{"id":3174,"date":"2020-06-04T09:50:16","date_gmt":"2020-06-04T08:50:16","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=3174"},"modified":"2025-12-19T16:51:57","modified_gmt":"2025-12-19T15:51:57","slug":"ako-sme-rozhybali-s-nadaciou-terezy-maxovej-jubilejny-5-rocnik-teribear","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2020\/06\/04\/ako-sme-rozhybali-s-nadaciou-terezy-maxovej-jubilejny-5-rocnik-teribear\/","title":{"rendered":"Ako sme rozh\u00fdbali s Nad\u00e1ciou Terezy Maxovej jubilejn\u00fd 5. ro\u010dn\u00edk TERIBEAR"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/blog-teribear-sharks-cover-1-800x500-1.png\" alt=\"\" class=\"wp-image-3750\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/blog-teribear-sharks-cover-1-800x500-1.png 800w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/blog-teribear-sharks-cover-1-800x500-1-300x188.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/blog-teribear-sharks-cover-1-800x500-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V Socialsharks spolupracujeme s Nad\u00e1ciou Terezy Maxovej u\u017e nieko\u013eko rokov a je to na\u0161a srdcovka. Ich charitat\u00edvny beh TERIBEAR je <strong>naj\u00faspe\u0161nej\u0161\u00ed v \u010ceskej republike<\/strong> a v roku 2019 trhal rekordy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Akcie sa v minulom roku z\u00fa\u010dastnilo viac ne\u017e 20 tis\u00edc \u013eud\u00ed, ktor\u00ed svojimi 407 196 kilometrami vybehali 12 215 880 \u010desk\u00fdch kor\u00fan. Just wow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ako sme rozh\u00fdbali cel\u00fa Prahu?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hne\u010f v\u00e1m to prezrad\u00edme.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre \u00faspe\u0161n\u00fd projekt sta\u010dilo nieko\u013eko ingredienci\u00ed. Za to ale kvalitn\u00fdch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 ochota pom\u00e1ha\u0165<\/li>\n\n\n\n<li>4 \u017eraloci<\/li>\n\n\n\n<li>5 ochotn\u00fdch partnerov<\/li>\n\n\n\n<li>35 influencerov<\/li>\n\n\n\n<li>32 kreat\u00edv<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etky ingrediencie sta\u010dilo spr\u00e1vne namixova\u0165, postupne d\u00e1vkova\u0165 a te\u0161i\u0165 sa z v\u00fdsledku!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zauj\u00edma v\u00e1s presn\u00fd recept?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak po\u010fme na to! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beh s TERIBEARom trv\u00e1 jeden t\u00fd\u017ede\u0148.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My\u0161lienka k \u00fa\u010dasti alebo k darcovstvu <strong>sa v\u0161ak tvor\u00ed omnoho dlh\u0161ie<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preto sme sa spolo\u010dne s Nad\u00e1ciou rozhodli vytvori\u0165 dlhodobej\u0161iu komunik\u00e1ciu, ktor\u00e1 mala u\u017e\u00edvate\u013eov a potenci\u00e1lnych darcov \u010di \u00fa\u010dastn\u00edkov edukova\u0165 a presved\u010di\u0165 o tom, \u017ee je to spr\u00e1vna vo\u013eba. Pred eventom, po\u010das neho, aj po jeho ukon\u010den\u00ed.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Krok prv\u00fd &#8211; jasn\u00fd brand manu\u00e1l<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etky vizu\u00e1ly, ktor\u00e9 boli vytvoren\u00e9 pre akciu TERIBEAR, boli <strong>zjednoten\u00e9 vizu\u00e1lne<\/strong> tak, aby bolo jasn\u00e9, o ak\u00fd projekt ide.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Krok druh\u00fd &#8211; hlavn\u00fd message<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Rozh\u00fdbej se s TERIBEARom!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00fdba\u0165 sa m\u00f4\u017ee ka\u017ed\u00fd! Pr\u00e1ve preto sme pracovali v komunik\u00e1cii s t\u00fdmto heslom. Nechceli sme oslovova\u0165 len be\u017ecov, ale v\u0161etk\u00fdch potenci\u00e1lnych darcov a \u00fa\u010dastn\u00edkov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Svojim pohybom toti\u017e m\u00f4\u017eu rozh\u00fdba\u0165 aj \u017eivot niekoho in\u00e9ho.