{"id":3333,"date":"2021-01-07T09:12:39","date_gmt":"2021-01-07T08:12:39","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=3333"},"modified":"2025-12-19T18:23:39","modified_gmt":"2025-12-19T17:23:39","slug":"5-nej-projektu-socialsharks-v-roce-2020-podle-kreativniho-reditele","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2021\/01\/07\/5-nej-projektu-socialsharks-v-roce-2020-podle-kreativniho-reditele\/","title":{"rendered":"5 nej projekt\u016f Socialsharks v roce 2020 podle kreativn\u00edho \u0159editele"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"400\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_KZqVETYzslDxzKDuXTW5bw.webp\" alt=\"\" class=\"wp-image-3690\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_KZqVETYzslDxzKDuXTW5bw.webp 744w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_KZqVETYzslDxzKDuXTW5bw-300x161.webp 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ohl\u00ed\u017eet se za rokem 2020 je pochopiteln\u011b trochu ho\u0159kosladk\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ta brzda, kterou n\u00e1m koronavirus na ja\u0159e za\u0165\u00e1pnul do \u017eivota, je toti\u017e ho\u0159k\u00e1 jako plze\u0148sk\u00e9 pivo. Na druhou stranu, proch\u00e1zet to mno\u017estv\u00ed dobr\u00e9 pr\u00e1ce, na n\u00ed\u017e jsme v roce 2020 vy\u0161\u00edvali, je pro m\u011b sp\u00ed\u0161 p\u0159\u00edjemn\u00fd prosincov\u00fd dezert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ze v\u0161ech na\u0161ich leto\u0161n\u00edch prac\u00ed jsem vybral<strong> p\u011bt, kter\u00e9 jsou m\u00e9mu srdci asi nejbl\u00ed\u017e<\/strong>. Nejde paradoxn\u011b o \u017e\u00e1dn\u00e9 velik\u00e1nsk\u00e9 produkce, sp\u00ed\u0161 o drobn\u00e9 kreativn\u00ed n\u00e1pady, kter\u00e9 za m\u00e1lo pen\u011bz p\u0159inesly vskutku dobrou tancova\u010dku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) &#8218;Dakarsk\u00e1 etiketa Ladislava \u0160pa\u010dka&#8216; pro BIG&nbsp;SHOCK!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Propojit vyvon\u011bnou etiketu Ladislava \u0160pa\u010dka s n\u011b\u010d\u00edm tak zaprasen\u00fdm a zpocen\u00fdm jako je Rallye Dakar, to byl od prvopo\u010d\u00e1tku n\u00e1padu copywriter\u016fv vlhk\u00fd sen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nepot\u0159ebovali jsme k tomu nic extra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sta\u010dila n\u00e1m hromada z\u00e1b\u011br\u016f z p\u0159edchoz\u00edch \u00fa\u010dast\u00ed t\u00fdmu <a href=\"https:\/\/www.bigshockracing.cz\/\" rel=\"noreferrer noopener\" target=\"_blank\">BIG SHOCK! Racing<\/a> na Dakaru, \u0161est precizn\u00edch sc\u00e9n\u00e1\u0159\u016f a \u0160pa\u010dk\u016fv hlas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od za\u010d\u00e1tku jsme prahli po tom, aby si Dakarskou Etiketu pustili i tac\u00ed, kter\u00e9 by standardn\u00ed videa o z\u00e1vodn\u00edc\u00edch, p\u00edstech, praskl\u00fdch gum\u00e1ch a pr\u00e1zdn\u00fdch n\u00e1dr\u017e\u00edch moc netankovala. A povedlo se.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dakarsk\u00e9 limitky BIG SHOCK! se p\u0159i stejn\u00e9m rozpo\u010dtu <strong>prodalo o 17 % v\u00edc ne\u017e v uplynul\u00e9m roce<\/strong>. A krom\u011b prodej\u016f jsme skl\u00edzeli i srd\u00ed\u010dka. V\u0161echny ty <a href=\"https:\/\/www.socialsharks.cz\/blog\/spacek-pro-big-shock-jak-jsme-dostali-etiketu-na-dakar\/\" rel=\"noreferrer noopener\" target=\"_blank\">p\u011bkn\u00e9 koment\u00e1\u0159e<\/a> pod epizodami si sem tam pro\u010d\u00edt\u00e1me p\u0159ed span\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale o tom pst.