{"id":3142,"date":"2020-03-23T09:55:18","date_gmt":"2020-03-23T08:55:18","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=3142"},"modified":"2026-01-06T15:33:06","modified_gmt":"2026-01-06T14:33:06","slug":"jak-sestavit-content-plan-v-dobe-koronaviru","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2020\/03\/23\/jak-sestavit-content-plan-v-dobe-koronaviru\/","title":{"rendered":"Jak sestavit content pl\u00e1n v dob\u011b koronaviru?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">R\u00e1d p\u00ed\u0161u o p\u011bkn\u00fdch v\u011bcech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tak rad\u0161i p\u0159edem podot\u00fdk\u00e1m, \u017ee jich tu bude dost o\u0161kliv\u00fdch. Ne\u017eijeme toti\u017e  \u00fapln\u011b v p\u011bkn\u00fdch \u010dasech. Um\u00edraj\u00ed lid\u00e9. Ekonomika se zastavuje. V\u00fdlet do m\u011bsta se \u010d\u00edm d\u00e1l v\u00edc podob\u00e1 <a href=\"https:\/\/www.databazeknih.cz\/knihy\/cesta-18\">rom\u00e1n\u016fm Cormaca McCarthyho<\/a>. Dne\u0161n\u00ed \u010dasy jsou sice st\u00e1le o m\u00edle jemn\u011bj\u0161\u00ed ne\u017e ty v\u00e1le\u010dn\u00e9, z\u00e1rove\u0148 jsou ale z\u00e1sadn\u011b hrub\u0161\u00ed ne\u017e t\u0159eba loni v listopadu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My z marketingu pracujeme u\u017e t\u00fdden doma a jsme vd\u011b\u010dn\u00ed, \u017ee to jde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsme na to koneckonc\u016f zvykl\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na co ale zvykl\u00ed nejsme, je dok\u00e1zat p\u0159epnout sv\u00e9 marketingov\u00e9 my\u0161len\u00ed ze dne na den. <strong>Z reklamy pro absolutn\u011b svobodn\u00e9 lidi do reklamy pro ty nesvobodn\u00e9. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je \u00fa\u017easn\u00e9 a d\u011bsiv\u00e9, jak se dok\u00e1\u017ee prost\u0159ed\u00ed kolem n\u00e1s zm\u011bnit zni\u010dehonic. A z hlediska social media marketingu je tohle obdob\u00ed jasn\u011b nejv\u011bt\u0161\u00ed zkou\u0161kou na\u0161\u00ed chytrosti i agility, kter\u00e1 tu kdy od zalo\u017een\u00ed prvn\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed byla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nepov\u00edm v\u00e1m, jak na tuhle zkou\u0161ku vyzr\u00e1t. Patent nem\u00e1m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pov\u00edm v\u00e1m ale, na co je pot\u0159eba p\u0159i tvorb\u011b obsahu myslet, aby v\u00e1s <a href=\"https:\/\/vnimatkrasu.cz\/2018\/11\/21\/nenechte-se-socialnimi-sitemi-sezrat-zaziva\/\">nese\u017erala za\u017eiva<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Teprve tohle je real-time marketing.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"blockquote\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Je\u017ei\u0161i! Co te\u010f?<br>Tu fotku na\u0161\u00ed instantn\u00ed pol\u00edvky s tou v\u00e1zou narcisek asi na Facebook vyd\u00e1vat nebudeme, co? <\/em><br><em>M\u00e1m tu pol\u00edvku fotnout u rou\u0161ky? To by mohlo j\u00edt, ne?<\/em><br><em>Hele, tak aspo\u0148 zbastl\u00edme ten post o tom, aby lidi byli zodpov\u011bdn\u00ed a myli si po\u0159\u00e1dn\u011b ruce. <\/em><br><em>No jo, ale co vyd\u00e1me pak? <\/em><br><em>OMG!