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Krok tret\u00ed &#8211; brand awareness<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvorili sme s\u00e9riu form\u00e1tov, ktor\u00e9 mali za \u00falohu zozn\u00e1mi\u0165 u\u017e\u00edvate\u013eov s TERIBEARom a Nad\u00e1ciou samotnou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K tomu n\u00e1m sl\u00fa\u017eil hlavne Canvas, ktor\u00fd ako \u201cjednoduch\u00e1 microsite\u201d priamo na FB a IG edukoval o v\u0161etk\u00fdch aktivit\u00e1ch TERIBEARu a Nad\u00e1cie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nech\u00fdbali ani statick\u00e9 posty, v ktor\u00fdch sme komunikovali pozit\u00edvne pr\u00edbehy \u013eud\u00ed, ktor\u00fdm nad\u00e1cia a Teribear pomohli. <strong>\u0160\u00edri\u0165 pozitivitu rozh\u00fdban\u00fdch \u017eivotov bol jeden z najd\u00f4le\u017eitej\u0161\u00edch krokov v komunik\u00e1cii. <\/strong>V\u010faka autenticite pr\u00edspevkov sa organicky \u0161\u00edrili najlep\u0161ie a viac ako polovica v\u0161etk\u00fdch zdie\u013ean\u00ed bola pr\u00e1ve pri t\u00fdchto pr\u00edbehov\u00fdch postoch.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3182\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-04-01-at-2.22.35-PM-1-552x1024.png\" alt=\"\" class=\"wp-image-3182\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3183\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-04-01-at-2.24.38-PM-1-650x1024.png\" alt=\"\" class=\"wp-image-3183\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prehov\u00e1rali sme k jednotlivcom, ktor\u00ed spolu dok\u00e1\u017eu rozh\u00fdba\u0165 \u017eivoty &#8211; vytvorili sme <strong>re\u00e1lne \u0161tatistiky mien<\/strong>, ktor\u00e9 prispeli v minul\u00fdch ro\u010dn\u00edkoch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak sme vytvorili motiv\u00e1ciu k tomu, aby aj u\u017e\u00edvate\u013e daroval a tak podporil \u0161tatistiku svojho mena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3184\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-04-01-at-2.35.45-PM-1-651x1024.png\" alt=\"\" class=\"wp-image-3184\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3186\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-04-01-at-2.36.03-PM-2-603x1024.png\" alt=\"\" class=\"wp-image-3186\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre posilnenie povedomia o TERIBEAR sme vyu\u017eili l\u00e1skavos\u0165 35 influencerov, ktor\u00ed si pred\u00e1vali virtu\u00e1lnu \u0161tafetu na svojich soci\u00e1lnych sie\u0165ach, ktor\u00fa od\u0161tartovala samotn\u00e1 matka projektu &#8211; Tereza Maxov\u00e1.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vo svojich Stories vyp\u013a\u0148ali nami vytvoren\u00fa <strong>\u0161abl\u00f3nu<\/strong>, ako sa h\u00fdbu pre TERIBEAR. Potom ozna\u010dovali \u010fal\u0161\u00edch influencerov, ktor\u00ed v \u0161tafete pokra\u010dovali a\u017e do samotn\u00e9ho za\u010diatku akcie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3175\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/IMG_5020-576x1024.png\" alt=\"\" class=\"wp-image-3175\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3176\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/IMG_5023-576x1024.png\" alt=\"\" class=\"wp-image-3176\"\/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neoddelite\u013enou s\u00fa\u010das\u0165ou bolo aj zapojenie hlavn\u00fdch partnerov,<strong> ktor\u00ed sa spojili pre dobr\u00fa vec<\/strong> a bez ktor\u00fdch by tento projekt nemohol existova\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvorili sme preto \u0161tafetu partnerov TERIBEARu, v ktorej sme zn\u00e1zornili ich spolo\u010dn\u00fd \u201cbeh\u201d pre dobr\u00fa vec. U\u017e\u00edvate\u013eom sme serv\u00edrovali re\u0165azov\u00e9 video pr\u00edspevky s pred\u00e1van\u00edm \u0161tafety a to postupne pod\u013ea toho, ktor\u00fa \u010das\u0165 \u0161tafety u\u017e videli.