud\u011blan\u00fdch \u010dist\u011b na jednotliv\u00e9 p\u0159\u00edstroje jsme vytvo\u0159ili filmov\u00e9 plak\u00e1ty, a posl\u00e9ze oslovili i fanou\u0161ky na Facebooku, aby n\u00e1m pos\u00edlali sv\u00e9 vlastn\u00ed. V\u00fdsledkem je tak&nbsp;<strong>kouzeln\u00e1 sb\u00edrka plak\u00e1tov\u00fdch kli\u0161\u00e9<\/strong>, mezi kter\u00fdmi u\u017e chyb\u00ed snad jen legend\u00e1rn\u00ed&nbsp;<a href=\"https:\/\/www.boredpanda.com\/blog\/wp-content\/uuuploads\/movie-poster-cliches\/movie-poster-cliches-4.jpg\" rel=\"noreferrer noopener\" target=\"_blank\">between-legs-shot<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2071\">BTW: Hrozn\u011b p\u011bkn\u00e1 videa jsme s 11T d\u011blali i jako TikTok reklamy!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"891\" data-id=\"3658\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_1oeTwYLU4Hba1F0_s25QYQ.webp\" alt=\"\" class=\"wp-image-3658\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_1oeTwYLU4Hba1F0_s25QYQ.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_1oeTwYLU4Hba1F0_s25QYQ-225x300.webp 225w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"3656\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_gieY4f0objO7VOuRVOMaWQ-768x1024.webp\" alt=\"\" class=\"wp-image-3656\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_gieY4f0objO7VOuRVOMaWQ-768x1024.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_gieY4f0objO7VOuRVOMaWQ-225x300.webp 225w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_gieY4f0objO7VOuRVOMaWQ.webp 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"891\" data-id=\"3657\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_QUtiJDBQumuRT4XifXpgoA.webp\" alt=\"\" class=\"wp-image-3657\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_QUtiJDBQumuRT4XifXpgoA.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_QUtiJDBQumuRT4XifXpgoA-225x300.webp 225w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"891\" data-id=\"3659\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_sEu-CC62OV-4VmQCHToK9A.webp\" alt=\"\" class=\"wp-image-3659\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_sEu-CC62OV-4VmQCHToK9A.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_sEu-CC62OV-4VmQCHToK9A-225x300.webp 225w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dc86\"><strong>3) &#8218;<\/strong>Krou\u017ekov\u00e1n\u00ed&#8216; s Ji\u0159inou pro PENNY Market<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"183d\">Troufnu si tipovat. O kampani Krou\u017ekov\u00e1n\u00ed s Ji\u0159inou Bohdalovou nesly\u0161\u00edte prvn\u011b. T\u00fddenn\u00ed periodicita. Prvn\u00ed d\u00e1ma \u010desk\u00e9ho filmu. K\u0159eslo. Fix. A let\u00e1k PENNY Marketu. Takov\u00fd starter pack se b\u011b\u017en\u011b nevid\u00ed, a to se na soci\u00e1ln\u00edch s\u00edt\u00edch v\u00edd\u00e1 ledacos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"0f26\"><strong>S Krou\u017ekov\u00e1n\u00edm jsme s klientem pov\u011bsili let\u00e1k na Ze\u010f.&nbsp;<\/strong>A v lednu \u0161u\u0161kandou p\u0159ekonali hranice tradi\u010dn\u00ed Katovny na Medi\u00e1\u0159i a nakoukli i t\u0159eba na&nbsp;<a href=\"https:\/\/zpravy.aktualne.cz\/ekonomika\/penny-market\/r~40462750558d11eb95caac1f6b220ee8\/\" rel=\"noreferrer noopener\" target=\"_blank\">Aktu\u00e1ln\u011b<\/a>&nbsp;\u010di do r\u016fzn\u00fdch obskurn\u00edch bulv\u00e1r\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7dce\">Pravideln\u00e9 Krou\u017ekov\u00e1n\u00ed pro n\u00e1s v roce 2021 znamenalo pravidelnou \u00fatern\u00ed tv\u016fr\u010d\u00ed krmi. Nat\u00e1\u010den\u00ed seri\u00e1lu, kter\u00fd se stal za kr\u00e1tkou dobu mal\u00fdm social media fenom\u00e9nem, a kter\u00fd stvrdil, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b tu nejsou jen pro tis\u00edckr\u00e1t obno\u0161enou c\u00edlovou skupinu 18 a\u017e 35 let.