{"id":3505,"date":"2021-11-08T10:00:00","date_gmt":"2021-11-08T09:00:00","guid":{"rendered":"https:\/\/www.socialsharks.cz\/blog\/2021\/11\/08\/po-10-letech-se-loucime-s-big-shock-tohle-je-10-nasich-nejoblibenejsich-projektu\/"},"modified":"2025-12-19T18:23:13","modified_gmt":"2025-12-19T17:23:13","slug":"po-10-letech-se-loucime-s-big-shock-tohle-je-10-nasich-nejoblibenejsich-projektu","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2021\/11\/08\/po-10-letech-se-loucime-s-big-shock-tohle-je-10-nasich-nejoblibenejsich-projektu\/","title":{"rendered":"Po 10 letech se lou\u010d\u00edme s BIG SHOCK!\u200a\u2014\u200aTohle je 10 na\u0161ich nejobl\u00edben\u011bj\u0161\u00edch projekt\u016f"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_ADHyC3i-7bNxT6DUcbslxw-1024x551.webp\" alt=\"\" class=\"wp-image-3673\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_ADHyC3i-7bNxT6DUcbslxw-1024x551.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_ADHyC3i-7bNxT6DUcbslxw-300x161.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_ADHyC3i-7bNxT6DUcbslxw-768x413.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_ADHyC3i-7bNxT6DUcbslxw.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"cf21\">Tak jako maj\u00ed kucha\u0159i sv\u00e9 &#8218;signature dishes&#8216;, maj\u00ed i marketingov\u00e9 agentury projekty \u010di zna\u010dky, kter\u00e9 jsou s nimi za ta l\u00e9ta pevn\u011b spjat\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f691\">Pro n\u00e1\u0161 social media t\u00fdm je rozhodn\u011b takov\u00fdm &#8218;signature dishem&#8216; energe\u0165\u00e1k BIG SHOCK!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"e3a8\">Prvn\u00ed p\u0159\u00edsp\u011bvek na Facebook zna\u010dky jsme vyslali v roce 2011. Ve sv\u00e9m jedno\u010dlenn\u00e9m ostravsk\u00e9m t\u00fdmu ho nejsp\u00ed\u0161 pov\u011bsil na ze\u010f Petr Andr\u00fdsek ve vlaku do Ostravy na cest\u011b z meetingu u klienta v Kralupech nad Vltavou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"90b5\">Ten posledn\u00ed vlo\u017e\u00ed v lednu roku 2022 jeden z bezm\u00e1la pades\u00e1ti zam\u011bstnanc\u016f na\u0161eho hole\u0161ovick\u00e9ho t\u00fdmu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f342\">Ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"52af\">Po deseti letech intenzivn\u00ed spolupr\u00e1ce si&nbsp;<strong>naposledy p\u0159i\u0165ukneme plechovkami se zna\u010dkou BIG SHOCK!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"37dd\">S \u010dist\u00fdm \u0161t\u00edtem, s \u00fasm\u011bvem a mo\u017en\u00e1 i s nepatrnou nostalgickou slzi\u010dkou v koutku oka te\u010f vzpom\u00edn\u00e1me na to nejpoveden\u011bj\u0161\u00ed, co se n\u00e1m na soci\u00e1ln\u00edch s\u00edt\u00edch BIG SHOCK! za uplynulou dek\u00e1du povedlo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bba2\">1) Meloun na p\u0159\u00e1n\u00ed fanou\u0161k\u016f na Facebooku | 2015<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"857d\">Komunita na soci\u00e1ln\u00edch s\u00edt\u00edch pro n\u00e1s byla v\u017edycky nejen alfou a omegou, ale i betou a deltou. V roce 2015 jsme na n\u00ed s klientem dokonce postavili produktovou inovaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2000\">Zm\u00ednky o&nbsp;<strong>vysn\u011bn\u00fdch p\u0159\u00edchut\u00edch fanou\u0161k\u016f BIG SHOCK!