{"id":3204,"date":"2020-06-21T08:42:28","date_gmt":"2020-06-21T07:42:28","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=3204"},"modified":"2025-12-19T16:41:07","modified_gmt":"2025-12-19T15:41:07","slug":"metaxa-behem-izolace-jak-jsme-dostali-kus-recka-do-cech","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2020\/06\/21\/metaxa-behem-izolace-jak-jsme-dostali-kus-recka-do-cech\/","title":{"rendered":"Metaxa b\u011bhem izolace: Jak jsme dostali kus \u0158ecka do \u010cech"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/blog-METAXA-sharks-cover-800x500-1.png\" alt=\"\" class=\"wp-image-3741\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/blog-METAXA-sharks-cover-800x500-1.png 800w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/blog-METAXA-sharks-cover-800x500-1-300x188.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/blog-METAXA-sharks-cover-800x500-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karant\u00e9na n\u00e1s leccos nau\u010dila.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pracovat z domova, po\u0159\u00e1dat videokonference skrz nejroztodivn\u011bj\u0161\u00ed tooly, vytv\u00e1\u0159et kampan\u011b rychlost\u00ed nadzvukov\u00e9ho letadla, reagovat na situace dvacet \u010dty\u0159i sedm. Rozb\u00edjet jarn\u00ed marketingov\u00e9 rutiny a vytv\u00e1\u0159et pro klienty \u0159e\u0161en\u00ed, u kter\u00fdch se snad nikdy tolik nehodilo \u0159\u00edct, \u017ee jsou d\u011blan\u00e9 &#8218;na m\u00edru&#8216;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeden p\u0159\u00edklad za v\u0161echny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro legend\u00e1rn\u00ed destil\u00e1t Metaxa obvykle tvo\u0159\u00edme reklamy, kter\u00e9 vypadaj\u00ed zhruba takhle:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3271\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/83455650_3676597219031987_1252802699947147264_o-819x1024.jpg\" alt=\"\" class=\"wp-image-3271\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3207\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/88207412_3785237424834632_7570107612725772288_o-819x1024.jpg\" alt=\"\" class=\"wp-image-3207\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3209\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/72526522_3317559511602428_5487632465163976704_o-819x1024.jpg\" alt=\"\" class=\"wp-image-3209\"\/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atmosf\u00e9ra luxusn\u00edho baru. Ve\u010der. Tlumen\u00e1 sv\u011btla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sklenka Metaxy, kter\u00e1 se bl\u00fdsk\u00e1 hv\u011bzdami. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako jste se i vy museli v lec\u010dems p\u0159izp\u016fsobit koronavirov\u00e9 situaci, vyvrcholen\u00ed <a href=\"https:\/\/www.mediar.cz\/galerie-reklamy\/metaxu-na-sitich-propaguji-vizualy-s-majitelem-oktagonu-mma-ondrejem-novotnym\/\"><em>dlouhodob\u00e9 kampan\u011b<\/em><\/a> s ambasadorem Ond\u0159ejem Novotn\u00fdm, kter\u00e1 l\u00e1kala lidi do bar\u016f, dostala v dubnu pomysln\u00e9 vale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nemil\u00e9, ale nikoli ne\u0159e\u0161iteln\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hned prvn\u00ed t\u00fdden barov\u00e9 izolace jsme s klientem za\u010dali \u0159e\u0161it, jak elegantn\u011b vyu\u017e\u00edt dan\u00e9 situace a vytvo\u0159it pro Metaxu takov\u00fd social media obsah, kter\u00fd bude <strong>poplatn\u00fd obdob\u00ed, ale z\u00e1rove\u0148 dob\u0159e dopln\u00ed dlouhodobou aktivaci zna\u010dky.