{"id":3154,"date":"2020-03-30T16:03:07","date_gmt":"2020-03-30T15:03:07","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=3154"},"modified":"2025-12-19T17:07:32","modified_gmt":"2025-12-19T16:07:32","slug":"2-tydny-karanteny-je-na-case-to-lidem-udelat-hezci","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2020\/03\/30\/2-tydny-karanteny-je-na-case-to-lidem-udelat-hezci\/","title":{"rendered":"2 t\u00fddny karant\u00e9ny: Je na \u010dase to lidem ud\u011blat hez\u010d\u00ed"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/03\/14-dni-karanteny-800x500-1.png\" alt=\"\" class=\"wp-image-3763\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/03\/14-dni-karanteny-800x500-1.png 800w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/03\/14-dni-karanteny-800x500-1-300x188.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/03\/14-dni-karanteny-800x500-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Situace na boji\u0161ti se m\u011bn\u00ed ka\u017ed\u00fdm okam\u017eikem, \u0159\u00edkal Napoleon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">True story, bro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to teprve t\u00fdden, co jsem do\u0165ukal <a href=\"https:\/\/vnimatkrasu.cz\/2020\/03\/22\/koronavirus-a-marketing-jak-z-toho-ven\/\">\u010dl\u00e1nek o marketingu v dob\u00e1ch koronaviru<\/a>, a a\u010dkoli mnoz\u00ed z n\u00e1s za tu dobu nevyt\u00e1hli paty z ob\u00fdv\u00e1ku, v z\u00e1polen\u00ed s brandov\u00fdmi strategiemi jsme o p\u00e1r set metr\u016f d\u00e1l. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lidi si zvykli. <\/strong>Zvykli si na to, \u017ee v\u00edkend tr\u00e1v\u00ed ve stejn\u00e9m gau\u010di jako \u00fater\u00fd a st\u0159edu. Zvykli si volat po Skypu, co\u017e by n\u00e1m v\u0161em jednou, a\u017e se to cel\u00e9 vr\u00e1t\u00ed do norm\u00e1lu, mohlo u\u0161et\u0159it dost n\u00e1klad\u016f za tax\u00edky. Zvykli si, \u017ee ve zpr\u00e1v\u00e1ch absentuj\u00ed p\u0159\u00edjemn\u00e9 v\u011bci a \u017ee ponur\u00e1 n\u00e1lada je norm\u00e1ln\u00ed n\u00e1lada. Zvykli si nosit rou\u0161ku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A zna\u010dky tak maj\u00ed sotva p\u00e1r dn\u00ed po za\u010d\u00e1tku karant\u00e9ny novou c\u00edlovku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlovku Zvykl\u00fdch.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pokud moralizujete, p\u0159esta\u0148te u\u017e.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jo, v\u0161ichni jsme to u\u017e \u010dapnuli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rou\u0161ka se d\u00e1v\u00e1 p\u0159es \u00fasta a nos. Ta tvoje chr\u00e1n\u00ed m\u011b, ta moje zas tebe. Kdy\u017e p\u0159ijdu dom\u016f, umyju si ruce. A rad\u0161i si je vydrhnu i \u0161mirglpap\u00edrem. Sta\u010dilo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cel\u00fd n\u00e1rod se te\u010f d\u00edv\u00e1 na televizi v\u00edc ne\u017e norm\u00e1ln\u011b. A je\u0161t\u011b dva t\u00fddny zp\u00e1tky jsem si nemyslel, \u017ee m\u011b v n\u00ed bude n\u011bco dr\u00e1sat v\u00edc, ne\u017e ten \u010dlov\u011bk, co Jarom\u00edru J\u00e1grovi &#8218;<a href=\"https:\/\/www.youtube.com\/watch?v=pV4eIoWN94g\">zatajil elektrokolo<\/a>&#8218;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00edm, \u017ee to m\u00e1 sv\u00e9 z\u00e1slu\u017en\u00e9 d\u016fvody, ale kol\u00e1\u017e\u00ed herc\u016f a zp\u011bva\u010dek s rou\u0161kami a jejich jednou &#8218;pan\u00ed, nesu v\u00e1m psan\u00ed&#8216; v\u011bti\u010dkou, u\u017e je prost\u011b v\u0161ude moc. P\u0159ed t\u00fddnem to m\u011blo svou v\u00e1hu. Jenom\u017ee z c\u00edlov\u00e9 skupiny Vypla\u0161en\u00fdch se stala c\u00edlov\u00e1 skupina Zvykl\u00fdch. <strong>A c\u00edlov\u00e1 skupina Zvykl\u00fdch m\u00e1 jen kous\u00ed\u010dek k c\u00edlov\u00e9 skupin\u011b Otup\u011bl\u00fdch.