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dakarsk\u00e1 etiketa Ladislava \u0160pa\u010dka | Oslovov\u00e1n\u00ed\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KW1xvCRTU9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Kooperativa na Facebooku<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e jsme v roce 2019 dostali tu mo\u017enost za\u010d\u00edt pracovat na soci\u00e1ln\u00edch s\u00edt\u00edch Kooperativy, byl n\u00e1\u0161 c\u00edl z\u0159ejm\u00fd. P\u0159en\u00e9st jistou <strong>kultovnost out-of-home ploch zna\u010dky i do modern\u00edho prost\u0159ed\u00ed Facebooku.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Troufale si dovol\u00edm po v\u00edce ne\u017e roce spolupr\u00e1ce napsat, \u017ee lep\u0161\u00ed hr\u00e1tky s \u010de\u0161tinou, ne\u017e jakou do Kooperativy vkl\u00e1daj\u00ed Martina s Tom\u00e1\u0161em, byste na \u010desk\u00e9m Facebooku hledali marn\u011b. Po vzoru dlouhodob\u00e9 strategie zna\u010dky Kooperativa na Facebooku bav\u00ed, vzbuzuje emoce, je aktu\u00e1ln\u00ed a neboj\u00ed se pracovat s v\u00edce v\u00fdznamy slov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ob\u010das n\u011bkterou z na\u0161ich kreativ najdu na n\u011b\u010d\u00edm LinkedInu s filosofickou ot\u00e1zkou \u2018zda je to po\u0159\u00e1d je\u0161t\u011b vtipn\u00e9 nebo u\u017e je to moc\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 jen podotknu, \u017ee z toho m\u00e1m radost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A moc.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3693\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_BSQB6hEWptdToocgNkLnvg.webp\" alt=\"\" class=\"wp-image-3693\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_BSQB6hEWptdToocgNkLnvg.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_BSQB6hEWptdToocgNkLnvg-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3692\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_DAc15qA1K0OT-g1NqSQHZQ-1.webp\" alt=\"\" class=\"wp-image-3692\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_DAc15qA1K0OT-g1NqSQHZQ-1.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_DAc15qA1K0OT-g1NqSQHZQ-1-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3695\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_fUeARKWGC4Zj7qDHI6Nb8g.webp\" alt=\"\" class=\"wp-image-3695\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_fUeARKWGC4Zj7qDHI6Nb8g.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_fUeARKWGC4Zj7qDHI6Nb8g-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3694\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_nBDhLn9iRBaRmO61aU7fyw.webp\" alt=\"\" class=\"wp-image-3694\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_nBDhLn9iRBaRmO61aU7fyw.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_nBDhLn9iRBaRmO61aU7fyw-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3697\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_S8HpX5v1UrKRstTgA2x1FQ.webp\" alt=\"\" class=\"wp-image-3697\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_S8HpX5v1UrKRstTgA2x1FQ.