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nyn\u00ed, ji\u017e z tepla kancel\u00e1\u0159e, mus\u00edme napsat, \u017ee se to poda\u0159ilo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tradi\u010dn\u00ed atmosf\u00e9ra v netradi\u010dn\u00ed dob\u011b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Portfolio Metaxa si m\u016f\u017eete v nejlep\u0161\u00edch barech nap\u0159\u00ed\u010d republikou u\u017e\u00edt od speci\u00e1ln\u011b vy\u0161kolen\u00fdch barman\u016f. Ti se s um\u011bn\u00edm sob\u011b vlastn\u00edm staraj\u00ed o to, aby se pro zv\u00eddav\u00e9 <strong>stala zd\u00e1lniv\u011b &#8218;oby\u010dejn\u00e1 sklenka ko\u0148aku&#8216; z\u00e1\u017eitkem<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u017de se koneckonc\u016f Metaxa nepije, n\u00fdbr\u017e objevuje, je dlouhodob\u011b zn\u00e1m\u00e1 v\u011bc.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"METAXA Nepijte. Objevujte Guillame N\u00e9ry 30s\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ln_Sxs7KGws?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak ale lidem p\u0159in\u00e9st obdobn\u00fd z\u00e1\u017eitek v dob\u011b, kdy maj\u00ed bary utrum a jedinou mo\u017enost\u00ed, jak si u\u017e\u00edt sklenku s \u0159eck\u00fdm destil\u00e1tem, je n\u00e1kup cel\u00e9 lahve v kamenn\u00e9m nebo online obchod\u011b?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ipravili jsme pro tyto \u00fa\u010dely <strong>p\u011bt online videodegustac\u00ed pro p\u011bt kl\u00ed\u010dov\u00fdch druh\u016f Metaxy,<\/strong> kter\u00e9 jsme um\u00edstili na soci\u00e1ln\u00ed s\u00edt\u011b, do newsletter\u016f, ale i na str\u00e1nky eshopu Bottles &amp;&nbsp;Stories, na n\u011bm\u017e jsou v\u0161echny varianty Metaxy b\u011b\u017en\u011b k sehn\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S jakou p\u0159edstavou?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby si ka\u017ed\u00fd, kdo se v dob\u011b barov\u00e9 izolace rozhodne vychutnat sklenku Metaxy z pohodl\u00ed domova, mohl alespo\u0148 nakr\u00e1tko u\u017e\u00edt \u00farove\u0148 t\u011bch nejlep\u0161\u00edch barov\u00fdch degustac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaposlouchejte se do <a href=\"https:\/\/www.youtube.com\/watch?v=uBR2yCf-LGM&amp;rco=1\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=uBR2yCf-LGM&amp;rco=1\">degustace p\u011btihv\u011bzdi\u010dkov\u00e9 Metaxy<\/a> a ud\u011blejte si obr\u00e1zek sami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Na jak\u00fdch z\u00e1kladech jsme online degustace postavili?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1) Relax. Sound ON.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tv\u016frci vide\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch se zpravidla p\u0159edh\u00e1n\u011bj\u00ed v tom, kdo zvl\u00e1dne vykouzlit v\u011bt\u0161\u00ed vizu\u00e1ln\u00ed hody v co nejrychlej\u0161\u00edm tempu, ide\u00e1ln\u011b tak, aby to cel\u00e9 dob\u0159e \u0161lapalo i bez zvuku. Na\u0161e online degustace jsme postavili obr\u00e1cen\u011b. Tedy tak,<strong> aby fungovaly i bez obrazu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby si konzument mohl doma ve sv\u00e9m obl\u00edben\u00e9m u\u0161\u00e1ku nal\u00edt sklenku, s ledem \u010di bez, zav\u0159\u00edt o\u010di, a nechat se prov\u00e9st v\u0161emi n\u00e1le\u017eitostmi prvn\u00edho dou\u0161ku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladem tak pro n\u00e1s byl voiceover s t\u00e9m\u011b\u0159 a\u017e psychologick\u00fdm p\u0159esahem. Nepopisuje toti\u017e jen to, co m\u00e1 konzument c\u00edtit. Sna\u017e\u00ed se sp\u00ed\u0161e dom\u00e1c\u00edho labu\u017en\u00edka p\u0159en\u00e9st na \u00fapln\u011b jin\u00e9 m\u00edsto. Navozuje dojem krajiny, v n\u00ed\u017e von\u00ed oleandry a r\u016f\u017ee. Parku, kde si hov\u00ed \u0159eck\u00fd p\u00e1r. Lodi, kter\u00e1 se houp\u00e1. Pl\u00e1\u017ee, kter\u00e1 von\u00ed svobodou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161e online degustace prost\u011b nen\u00ed o pit\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je o objevov\u00e1n\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) Ond\u0159ej Novotn\u00fd. A barmani.