{"id":3026,"date":"2020-01-15T15:27:41","date_gmt":"2020-01-15T14:27:41","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=3026"},"modified":"2026-01-06T16:36:39","modified_gmt":"2026-01-06T15:36:39","slug":"nazor-3-kreativni-navyky-co-mi-v-2019-delaly-radost","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2020\/01\/15\/nazor-3-kreativni-navyky-co-mi-v-2019-delaly-radost\/","title":{"rendered":"N\u00c1ZOR: 3 kreativn\u00ed n\u00e1vyky, co mi v 2019 d\u011blaly radost"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/01\/9.1.2020_BLOG-palec-3-1-1024x640.png\" alt=\"\" class=\"wp-image-3784\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/01\/9.1.2020_BLOG-palec-3-1-1024x640.png 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/01\/9.1.2020_BLOG-palec-3-1-300x188.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/01\/9.1.2020_BLOG-palec-3-1-768x480.png 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/01\/9.1.2020_BLOG-palec-3-1-1536x960.png 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/01\/9.1.2020_BLOG-palec-3-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leden sice pot\u0159ebuje v\u00edce shrnut\u00ed p\u0159ede\u0161l\u00e9ho roku asi jako \u0158epka probl\u00e9m\u016f se z\u00e1konem, ale i tak si to d\u00e1m dnes za BOGEY, tedy + 1 a zkus\u00edm si ukr\u00e1st 5 minut va\u0161eho \u010dasu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cht\u011b necht\u011b jsem se ke konci roku v\u011bnoval d\u016fkladn\u011bj\u0161\u00edmu sebestalkingu facebookov\u00fdch a instagramov\u00fdch zd\u00ed na\u0161ich klient\u016f. P\u0159ipomenout si, zrekapitulovat, hledat mezery i p\u0159\u00edle\u017eitosti, pou\u010dit se, je\u0161t\u011b jednou se popl\u00e1cat po z\u00e1dech, je\u0161t\u011b jednou p\u0159etrp\u011bt faily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to prost\u011b takov\u00e1 <em><strong>guilty pleasure<\/strong> <\/em>v\u0161ech social media specialist\u016f. A navrch super cvi\u010den\u00ed sebereflexe.<\/p>\n\n\n\n<p class=\"has-text-align-center has-primary-background-color has-background wp-block-paragraph\">A z n\u011bho se te\u010f hodl\u00e1m vypsat a p\u0159idat <strong>3 konkr\u00e9tn\u00ed my\u0161lenkov\u00e9 pochody<\/strong>, kter\u00e9 m\u011b na p\u0159em\u00fd\u0161len\u00ed lid\u00ed v m\u00e9m t\u00fdmu bavili a ka\u017ed\u00fd den se n\u00e1m hod\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V listopadu to pro m\u011b k tomu byly p\u0159esn\u011b dva roky, kdy jsem se v Socialsharks ocitl na pozici teamleadera jednoho z t\u00fdm\u016f Social Media specialist\u016f. Spole\u010dn\u011b s nimi pak ten minul\u00fd rok mohl vyj\u00edt na cca des\u00edtky kampan\u00ed, strategi\u00ed, report\u016f, ale i hodin, kter\u00e9 \u0161ly vnive\u010d a stovky post\u016f k tomu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jin\u00fdmi slovy, pr\u00e1ce Social Media specialist\u016f je ka\u017edodenn\u00ed bitva, kterou ale vedeme hlavn\u011b sami se sebou. Ten prvn\u00ed \u201cboj\u201d toti\u017e p\u00e1ch\u00e1me s na\u0161\u00edm vnit\u0159n\u00edm hlasem &#8211; ne s deadlinem, grafikem, \u0161\u00e9fem \u010di klientem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to je bitva, na