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"c716\">Prost\u011b a jednodu\u0161e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi na\u0161imi projekty roku 2021 Ji\u0159inu jednozna\u010dn\u011b\u00a0<a href=\"https:\/\/www.facebook.com\/122037420752\/videos\/409231180140284\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>KROU\u017dKUJU<\/strong><\/a>! \u2b55<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6034\"><strong>4) &#8218;Facebook komunikace \u010daj\u016f LOYD<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"b31f\">Kontinu\u00e1ln\u00ed komunikaci \u010daj\u016f LOYD se u\u017e letos neboj\u00edm ozna\u010dit za n\u00e1\u0161 &#8218;agenturn\u00ed signature&#8216;. To, v jak\u00e9 kvalit\u011b ji Ji\u0159\u00edho t\u00fdm val\u00ed u\u017e n\u011bkolik\u00e1t\u00fdm rokem, je toti\u017e obdivuzral\u00e9. A j\u00e1 to \u0159eknu:&nbsp;<strong>\u017e\u00e1dn\u00fd jin\u00fd \u010daj nem\u00e1 lep\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b ne\u017e LOYD<\/strong>&nbsp;(a to nejen v \u010cesk\u00e9 republice).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7d5d\">Spojen\u00ed s kn\u00ed\u017ekami, grafika rozpit\u00e1 jako ve\u010dern\u00ed t\u00e9 nebo ultim\u00e1tn\u00ed d\u011bjov\u00e1 spot\u0159ebitelsk\u00e1 sout\u011b\u017e, kter\u00e1 u\u017e se podruh\u00e9 dostala na samotn\u00e9 krabi\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d35e\">Recept zd\u00e1nliv\u011b prost\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"cd84\">Jet podle n\u011bj v ka\u017edodenn\u00ed komunikaci a neztratit nic ze sv\u00e9ho glancu \u2014 to mi potvrd\u00ed ka\u017ed\u00fd social media mana\u017eer \u2014 nen\u00ed v\u016fbec \u0161vanda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1421\">A tak si zm\u00ednku v t\u00e9hle top-five LOYD zaslou\u017e\u00ed zplna hrdla.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"3663\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_jvWFWWkQ38toKd-7BzSC3w.webp\" alt=\"\" class=\"wp-image-3663\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_jvWFWWkQ38toKd-7BzSC3w.webp 1000w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_jvWFWWkQ38toKd-7BzSC3w-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_jvWFWWkQ38toKd-7BzSC3w-150x150.webp 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_jvWFWWkQ38toKd-7BzSC3w-768x768.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" data-id=\"3661\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_ON3A1dfG9YeAEN8WOVartQ.webp\" alt=\"\" class=\"wp-image-3661\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_ON3A1dfG9YeAEN8WOVartQ.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_ON3A1dfG9YeAEN8WOVartQ-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_ON3A1dfG9YeAEN8WOVartQ-150x150.webp 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" data-id=\"3662\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_OTBWqnot7vmrdKJ_tzjKMA.webp\" alt=\"\" class=\"wp-image-3662\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_OTBWqnot7vmrdKJ_tzjKMA.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_OTBWqnot7vmrdKJ_tzjKMA-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_OTBWqnot7vmrdKJ_tzjKMA-150x150.webp 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"3664\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_pAJcqv1d52t2FNRhsH0i7Q.webp\" alt=\"\" class=\"wp-image-3664\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_pAJcqv1d52t2FNRhsH0i7Q.webp 1000w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_pAJcqv1d52t2FNRhsH0i7Q-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_pAJcqv1d52t2FNRhsH0i7Q-150x150.webp 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_pAJcqv1d52t2FNRhsH0i7Q-768x768.