&nbsp;<\/strong>jsme do p\u011bkn\u00e9 excelovsk\u00e9 tabulky sb\u00edrali \u0159adu let. P\u0159ed \u0161esti lety jsme z n\u00ed natrvalo umazali jej\u00edho dlouhodob\u00e9ho v\u00edt\u011bze \u2014 melounovou p\u0159\u00edchu\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"3574\">Se sloganem \u201c<strong>P\u0159\u00edchu\u0165 vymy\u0161len\u00e1 fanou\u0161ky<\/strong>\u201d se na ja\u0159e dostal BIG SHOCK! WATERMELON do v\u0161ech dobr\u00fdch kr\u00e1m\u016f. A u\u017e v nich z\u016fstal, jako trval\u00e1 sou\u010d\u00e1st \u010dtve\u0159ice nejprod\u00e1van\u011bj\u0161\u00edch p\u0159\u00edchut\u00ed zna\u010dky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_XbjppIJwwaSKzxMXE2HBpg-1024x1024.gif\" alt=\"\" class=\"wp-image-3674\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_XbjppIJwwaSKzxMXE2HBpg-1024x1024.gif 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_XbjppIJwwaSKzxMXE2HBpg-300x300.gif 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_XbjppIJwwaSKzxMXE2HBpg-150x150.gif 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_XbjppIJwwaSKzxMXE2HBpg-768x768.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8479\">Abyste byli v obraze, v roce 2015 se s ochucen\u00fdmi energy drinky zdaleka tak neexperimentovalo jako dnes.&nbsp;<strong>\u00dasp\u011bch melounu tak podpo\u0159il \u00e9ru ovocn\u00fdch energe\u0165\u00e1k\u016f<\/strong>, bez kter\u00fdch si to u\u017e dneska neum\u00edme v kanclu p\u0159edstavit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"67bd\">A podpo\u0159il i s\u00edlu hlasu lid\u00ed na Facebooku BIG SHOCK!.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"927e\">2) Dakarsk\u00e1 etiketa Ladislava \u0160pa\u010dka | 2020<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"3a83\">Docela dob\u0159e si vzpom\u00edn\u00e1me na brainstorming, na kter\u00e9m zazn\u011blo: &#8218;<strong>co kdyby Ladislav \u0160pa\u010dek vyu\u010doval etiketu na Dakaru?&#8216;<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7728\">Nejprve jsme tu pozn\u00e1mku spl\u00e1chli jako jeden z mnoha vt\u00edpk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"24ec\">Pot\u00e9 z n\u00ed ale ud\u011blali digit\u00e1ln\u00ed kampa\u0148, kter\u00e1 svou tonalitou kombinovala profesion\u00e1ln\u00ed po\u0159ad s cringem p\u0159esn\u011b v takov\u00e9m pom\u011bru, jak jsme si to na pap\u00ed\u0159e vysnili.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dakarsk\u00e1 etiketa Ladislava \u0160pa\u010dka | Hygiena\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5uWnwGa0eVI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"c2c2\">\u0160est epizod. Osmdes\u00e1t \u010dty\u0159i procent&nbsp;<a href=\"https:\/\/blog.socialsharks.cz\/spacek-pro-big-shock-jak-jsme-dostali-etiketu-na-dakar\/\" rel=\"noreferrer noopener\" target=\"_blank\">pr\u016fm\u011brn\u00e9 dokoukanosti stop\u00e1\u017ee<\/a>&nbsp;(a to v\u010detn\u011b reklamn\u00edch zhl\u00e9dnut\u00ed). Hrozn\u011b moc pochval v koment\u00e1\u0159\u00edch. A hlavn\u011b&nbsp;<strong>sedmn\u00e1ctiprocentn\u00ed n\u00e1r\u016fst prodej\u016f<\/strong>&nbsp;oproti p\u0159edchoz\u00edmu lednu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"44b8\">Vyznava\u010di tradi\u010dn\u00ed komunikace z toho mo\u017en\u00e1 byli v \u0161oku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9811\">Ruku na srdce, o to n\u00e1m v\u0161em p\u0159eci \u0161lo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ff3b\">3) Achievement Unlocked! | 2016<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"0a71\">L\u00e1ska je v mali\u010dkostech, \u0159\u00edk\u00e1 se.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"fbcc\">Za t\u011bch deset let jsme se ji ikskr\u00e1t sna\u017eili projevit jen tak oby\u010dejn\u011b, one-to-one. Jednomu z v\u011brn\u00fdch fanou\u0161k\u016f jsme vyrobili vlastn\u00ed plak\u00e1t. Po\u0159\u00e1dali jsme srazy. Pos\u00edlali vtipn\u00e9 l\u00edbezbr\u00edfy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ca9e\">V roce 2016 jsme p\u011bti lidem poslali vlastn\u00ed diplom, p\u016flro\u010dn\u00ed z\u00e1sobu plech\u016f a osobn\u00ed pod\u011bkov\u00e1n\u00ed. Celou tuhle akci jsme pojmenovali Achievement Unlocked.