<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Dost market\u00e9r\u016f si ned\u00e1vno od\u017eilo podobn\u00fd monolog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zvl\u00e1\u0161\u0165 tedy ti, kte\u0159\u00ed sv\u00fdm zna\u010dk\u00e1m nedok\u00e1zali v klidn\u00fdch letech naj\u00edt na soci\u00e1ln\u00edch s\u00edt\u00edch jin\u00e9 opodstatn\u011bn\u00ed, ne\u017e osm reklam m\u011bs\u00ed\u010dn\u011b na t\u00e9ma &#8218;instantn\u00ed pol\u00e9vka v r\u016fzn\u00fdch dekorac\u00edch&#8216;. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to nemysl\u00edm nijak ofenzivn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne ka\u017ed\u00e1 zna\u010dka m\u00e1 charakter a koule na soci\u00e1ln\u00edch s\u00edt\u00edch n\u011bco vypr\u00e1v\u011bt. V\u011bt\u0161ina instantn\u00edch pol\u00e9vek, zmrzlin nebo n\u00e1poj\u016f se na Instagramu lidem zpravidla jen p\u0159ipom\u00edn\u00e1. <em>Hej, a\u017e pojede\u0161 z pr\u00e1ce, kup si m\u011b, chutn\u00e1m nejl\u00edp!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tohle obdob\u00ed je te\u010f ale na chv\u00edli pry\u010d. Zodpov\u011bdn\u00fd \u010dlov\u011bk jede nakoupit jednou do t\u00fddne, a v oble\u017een\u00ed orou\u0161kovan\u00fdch lid\u00ed v apokalypticky vyhl\u00ed\u017eej\u00edc\u00edm z\u00e1ti\u0161\u00ed, si m\u00edsto p\u0159\u00edjemn\u00e9ho n\u00e1kupu vytrp\u00ed p\u016fl hodiny pekla. <strong>Najednou lidi jen oby\u010dejn\u011b &#8218;nakupuj\u00ed pol\u00e9vky&#8216;.<\/strong> A nakupuj\u00ed jich hodn\u011b. A zni\u010dehonic tolik ne\u0159e\u0161\u00ed, jestli je v t\u00e9 va\u0161\u00ed o \u00e9\u010dko m\u00e9n\u011b ne\u017e v t\u00e9 vedle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0158e\u0161it n\u011bco takov\u00e9ho, to je luxus \u017eivota bez viru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nyn\u00ed nast\u00e1v\u00e1 obdob\u00ed real-time marketingu. A mysl\u00edm t\u00edm <a href=\"https:\/\/vnimatkrasu.cz\/2017\/10\/31\/nedelat-vatu-facebooku\/\">opravdick\u00e9ho real-time marketingu<\/a>, nikoli takovou tu agenturn\u00ed honitbu, kdo rychleji zparoduje ban\u00e1n na ze\u010f p\u0159ilepen\u00fd izola\u010dkou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsme na to ale v\u0161ichni p\u0159ipraveni?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Soci\u00e1ln\u00ed s\u00edt\u011b te\u010f hraj\u00ed prvn\u00ed housle.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro dobr\u00fd real-time marketing si mus\u00edme uv\u011bdomit, jak se bude lidem, pota\u017emo konzument\u016fm va\u0161\u00ed reklamy, \u017e\u00edt za t\u00fdden nebo za m\u011bs\u00edc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A patrn\u011b to bude p\u0159\u00ed\u0161ern\u00e9. Mnohem hor\u0161\u00ed ne\u017e te\u010f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory izolaci bude r\u016fst po\u010det naka\u017een\u00fdch a patrn\u011b i mrtv\u00fdch. Pravidla karant\u00e9ny se mo\u017en\u00e1 je\u0161t\u011b zp\u0159\u00edsn\u00ed. Na lidi skute\u010dn\u011b dolehnou existen\u010dn\u00ed probl\u00e9my plynouc\u00ed z utlumen\u00e9 ekonomiky. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco norm\u00e1ln\u011b se lid\u00e9 t\u011b\u0161\u00ed z pr\u00e1ce dom\u016f, najednou se nemaj\u00ed kam t\u011b\u0161it, proto\u017ee doma jsou. <strong>Zbude jim jen chl\u00e9b, a nezbudou jim hry.