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-04-01-at-2.15.12-PM-1-682x1024.png\" alt=\"\" class=\"wp-image-3187\" style=\"width:341px;height:512px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezabudli sme partnerov zvidite\u013eni\u0165 aj priamo pri behu. Na trase sme nechali vytvori\u0165 <strong>aqua ads<\/strong> s povzbudzuj\u00facim textom od jednotliv\u00fdch partnerov a \u010d\u00edslom oznamuj\u00facim zabehnut\u00e9 kilometre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okrem informa\u010dnom o\u017eiven\u00ed trate sme tak partnerov prirodzen\u00fdm sp\u00f4sobom prepojili s behom samotn\u00fdm a uk\u00e1zali sme, \u017ee ke\u010f ide o dobr\u00fa vec, tak \u0165ahaj\u00fa za jeden povraz.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1038\" height=\"660\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Snimek-obrazovky-2025-12-19-v-16.50.57.png\" alt=\"\" class=\"wp-image-3753\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Snimek-obrazovky-2025-12-19-v-16.50.57.png 1038w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Snimek-obrazovky-2025-12-19-v-16.50.57-300x191.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Snimek-obrazovky-2025-12-19-v-16.50.57-1024x651.png 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/06\/Snimek-obrazovky-2025-12-19-v-16.50.57-768x488.png 768w\" sizes=\"auto, (max-width: 1038px) 100vw, 1038px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u010faka prepojeniu pou\u017eit\u00fdch form\u00e1tov sme rozh\u00fdbali soci\u00e1lne siete u\u017e pred za\u010diatkom akcie.<strong> A odmena bola sladk\u00e1<\/strong>. Zv\u00fd\u0161ili sme povedomie o behu TERIBEAR i o Nad\u00e1cii ako takej, edukovali sme o mo\u017enostiach darcovstva a dosiahli rekordn\u00e9 \u010d\u00edsla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Za obdobie od 26. 7.-23. 9. 2019 sme dosiahli tieto v\u00fdsledky:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kreat\u00edvy s TERIBEARom sa zobrazili viac ne\u017e <strong>3,1 milionkr\u00e1t<\/strong><\/li>\n\n\n\n<li>N\u00e1\u0161 obsah videlo takmer <strong>700 tis\u00edc unik\u00e1tnych u\u017e\u00edvate\u013eov<\/strong><\/li>\n\n\n\n<li><strong>629 fan\u00fa\u0161ikov <\/strong>pribudlo na str\u00e1nke Nad\u00e1cie Terezy Maxovej<\/li>\n\n\n\n<li>Z\u00edskali sme <strong>29 296 reakci\u00ed<\/strong><\/li>\n\n\n\n<li>Najvy\u0161\u0161ie sa <strong>percento zapam\u00e4tate\u013enosti<\/strong> reklamy vy\u0161plhalo na <strong>29,43 % <\/strong>(oproti priemern\u00fdm 7,91 %)<\/li>\n\n\n\n<li>Na event TERIBEAR 2019 se v\u010faka aktiv\u00e1cii prihl\u00e1silo<strong> 7 339 u\u017e\u00edvate\u013eov<\/strong> (oproti minuloro\u010dn\u00fdm 2,4k u\u017e\u00edvate\u013eom<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So \u017eralokmi milujeme robi\u0165 tak\u00e9to dobr\u00e9 skutky.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sledn\u00fd pocit toti\u017e stoj\u00ed za to! Sk\u00faste to tie\u017e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preto\u017ee aj v\u010faka v\u00e1m m\u00f4\u017eeme rozh\u00fdba\u0165 \u017eivoty t\u00fdch, <strong>ktor\u00ed to skuto\u010dne potrebuj\u00fa.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V Socialsharks spolupracujeme s Nad\u00e1ciou Terezy Maxovej u\u017e nieko\u013eko rokov a je to na\u0161a srdcovka. Ich charitat\u00edvny beh TERIBEAR je naj\u00faspe\u0161nej\u0161\u00ed v \u010ceskej republike a v roku 2019 trhal rekordy. Akcie sa v minulom roku z\u00fa\u010dastnilo viac ne\u017e 20 tis\u00edc \u013eud\u00ed, ktor\u00ed svojimi 407 196 kilometrami vybehali 12 215 880 \u010desk\u00fdch kor\u00fan. Just wow. Ako [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-3174","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","category-pripadovky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3174"}],"version-history":[{"count":3,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3174\/revisions"}],"predecessor-version":[{"id":3751,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3174\/revisions\/3751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3457"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}