{"id":3086,"date":"2020-02-24T08:00:11","date_gmt":"2020-02-24T07:00:11","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=3086"},"modified":"2026-01-06T15:49:43","modified_gmt":"2026-01-06T14:49:43","slug":"spacek-pro-big-shock-jak-jsme-dostali-etiketu-na-dakar","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2020\/02\/24\/spacek-pro-big-shock-jak-jsme-dostali-etiketu-na-dakar\/","title":{"rendered":"\u0160pa\u010dek pro BIG SHOCK: Jak jsme dostali Etiketu na Dakar"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/dakar-cover-blog-new-800x500-1.png\" alt=\"\" class=\"wp-image-3782\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/dakar-cover-blog-new-800x500-1.png 800w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/dakar-cover-blog-new-800x500-1-300x188.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/dakar-cover-blog-new-800x500-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kouk\u00e1te na Dakar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak to asi zn\u00e1te jezdce z \u010desk\u00e9 st\u00e1je BIG SHOCK! Racing. Zn\u00e1te <a href=\"https:\/\/www.martinmacik.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Martina Mac\u00edka Jr.<\/a> a jeho pos\u00e1dku, kter\u00e1 letos dojela na fantastick\u00e9m p\u00e1t\u00e9m m\u00edst\u011b. A nejsp\u00ed\u0161 zn\u00e1te i horkokrevn\u00e9ho motork\u00e1\u0159e <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.janbrabec.com\/\" target=\"_blank\">Honzu Brabce<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se na Dakar d\u00edv\u00e1te, m\u011bli jsme s v\u00e1mi v lednu jako agentura jednoduchou pr\u00e1ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cesk\u00fd v\u00fdrobce energetick\u00fdch n\u00e1poj\u016f <strong>BIG SHOCK! m\u00e1 na nejv\u011bt\u0161\u00edm z\u00e1vodu sv\u011bta svoji st\u00e1j<\/strong> u\u017e n\u011bkolik let. A st\u00e1j je to v\u00fdborn\u00e1. Nejen\u017ee se jim da\u0159\u00ed dr\u017eet v\u00fdkonnostn\u011b na naprost\u00e9 \u0161pi\u010dce, v\u00fdte\u010dn\u00ed um\u00ed jezdit i v cel\u00e9m tom marketingu kolem. To\u010d\u00ed perfektn\u00ed vlogy, organizuj\u00ed talkshow Posedl\u00ed Dakarem a na\u0161e briefy pln\u00ed obratem a s gr\u00e1ci\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/83866038_2999152163449049_2664544899520528384_n-1024x690.png\" alt=\"\" class=\"wp-image-3777\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/83866038_2999152163449049_2664544899520528384_n-1024x690.png 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/83866038_2999152163449049_2664544899520528384_n-300x202.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/83866038_2999152163449049_2664544899520528384_n-768x518.png 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/83866038_2999152163449049_2664544899520528384_n.png 1068w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">S klientem jsme si ale na podzim nalili \u010dist\u00e9ho kofeinu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sponzorovat st\u00e1j na Dakaru je z pozice \u010desk\u00e9ho v\u00fdrobce energy drink\u016f vysoce presti\u017en\u00ed v\u011bc. N\u00e1kladn\u00e1, ale presti\u017en\u00ed. Zvl\u00e1\u0161\u0165, kdy\u017e je Mac\u00edk Jr. nejsp\u00ed\u0161 nejlep\u0161\u00edm \u010desk\u00fdm \u0159idi\u010dem kamionu sou\u010dasnosti. Fanou\u0161k\u016fm motorismu nen\u00ed pot\u0159eba nic z toho vysv\u011btlovat. <strong>Bylo by ale skv\u011bl\u00e9, kdyby o BIG SHOCK! Racing tu\u0161ili i v\u0161ichni ostatn\u00ed.