<\/strong> \u017d\u00e1dn\u00e9 fin\u00e1le hokejov\u00e9 extraligy, \u017e\u00e1dn\u00e9 nov\u00e9 d\u00edly Ulice. D\u011bti se nud\u00ed a \u017eadon\u00ed o pozornost. Koupen\u00fd t\u00fdden v Chorvatsku se den za dnem \u010d\u00edm d\u00e1l v\u00edc bl\u00ed\u017e\u00ed iluzi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rou\u0161ky u\u017e nen\u00ed pro koho \u0161\u00edt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1vy o viru lidem p\u0159et\u00e9kaj\u00ed u\u0161ima. Ned\u011bli od st\u0159edy u\u017e nelze rozeznat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e1ln\u00ed s\u00edt\u011b jsou hlavn\u00edm kontaktem \u010dlov\u011bka se sv\u011btem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to je ono.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory logick\u00fdm finan\u010dn\u00edm \u00faspor\u00e1m zna\u010dek by byla \u0161koda soci\u00e1ln\u00ed s\u00edt\u011b na n\u011bkolik m\u011bs\u00edc\u016f ztlumit. Mo\u017en\u00e1 v\u00e1m to p\u0159ijde logick\u00e9 nyn\u00ed, kdy\u017e je v\u0161echno \u010derstv\u00e9 a relativn\u011b neokoukan\u00e9. Nechcete nikoho na\u0161tvat. B\u00fdt neeti\u010dt\u00ed. Rutina z toho dom\u00e1c\u00edho posed\u00e1v\u00e1n\u00ed ale nevzejde za m\u011bs\u00edc, p\u0159ijde sp\u00ed\u0161 poz\u00edt\u0159\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako market\u00e9rovi v\u00e1m tak mohou v jist\u00fdch ohledech sv\u00edtit o\u010di\u010dka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e1ln\u00ed s\u00edt\u011b najednou hraj\u00ed prvn\u00ed housle. Narozd\u00edl od sv\u011bta tam venku jsou poz\u016fstatkem dobr\u00fdch \u010das\u016f. A <strong>c\u00edlov\u00e1 skupina najednou nen\u00ed rozt\u0159\u00ed\u0161t\u011bn\u00e1 na miliardu prac\u00ed a kon\u00ed\u010dk\u016f.<\/strong> Najednou ji n\u011bco spojuje. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161e c\u00edlov\u00e1 skupina je doma.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/vnimatkrasu.cz\/wp-content\/uploads\/2020\/03\/T.png\" alt=\"Netflix\" class=\"wp-image-4807\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Osm rad pro tv\u016frce obsahu:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 zna\u010dka je jin\u00e1 a rady lze sotva pau\u0161alizovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esto se pokus\u00edm alespo\u0148 o z\u00e1kladn\u00ed bu\u0161id\u00f3 pro dobrou social media strategii pro tohle d\u011bsn\u00e9 obdob\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Virus nen\u00ed dobr\u00e9 t\u00e9ma<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale je samoz\u0159ejm\u00e9, \u017ee v\u00e1s takov\u00e9 t\u00e9ma pro obsah napadne. Pokud u\u017e jste vydali vyj\u00e1d\u0159en\u00ed, radu, souhlas \u010di prosbu v po\u010d\u00e1tku izolace, z\u016fsta\u0148te jen u n\u00ed. Nesna\u017ete se b\u00fdt za ka\u017edou cenu (korona)vir\u00e1ln\u00ed, zvl\u00e1\u0161\u0165 pokud m\u00e1 v\u00e1\u0161 p\u0159edm\u011bt podnik\u00e1n\u00ed ke zdrav\u00ed tematicky daleko. Lid\u00e9 maj\u00ed zpr\u00e1v o pandemii pln\u00e9 zuby. A p\u0159edev\u0161\u00edm, a\u017e to cel\u00e9 odezn\u00ed, <strong>nechcete aby si Va\u0161i k\u00e1vu lid\u00e9 v pam\u011bti spojovali s n\u011b\u010d\u00edm, co zab\u00edjelo lidi.