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_S8HpX5v1UrKRstTgA2x1FQ-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3696\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_Smf_WXEc5nlWD_pnP4td0g.webp\" alt=\"\" class=\"wp-image-3696\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_Smf_WXEc5nlWD_pnP4td0g.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_Smf_WXEc5nlWD_pnP4td0g-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) \u2018Mlet\u00ed o k\u00e1v\u011b\u2019 pro&nbsp;Marilu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Skupiny jsou pravideln\u00fdm \u00fa\u010dastn\u00edkem nejr\u016fzn\u011bj\u0161\u00edch predikc\u00ed o budoucnosti soci\u00e1ln\u00edch s\u00edt\u00ed. Jsem proto hrozn\u011b r\u00e1d, \u017ee jsme se vst\u0159\u00edc tomuhle budouc\u00edmu trendu vydali v druh\u00e9 p\u016flce roku i s k\u00e1vov\u00fdm klientem Marila.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skupina \u2018<a href=\"https:\/\/www.facebook.com\/groups\/mletiokave\" rel=\"noreferrer noopener\" target=\"_blank\">Mlet\u00ed o k\u00e1v\u011b <strong>\u2615<\/strong><\/a>\u2019 je takov\u00fdm na\u0161\u00edm Facebookem z roku 2015.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jede v\u00fdhradn\u011b organicky, spol\u00e9h\u00e1 na cvrkot lid\u00ed v koment\u00e1\u0159\u00edch, vyu\u017e\u00edv\u00e1 ambasadora zna\u010dky jako moder\u00e1tora a ob\u010das do n\u00ed vstoup\u00ed str\u00e1nka Marila s m\u00e9n\u011b komer\u010dn\u00edm, a\u017e sp\u00ed\u0161e edukativn\u00edm obsahem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161\u00ed pl\u00e1ny na rozjezd si dr\u017e\u00edme pro rok 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u010det u\u017eivatel\u016f (p\u0159es jeden tis\u00edc), v\u010detn\u011b v\u00fdrazn\u00e9ho pod\u00edlu t\u011bch aktivn\u00edch, n\u00e1m u\u017e za prvn\u00edch p\u00e1r m\u011bs\u00edc\u016f d\u00e1v\u00e1 jasn\u00fd sign\u00e1l. Lidi u\u017e nelajkuj\u00ed a nekomentuj\u00ed str\u00e1nky tolik jako p\u0159ed lety. To dobr\u00e1 skupina s dobr\u00fdm \u00fa\u010delem je ten spr\u00e1vn\u00fd zp\u016fsob, <strong>jak budovat v dne\u0161n\u00edch letech komunitu.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/138606730_1351511238518275_2278521126047361318_n-1024x1024.png\" alt=\"\" class=\"wp-image-3698\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/138606730_1351511238518275_2278521126047361318_n-1024x1024.png 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/138606730_1351511238518275_2278521126047361318_n-300x300.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/138606730_1351511238518275_2278521126047361318_n-150x150.png 150w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/138606730_1351511238518275_2278521126047361318_n-768x768.png 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/138606730_1351511238518275_2278521126047361318_n.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) &#8218;Objevujte doma&#8216; pro&nbsp;Metaxu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spojen\u00ed <a href=\"https:\/\/www.instagram.com\/ondrejnovotny\/?hl=cs\" rel=\"noreferrer noopener\" target=\"_blank\">Ond\u0159eje Novotn\u00e9ho<\/a>, moder\u00e1tora a hlavn\u00ed tv\u00e1\u0159e \u010desk\u00e9 MMA, s dvan\u00e1ctihv\u011bzdi\u010dkovou Metaxou, pova\u017euji i po dvou letech spolupr\u00e1ce za mimo\u0159\u00e1dn\u011b vyda\u0159en\u00fd po\u010din. \u0158ecko je oba spojuje. A slu\u0161\u00ed jim to spolu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem prvn\u00edch dvou t\u00fddn\u016f jarn\u00ed