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_WX_qtK9s3hpYAa0kJs35Iw-1024x538.webp\" alt=\"\" class=\"wp-image-3676\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_WX_qtK9s3hpYAa0kJs35Iw-1024x538.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_WX_qtK9s3hpYAa0kJs35Iw-300x158.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_WX_qtK9s3hpYAa0kJs35Iw-768x403.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_WX_qtK9s3hpYAa0kJs35Iw.webp 1371w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"152a\">\u010c\u00edm si to ti lidi zaslou\u017eili?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"37ef\">Vyhr\u00e1li v n\u011bjak\u00e9 sout\u011b\u017ei?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"bcb2\">T\u016fdle! Skrze monitoring jsme prost\u011b vybrali p\u011bt lid\u00ed, kte\u0159\u00ed si s n\u00e1mi&nbsp;<strong>za uplynul\u00fd rok na Facebooku BIG SHOCK! nejv\u00edc pov\u00eddali.<\/strong>&nbsp;A v\u0161ech p\u011bt jsme dob\u0159e znali. Dokonce tak dob\u0159e, \u017ee jsme se jich ani neptali, jakou p\u0159\u00edchu\u0165 energe\u0165\u00e1ku jim m\u00e1me dom\u016f poslat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d76c\">Taky p\u0159ece dob\u0159e v\u00edte, co va\u0161i kamar\u00e1di pij\u00ed nejrad\u0161i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"749f\">4) Blbnut\u00ed na Snapchatu | 2016<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"98b3\">Vypr\u00e1v\u011bt v roce 2021 o aktivaci zna\u010dky na ran\u00e9m Snapchatu, je skoro jako kdy\u017e prad\u011bde\u010dek vzpom\u00edn\u00e1, jak si v ml\u00e1d\u00ed kupoval Mlad\u00e9ho Hlasatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1d53\">Je to u\u017e \u00fapln\u011b jin\u00fd sv\u011bt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f6e2\">A i kdy\u017e hype Snapchatu trval jen chv\u00edli, my na tuhle \u010dist\u011b organickou pr\u00e1ci vzpom\u00edn\u00e1me moc r\u00e1di.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Big Shock! na Snapchatu: Kdy\u017e je produkt hrdinou\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/r6uOHg5Ayfk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"77ea\">Snapchat se velkou m\u011brou pod\u00edlel na prodej\u00edch \u00fasp\u011b\u0161n\u00e9 limitky Brazil Mix, ale p\u0159edev\u0161\u00edm<strong>&nbsp;lidi (i n\u00e1s) bavil svou tot\u00e1ln\u00ed punkovost\u00ed<\/strong>. \u017d\u00e1dn\u00e9 drah\u00e9 nat\u00e1\u010den\u00ed. Jen mobil a osobn\u00ed nasazen\u00ed p\u0159i pos\u00edl\u00e1n\u00ed si snap\u016f s fanou\u0161ky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"3f68\">Obe\u0161li jsme s p\u0159\u00edpadovkou p\u00e1r konferenc\u00ed, p\u00e1r m\u011bs\u00edc\u016f jeli a pak\u2026 hype nav\u017edy utichnul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"5171\">Nic co by zna\u010dku ovlivnilo na dlouh\u00e9 roky. Pro budov\u00e1n\u00ed statusu zna\u010dky coby &#8218;<strong>social media trendsettera<\/strong>&#8218; to byl ale d\u016fle\u017eit\u00fd d\u00edlek puzzle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"c7cd\">It was a wild wild world back then.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"997\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_BxpfMfz5Lm3bt8sJQWbdNw.gif\" alt=\"\" class=\"wp-image-3677\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fc75\">5) Automatov\u00e1 ark\u00e1da s Trabanty | 2015<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d7fb\">Po Snapchatu je\u0161t\u011b jedno po\u0159\u00e1dn\u011b vousat\u00e9 vypr\u00e1v\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9a18\">V roce 2015 jsme pro BIG SHOCK! vyvinuli jednoduchou z\u00e1vodn\u00ed ark\u00e1du na podporu cesty Dana P\u0159ib\u00e1n\u011b a jeho trabant\u00ed sekty z Austr\u00e1lie dom\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9897\">A to p\u0159\u00edmo jako&nbsp;<strong>aplikaci v nativn\u00edm prost\u0159ed\u00ed Facebooku.