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed asociace je p\u0159i tvorb\u011b konceptu online degustac\u00ed jasn\u00e1. Barman v z\u00e1st\u011b\u0159e bude st\u00e1t p\u0159ed kamerou, zakrou\u017e\u00ed sklenkou a povypr\u00e1v\u00ed kv\u011btnat\u011b tak, jak to d\u011bl\u00e1 b\u011b\u017en\u011b u sebe v pr\u00e1ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161\u00edm c\u00edlem ale nebylo exaktn\u011b suplovat to, co je vlastn\u00ed t\u011bm nejlep\u0161\u00edm \u010desk\u00fdm bar\u016fm. C\u00edlem bylo p\u0159in\u00e9st lidem dom\u016f velmi speci\u00e1ln\u00ed <strong>z\u00e1\u017eitek, kter\u00fd nebude jen &#8218;n\u00e1plast\u00ed za zav\u0159en\u00fd bar&#8216;. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expert\u00edzu dodalo vide\u00edm barmansk\u00e9 eso Michal Vesel\u00fd. Hlas aktu\u00e1ln\u00ed ambasador zna\u010dky Ond\u0159ej Novotn\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po n\u011bkolika m\u011bs\u00edc\u00edch prezentace Ond\u0159ejovi tv\u00e1\u0159e jsme tak pro zm\u011bnu vyu\u017eili jeho hlas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><center><p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:6600656146552377344\" height=\"897\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p><\/center><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Zlat\u00e1 \u017e\u00edla pro fajn\u0161mekry<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Videa s online degustacemi jsme vytv\u00e1\u0159eli <a href=\"https:\/\/www.socialsharks.cz\/blog\/2-tydny-karanteny-je-na-case-to-lidem-udelat-hezci\/\"><em>dle na\u0161eho \u010dl\u00e1nku<\/em><\/a> na t\u00e9ma, \u017ee <strong>je na \u010dase to v dob\u011b izolace d\u011blat lidem hez\u010d\u00ed.<\/strong> Zp\u0159\u00edjemnit jim chv\u00edli. Pot\u011b\u0161it. Dovolit jim za\u017e\u00edt cokoli, \u010d\u00edm budou moci na chv\u00edli zahnat v lep\u0161\u00edm p\u0159\u00edpad\u011b nudu, v tom hor\u0161\u00edm chmury. Na co budou po p\u00e1r m\u011bs\u00edc\u00edch s nostalgi\u00ed vzpom\u00ednat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online degustace nen\u00ed \u017e\u00e1dn\u00e1 masovka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abyste si ji skute\u010dn\u011b u\u017eili, mus\u00edte m\u00edt doma p\u0159\u00edslu\u0161nou lahev, klid a nalito. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=Y9Iuqdo8iFg&amp;rco=1\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=Y9Iuqdo8iFg&amp;rco=1\">Degusta\u010dn\u00ed videa<\/a> neprod\u00e1vaj\u00ed fla\u0161ky s Metaxou. Jsou prost\u011b &#8222;jen&#8220; p\u0159\u00edjemn\u00fdm benefitem pro ka\u017ed\u00e9ho, kdo se rozhodne zp\u0159\u00edjemnit si svoji chvilku s pr\u00e9miov\u00fdm drinkem.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co se stane v izolaci, nem\u00e1 z\u016fstat v izolaci<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem t\u011bch dvou proklet\u00fdch jarn\u00edch m\u011bs\u00edc\u016f se cel\u00fd sv\u011bt obr\u00e1til vzh\u016fru nohama. Marketing jakbysmet. A nam\u00edsto obvykl\u00fdch pololetn\u00edch aktivac\u00ed vyr\u00e1b\u011bl cel\u00fd agenturn\u00ed segment kampan\u011b na m\u00edru situaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online degustace Metaxy by bez koronavirov\u00e9 epidemie mo\u017en\u00e1 nikdy nevznikly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esto jsme je ale s klientem designovali tak, aby nebyly jen do\u010dasnou z\u00e1le\u017eitost\u00ed, kterou po