<\/strong> \u00dapln\u00e9 jin\u00ed lid\u00e9. Takov\u00ed, kte\u0159\u00ed k z\u00e1vod\u011bn\u00ed p\u0159i\u010dichnou leda tak r\u00e1no, kdy\u017e se sna\u017e\u00ed zbytek rodiny p\u0159edb\u011bhnout v koupeln\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak vznikla v Socialsharks Dakarsk\u00e1 etiketa Ladislava \u0160pa\u010dka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A my se r\u00e1di pod\u011bl\u00edme pro\u010d, jak a co n\u00e1m nakonec p\u0159inesla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dodr\u017eujeme t\u0159i z\u00e1kony \u0161u\u0161kandy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro Rallye Dakar 2020 p\u0159ipravil BIG SHOCK! <strong>dv\u011b limitovan\u00e9 edice sv\u00fdch p\u0159\u00edchut\u00ed Original a Gold <\/strong>s podobiznami Mac\u00edka Jr. a Brabce. Jak je ale skrze internet dostat i mimo fanou\u0161ky motorismu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00edn\u00e9mu marke\u0165\u00e1kovi u\u017e v hlav\u011b naskakuj\u00ed dv\u011b o\u010dividn\u00e1 \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edm prvn\u00edm je poslat sta tis\u00edce korun a plata energe\u0165\u00e1k\u016f vybran\u00fdm instagramov\u00fdm influencer\u016fm z r\u016fzn\u00fdch obor\u016f. Le\u017e\u00e9rn\u00edmu kucha\u0159i, travel bloggerce, holce z Robinsonova ostrova a Leo\u0161i Mare\u0161ovi. Do popisk\u016f a\u0165 n\u00e1m nap\u00ed\u0161\u00ed n\u011bco o odv\u00e1\u017en\u00fdch \u010desk\u00fdch z\u00e1vodn\u00edc\u00edch, po\u0161lou pak insighty s nadit\u00fdmi z\u00e1sahy do report\u016f. Pr\u00e1ce hotova.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edm druh\u00fdm jsou z\u00e1vodnick\u00e1 videa ze soukrom\u00ed. Prost\u011b ty kluky uk\u00e1\u017eeme \u201cjako lidi\u201d. Jen si to v hlav\u011b p\u0159edstavte. Mac\u00edk Jr. si p\u0159ipravuje sn\u00eddani. Proch\u00e1z\u00ed se se psem. Jde s partnerkou do kina. V podkresu hraje lib\u00e1 hudba z Audiojungle a Martin\u016fv voiceover lidem oznamuje, \u017ee ho to &#8218;k z\u00e1vod\u011bn\u00ed t\u00e1hlo u\u017e odmala&#8216;.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"403\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/gif-404.gif\" alt=\"\" class=\"wp-image-3779\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ani jedna z variant nen\u00ed \u017e\u00e1dn\u00e9 terno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V t\u00e9 prvn\u00ed cpeme ohromn\u00e9 skupin\u011b lid\u00ed informaci, kter\u00e1 je nezaj\u00edm\u00e1, a kterou ve zm\u011bti instagramov\u00fdch spoluprac\u00ed vyt\u011bsn\u00ed b\u011bhem n\u011bkolika sekund. V t\u00e9 druh\u00e9 je prost\u011b jenom nud\u00edme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby na internetu v roce 2020 zafungovala tzv. \u0161u\u0161kanda, <strong>je zapot\u0159eb\u00ed po\u010d\u00edtat s trojic\u00ed vir\u00e1ln\u00edch z\u00e1konitost\u00ed.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-9a7d07ee0ccfd6feeb06bc1496312f1e wp-block-paragraph\"><strong>a) Lidi u\u017e na internetu vid\u011bli (skoro) v\u0161echno.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Davida Copperfielda u \u010desk\u00e9ho piva. <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.bambu.cz\/public\/foto\/BxZ5amIrimIQa7T.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Tomia Okamuru v koalici<\/a>. Rok co rok roste otup\u011blost lid\u00ed v\u016f\u010di reklam\u00e1m i obsahu jako takov\u00e9mu. Vzhledem ke zna\u010dce se tak nab\u00edz\u00ed z\u0159ejm\u00fd p\u0159\u00edm\u011br. V\u00e1\u0161 koncept by je m\u011bl \u0161okovat. Vzbudit z\u00e1jem. B\u00fdt nov\u00fd.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-df6cb42b3ba21fa63c7b144c12fbe5a9 wp-block-paragraph\"><strong>b) Je pot\u0159eba um\u011bt koncept definovat jednou v\u011btou.