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" data-id=\"3660\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_wLwvmfq9eLtE_7AVPWtaYg.webp\" alt=\"\" class=\"wp-image-3660\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_wLwvmfq9eLtE_7AVPWtaYg.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_wLwvmfq9eLtE_7AVPWtaYg-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_wLwvmfq9eLtE_7AVPWtaYg-150x150.webp 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b9e8\">5) &#8218;Kone\u010dn\u011b Kafe&#8216; pro BIG SHOCK!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"0975\">\u017dlutej plech jsme t\u00e1hli soci\u00e1ln\u00edmi s\u00edt\u011bmi&nbsp;<a href=\"https:\/\/shrks.medium.com\/po-10-letech-se-lou%C4%8D%C3%ADme-s-big-shock-tohle-je-10-na%C5%A1ich-nejobl%C3%ADben%C4%9Bj%C5%A1%C3%ADch-projekt%C5%AF-f97abe3c527e?p=f97abe3c527e\">cel\u00fdch deset let<\/a>&nbsp;a na za\u010d\u00e1tku roku p\u0159ed\u00e1me jeho k\u00e1ru jin\u00fdm \u0161of\u00e9r\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"218b\">V roce 2021 jsme si s BIG SHOCK! ka\u017edop\u00e1dn\u011b st\u0159ihli projekt, kter\u00e9ho si osobn\u011b z na\u0161\u00ed spole\u010dn\u00e9 bohat\u00e9 historie cen\u00edm velmi vysoko.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1881\">\u0160lo toti\u017e o&nbsp;<strong>kompletn\u00ed identitu \u00fapln\u011b nov\u00e9 produktov\u00e9 \u0159ady COFFEE<\/strong>, kter\u00e1 m\u011bla osv\u011b\u017eit energydrinkov\u00e9 portfolio k\u00e1vou a p\u0159itom si zachovat sv\u016fj unik\u00e1tn\u00ed styl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6365\">Identita&nbsp;<a href=\"https:\/\/www.bigshock.cz\/coffee\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>KONE\u010cN\u011a KAFE<\/strong><\/a>&nbsp;to za m\u011b dok\u00e1zala. A\u0165 u\u017e jde o samotn\u00fd slogan, tonalitu nebo design komunikace i produkt\u016f od na\u0161eho senior designera \u0160t\u011bp\u00e1na \u2014 tohle zad\u00e1n\u00ed jsme si v kanclu u\u017e\u00edvali a j\u00e1 m\u00e1m podez\u0159en\u00ed, \u017ee je to vid\u011bt i na samotn\u00e9m v\u00fdsledku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4e7c\">Ochutnali jste?<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"708\" data-id=\"3665\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_RMgKL78CSKaGJajCXwxnKQ.webp\" alt=\"\" class=\"wp-image-3665\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_RMgKL78CSKaGJajCXwxnKQ.webp 590w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_RMgKL78CSKaGJajCXwxnKQ-250x300.webp 250w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"706\" data-id=\"3666\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dqL2FMhGLzKoZLquVY5TLA.webp\" alt=\"\" class=\"wp-image-3666\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dqL2FMhGLzKoZLquVY5TLA.webp 706w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dqL2FMhGLzKoZLquVY5TLA-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dqL2FMhGLzKoZLquVY5TLA-150x150.webp 150w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"706\" data-id=\"3667\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_MCG7ZLtNXyITsS76YdVQLQ.webp\" alt=\"\" class=\"wp-image-3667\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_MCG7ZLtNXyITsS76YdVQLQ.webp 706w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_MCG7ZLtNXyITsS76YdVQLQ-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_MCG7ZLtNXyITsS76YdVQLQ-150x150.webp 150w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d409\">Byla by \u0161koda nezm\u00ednit alespo\u0148 telegraficky n\u011bkolik z\u00e1\u0159ez\u016f, kter\u00e9 se dostaly do m\u00e9 pomysln\u00e9 &#8218;\u0161ir\u0161\u00ed nominace&#8216;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Op\u011bt jsme byli partnery Teribear a op\u011bt n\u00e1s to sakra bavilo<\/strong>. Pokud v\u00e1s n\u011bkter\u00e1 z\u00a0<a href=\"https:\/\/www.facebook.com\/nadaceterezymaxove\/videos\/200330128819905\" target=\"_blank\" rel=\"noreferrer noopener\">digit\u00e1ln\u00edch \u010d\u00e1st\u00ed kampan\u011b<\/a>\u00a0trefila a p\u0159im\u011bla k pohybu, potuteln\u011b se sm\u011bjeme (a d\u011bkujeme).