{"id":3309,"date":"2020-08-14T12:09:48","date_gmt":"2020-08-14T11:09:48","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=3309"},"modified":"2025-12-19T16:43:39","modified_gmt":"2025-12-19T15:43:39","slug":"sladka-soutez-s-jeste-sladsimi-vysledky","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2020\/08\/14\/sladka-soutez-s-jeste-sladsimi-vysledky\/","title":{"rendered":"Sladk\u00e1 sout\u011b\u017e s je\u0161t\u011b slad\u0161\u00edmi v\u00fdsledky"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/08\/blog-cover-shrks-kinder-800x500-1.png\" alt=\"\" class=\"wp-image-3745\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/08\/blog-cover-shrks-kinder-800x500-1.png 800w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/08\/blog-cover-shrks-kinder-800x500-1-300x188.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/08\/blog-cover-shrks-kinder-800x500-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nikomu z v\u00e1s asi nemus\u00edme p\u0159edstavovat \u010dokol\u00e1dov\u00e9 vaj\u00ed\u010dko s p\u0159ekvapen\u00edm uvnit\u0159. S na\u0161\u00edm klientem Kinder spolupracujeme u\u017e n\u011bjak\u00fd ten p\u00e1tek a za tu dobu n\u00e1m rukama pro\u0161la spousta kampan\u00ed. V ka\u017ed\u00e9 z nich se sna\u017e\u00edme p\u0159in\u00e1\u0161et n\u011bco nov\u00e9ho a jinak tomu nebylo ani b\u011bhem Velikonoc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pl\u00e1n zn\u011bl jasn\u011b.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Zabavit na\u0161e fanou\u0161ky a p\u0159ipomenout jim kr\u00e1su d\u011btsk\u00fdch her. Pro kampa\u0148 jsme zvolili hrav\u00e9 prost\u0159ed\u00ed Canvasu, kde sout\u011b\u017e\u00edc\u00ed m\u011bli za \u00fakol hledat velikono\u010dn\u00ed kraslice. A stejn\u011b jako hospody\u0148ky maluj\u00ed kraslice s tou nejv\u011bt\u0161\u00ed p\u00e9\u010d\u00ed a preciznost\u00ed, i my jsme si s kampan\u00ed vyhr\u00e1li do t\u011bch nejmen\u0161\u00edch detail\u016f.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3318\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/08\/89715827_23844844365140780_916421054597955584_n.png.jpg\" alt=\"\" class=\"wp-image-3318\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3319\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/08\/89714861_23844840348430780_3806105803312594944_n.png.jpg\" alt=\"\" class=\"wp-image-3319\"\/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Oddech od \u0161patn\u00fdch zpr\u00e1v.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e kampa\u0148 za\u010dala, u\u017e platila celost\u00e1tn\u00ed karant\u00e9na. K na\u0161emu \u00fakolu ud\u011blat \u00fasp\u011b\u0161nou a hravou kampa\u0148 p\u0159ibyl je\u0161t\u011b jeden\u2026 P\u0159iv\u00e9st fanou\u0161ky na trochu slad\u0161\u00ed my\u0161lenky. Canvas jsme koncipovali jako hru pro celou rodinu, aby se mohli zapojit opravdu v\u0161ichni. Odm\u011bnou pro n\u011b byl nejen spole\u010dn\u011b str\u00e1ven\u00fd \u010das, ale je\u0161t\u011b 64 v\u00fdhern\u00edch bal\u00ed\u010dk\u016f od Kinder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cel\u00fdm Canvasem prov\u00e1zel velikono\u010dn\u011b lad\u011bn\u00fd Kinderino, kter\u00fd je se zna\u010dkou, a p\u0159edev\u0161\u00edm Kinder vaj\u00ed\u010dkem dlouhodob\u011b spojen\u00fd. C\u00edlem bylo d\u00e1t hr\u00e1\u010d\u016fm nejen zaj\u00edmavou v\u00fdhru, ale hlavn\u011b z\u00e1\u017eitek spojen\u00fd s hled\u00e1n\u00edm a po\u010d\u00edt\u00e1n\u00edm kraslic. Upustili jsme od jednoduch\u00e9ho po\u010d\u00edt\u00e1n\u00ed, kter\u00e9 ka\u017ed\u00e9ho p\u0159estane bavit za 5 sekund. A vsadili na po\u0159\u00e1dnou \u201egrafickou\u201c schovku, kter\u00e1 probud\u00ed sout\u011b\u017en\u00edho ducha v ka\u017ed\u00e9m z n\u00e1s.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/08\/1-1-1024x328.png\" alt=\"\" class=\"wp-image-3317\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A povedlo se!