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Pom\u00e1hejte lidem<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pom\u00e1hat neznamen\u00e1 jen, \u017ee budete tv\u00e1\u0159\u00ed v tv\u00e1\u0159 apokalypse \u0161\u00edt rou\u0161ky a\u017e do rozed\u0159en\u00ed prst\u016f. Dost dob\u0159e lidem v karant\u00e9n\u011b pom\u016f\u017eete prost\u011b jen t\u00edm, \u017ee je pobav\u00edte. Pokud d\u00edky va\u0161emu obsahu p\u0159ijdou na p\u00e1r vte\u0159in na jin\u00e9 my\u0161lenky, t\u0159eba v\u00e1\u0161 f\u00f3r nahlas p\u0159evypr\u00e1v\u00ed sv\u00e9 rodin\u011b, nevyl\u00e9\u010d\u00edte t\u00edm n\u00e1kazu, ale pom\u00e1h\u00e1te p\u0159etrp\u011bt dlouhou chv\u00edli. A to se po\u010d\u00edt\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Vyhn\u011bte se negativn\u00edmu sentimentu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je nadm\u00edru pravd\u011bpodobn\u00e9, \u017ee v\u00e1m koronavirus p\u0159eru\u0161il n\u011bjak\u00e9 pl\u00e1ny. P\u0159es zimu kutanou venkovn\u00ed aktivaci, sout\u011b\u017e, koncept postaven\u00fd na n\u011b\u010dem, co te\u010f prost\u011b nep\u0159ipad\u00e1 v \u00favahu. Je to blb\u00e9, j\u00e1 v\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u0161kerou krizovou komunikaci, kterou u\u017e t\u0159eba pr\u00e1v\u011b vy\u0161\u00edv\u00e1te, p\u0159esto postavte co mo\u017en\u00e1 nejmileji. A jak by \u0159ekl <a href=\"https:\/\/www.linkedin.com\/in\/petrandrysek\/?originalSubdomain=cz\">Petr Andr\u00fdsek<\/a>, nehledejte probl\u00e9my, hledejte \u0159e\u0161en\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upozor\u0148ovat lidi na to, \u017ee jste n\u011bco &#8218;zru\u0161ili kv\u016fli koronaviru&#8216; prost\u011b nep\u016fsob\u00ed hezky. A tak tyhle \u010d\u00e1ry p\u0159es rozpo\u010det \u0159e\u0161te v nejjemn\u011bj\u0161\u00edch rukavi\u010dk\u00e1ch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 to pak nevypad\u00e1 takhle:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/vnimatkrasu.cz\/wp-content\/uploads\/2020\/03\/3663359_helena-vondrackova-koncert-opava-billboardy-reklama-zruseno-radim-masny-poradatel-v9.jpg\" alt=\"Blesk\" class=\"wp-image-4817\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Nemluvte o sob\u011b, v\u016fbec o v\u00e1s te\u010f nejde<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenhle bod je pro \u00fasp\u011bch z\u00e1sadn\u00ed. Je fajn, \u017ee va\u0161e \u0161unka m\u00e1 nejv\u011bt\u0161\u00ed pod\u00edl masa ze v\u0161ech \u0161unek v chlad\u00edc\u00edm boxu. V dob\u011b izolace ale odhl\u00e9dn\u011bte od sv\u00fdch key selling point\u016f, a zam\u011b\u0159te se na sympatie. V\u0161echny va\u0161e n\u00e1pady, kter\u00e9 jste kdysi zam\u00edtli, proto\u017ee nebyly dostate\u010dn\u011b brandov\u00e9, jsou nyn\u00ed v\u00edt\u00e1ny. Typologie druh\u016f vep\u0159ov\u00e9ho? Osudy nejv\u011bt\u0161\u00edch \u010desk\u00fdch \u0159ezn\u00edk\u016f? Nev\u00edm. <strong>Na reklamu te\u010f nen\u00ed n\u00e1lada. Na obsah je ale o to v\u011bt\u0161\u00ed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. D\u011blejte to kontinu\u00e1ln\u011b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lidem tenhle p\u0159enosn\u00fd ksindl sebral jistoty. V p\u00e1tek hospodu s kamar\u00e1dy, v ned\u011bli s\u00f3love\u010der s play-off v televizi. Kdy\u017e