<\/li>\n\n\n\n<li>Vyhr\u00e1li jsme v\u00fdb\u011brko a<strong>\u00a0stali se kreativn\u00ed agenturou destil\u00e1tu Metaxa<\/strong>. Na\u0161e\u00a0<a href=\"https:\/\/www.mediar.cz\/galerie-reklamy\/letni-online-kampan-metaxy-od-socialsharks-nabizi-vyber-hudby-na-spotify\/\" target=\"_blank\" rel=\"noreferrer noopener\">letn\u00ed kampa\u0148<\/a>\u00a0byla tak proslun\u011bn\u00e1, \u017ee n\u00e1s v srdc\u00edch h\u0159eje je\u0161t\u011b te\u010f. A to se v zim\u011b v\u00e1\u017en\u011b hod\u00ed.<\/li>\n\n\n\n<li>Pr\u00e1ce na \u0160KODA AUTO byla nesm\u00edrn\u011b pestr\u00e1. Mimo v\u00fd\u0161e zm\u00edn\u011bn\u00fdch kampan\u00ed jsme nap\u0159. to\u010dili\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=v81qXzN8VeM\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ozn\u00e1men\u00ed spolupr\u00e1ce<\/strong><\/a><strong>\u00a0s Miroslavem Donutilem coby YouTubov\u00fd minifilm.\u00a0<\/strong>Zd\u00e1nliv\u00e1 mali\u010dkost, ale t\u011b\u0161\u00ed n\u00e1s d\u011bsn\u011b.<\/li>\n\n\n\n<li>D\u00edky na\u0161\u00ed pr\u00e1ci na Objevte v\u00edce jsme se v l\u00e9t\u011b op\u00e1lili v\u00edc, ne\u017e b\u00fdv\u00e1 zvykem. A kdo by byl \u0159ekl, \u017ee jednou z na\u0161ich nejobl\u00edben\u011bj\u0161\u00edch\u00a0<strong>social kratochv\u00edl\u00ed v roce 2021 bude beerpong!<\/strong>\u00a0Taky c\u00edt\u00edte ten \u2018Seann William Scott\u2019 vibe?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1bb1\">Kr\u00e1tce tedy za m\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ace9\">Pokud by ses cht\u011bl\/a pod\u00edlet na projektech, kter\u00e9 si tu vylep\u00edme v prosinci p\u0159\u00ed\u0161t\u00edho roku, m\u00e1me nad\u00e1le&nbsp;<a href=\"https:\/\/www.welcometothejungle.com\/cs\/companies\/socialsharks\/jobs\" rel=\"noreferrer noopener\" target=\"_blank\">otev\u0159en\u00fdch p\u00e1r fajn pozic<\/a>. Pokud ne,&nbsp;<strong>p\u0159eju za cel\u00fd t\u00fdm v\u0161e chutn\u00e9 k V\u00e1noc\u016fm a v\u0161e nejlep\u0161\u00ed do roku dal\u0161\u00edho.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8dac\">Napo\u010dtenou!<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"fe20\">Daniel Kr\u00e1sn\u00fd<br>Kreativn\u00ed \u0159editel Socialsharks<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>St\u0159ihnu si na za\u010d\u00e1tek jedno kli\u0161\u00e9: Bylo extr\u00e9mn\u011b t\u011b\u017ek\u00e9 vybrat ze v\u0161ech leto\u0161n\u00edch projekt\u016f pouhou p\u011btici. Rok 2021 byl toti\u017e u n\u00e1s v agentu\u0159e nesm\u00edrn\u011b tematicky pestr\u00fd. Na\u010dali jsme hned n\u011bkolik nov\u00fdch spoluprac\u00ed, m\u011bli \u0161anci pracovat s neokoukan\u00fdmi tv\u00e1\u0159emi, d\u011blali v\u011bci, kter\u00e9&nbsp;digit\u00e1ln\u00ed marketing v \u010cech\u00e1ch zase posunuly o kousek d\u00e1l. Stejn\u011b jako&nbsp;loni&nbsp;jsem nakonec vybral jak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3506"}],"version-history":[{"count":1,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3506\/revisions"}],"predecessor-version":[{"id":3669,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3506\/revisions\/3669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3653"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}