<\/strong>&nbsp;Tedy v podob\u011b, kter\u00e9mu u\u017e p\u00e1r let leda tak zapalujeme sv\u00ed\u010dku na du\u0161i\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"dc64\">Trabant\u00ed apka ale byla moc fajn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_qdhNvxfh8m-7nSwy3G1g3A-1024x536.webp\" alt=\"\" class=\"wp-image-3678\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_qdhNvxfh8m-7nSwy3G1g3A-1024x536.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_qdhNvxfh8m-7nSwy3G1g3A-300x157.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_qdhNvxfh8m-7nSwy3G1g3A-768x402.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_qdhNvxfh8m-7nSwy3G1g3A.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bla n\u011bkolik level\u016f, scoreboard nejlep\u0161\u00edch hr\u00e1\u010d\u016f, 8-bitovou grafiku plnou easter egg\u016f a opojn\u011b prostou hratelnost, s n\u00ed\u017e jsme tenkr\u00e1t zase o p\u00ed\u010f posunuli, co je mo\u017en\u00e9 vykutat na Facebooku, bez pot\u0159eby extern\u00edch m\u00e9di\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cest t\u00e9hle pam\u00e1tce.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"44ae\">6) Teasery pro v\u011brn\u00e9 fanou\u0161ky | 2015\u20132020<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d1c3\">Aby v\u00e1m komunita na komer\u010dn\u00ed str\u00e1nce fungovala, je zapot\u0159eb\u00ed se um\u011bt ob\u010das &#8218;vyfotit bez mejkapu&#8216;. Do posledn\u00edho pixelu vytun\u011bn\u00e9 kl\u00ed\u010dov\u00e9 vizu\u00e1ly jsou prima. Lidi na Facebooku ale ocen\u00ed p\u0159edev\u0161\u00edm&nbsp;<strong>obsah, kter\u00fd n\u011bkdo d\u011bl\u00e1 p\u0159\u00edmo pro n\u011b.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ea3b\">P\u0159i odhalov\u00e1n\u00ed limitovan\u00fdch edic n\u00e1m v\u017edycky dob\u0159e fungovaly teasery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"07f0\">P\u0159\u00edsp\u011bvky, kter\u00e9 l\u00e1kaly a v\u00ed\u0159ily diskusi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"cbc3\">T\u0159eba jako u sci-fi limitky v roce 2016.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Press enter or click to view image in full size<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_hL-6XoOl3_dSo-1Soad0g-1024x454.webp\" alt=\"\" class=\"wp-image-3679\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_hL-6XoOl3_dSo-1Soad0g-1024x454.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_hL-6XoOl3_dSo-1Soad0g-300x133.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_hL-6XoOl3_dSo-1Soad0g-768x341.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_hL-6XoOl3_dSo-1Soad0g.webp 1475w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"704e\">Tyhle lib\u016fstky:<br>za a) n\u00e1s moc bavily<br>za b)&nbsp;<strong>budovaly nap\u011bt\u00ed a nech\u00e1valy za sebou neoby\u010dejn\u011b p\u011bkn\u00e9 koment\u00e1\u0159e od fanou\u0161k\u016f.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1ccc\">T\u0159eba takov\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"359\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_LP-WfVKDdCJC9_Wtyw0Q6A.webp\" alt=\"\" class=\"wp-image-3680\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_LP-WfVKDdCJC9_Wtyw0Q6A.webp 493w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_LP-WfVKDdCJC9_Wtyw0Q6A-300x218.webp 300w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e57a\">7) Lady Carneval mezi limitkami | 2016<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"fe8e\">Social media kampa\u0148 limitovan\u00e9 edice BIG SHOCK! Brazil Mix m\u00e1me dodnes na piedestalu t\u011bch v\u016fbec&nbsp;<strong>nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch (a nejz\u00e1bavn\u011bj\u0161\u00edch) kampan\u00ed &#8218;ever made&#8216;.