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud je\u0161t\u011b te\u010f zva\u017eujete, jestli d\u00e1te sv\u00e9mu logu rou\u0161ku jako to na Facebooku ud\u011blaly t\u0159eba Radegast nebo McDonald&#8217;s, pe\u010dte na to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011blo to sv\u016fj jednodenn\u00ed hype pro Vypla\u0161en\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Zvykl\u00e9 u\u017e to p\u016fsob\u00ed, jako kdy\u017e si zna\u010dky, kter\u00e9 sv\u00fdmi p\u0159ep\u00e1len\u00fdmi oleji a alkoholem &#8218;pom\u00e1haj\u00ed&#8216; zab\u00edt tis\u00edce \u010cech\u016f ro\u010dn\u011b, najednou hraj\u00ed na pana doktora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Jak by \u0159ekl Nike:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/vnimatkrasu.cz\/wp-content\/uploads\/2020\/03\/maxresdefault-1024x576.jpg\" alt=\"Just Don't Do It\" class=\"wp-image-4851\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zvykl\u00ed ocen\u00ed to, na co te\u010f nejsou zvykl\u00ed.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ta rutina, na kterou si lid\u00e9 v dne\u0161n\u00ed dob\u011b zvykli, nen\u00ed nic, v \u010dem by si rochnili. Nechci tu opakovat ty o\u0161kliv\u00e9 dopady, kter\u00e9 jsem zmi\u0148oval v minul\u00e9m \u010dl\u00e1nku. Kdo by ale byl kdy \u0159ekl, \u017ee bude lidem tak moc chyb\u011bt v pond\u011bl\u00ed r\u00e1no vst\u00e1t z postele a j\u00edt do pr\u00e1ce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vy jako market\u00e9\u0159i m\u00e1te tu moc, jim od rutiny trochu odpustit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co m\u016f\u017eete d\u011blat?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoustu v\u011bc\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016f\u017eete jim d\u00e1t slevu do eshopu. <\/strong>Dopravn\u00e9 zdarma. Mal\u00e9 v\u0161imn\u00e9 ke ka\u017ed\u00e9mu n\u00e1kupu. Drobnou rad\u016fstku, na kterou se budou t\u011b\u0161it, a kter\u00e1 jim v t\u00e9 nudn\u00e9 \u0161edi b\u011b\u017en\u00e9ho dne aspo\u0148 na chv\u00edli vykouzl\u00ed na tv\u00e1\u0159i \u00fasm\u011bv. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ibalit k n\u00e1kupu bal\u00ed\u010dek medv\u00eddk\u016f Haribo by byla p\u0159ed m\u011bs\u00edcem jen takov\u00e1 drobn\u00e1 volovinka. Dnes se to rovn\u00e1 boostu sympati\u00ed, kter\u00e9 se pak v mysli z\u00e1kazn\u00edka ukotv\u00ed na dlouhou dobu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016f\u017eete je n\u011b\u010d\u00edm pobavit. <\/strong>\u00dcberv\u00e1\u017en\u011b se kabon\u00edc\u00edch moder\u00e1tor\u016f a poslanc\u016f  maj\u00ed te\u010f lidi za korunu kornout. Doba je v\u00e1\u017en\u00e1, samoz\u0159ejm\u011b. Ale nad\u00e1le jsme n\u00e1rodem takov\u00fdch, co si za v\u0161ech okolnost\u00ed udr\u017euj\u00ed svou hladinku ironie. Ovlivn\u011bte sv\u016fj obsah, a pokud v\u00e1m to atmosf\u00e9ra zna\u010dky dovol\u00ed, zachovejte si i nadhled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016f\u017eete jim d\u00e1t n\u011bco, na co rozhodn\u011b nejsou zvykl\u00ed. <\/strong>A ano, je to pro n\u00e1s v\u0161echny po\u0159\u00e1dn\u00e1 kreativn\u00ed v\u00fdzva, kter\u00e1 se doufejme nebude brzy opakovat. Va\u0161\u00edm z\u00e1m\u011brem toti\u017e nen\u00ed \u0159\u00edkat lidem &#8218;nic se ned\u011bje&#8216;. Ono se d\u011bje. Je proto fajn s va\u0161\u00ed zna\u010dkou uskute\u010dnit n\u011bco specifick\u00e9ho, o \u010dem byste sami p\u0159ed p\u00e1r m\u011bs\u00edci ne\u0159ekli, \u017ee se to v\u016fbec m\u016f\u017ee st\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159eba jako YouTube stream kapely Scooter bez div\u00e1k\u016f. Jo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SCOOTER LIVE - I WANT YOU TO STREAM !!!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/d1pj9Vmn-q4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapom\u00ednejte v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b, \u017ee lidi jsou ve sv\u00e9 majorit\u011b po\u0159\u00e1d jenom sobci. \u017de jste u\u0161ili tis\u00edc rou\u0161ek a dali je zadarmo do m\u00edstn\u00ed nemocnice, je bezesporu z\u00e1slu\u017en\u00e1 v\u011bc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dejte ale va\u0161ich tis\u00edc u\u0161it\u00fdch rou\u0161ek na v\u00e1hu s t\u0159icetiprocentn\u00ed slevou na jejich obl\u00edben\u00fd karibsk\u00fd rum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hm?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak to asi dopadne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V nouzi lidi poznaj\u00ed p\u0159\u00edtele.