izolace jsme s Metaxou a Ond\u0159ejem <strong>vytvo\u0159ili p\u011bt z\u00e1\u017eitkov\u00fdch online degustac\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako v p\u0159\u00edpad\u011b Dakarsk\u00e9 etikety jsme nepot\u0159ebovali drahou produkci. Sta\u010dilo p\u00e1r na\u0161ich z\u00e1b\u011br\u016f, glob\u00e1ln\u00ed videobanka a dobr\u00fd copywriting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V <a href=\"https:\/\/www.socialsharks.cz\/blog\/metaxa-behem-izolace-jak-jsme-dostali-kus-recka-do-cech\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u010dervnov\u00e9m \u010dl\u00e1nku<\/a> jsem si pochvaloval, \u017ee ty nejlep\u0161\u00ed marketingov\u00e9 n\u00e1pady z tohohle proklat\u00e9ho roku usp\u011bj\u00ed i v dob\u00e1ch, kdy\u017e u\u017e zase budeme po pr\u00e1ci pop\u00edjet drinky s parapl\u00ed\u010dky. A tomuhle tahu j\u00e1 v\u011b\u0159\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161li jsme mu ostatn\u011b vyu\u017eit\u00ed i te\u010f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tvo\u0159\u00ed toti\u017e p\u00e1te\u0159 zimn\u00ed aktivace <a rel=\"noreferrer noopener\" href=\"https:\/\/objevujmetaxu.cz\/\" target=\"_blank\">Objevuj Metaxu<\/a>, v n\u00ed\u017e mohou lid\u00e9 pos\u00edlat sv\u00fdm p\u0159\u00e1tel\u016fm Metaxa v\u00e1no\u010dn\u00ed p\u0159\u00e1n\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"716\" data-id=\"3703\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_iv0b3FNDbHimXnc8ZHWQvg-1.webp\" alt=\"\" class=\"wp-image-3703\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_iv0b3FNDbHimXnc8ZHWQvg-1.webp 716w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_iv0b3FNDbHimXnc8ZHWQvg-1-300x300.webp 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_iv0b3FNDbHimXnc8ZHWQvg-1-150x150.webp 150w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"715\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_Hq8axasq2Mp-8ZqOawEBGQ-1.webp\" alt=\"\" class=\"wp-image-3704\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_Hq8axasq2Mp-8ZqOawEBGQ-1.webp 572w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_Hq8axasq2Mp-8ZqOawEBGQ-1-240x300.webp 240w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) &#8218;Fresh Movies&#8216; pro Tic&nbsp;Tac<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V z\u00e1\u0159\u00ed jsme ukon\u010dili t\u0159\u00edletou spolupr\u00e1ci se sladk\u00fdmi zna\u010dkami skupiny Ferrero. Jsem vd\u011b\u010dn\u00fd, \u017ee jsme mohli pomoci k digitalizaci legend\u00e1rn\u00edch sladkost\u00ed, zalo\u017eit n\u011bkolik \u010desk\u00fdch profil\u016f (Nutella, Pralinky\u2026) a vytvo\u0159it hned n\u011bkolik origin\u00e1ln\u00edch kampan\u00ed, na kter\u00e9 m\u016f\u017eeme b\u00fdt spole\u010dn\u011b py\u0161n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/pripadovka-kinder-bueno-uzasne-uspesny-messenger-bot\/\" rel=\"noreferrer noopener\" target=\"_blank\">Messenger Bot<\/a> pro Kinder Bueno byl natolik \u00fasp\u011b\u0161n\u00fd, \u017ee se stal dal\u0161\u00ed rok pevnou sou\u010d\u00e1st\u00ed obal\u016f limitky, na Nutelle Lenka vynalezla p\u016fsobiv\u00fd \u2018<a href=\"https:\/\/www.socialsharks.cz\/blog\/russian-doll-targeting-aneb-jak-fanousci-cilene-vyhledavali-nasi-reklamu-pocas-vanoc-2\/\" rel=\"noreferrer noopener\" target=\"_blank\">russian doll targeting<\/a>\u2019 nebo jsme vypr\u00e1v\u011bli <a href=\"https:\/\/www.socialsharks.cz\/blog\/pripadovka-rozpravkove-dve-minuty-v-b-ready-canvase-za-030-kc\/\" rel=\"noreferrer noopener\" target=\"_blank\">poh\u00e1dkov\u00e9 p\u0159\u00edb\u011bhy<\/a> skrze Facebook Canvas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z posledn\u00edch kampan\u00ed pak byly tzv. Fresh Movies pro Tic Tac. V \u010dist\u00e9 kreativ\u011b jsme jen <strong>s pomoc\u00ed z\u00e1kladn\u00edho dra\u017e\u00e9 vytvo\u0159ili ikonick\u00e9 sc\u00e9ny z film\u016f.