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7a3e\">Nepot\u0159ebovali jsme tehdy \u017e\u00e1dn\u00e9 influencery nebo televizn\u00ed spoty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6f34\">\u0160li jsme \u010dist\u011b po podstat\u011b soci\u00e1ln\u00edch s\u00edt\u00ed a tehdej\u0161\u00edch trend\u016f. Jaro roku 2016. Lidi sj\u00ed\u017ed\u00ed \u0161estou \u0159adu Hry o tr\u016fny, snapuj\u00ed jako o \u017eivot a nejpopul\u00e1rn\u011bj\u0161\u00ed p\u00edsni\u010dkou je &#8218;<a href=\"https:\/\/www.youtube.com\/watch?v=RBbYOEgXD1k\" rel=\"noreferrer noopener\" target=\"_blank\">J\u00e1 miluju Minecraft<\/a>&#8218; od Mishy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Press enter or click to view image in full size<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_A20LEGF_CYaRXVrjPP2gJQ-1024x535.webp\" alt=\"\" class=\"wp-image-3681\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_A20LEGF_CYaRXVrjPP2gJQ-1024x535.webp 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_A20LEGF_CYaRXVrjPP2gJQ-300x157.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_A20LEGF_CYaRXVrjPP2gJQ-768x401.webp 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_A20LEGF_CYaRXVrjPP2gJQ.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d084\">Telegraficky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>110 000+ organick\u00e9ho z\u00e1sahu u oznamovac\u00edho p\u0159\u00edsp\u011bvku<\/li>\n\n\n\n<li>2 300+ koment\u00e1\u0159\u016f u launch FB livestreamu (prvn\u00ed komer\u010dn\u00ed v \u010cR!)<\/li>\n\n\n\n<li>3 800 000+ impres\u00ed plechovky na Facebooku<\/li>\n\n\n\n<li>500 000+ impres\u00ed na Snapchatu<\/li>\n\n\n\n<li>37% zv\u00fd\u0161en\u00ed po\u010dtu fanou\u0161k\u016f na Instagramu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"99e2\">Sam\u00e1 p\u011bkn\u00e1 \u010d\u00edsla.&nbsp;<strong>A ta v\u016fbec nejhez\u010d\u00ed byla v reg\u00e1lech.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"0877\">Limitka se vyprodala d\u0159\u00edv, ne\u017e kampa\u0148 v\u016fbec dojela. A fanou\u0161ci ji vzali za svou natolik, \u017ee se na pulty po p\u00e1r letech zase na chv\u00edli vr\u00e1tila.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"db70\">8) Identita \u0161okuj\u00edc\u00edho Kafe | 2021<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2d67\">Limitky byly z\u00e1bava, ale BIG SHOCK! COFFEE bylo &#8218;\u00fapln\u011b jin\u00fd kafe&#8216;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"44de\">N\u00e1\u0161 kreativn\u00ed t\u00fdm se na n\u011bm loni vy\u0159\u00e1dil z gruntu. Do kupy jsme inhouse d\u00e1vali samotn\u00fd&nbsp;<strong>design plechovek, slogan &#8218;Kone\u010dn\u011b kafe&#8216;, tonalitu, hl\u00e1\u0161ky i celkovou vizu\u00e1ln\u00ed identitu.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"706\" data-id=\"3668\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_MCG7ZLtNXyITsS76YdVQLQ-1.webp\" alt=\"\" class=\"wp-image-3668\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_MCG7ZLtNXyITsS76YdVQLQ-1.webp 706w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_MCG7ZLtNXyITsS76YdVQLQ-1-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_MCG7ZLtNXyITsS76YdVQLQ-1-150x150.webp 150w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"706\" data-id=\"3666\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dqL2FMhGLzKoZLquVY5TLA.webp\" alt=\"\" class=\"wp-image-3666\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dqL2FMhGLzKoZLquVY5TLA.webp 706w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dqL2FMhGLzKoZLquVY5TLA-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_dqL2FMhGLzKoZLquVY5TLA-150x150.webp 