se rozhoupete k obsahu, d\u011blejte ho proto pravideln\u011b. A\u0165 se maj\u00ed lid\u00e9 k \u010demu up\u00ednat. Na co se t\u011b\u0161it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017enost\u00ed je hromada. Nam\u00e1tkou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se sv\u00fdm fitness ambasadorem p\u0159ipravte na ka\u017ed\u00fd den r\u016fzn\u00e9 druhy p\u011btiminutov\u00fdch cvi\u010den\u00ed, to aby t\u011blo nezakrn\u011blo. <\/li>\n\n\n\n<li>Potu\u0148te podcasty p\u0159es Skype. Autenticita a rychlost pohodov\u011b vyv\u00e1\u017e\u00ed hor\u0161\u00ed zvukovou kvalitu. <\/li>\n\n\n\n<li>Po\u0159\u00e1dejte denn\u00ed sout\u011b\u017ee o nejkr\u00e1sn\u011bj\u0161\u00ed d\u011btsk\u00e9 mal\u016fvky na dan\u00e9 t\u00e9ma v r\u00e1mci Instagram Stories.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd den v karant\u00e9n\u011b je vlastn\u011b takov\u00fd prosinec. \u010c\u00edm d\u00e1l v\u00edc se nem\u016f\u017eete do\u010dkat, a\u017e p\u0159ijde ten den s velk\u00fdm D\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak z va\u0161eho obsahu<strong> ud\u011blejte mal\u00fd adventn\u00ed kalend\u00e1\u0159.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Nen\u00ed pot\u0159eba na tom prop\u00e1lit majlant<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Streamovat koncerty je dobr\u00e1 n\u00e1plast, zvl\u00e1\u0161\u0165 pokud jsou n\u00e1hradou za ji\u017e domluven\u00e9 a p\u0159ipraven\u00e9 \u017eiv\u00e1ky. Nutn\u011b ale hledat, organizovat a platit r\u016fzn\u00e9 interprety za \u00fa\u010delem hudebn\u00edho livestreamu bych ale p\u0159edem dob\u0159e zv\u00e1\u017eil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube koneckonc\u016f nen\u00ed televize. Je to platforma, kde si m\u016f\u017eu pustit nejm\u00e9n\u011b dvacet \u017eiv\u00e1k\u016f sv\u00e9ho obl\u00edben\u00e9ho Liama Gallaghera d\u0159\u00edv, ne\u017e sta\u010d\u00edte \u0159\u00edct &#8218;mejb\u00e9&#8216;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u017div\u00e1 vys\u00edl\u00e1n\u00ed se nesm\u00edrn\u011b hod\u00ed, nech\u00e1pejte m\u011b \u0161patn\u011b. Pokud by v\u00e1s ale m\u011bly p\u0159ij\u00edt j\u00f3 draho, zva\u017ete je. Bude se v\u00e1m je\u0161t\u011b hodit ka\u017ed\u00e1 koruna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><center><p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fbigshock.cz%2Fposts%2F3102484979782433&amp;width=500\" width=\"500\" height=\"633\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><\/p><\/center><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Pro\u017eijte to s lidmi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nebu\u010fte posr\u00e1nci. Pokud zrovna ned\u011bl\u00e1te marketing pivu Corona (ehm, o tom n\u011bco v <a href=\"https:\/\/www.instagram.com\/zraloci\/\">Socialsharks <\/a>v\u00edme), najd\u011bte si cestu k z\u00e1kazn\u00edk\u016fm a pro\u017eijte to s nimi. Pobavte je. Dejte jim slevu do eshopu. Nala\u010fte je na svou vlnu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lid\u00e9 se budou m\u00edt blb\u011b. Ale jako na cokoli \u0161patn\u00e9ho, <strong>budou i na tuhle dobu jednou romanticky vzpom\u00ednat.