{"id":3293,"date":"2020-07-24T12:50:17","date_gmt":"2020-07-24T11:50:17","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=3293"},"modified":"2025-12-19T16:45:30","modified_gmt":"2025-12-19T15:45:30","slug":"jak-se-stat-partnerem-facebooku","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2020\/07\/24\/jak-se-stat-partnerem-facebooku\/","title":{"rendered":"Jak se st\u00e1t partnerem Facebooku"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/07\/blog-fbpartner-sharks-cover-800x500-1.png\" alt=\"\" class=\"wp-image-3748\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/07\/blog-fbpartner-sharks-cover-800x500-1.png 800w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/07\/blog-fbpartner-sharks-cover-800x500-1-300x188.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/07\/blog-fbpartner-sharks-cover-800x500-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em>\u201cJsme partnery Facebooku!\u201d Podobn\u00e9 p\u0159\u00edsp\u011bvky zaplavily v t\u00fddnu s\u00edt\u011b tuzemsk\u00fdch agentur. Pokud mezi n\u011b nepat\u0159\u00edte, nebojte. Facebook se polygamn\u00edch vztah\u016f neboj\u00ed a partnerem mu m\u016f\u017eete b\u00fdt i vy. P\u0159e\u010dt\u011bte si p\u0159ehledn\u011b, jak na to:<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obvykle se nechlub\u00edme <strong>medailemi za \u00fa\u010dast<\/strong>, ale tady ud\u011bl\u00e1me v\u00fdjimku. Partnerem Facebooku se sice m\u016f\u017ee st\u00e1t t\u00e9m\u011b\u0159 ka\u017ed\u00fd, ale nijak to nesni\u017euje p\u0159\u00ednos on\u00e9 af\u00e9rky. D\u00edky partnerstv\u00ed se v\u00e1m otev\u0159e p\u0159\u00edstup k nov\u00fdm n\u00e1stroj\u016fm a p\u0159ehled\u016fm, z\u00edsk\u00e1te sn\u00e1ze podporu nebo p\u0159\u00edstup k nov\u00fdm funkc\u00edm a \u0161kol\u00edc\u00edm materi\u00e1l\u016fm. Ale tady u\u017e p\u0159edb\u00edh\u00e1me, nejd\u0159\u00edve je pot\u0159eba se registrovat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na str\u00e1nce <a href=\"http:\/\/Facebook.com\/Agencies\">Facebook.com\/Agencies<\/a> se snadno p\u0159ihl\u00e1s\u00edte sv\u00fdm Facebook loginem a zvol\u00edte vytvo\u0159en\u00ed profilu. Ten si s\u00e1m na\u010dte informace z propojen\u00e9ho Business manageru\u2026 <br><br>&#8230;a t\u00edm v\u011bt\u0161ina pr\u00e1ce kon\u010d\u00ed. Dal\u0161\u00ed v\u00fdvoj u\u017e toti\u017e z\u00e1vis\u00ed na tom, co z va\u0161eho Business manageru Facebook zjist\u00ed. Sleduje celkem <strong>\u010dty\u0159i krit\u00e9ria<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aktivn\u00ed str\u00e1nky<\/strong><br><em>Po\u010det aktivn\u00edch str\u00e1nek spojen\u00fdch s \u00fa\u010dty pro reklamu, u kter\u00fdch vynalo\u017een\u00e9 prost\u0159edky za posledn\u00edch 90 dn\u00ed dosahuj\u00ed \u010d\u00e1stky alespo\u0148 100 USD.<\/em><\/li>\n\n\n\n<li><strong>Celkov\u00e9 v\u00fddaje<\/strong><br><em>\u010c\u00e1stka vydan\u00e1 na reklamy z \u00fa\u010dt\u016f pro reklamu ve vybran\u00e9m Business Manageru za posledn\u00edch 180 dn\u00ed. Nejsou zahrnut\u00e9 vydan\u00e9 prost\u0159edky, kter\u00e9 Facebook podle vlastn\u00edho uv\u00e1\u017een\u00ed ozna\u010dil za podvodn\u00e9.