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ten fakt, \u017ee se b\u011bhem jednoho t\u00fddne p\u0159eklenula Vypla\u0161en\u00e1 f\u00e1ze ve f\u00e1zi Zvyklou, je pochopiteln\u011b hozen\u00e1 rukavice pro market\u00e9ry zna\u010dek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u0161t\u011b t\u00fdden zp\u00e1tky v\u00e1m mo\u017en\u00e1 bylo blb\u00e9 hl\u00e1sat, jak kr\u00e9mov\u00e1 je va\u0161e p\u011bna na holen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te\u010f u\u017e to blb\u00e9 nen\u00ed.<strong> Jen je zapot\u0159eb\u00ed up\u0159esnit si pravidla hry.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media marketing je pln\u00fd bl\u00e1boliv\u00fdch bul\u0161it\u016f. Jednou z takov\u00fdch kr\u00e1sn\u00fdch v\u00fdpl\u0148ov\u00fdch v\u011bti\u010dek je t\u0159eba ta, \u017ee &#8218;na Facebooku a Instagramu se svou str\u00e1nkou budujete komunitu&#8216;. Nehon\u00edte se za lajky, ale p\u0159esto kouk\u00e1te po o\u010dku, kolik lid\u00ed v\u00e1m pod reklamu dalo par\u00e1du. Nesb\u00edr\u00e1te fanou\u0161ky, ale kdy\u017e jich tam padne deset tis\u00edc, zb\u011bsile za\u010dnete kutat oslavn\u00fd post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na lidech v\u00e1m b\u011b\u017en\u011b z\u00e1le\u017e\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zvl\u00e1\u0161\u0165 teda na t\u011bch, co lajkuj\u00ed, komentuj\u00ed a sd\u00edl\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pravdou je, \u017ee teprve tahle situace prov\u011b\u0159\u00ed, jestli m\u00e1te na social media marketing v\u016fbec koule.<strong> Uprav\u00edte prost\u0159ed\u00ed, ve kter\u00e9m se va\u0161e c\u00edlov\u00e1 skupina nach\u00e1z\u00ed<\/strong>, a vytvo\u0159\u00edte mu komunikaci u\u0161itou na m\u00edru. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161e p\u011bna na holen\u00ed te\u010f nebude \u0159\u00edkat, jak kr\u00e1sn\u011b von\u00ed po m\u00e1t\u011b, ale bude m\u00edsto toho vyz\u00fdvat mu\u017ee, \u017ee kdy\u017e u\u017e maj\u00ed vlasy zarostl\u00e9 jak Robin Williams v Jumanji, \u017ee by si aspo\u0148 jejich tv\u00e1\u0159 zaslou\u017eila trochu respektu.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"245\" height=\"260\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/03\/source.gif\" alt=\"\" class=\"wp-image-3765\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud ale budete d\u011blat jakoby nic, a nad\u00e1le tam budete sypat maminky s d\u011btmi jak si v rou\u0161ka-free modu hrajou na h\u0159i\u0161ti s va\u0161\u00edm \u010dokol\u00e1dov\u00fdm pi\u0161ingrem, budete za mimon\u011b. <strong>Za ne\u017eiv\u00fd stroj na \u017eivouc\u00ed platform\u011b.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud stopnete ve\u0161kerou svou komunikaci, taky to nebude dob\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1te tak t\u00e9 sv\u00e9 komunit\u011b, na n\u00ed\u017e v\u00e1m jindy tak neskonale z\u00e1le\u017e\u00ed, najevo, \u017ee v\u00e1m na nich sejde jenom v dob\u011b konjunktury. A \u017ee v\u00e1\u0161 vztah ve skute\u010dnosti nen\u00ed \u017e\u00e1dn\u00e9 man\u017eelstv\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je toti\u017e jenom v dobr\u00e9m a nikoli ve zl\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zkr\u00e1tka a dob\u0159e, vylezte z nor. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete koronavirovou krizi tr\u00e1vit v brandov\u00e9 karant\u00e9n\u011b, pros\u00edm. Nedivte se ale, \u017ee a\u017e v\u0161echno tohle skon\u010d\u00ed, a vy vymydlen\u00ed vyjdete ven, \u017ee u\u017e si s v\u00e1mi nikdo nebude cht\u00edt hr\u00e1t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Situace na boji\u0161ti se m\u011bn\u00ed ka\u017ed\u00fdm okam\u017eikem, \u0159\u00edkal Napoleon. True story, bro. Je to teprve t\u00fdden, co jsem do\u0165ukal \u010dl\u00e1nek o marketingu v dob\u00e1ch koronaviru, a a\u010dkoli mnoz\u00ed z n\u00e1s za tu dobu nevyt\u00e1hli paty z ob\u00fdv\u00e1ku, v z\u00e1polen\u00ed s brandov\u00fdmi strategiemi jsme o p\u00e1r set metr\u016f d\u00e1l. Lidi si zvykli. Zvykli si na to, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3154","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-nazory","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3154"}],"version-history":[{"count":3,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3154\/revisions"}],"predecessor-version":[{"id":3766,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3154\/revisions\/3766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3459"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}