150w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"708\" data-id=\"3665\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_RMgKL78CSKaGJajCXwxnKQ.webp\" alt=\"\" class=\"wp-image-3665\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_RMgKL78CSKaGJajCXwxnKQ.webp 590w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/12\/1_RMgKL78CSKaGJajCXwxnKQ-250x300.webp 250w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"fa41\">N\u00e1\u0161 social media t\u00fdm m\u011bl zase za \u00fakol za\u0159adit &#8218;elegantn\u00ed&#8216; kafe do komunika\u010dn\u00edho pl\u00e1nu mezi &#8218;agresivn\u00ed&#8216; energy drinky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"dd22\">Jsme&nbsp;<strong>py\u0161n\u00ed na to, jak se mu to povedlo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ffd4\">Na to, \u017ee se poda\u0159ilo vzbudit z\u00e1jem o BIG SHOCK! COFFEE u st\u00e1vaj\u00edc\u00edch fanou\u0161k\u016f zna\u010dky, ale naj\u00edt i \u00fapln\u011b nov\u00e9 lidi, co po zhl\u00e9dnut\u00ed reklamy dostali chu\u0165 na \u201cledov\u00fd kafe\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e16a\">9) V\u011brnostn\u00ed program a m\u011bnov\u00e1 reforma | 2020<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"b79f\">Ne v\u0161echny na\u0161e miln\u00edky jsou na prvn\u00ed dobrou vid\u011bt ve feedu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6ee0\">V lo\u0148sk\u00e9m roce jsme pro letn\u00ed kampa\u0148 pracovali na konceptu webov\u00e9ho v\u011brnostn\u00edho programu a m\u011bnov\u00e9 reform\u011b tzv. &#8218;shock coin\u016f&#8216;. Bavila n\u00e1s p\u0159edstava, \u017ee si \u010dlov\u011bk m\u011bnu poctiv\u011b nasysl\u00ed a ve spot\u0159ebitelsk\u00e9 sout\u011b\u017ei si za ni&nbsp;<strong>koup\u00ed &#8218;losy&#8216; jen k takov\u00fdm v\u00fdhr\u00e1m, o kter\u00e9 opravdu stoj\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"52f7\">Moc n\u00e1s t\u011b\u0161\u00ed, \u017ee tuhle zd\u00e1nliv\u011b slo\u017eitou v\u011bc vzali lidi za svou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d2ae\">A \u017ee se z virtu\u00e1ln\u00edch &#8218;shock coin\u016f&#8216; stala sv\u00e9bytn\u00e1 m\u011bna, se kterou m\u016f\u017ee zna\u010dka i v budoucnu velmi operativn\u011b pracovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6481\">Za tuhle reformu by se nestyd\u011bl ani s\u00e1m Alois Ra\u0161\u00edn!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"430\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_JmmacAgWCiJVGNdAy8Idig.webp\" alt=\"\" class=\"wp-image-3682\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_JmmacAgWCiJVGNdAy8Idig.webp 730w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_JmmacAgWCiJVGNdAy8Idig-300x177.webp 300w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1a21\">10) Drz\u00e1 hromada humoru | 2011\u20132021<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"e61f\">Na z\u00e1v\u011br \u2014 co si budeme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"a8e9\">BIG SHOCK! na Facebooku byl po cel\u00e1 na\u0161e spole\u010dn\u00e1 l\u00e9ta&nbsp;<strong>p\u0159edev\u0161\u00edm humor.<\/strong>&nbsp;A vlastn\u011b se up\u0159\u00edmn\u011b t\u011b\u0161\u00edme, jak tuhle nastavenou tonalitu popadne n\u011bkdo po n\u00e1s. Tonalitu drzou, ale ne namistrovanou. Tonalitu vtipnou, ale nepodl\u00e9zavou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9fe1\">T\u011bchto \u0161est vtipn\u00fdch kreativ m\u00e1me z n\u011bjak\u00e9ho d\u016fvodu r\u00e1di.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"b0b8\">A lidi je m\u011bli r\u00e1di taky.