<\/em><\/li>\n\n\n\n<li><strong>Tzv. kvalifikuj\u00edc\u00ed v\u00fddaje <\/strong><strong><br><\/strong><em>Procento prost\u0159edk\u016f vynalo\u017een\u00fdch na dosa\u017een\u00ed \u00fa\u010del\u016f pro p\u0159\u00edmou odezvu, kter\u00e9 jsou optimalizovan\u00e9 tak, aby va\u0161im klient\u016fm p\u0159inesly smyslupln\u00e9 obchodn\u00ed v\u00fdsledky.<\/em><\/li>\n\n\n\n<li><strong>Kvalifikuj\u00edc\u00ed um\u00edst\u011bn\u00ed <\/strong><br><em>Procento reklam vyu\u017e\u00edvaj\u00edc\u00edch automatick\u00e1 um\u00edst\u011bn\u00ed nebo alespo\u0148 2 um\u00edst\u011bn\u00ed zvolen\u00e1 na Facebooku, Instagramu nebo v Audience Network, p\u0159i\u010dem\u017e prav\u00fd sloupec se vylu\u010duje.<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kl\u00ed\u010de od vrat<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na z\u00e1klad\u011b krit\u00e9ri\u00ed v\u00e1m pak Facebook p\u0159id\u011bl\u00ed jeden ze t\u0159\u00ed statut\u016f:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Account <\/strong>(z\u00edskaj\u00ed v\u0161echny registrovan\u00e9 agentury)\u00a0<\/li>\n\n\n\n<li><strong>Preferred <\/strong>(podm\u00edn\u011bno v\u00fd\u0161\u00ed spendu a kvalitou reklam)\u00a0<\/li>\n\n\n\n<li><strong>Premium <\/strong>(podm\u00edn\u011bno v\u00fd\u0161\u00ed spendu a kvalitou reklam)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Zat\u00edmco b\u011b\u017en\u00fd z\u00e1pis (Account) v\u00e1m p\u0159inese jen n\u011bkolik benefit\u016f nav\u00edc, \u201cPreferred\u201d u\u017e v\u00e1m otev\u00edr\u00e1 des\u00edtky dve\u0159\u00ed. Na denn\u00ed b\u00e1ze ocen\u00edte nap\u0159\u00edklad mo\u017enost z\u00edskat <strong>podporu p\u0159\u00edmo v Messengeru<\/strong> b\u011bhem n\u011bkolika minut. Nav\u00edc Facebook va\u0161e \u017e\u00e1dosti vy\u0159izuje prioritn\u011b.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">&nbsp;<img decoding=\"async\" class=\"wp-image-3299\" style=\"width: 500px;\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/07\/cut.png\" alt=\"\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vzd\u011bl\u00e1v\u00e1n\u00ed v modr\u00e9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti nab\u00eddnou i informa\u010dn\u00ed a \u0161kol\u00edc\u00ed syst\u00e9my mezi n\u011b\u017e pat\u0159\u00ed nap\u0159. port\u00e1l <strong>Blueprint<\/strong>. Krom\u011b samotn\u00e9ho p\u0159\u00edstupu k port\u00e1lu v\u00e1m vy\u0161\u0161\u00ed z\u00e1pis umo\u017en\u00ed absolvovat \u0161kolen\u00ed s \u017eiv\u00fdmi \u0161koliteli a z\u00edsk\u00e1vat pro sv\u00e9 zam\u011bstnance ofici\u00e1ln\u00ed certifikace v r\u016fzn\u00fdch oblastech marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bezplatn\u011b pak m\u016f\u017eete diskutovat i va\u0161e vyv\u00edjen\u00e9 aplikace s v\u00fdvoj\u00e1\u0159i Facebooku, chystan\u00e9 kreativn\u00ed koncepty nebo cel\u00e9 marketingov\u00e9 strategie (v p\u0159\u00edpad\u011b posledn\u00edho ale jen u z\u00e1pisu Premium). Jako prvn\u00ed se dozv\u00edte o chystan\u00fdch novink\u00e1ch a zm\u011bn\u00e1ch na propojen\u00fdch platform\u00e1ch. A pokud je pro v\u00e1s d\u016fle\u017eit\u00fd networking, m\u016f\u017eete se t\u011b\u0161it na pozv\u00e1nky na nejr\u016fzn\u011bj\u0161\u00ed expo eventy, bootcampy a konference.