<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky zvolen\u00e9 kombinaci jsme oslovili <strong>p\u0159es 420 tis\u00edc unik\u00e1tn\u00edch u\u017eivatel\u016f s frekvenc\u00ed 3,07<\/strong> a to s investic\u00ed do ads v \u0159\u00e1du ni\u017e\u0161\u00edch desetitis\u00edc\u016f. Canvas n\u00e1m skv\u011ble zastoupil vlastn\u00ed microsite a v kombinaci s messenger botem zajistil na\u0161im sout\u011b\u017e\u00edc\u00edm po\u0159\u00e1dnou d\u00e1vku z\u00e1bavy. Tomu odpov\u00edd\u00e1 i \u010das, kter\u00fd v Canvasu na\u0161i u\u017eivatel\u00e9 str\u00e1vili. Pr\u016fm\u011brn\u00fd \u010das se n\u00e1m vy\u0161plhal na 1 minutu a 45 sekund p\u0159i cen\u011b prokliku 0,70 K\u010d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3324\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/08\/preview-gallery-17_EDIT-1-1.png\" alt=\"\" class=\"wp-image-3324\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3325\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/08\/19-576x1024-576x1024.png\" alt=\"\" class=\"wp-image-3325\"\/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Bez t\u0159e\u0161ni\u010dky dort nepod\u00e1v\u00e1me.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Jako sladkou t\u0159e\u0161ni\u010dku na dortu jsme vytvo\u0159ili messenger bota, skrze kter\u00e9ho se mohli u\u017eivatel\u00e9 zapojit do sout\u011b\u017ee a ov\u011b\u0159it si v n\u011bm spr\u00e1vnost v\u00fdsledn\u00e9ho po\u010dtu kraslic. A \u017ee m\u011bl napilno! S messenger botem se dalo do \u0159e\u010di kolem 14 tis\u00edc sout\u011b\u017e\u00edc\u00edch. Zapojit se mohli opakovan\u011b, a proto se na druh\u00fd den vr\u00e1tilo hned 68 % z nich! V druh\u00e9 p\u016flce sout\u011b\u017ee jsme tak m\u011bli denn\u011b p\u0159es 3 tis\u00edce aktivn\u00edch unik\u00e1tn\u00edch u\u017eivatel\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak u\u017e to tak b\u00fdv\u00e1, kdy\u017e se neda\u0159\u00ed, padnou i sprost\u00e1 slova. Hlavn\u011b v online sv\u011bt\u011b o peprn\u00e9 v\u00fdrazy nen\u00ed nikdy nouze. N\u00e1\u0161 messenger bot, byl v\u0161ak pro tyto \u00fa\u010dely precizn\u011b vycvi\u010den. Nau\u010dili jsme ho \u201ep\u00e1r\u201c sprost\u00fdch slov, aby mohl vulg\u00e1rn\u00ed sout\u011b\u017e\u00edc\u00ed p\u011bkn\u011b dr\u017eet zkr\u00e1tka. Koho nenau\u010dila pravidla slu\u0161n\u00e9ho chov\u00e1n\u00ed maminka, na toho si posv\u00edtil messenger bot a v sout\u011b\u017ei nemohl d\u00e1l pokra\u010dovat.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nechme v\u0161ak promluvit \u010d\u00edsla:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Celkem lid\u00ed v messengeru <strong>14 323.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na druh\u00fd den se vr\u00e1tilo <strong>68 %<\/strong> z nich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vracelo se pravideln\u011b <strong>22 %<\/strong> u\u017eivatel\u016f (7 dn\u00ed po sob\u011b).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Procento zobrazen\u00ed Canvasu <strong>76 %<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u016fm\u011brn\u00e1 doba str\u00e1ven\u00e1 v Canvasu <strong>1:45:21<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena za proklik <strong>0,69 K\u010d<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">&#8222;<em>Dejte lajk, sledujte n\u00e1s na Instagramu, v koment\u00e1\u0159i ozna\u010dte kamar\u00e1da, jo a nezapome\u0148te to hlavn\u011b sd\u00edlet\u2026 P\u0159i p\u0159\u00edprav\u011b sout\u011b\u017ee cht\u011bjte v\u00edc. P\u0159idan\u00e1 hodnota m\u016f\u017ee m\u00edt podobu z\u00e1bavy, v\u011bdomost\u00ed i spole\u010dn\u011b str\u00e1ven\u00e9ho \u010dasu. Tvo\u0159te sout\u011b\u017e tak, aby byla pro zna\u010dku i pro v\u00e1s opravdov\u00fdm p\u0159\u00ednosem.<\/em>  <strong><em>Sout\u011b\u017ee p\u0159ece nemaj\u00ed b\u00fdt stereo<\/em>typn\u00ed nuda.<\/strong> <em style=\"font-weight: bold;\">To by bylo jako hr\u00e1t tu jednu samou hru po\u0159\u00e1d dokola.<\/em> &#8222;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nikomu z v\u00e1s asi nemus\u00edme p\u0159edstavovat \u010dokol\u00e1dov\u00e9 vaj\u00ed\u010dko s p\u0159ekvapen\u00edm uvnit\u0159. S na\u0161\u00edm klientem Kinder spolupracujeme u\u017e n\u011bjak\u00fd ten p\u00e1tek a za tu dobu n\u00e1m rukama pro\u0161la spousta kampan\u00ed. V ka\u017ed\u00e9 z nich se sna\u017e\u00edme p\u0159in\u00e1\u0161et n\u011bco nov\u00e9ho a jinak tomu nebylo ani b\u011bhem Velikonoc. Pl\u00e1n zn\u011bl jasn\u011b. Zabavit na\u0161e fanou\u0161ky a p\u0159ipomenout jim kr\u00e1su [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3309","post","type-post","status-publish","format-image","hentry","category-pripadovky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3309"}],"version-history":[{"count":1,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3309\/revisions"}],"predecessor-version":[{"id":3747,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3309\/revisions\/3747"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}