<\/strong> A na\u0161i snahu retweetoval t\u0159eba <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adsoftheworld.com\/media\/digital\/tic_tac_fresh_movies\" target=\"_blank\">Ads of the World<\/a> nebo port\u00e1l <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CGXTXv9HRj1\/\" target=\"_blank\">Fubiz<\/a>, kter\u00fd sdru\u017euje ty nejpoveden\u011bj\u0161\u00ed fotky a obr\u00e1zky z cel\u00e9 planety.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3714\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_816QnsWR5fx9m3hiooNE9w-1.webp\" alt=\"\" class=\"wp-image-3714\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_816QnsWR5fx9m3hiooNE9w-1.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_816QnsWR5fx9m3hiooNE9w-1-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-id=\"3711\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_d0UKLd28y19KjxkjLZp54w-2.webp\" alt=\"\" class=\"wp-image-3711\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_d0UKLd28y19KjxkjLZp54w-2.webp 800w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_d0UKLd28y19KjxkjLZp54w-2-240x300.webp 240w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_d0UKLd28y19KjxkjLZp54w-2-768x960.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-id=\"3715\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_fAdgVtUfgD8AOFJlcsql5A-1.webp\" alt=\"\" class=\"wp-image-3715\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_fAdgVtUfgD8AOFJlcsql5A-1.webp 800w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_fAdgVtUfgD8AOFJlcsql5A-1-240x300.webp 240w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_fAdgVtUfgD8AOFJlcsql5A-1-768x960.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3712\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_Z3nv0q3rTD9EUavy8I5GZw-1.webp\" alt=\"\" class=\"wp-image-3712\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_Z3nv0q3rTD9EUavy8I5GZw-1.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_Z3nv0q3rTD9EUavy8I5GZw-1-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"835\" data-id=\"3713\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_VxL_-bfhqYytk9lx2mIIYQ-1.webp\" alt=\"\" class=\"wp-image-3713\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_VxL_-bfhqYytk9lx2mIIYQ-1.webp 668w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2021\/01\/1_VxL_-bfhqYytk9lx2mIIYQ-1-240x300.webp 240w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ned\u00e1 mi to telegraficky nezm\u00ednit <strong>i n\u011bkolik dal\u0161\u00edch srdcovek<\/strong>, ve kter\u00fdch mak\u00e1\u010di v Socialsharks se sv\u00fdmi klienty v roce 2020 nechali du\u0161i.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Od za\u010d\u00e1tku roku pom\u00e1h\u00e1me s awareness i prodeji popul\u00e1rn\u00ed zna\u010dce <strong>Xiaomi<\/strong>. Kdy\u017e se koleg\u016fm pod\u00edv\u00e1m pod ruce na v\u00fdsledky v\u00fdkonnostn\u00edho marketingu, je to mimo\u0159\u00e1dn\u011b uspokojiv\u00fd pohled.