odezn\u011bn\u00ed pandemie spole\u010dn\u011b vyhod\u00edme, ale <strong>aby mohly dlouhodob\u011b fungovat jako p\u0159\u00edjemn\u00fd benefit k n\u00e1kupu <\/strong>Metaxy na eshopu Bottles &amp; Stories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dom\u00e1c\u00ed degustace s Ond\u0159ejem Novotn\u00fdm m\u011bly za c\u00edl to lidem v pr\u016fb\u011bhu izolace &#8218;ud\u011blat hez\u010d\u00ed&#8216;. D\u00edky tomu, jak jsou napsan\u00e9, namluven\u00e9 a vyroben\u00e9, v\u0161ak mohou fungovat l\u00e9ta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jen si p\u0159edstavte jejich podobu, kdyby degustacemi prov\u00e1zel barman v rou\u0161ce. Nyn\u00ed by v\u00e1m je\u0161t\u011b asi p\u0159ipadaly p\u0159irozen\u00e9. Ale co za rok?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edkladem podobn\u00e9ho principu je tohle puzzle s vysoce homogennn\u00ed ke\u010dupovou texturou od Heinz pro zkr\u00e1cen\u00ed dlouh\u00e9 chv\u00edle v izolaci. Pandemie byla jen spou\u0161t\u011b\u010d n\u00e1padu. N\u00e1padu, kter\u00fd tu vydr\u017e\u00ed i dlouho po n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online degustace s Metaxou se osv\u011bd\u010dily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky jednoduch\u00e9mu n\u00e1padu a poveden\u00e9 atmosf\u00e9\u0159e (kter\u00e1 a\u017e na v\u00fdjimky vznikala v lok\u00e1ln\u00edch podm\u00ednk\u00e1ch), nyn\u00ed <strong>na\u0161e sc\u00e9n\u00e1\u0159e p\u0159ekl\u00e1d\u00e1me a p\u0159ipravujeme pro adaptaci na zahrani\u010dn\u00ed trhy. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud by si v\u00e1\u0161 marketing m\u011bl z kr\u00e1tkodob\u00e9 krize odn\u00e9st jedin\u00e9, bylo by to tohle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdyby se n\u00e1hodou n\u011bkdy vr\u00e1tila podobn\u00e1 situace, myslete na to, aby v\u00e1\u0161 n\u00e1pad vznikaj\u00edc\u00ed v izolaci, nez\u016fstal v izolaci nav\u017edy. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kdo za t\u00edm v\u0161\u00edm stoj\u00ed?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Manager Metaxa:&nbsp;<\/strong>Tom\u00e1\u0161 Kroupa<br><strong>Creative Director:<\/strong>&nbsp;Daniel Kr\u00e1sn\u00fd<br><strong>Re\u017eis\u00e9r a kameraman:&nbsp;<\/strong>Ale\u0161 Sekera<br><strong>Account Manager:<\/strong>&nbsp;David Frejka<br><strong>Social Media Manager:&nbsp;<\/strong>Krist\u00fdna Jehli\u010dkov\u00e1<br><strong>Copywriter:<\/strong>&nbsp;Patrik \u0158\u00edha, Krist\u00fdna Jehli\u010dkov\u00e1<br><strong>Art Director:<\/strong>&nbsp;Jan B\u00edm<br><strong>Mistr zvuku: <\/strong>Tom\u00e1\u0161 Dvo\u0159\u00e1k<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karant\u00e9na n\u00e1s leccos nau\u010dila. Pracovat z domova, po\u0159\u00e1dat videokonference skrz nejroztodivn\u011bj\u0161\u00ed tooly, vytv\u00e1\u0159et kampan\u011b rychlost\u00ed nadzvukov\u00e9ho letadla, reagovat na situace dvacet \u010dty\u0159i sedm. Rozb\u00edjet jarn\u00ed marketingov\u00e9 rutiny a vytv\u00e1\u0159et pro klienty \u0159e\u0161en\u00ed, u kter\u00fdch se snad nikdy tolik nehodilo \u0159\u00edct, \u017ee jsou d\u011blan\u00e9 &#8218;na m\u00edru&#8216;. Jeden p\u0159\u00edklad za v\u0161echny. Pro legend\u00e1rn\u00ed destil\u00e1t Metaxa obvykle tvo\u0159\u00edme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3204","post","type-post","status-publish","format-image","hentry","category-inspirace","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3204"}],"version-history":[{"count":4,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3204\/revisions"}],"predecessor-version":[{"id":3744,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3204\/revisions\/3744"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}