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V ultrarychl\u00e9m prost\u0159ed\u00ed internetu m\u00e1te jen mikroskopicky kr\u00e1tkou \u0161anci zaz\u00e1\u0159it. Kdy\u017e k vysv\u011btlen\u00ed konceptu pot\u0159ebujete v\u00edce ne\u017e dv\u011b v\u011bty, budete to m\u00edt sakra t\u011b\u017ek\u00e9. V\u017edycky si p\u0159edstavte situaci, \u017ee o va\u0161em konceptu referuje jeden \u010dlov\u011bk druh\u00e9mu v tramvaji. A \u017ee jeden z nich p\u0159\u00ed\u0161t\u00ed zast\u00e1vku vystupuje. Stihne to?<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-83cfd7ef1dc1446e675000485a4126b7 wp-block-paragraph\"><strong>c) Aktu\u00e1ln\u00ed fanou\u0161ci to mus\u00ed vz\u00edt za sv\u00e9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jasn\u011b, \u017ee chcete sv\u016fj koncept uk\u00e1zat \u00fapln\u011b nov\u00fdm lidem. Z\u00e1rove\u0148 ale pot\u0159ebujete posly, kte\u0159\u00ed to k nim spole\u010dn\u011b s v\u00e1mi donesou. Jakkoli p\u0159ipravujete obsah pro nov\u00e9 publikum, nezapom\u00ednejte na to st\u00e1vaj\u00edc\u00ed. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b by se to cel\u00e9 m\u011blo l\u00edbit ob\u011bma.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A tak jsme vzali v\u0161echny ty perfektn\u00ed z\u00e1b\u011bry BIG SHOCK! Racing z minul\u00fdch Dakar\u016f, pro\u0161li je pol\u00ed\u010dko po pol\u00ed\u010dku, <strong>vy\u0165ukali \u0161est dvouminutov\u00fdch sc\u00e9n\u00e1\u0159\u016f, oslovili vysn\u011bnou celebritu <\/strong>a vydali se do boje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S t\u00edm, \u017ee a\u017e ti dva zase pojedou v tramvaji, \u0159ekne jeden druh\u00e9mu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cU\u017e si vid\u011bl jak \u0160pa\u010dek u\u010d\u00ed ty dakarsk\u00fd z\u00e1vodn\u00edky etiketu?\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dakarsk\u00e1 etiketa Ladislava \u0160pa\u010dka | Oslovov\u00e1n\u00ed\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KW1xvCRTU9Y?list=PLSEym7Bmoux8jW8WTYveV250oPSSj0mQj\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159\u00edm\u011bsy dakarsk\u00e9 exotiky<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd je zv\u011bdav\u00fd na v\u011bci, kter\u00e9 je\u0161t\u011b nikoho p\u0159edt\u00edm nenapadlo spojit dohromady. Jak asi chutn\u00e1 ho\u0159\u010dicov\u00e1 zmrzlina? Nejsp\u00ed\u0161 se z n\u00ed nestane druh\u00e1 vanilkov\u00e1, ale &#8218;sakra chci to vyzkou\u0161et&#8216;. Bylo n\u00e1m jasn\u00e9, \u017ee abychom vyvolali zv\u011bdavost okolo takto specifick\u00e9 discipl\u00edny, jakou je Dakar, mus\u00edme do nafty dodat p\u0159\u00edm\u011bs exotiky.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co je naprost\u00fdm <strong>opakem horka, p\u00edsku unaven\u00fdch z\u00e1vodn\u00edk\u016f a nedostatku hygieny? <\/strong>P\u0159ece elegance, \u010distota, bonton a vybran\u00e9 zp\u016fsoby.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8218;Co ud\u011blat pokra\u010dov\u00e1n\u00ed Etikety s Ladislavem \u0160pa\u010dkem, kterou v\u017edycky d\u00e1vali na jedni\u010dce&#8216;, padlo p\u0159i jednom z prvn\u00edch brainstorming\u016f. Zasm\u00e1li jsme se. Ale kontrast spojen\u00ed z\u00e1vodn\u00edk\u016f, kr\u010d\u00edc\u00edch se v nepohodln\u00e9 kabin\u011b z\u00e1vodn\u00edho Iveca, s ikonou etikety, kter\u00e1 pr\u00fd na sob\u011b <a href=\"https:\/\/www.studenta.cz\/ladislav-spacek-teplaky-bych-si-na-sebe-nevzal-ani-potme\/r~st:article:1571\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">nikdy nem\u011bla tepl\u00e1ky<\/a>, byla p\u0159esn\u011b ta exotika, po kter\u00e9 jsme prahli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159ili