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"823\" data-id=\"3685\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_EpWDuAutX5xhoQh9eR-Gnw.webp\" alt=\"\" class=\"wp-image-3685\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_EpWDuAutX5xhoQh9eR-Gnw.webp 658w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_EpWDuAutX5xhoQh9eR-Gnw-240x300.webp 240w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"536\" data-id=\"3683\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_F3aaQCvAUKxORyiQ-W-bBQ.webp\" alt=\"\" class=\"wp-image-3683\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_F3aaQCvAUKxORyiQ-W-bBQ.webp 536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_F3aaQCvAUKxORyiQ-W-bBQ-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_F3aaQCvAUKxORyiQ-W-bBQ-150x150.webp 150w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"823\" data-id=\"3684\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_Jje2R54GMkgJICGElw_WDg.webp\" alt=\"\" class=\"wp-image-3684\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_Jje2R54GMkgJICGElw_WDg.webp 658w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_Jje2R54GMkgJICGElw_WDg-240x300.webp 240w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"446\" height=\"535\" data-id=\"3686\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_SuegfwTse4QUd1CTUxs95g.webp\" alt=\"\" class=\"wp-image-3686\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_SuegfwTse4QUd1CTUxs95g.webp 446w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_SuegfwTse4QUd1CTUxs95g-250x300.webp 250w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"535\" data-id=\"3687\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_ulQJbEWcWAjVQ67Ek_yBqg.webp\" alt=\"\" class=\"wp-image-3687\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_ulQJbEWcWAjVQ67Ek_yBqg.webp 1022w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_ulQJbEWcWAjVQ67Ek_yBqg-300x157.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_ulQJbEWcWAjVQ67Ek_yBqg-768x402.webp 768w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"823\" data-id=\"3688\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_z1jcg0wTMjyr8znqu9GMBg.webp\" alt=\"\" class=\"wp-image-3688\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_z1jcg0wTMjyr8znqu9GMBg.webp 686w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/11\/1_z1jcg0wTMjyr8znqu9GMBg-250x300.webp 250w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2a00\">Byla to prost\u011b deset let dlouh\u00e1 j\u00edzda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"bbfd\">A my jsme py\u0161n\u00ed a vd\u011b\u010dn\u00ed, \u017ee jsme mohli b\u00fdt jej\u00ed sou\u010d\u00e1st\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"29f7\"><strong>Kudos BIG SHOCK!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/shrks.medium.com\/?source=post_page---post_author_info--f97abe3c527e---------------------------------------\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tak jako maj\u00ed kucha\u0159i sv\u00e9 &#8218;signature dishes&#8216;, maj\u00ed i marketingov\u00e9 agentury projekty \u010di zna\u010dky, kter\u00e9 jsou s nimi za ta l\u00e9ta pevn\u011b spjat\u00e9. Pro n\u00e1\u0161 social media t\u00fdm je rozhodn\u011b takov\u00fdm &#8218;signature dishem&#8216; energe\u0165\u00e1k BIG SHOCK! Prvn\u00ed p\u0159\u00edsp\u011bvek na Facebook zna\u010dky jsme vyslali v roce 2011. Ve sv\u00e9m jedno\u010dlenn\u00e9m ostravsk\u00e9m t\u00fdmu ho nejsp\u00ed\u0161 pov\u011bsil na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3505","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3505"}],"version-history":[{"count":1,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3505\/revisions"}],"predecessor-version":[{"id":3689,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3505\/revisions\/3689"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}