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chluben\u00ed\u010dko<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1pisy Preferred a Premium maj\u00ed je\u0161t\u011b jednu v\u00fdhodu. A tou se obloukem vrac\u00edme zp\u011bt na za\u010d\u00e1tek \u010dl\u00e1nku &#8211; poj\u00ed se s n\u00ed tak\u00e9 ofici\u00e1ln\u00ed <strong>odznak partnera<\/strong>, z\u00e1pis v seznamu partner\u016f na webu programu a mo\u017enost sd\u00edlet ve\u0159ejn\u011b agenturn\u00ed \u201csuccess story\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi partnery samoz\u0159ejm\u011b najdete i \u017draloky. A nen\u00ed n\u00e1hoda, \u017ee hned mezi prvn\u00edmi. S t\u00fdmem Facebooku jsme toti\u017e byli v \u00fazk\u00e9m kontaktu d\u00e1vno p\u0159ed t\u00edm, ne\u017e partnersk\u00fd program dostal svou ofici\u00e1ln\u00ed podobu. Bylo n\u00e1m ale jasn\u00e9, \u017ee z na\u0161eho vztahu se \u010dasem stane har\u00e9m. Facebook chce zkr\u00e1tka pozn\u00e1vat i dal\u0161\u00ed lidi. Nevad\u00ed. Nesmutn\u00edme. V\u011b\u0159\u00edme, \u017ee otev\u0159en\u00ed programu povede ke kvalitn\u011bj\u0161\u00edmu obsahu a <strong>n\u00e1padit\u011bj\u0161\u00edm kampan\u00edm<\/strong> nap\u0159\u00ed\u010d agenturami.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A my se na tuhle v\u00fdzvu &#8211; jak jinak ne\u017e &#8211; velmi t\u011b\u0161\u00edme!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<img decoding=\"async\" class=\"wp-image-3296\" style=\"width: 300px;\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/07\/FMP-Badge-bluelarge.png\" alt=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cJsme partnery Facebooku!\u201d Podobn\u00e9 p\u0159\u00edsp\u011bvky zaplavily v t\u00fddnu s\u00edt\u011b tuzemsk\u00fdch agentur. Pokud mezi n\u011b nepat\u0159\u00edte, nebojte. Facebook se polygamn\u00edch vztah\u016f neboj\u00ed a partnerem mu m\u016f\u017eete b\u00fdt i vy. P\u0159e\u010dt\u011bte si p\u0159ehledn\u011b, jak na to: Obvykle se nechlub\u00edme medailemi za \u00fa\u010dast, ale tady ud\u011bl\u00e1me v\u00fdjimku. Partnerem Facebooku se sice m\u016f\u017ee st\u00e1t t\u00e9m\u011b\u0159 ka\u017ed\u00fd, ale nijak to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[31,34,36,84],"class_list":["post-3293","post","type-post","status-publish","format-standard","hentry","category-navody","category-novinky","tag-facebook","tag-facebook-marketing","tag-facebook-partnership","tag-social-media-agency"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3293"}],"version-history":[{"count":1,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3293\/revisions"}],"predecessor-version":[{"id":3749,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3293\/revisions\/3749"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}