jsme t\u0159i prvn\u00ed sc\u00e9n\u00e1\u0159e Etikety a instantn\u011b se do nich zamilovali. Jejich realizace ale tentokr\u00e1t st\u00e1la nejen na hlasu klienta, ale i na souhlasu pana \u0160pa\u010dka, <strong>bez n\u011bho\u017e bychom cel\u00fd koncept mohli rovnou zahodit. <\/strong>N\u00e1hrada prost\u011b nep\u0159ipadala v \u00favahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V BIG SHOCKU si p\u0159e\u010detli sc\u00e9n\u00e1\u0159e a dali n\u00e1m d\u016fv\u011bru, za co\u017e jim zp\u011btn\u011b pat\u0159\u00ed velk\u00fd respekt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pan \u0160pa\u010dek n\u00e1m e-mailem odpov\u011bd\u011bl ze sv\u00e9 dovolen\u00e9 v \u0158ecku.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dohodli jsme se, \u017ee mu po\u0161leme sc\u00e9n\u00e1\u0159e, a on n\u00e1m pak na osobn\u00ed sch\u016fzce v restauraci \u0159ekne, jestli je ochoten, ehm, n\u00e1m je podepsat.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"784\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/Snimek-obrazovky-2026-01-06-v-15.43.10.png\" alt=\"\" class=\"wp-image-3780\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/Snimek-obrazovky-2026-01-06-v-15.43.10.png 542w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/Snimek-obrazovky-2026-01-06-v-15.43.10-207x300.png 207w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Na\u0161e svat\u00e1 \u00facta k p\u0159edloze<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K tvorb\u011b dakarsk\u00fdch epizod Etikety jsme v Socialsharks p\u0159istoupili v rukavi\u010dk\u00e1ch z hedv\u00e1b\u00ed. Pro\u0161li jsme \u0160pa\u010dkovy knihy, ve\u0161ker\u00e9 dohledateln\u00e9 epizody z \u010cesk\u00e9 televize a p\u00e1trali v nich po spole\u010dn\u00fdch bodech s Dakarem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od za\u010d\u00e1tku jsme v\u011bd\u011bli, \u017ee chceme cel\u00fd projekt zabalit tak\u0159ka a\u017e britsk\u00fdm smyslem pro humor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S hlasem pana \u0160pa\u010dka, <strong>popisuj\u00edc\u00edm z\u00e1vodnick\u00e9 situace s ledov\u00fdm klidem<\/strong>, jako kdyby to byla b\u011b\u017en\u00e1 sou\u010d\u00e1st modern\u00edho bontonu. Bez um\u011bl\u00e9ho sm\u00edchu. S tot\u00e1ln\u00ed noblesou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u010d\u00edtat jsme museli i s limituj\u00edc\u00edm mno\u017estv\u00edm z\u00e1b\u011br\u016f z Dakaru, jimi\u017e jsme v dob\u011b p\u0159\u00edpravy disponovali. Ide\u00e1ln\u00ed by samoz\u0159ejm\u011b bylo poslat pana \u0160pa\u010dka p\u0159\u00edmo na Dakar a donutit z\u00e1vodn\u00edky BIG SHOCK! Racing jednat \u010dist\u011b podle sc\u00e9n\u00e1\u0159e. Vzhledem k timingu a uskute\u010dnitelnosti toho v\u0161eho jsme ale <strong>hlas pana \u0160pa\u010dka zkombinovali se st\u0159ihem nejr\u016fzn\u011bj\u0161\u00edch pas\u00e1\u017e\u00ed z minul\u00fdch dakarsk\u00fdch z\u00e1vod\u016f<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Byli jsme vlastn\u011b sami p\u0159ekvapen\u00ed, \u017ee to \u0161lo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u017ee a\u010dkoliv jsme hned v prvn\u00ed epizod\u011b cht\u011bli po panu \u0160pa\u010dkovi, aby \u0159ekl mimo jin\u00e9 vulgarismy typu &#8218;vole&#8216;, &#8218;kozy&#8216; a &#8218;kr\u00e1va&#8216;, \u017ee jsme o ka\u017ed\u00e9m ze sc\u00e9n\u00e1\u0159\u016f mohli \u0159\u00edct &#8218;tohle napsali fanou\u0161ci po\u0159adu Etiketa, kte\u0159\u00ed p\u0159itom svat\u011b ctili p\u0159edlohu.