<\/strong> Vyt\u011bsn\u00ed to nemil\u00e9 a vypr\u00e1v\u011bt vnou\u010dat\u016fm budou jen o tom p\u011bkn\u00e9m. Ud\u011blejte v\u0161echno proto, abyste v tom p\u011bkn\u00e9m n\u011bkde ulp\u011bli i vy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. P\u0159ipravte se na ten druh\u00fd extr\u00e9m, kter\u00fd p\u0159ijde potom<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u017e tohle cel\u00e9 skon\u010d\u00ed, nep\u0159ijdou \u017e\u00e1dn\u00e9 &#8218;letn\u00ed v\u00e1noce&#8216;. P\u0159ijde sp\u00ed\u0161 ohromn\u00e1 pot\u0159eba p\u0159ipomenout si oby\u010dejnost v\u011bc\u00ed. Grilova\u010dku a\u017e do r\u00e1na. V\u00fdlety po \u010desk\u00fdch z\u00e1mc\u00edch. A nejsp\u00ed\u0161 p\u0159ijde i ta zaslou\u017een\u00e1 dovolen\u00e1 od toho otravn\u00e9ho Netflixu a Play Stationu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b tak doraz\u00ed i pot\u0159eba zna\u010dek<strong> prodat ve\u0161ker\u00fd ten sortiment, <\/strong>kter\u00fd se ve zna\u010dn\u00fdch objemech povaluje v reg\u00e1lech hypermarket\u016f. Nem\u00e1m tu\u0161en\u00ed, jestli to bude v \u010dervnu nebo v srpnu. Jednou to ale p\u0159ijde. A p\u0159ipravovat se na to m\u016f\u017eete u\u017e te\u010f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dn\u00fdmi jmenovateli v\u0161ech t\u011bchto bod\u016f jsou <strong>kreativita a logika.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zastavit komunikaci je stejn\u00e1 blbost jako d\u011blat, \u017ee se v\u016fbec nic zvl\u00e1\u0161tn\u00edho ned\u011bje. Seberte oba jmenovatele do hrsti, sepi\u0161te si p\u00e1r mo\u017en\u00fdch sm\u011br\u016f a najd\u011bte cestu, kter\u00e1 va\u0161\u00ed zna\u010dce prosp\u011bje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V t\u011bchto t\u011b\u017ek\u00fdch \u010dasech se va\u0161\u00ed zna\u010dce toti\u017e naskytla ne\u010dekan\u00e1 p\u0159\u00edle\u017eitost. P\u0159\u00edle\u017eitost k tomu, <strong>aby p\u0159estala jenom v\u011bci &#8218;\u0159\u00edkat&#8216;, ale aby skute\u010dn\u011b za\u010dala n\u011bco &#8218;vypr\u00e1v\u011bt&#8216;.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u017edy\u0165 obsah je p\u0159ece kr\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak a\u0165 \u017eije.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e1d p\u00ed\u0161u o p\u011bkn\u00fdch v\u011bcech. A tak rad\u0161i p\u0159edem podot\u00fdk\u00e1m, \u017ee jich tu bude dost o\u0161kliv\u00fdch. Ne\u017eijeme toti\u017e \u00fapln\u011b v p\u011bkn\u00fdch \u010dasech. Um\u00edraj\u00ed lid\u00e9. Ekonomika se zastavuje. V\u00fdlet do m\u011bsta se \u010d\u00edm d\u00e1l v\u00edc podob\u00e1 rom\u00e1n\u016fm Cormaca McCarthyho. Dne\u0161n\u00ed \u010dasy jsou sice st\u00e1le o m\u00edle jemn\u011bj\u0161\u00ed ne\u017e ty v\u00e1le\u010dn\u00e9, z\u00e1rove\u0148 jsou ale z\u00e1sadn\u011b hrub\u0161\u00ed ne\u017e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3142","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-inspirace","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3142"}],"version-history":[{"count":3,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3142\/revisions"}],"predecessor-version":[{"id":3776,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3142\/revisions\/3776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3460"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}