<\/li>\n\n\n\n<li>Pracovali jsme na <a href=\"https:\/\/www.mediar.cz\/galerie-reklamy\/stella-artois-ma-nejvyraznejsi-kampan-poslednich-let-pred-vanocemi-uvede-novou-lahev\/\" target=\"_blank\" rel=\"noreferrer noopener\">adaptaci<\/a> jedn\u00e9 z nejv\u00fdrazn\u011bj\u0161\u00edch pivn\u00edch reklam posledn\u00edch let pro <strong>Stella Artois<\/strong>. Jakoukoliv kreativu z t\u00e9hle kampan\u011b bych si vm\u017eiku nastavil jako tapetu na desktop.<\/li>\n\n\n\n<li>S Jarom\u00edrem J\u00e1grem jsme <a href=\"https:\/\/www.instagram.com\/p\/CFzi6NMH-rc\/\" target=\"_blank\" rel=\"noreferrer noopener\">fotili, to\u010dili<\/a> a vytv\u00e1\u0159eli komplexn\u00ed kampa\u0148 na chytr\u00e9 hodinky <strong>Huawei<\/strong> Watch GT 2 Pro. M\u00e9 srdce b\u00fdval\u00e9ho hokejisty m\u00e1 z logick\u00fdch d\u016fvod\u016f chu\u0165 tuhle kampa\u0148 <strong>po\u0159\u00e1dn\u011b vytu\u010dnit.<\/strong><\/li>\n\n\n\n<li>Na <strong>Prace.cz<\/strong> jsme se sna\u017eili uleh\u010dit \u017eivot lidem, na kter\u00e9 si koronavirus zasednul nejen zdravotn\u011b, ale i existen\u010dn\u011b. <a href=\"https:\/\/www.facebook.com\/Prace.cz\/videos\" target=\"_blank\" rel=\"noreferrer noopener\">Livestreamy<\/a> se zaj\u00edmav\u00fdmi lidmi z oblasti HR jsme se prost\u011b sna\u017eili b\u00fdt u\u017eite\u010dn\u00ed, jak se to jen dalo.<\/li>\n\n\n\n<li>Ve specifick\u00e9m virtu\u00e1ln\u00edm ro\u010dn\u00edku jsme jako v\u017edy pom\u00e1hali Nadaci Terezy Maxov\u00e9 v r\u00e1mci b\u011bhu <strong>Teribear<\/strong>. Letos se na\u0161e c\u00edle daly v\u00fdjime\u010dn\u011b kvantifikovat. Sna\u017eili jsme se toti\u017e i v\u00e1s p\u0159im\u011bt k pohybu v r\u00e1mci aplikace Strava.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e te\u010f m\u00e1me rozmakan\u00fdch <strong>hned n\u011bkolik projekt\u016f<\/strong>, na kter\u00e9 bych se byl vsadil, \u017ee je v podobn\u00e9m bilancov\u00e1n\u00ed s hrdost\u00ed uvedu p\u0159\u00ed\u0161t\u00ed rok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezb\u00fdv\u00e1 ne\u017e pod\u011bkovat na\u0161im skv\u011bl\u00fdm klient\u016fm za d\u016fv\u011bru a nasazen\u00ed. A v\u00e1m v\u0161em ostatn\u00edm pop\u0159\u00e1t oblig\u00e1tn\u00ed: dr\u017ete se.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Daniel Kr\u00e1sn\u00fd<br><em>Kreativn\u00ed \u0159editel Socialsharks<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ohl\u00ed\u017eet se za rokem 2020 je pochopiteln\u011b trochu ho\u0159kosladk\u00e9. Ta brzda, kterou n\u00e1m koronavirus na ja\u0159e za\u0165\u00e1pnul do \u017eivota, je toti\u017e ho\u0159k\u00e1 jako plze\u0148sk\u00e9 pivo. Na druhou stranu, proch\u00e1zet to mno\u017estv\u00ed dobr\u00e9 pr\u00e1ce, na n\u00ed\u017e jsme v roce 2020 vy\u0161\u00edvali, je pro m\u011b sp\u00ed\u0161 p\u0159\u00edjemn\u00fd prosincov\u00fd dezert. Ze v\u0161ech na\u0161ich leto\u0161n\u00edch prac\u00ed jsem vybral p\u011bt, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3333","post","type-post","status-publish","format-image","hentry","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3333"}],"version-history":[{"count":3,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3333\/revisions"}],"predecessor-version":[{"id":3716,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3333\/revisions\/3716"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}