&#8216;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A snad i proto n\u00e1m pan \u0160pa\u010dek ozn\u00e1mil, \u017ee do toho jde bez jak\u00fdchkoliv v\u00fdhrad, a \u017ee sc\u00e9n\u00e1\u0159 byl na zosnovan\u00e9 osobn\u00ed sch\u016fzce v restauraci Kobe na\u0161e nejmen\u0161\u00ed obava. Kam se toti\u017e hrabal na spr\u00e1vn\u00e9 dr\u017een\u00ed h\u016flek na sushi a vychyt\u00e1n\u00ed t\u00e9 spr\u00e1vn\u00e9 s\u00edly stisku p\u0159i pod\u00e1n\u00ed ruky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pan \u0160pa\u010dek se pochopiteln\u011b projevil jako nesm\u00edrn\u011b z\u00e1bavn\u00fd a profesion\u00e1ln\u00ed spole\u010dn\u00edk, kter\u00fd se podobn\u00fdmi obavami sv\u00fdch spolustolovn\u00edk\u016f z\u0159ejm\u011b u\u017e \u0159adu let dob\u0159e bav\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdybyste se tak ptali, jak\u00fd byl ob\u011bd, nahr\u00e1v\u00e1n\u00ed voiceoveru i celkov\u00fd photoshooting, odpov\u011bd\u011bli bychom \u010dty\u0159mi slovy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Byl prost\u011b na \u00farovni.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DAKARSK\u00c1 ETIKETA I MAKING OF I SOCIALSHARKS\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/N5Avl4Jn3u0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lidi pr\u016fm\u011brn\u011b vid\u011bli 84 % stop\u00e1\u017ee<\/strong> epizod<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160est epizod Dakarsk\u00e9 etikety Ladislava \u0160pa\u010dka jsme vydali na kan\u00e1lu BIG SHOCK TV na YouTube b\u011bhem ledna roku 2020.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V pr\u016fb\u011bhu jednoho m\u011bs\u00edce z\u00edskala Dakarsk\u00e1 etiketa p\u0159es <strong>500 000 zhl\u00e9dnut\u00ed a v\u00edce ne\u017e 2 000 lajk\u016f na YouTube<\/strong>. V pr\u016fb\u011bhu vys\u00edl\u00e1n\u00ed na\u0161\u00ed minis\u00e9rie vzrostla z\u00e1kladna odb\u011bratel\u016f kan\u00e1lu BIG SHOCK! TV o cel\u00fdch 40 %. Videa Etikety se nav\u00edc t\u011b\u0161\u00ed velmi p\u0159\u00edjemn\u00e9mu <strong>pr\u016fm\u011brn\u00e9mu procentu sledov\u00e1n\u00ed 84 %<\/strong>, co\u017e je pro n\u00e1s i vzhledem k z\u00e1v\u011bre\u010dn\u00e9mu p\u011btivte\u0159inov\u00e9mu outru fantastick\u00fd v\u00fdsledek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejde ale jen o to. Videa Dakarsk\u00e9 Etikety netrvaj\u00ed patn\u00e1ct vte\u0159in n\u00fdbr\u017e necel\u00e9 dv\u011b minuty. A z\u00e1rove\u0148 se do pr\u016fm\u011bru 84 % celkov\u00e9ho sledov\u00e1n\u00ed po\u010d\u00edtaj\u00ed i placen\u00e1 zhl\u00e9dnut\u00ed, kter\u00e1 se d\u00e9le, ne\u017e on\u011bch povinn\u00fdch p\u00e1r vte\u0159in, do\u017e\u00edvaj\u00ed jen m\u00e1lokdy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lapid\u00e1rn\u011b \u0159e\u010deno. <strong>Koho na\u0161e epizody Etikety trefily, a\u0165 u\u017e c\u00edlen\u011b nebo n\u00e1hodou, dokoukal je zpravidla a\u017e do konce.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dakarsk\u00e1 etiketa se l\u00edb\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jej\u00ed div\u00e1ci n\u00e1m dokonce zcela nezi\u0161tn\u011b n\u011bkolikr\u00e1t vyst\u0159ihli pochvalu v koment\u00e1\u0159\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to je pro n\u00e1s to nejv\u011bt\u0161\u00ed pot\u011b\u0161en\u00ed, kter\u00e9 c\u00edt\u00edme nejen jako market\u00e9\u0159i, ale i jako fanou\u0161ci t\u00e9 p\u016fvodn\u00ed &#8218;seri\u00f3zn\u00ed&#8216; Etikety s Ladislavem \u0160pa\u010dkem, jej\u00ed\u017e jm\u00e9no jsme tak moc sna\u017eili nepo\u0161lapat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/spacek_small.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/02\/spacek_small-1024x724.png\" alt=\"V\u00fdsledky kampan\u011b s Ladislavem \u0160pa\u010dkem\" class=\"wp-image-3113\"\/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reklama, kter\u00e1 z\u016fstane v\u011b\u010dn\u00e1<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edprava Dakarsk\u00e9 etikety pro n\u00e1s nav\u00edc od za\u010d\u00e1tku nebyl pug\u00e9t r\u016f\u017e\u00ed, n\u00fdbr\u017e zasazen\u00ed stromu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco obvykl\u00e1 reklamn\u00ed videa m\u00edvaj\u00ed na YouTube kr\u00e1tk\u00fd dech, <strong>vyhodnocovat po\u010dty zhl\u00e9dnut\u00ed Dakarsk\u00e9 etikety je pro n\u00e1s nyn\u00ed p\u0159ed\u010dasn\u00e9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lid\u00e9 si na YouTube v\u00fdraz \u201cEtiketa\u201d vyhled\u00e1vaj\u00ed pom\u011brn\u011b b\u011b\u017en\u011b. \u0160pa\u010dkovy sv\u00e9r\u00e1zn\u00e9 sc\u00e9nky maj\u00ed prost\u011b i po letech \u00fasp\u011bch. Dakarsk\u00fdm po\u0159adem o sv\u00e9r\u00e1zn\u00e9 z\u00e1vodnick\u00e9 Etiket\u011b jsme tak nav\u017edy nabourali v\u00fdsledky takov\u00fdch vyhled\u00e1v\u00e1n\u00ed. I toho na <a href=\"https:\/\/www.csfd.cz\/film\/816378-dakarska-etiketa-ladislava-spacka\/komentare\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">\u010cSFD<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A kdov\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159eba jednou supluj\u00edc\u00ed pan\u00ed u\u010ditelka na z\u00e1kladce pust\u00ed \u017e\u00e1k\u016fm p\u0159i ob\u010dansk\u00e9 v\u00fdchov\u011b nam\u00edsto spole\u010densk\u00fdch pravidel oslovov\u00e1n\u00ed, na\u0161e oslovov\u00e1n\u00ed dakarsk\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nepochybujeme, kter\u00e9 z nich bude m\u00edt u \u017e\u00e1k\u016f v\u011bt\u0161\u00ed ovace.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kdo za t\u00edm v\u0161\u00edm stoj\u00ed?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing Director Al-Namura:<\/strong>&nbsp;Petra Dlouh\u00e1<br><strong>Marketing manager BIG SHOCK!:<\/strong>&nbsp;Jan Kop\u0159iva<br><strong>Brand Manager: <\/strong>\u0160t\u011bp\u00e1n Ki\u0161\u0161<br><strong>Creative Director:<\/strong>&nbsp;Daniel Kr\u00e1sn\u00fd<br><strong>Re\u017eis\u00e9r: <\/strong>Luk\u00e1\u0161 Holub<br><strong>Kameraman: <\/strong>Martin Zem\u00e1nek<br><strong>Account Manager:<\/strong> David Frejka<br><strong>Social Media Manager: <\/strong>Barbora Pelcov\u00e1<br><strong>Copywriter:<\/strong>&nbsp;Daniel Kr\u00e1sn\u00fd, Patrik \u0158\u00edha<br><strong>Graphic Designer:<\/strong>&nbsp;\u0160t\u011bp\u00e1n R\u016f\u017eek<br><strong>Art Director:<\/strong>&nbsp;Jan B\u00edm<br><strong>PR manager: <\/strong>Linda Opletalov\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kouk\u00e1te na Dakar? Tak to asi zn\u00e1te jezdce z \u010desk\u00e9 st\u00e1je BIG SHOCK! Racing. Zn\u00e1te Martina Mac\u00edka Jr. a jeho pos\u00e1dku, kter\u00e1 letos dojela na fantastick\u00e9m p\u00e1t\u00e9m m\u00edst\u011b. A nejsp\u00ed\u0161 zn\u00e1te i horkokrevn\u00e9ho motork\u00e1\u0159e Honzu Brabce. Pokud se na Dakar d\u00edv\u00e1te, m\u011bli jsme s v\u00e1mi v lednu jako agentura jednoduchou pr\u00e1ci. \u010cesk\u00fd v\u00fdrobce energetick\u00fdch n\u00e1poj\u016f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3086","post","type-post","status-publish","format-image","hentry","category-pripadovky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3086"}],"version-history":[{"count":2,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3086\/revisions"}],"predecessor-version":[{"id":3783,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3086\/revisions\/3783"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}