kterou je t\u0159eba myslet, ale i tr\u00e9novat a t\u0159eba se p\u0159iu\u010dit i n\u011bco nov\u00e9ho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Za m\u011b jsem z na\u0161eho t\u00fdmu vybral tyhle 3&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) <strong>Osvojte si kouzlo druh\u00e9 asociace<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oni n\u00e1m ty rychloobr\u00e1tkov\u00fd kole\u010dka soci\u00e1ln\u00edch s\u00edt\u00ed tak trochu ned\u00e1vaj\u00ed na v\u00fdb\u011br. Jestli m\u00e1 Facebookov\u00fd post ve Feedu primetime zhruba 120 minut, tak pro u\u017eivatele to nen\u00ed ani p\u00e1r vte\u0159in (v\u011bt\u0161inou). A takov\u00fdch post\u016f pot\u0159ebujete denn\u011b\/m\u011bs\u00ed\u010dn\u011b\/ro\u010dn\u011b opravdu hodn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011b\u017en\u011b se pak \u010dlov\u011bk up\u00edn\u00e1 k prvn\u00ed asociaci, kter\u00e1 se z\u00e1konit\u011b dere na povrch nejrychleji. P\u0159idejme k tomu n\u011bjak\u00e9 to exponovan\u00e9 datum, jako je t\u0159eba Valent\u00fdn, a r\u00e1zem jsou na v\u0161ech profilech pouze srd\u00ed\u010dka v\u0161ech tvar\u016f a podob. <strong><em>Nehled\u011b na to, zda prod\u00e1vaj\u00ed plenky nebo ve\u010de\u0159i pro jednoho.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u0159\u00edk\u00e1m, \u017ee samotn\u00e1 srd\u00ed\u010dka jsou \u0161patn\u011b, \u010dasto sv\u016fj \u00fa\u010del pln\u00ed. Ale podle m\u011b je d\u016fle\u017eit\u00e9 si <strong><em>zautomatizovat <\/em><\/strong>vnit\u0159n\u00ed proces, kter\u00fd v\u00e1m na\u0161ept\u00e1 zamyslet se je\u0161t\u011b jednou, jinak. Zapnout vnit\u0159n\u00edho kritika a probudit v sob\u011b hlad po lep\u0161\u00edm copy, obr\u00e1zku, n\u00e1padu, vtipu, osvojit si to <strong><em>kouzlo druh\u00e9 asociace<\/em><\/strong> a nep\u0159idat se do \u0161edi.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-center has-primary-background-color has-background wp-block-paragraph\">Nen\u00ed pak i od v\u011bci se s\u00e1m sebe zeptat:<br>\u201e<em><strong>Zasd\u00edlel bych si tenhle p\u0159\u00edsp\u011bvek na sv\u016fj Facebook?<\/strong><\/em>&#8222;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak n\u00e1m t\u0159eba k Halloweenu pod rukou vznikaj\u00ed i takov\u00e9 p\u0159\u00edsp\u011bvky. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <em>Do b\u011b\u017en\u00e9ho obsahu.<\/em><\/li>\n\n\n\n<li><em> S n\u00e1padem. <\/em><\/li>\n\n\n\n<li><em> Vizu\u00e1ln\u011b zaj\u00edmav\u011b. <\/em><\/li>\n\n\n\n<li><em>S insightem pro c\u00edlovku.<\/em><\/li>\n\n\n\n<li><em><strong> Bez jedin\u00e9 d\u00fdn\u011b.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A ruku na srdce, takov\u00e9 p\u0159\u00edsp\u011bvky se s klientem schvaluj\u00ed v\u017edy l\u00e9pe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) <strong>Nehrajte si se v\u0161emi hra\u010dkami v ko\u0161\u00edku<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V posledn\u00edch letech se Facebooku na sv\u00fdch platform\u00e1ch pom\u011brn\u011b da\u0159ilo n\u00e1s rozmazlovat sv\u00fdmi nejnov\u011bj\u0161\u00edmi hra\u010dkami. Hodn\u011b jsme jich vyzkou\u0161eli, hodn\u011b jich pou\u017e\u00edv\u00e1me dote\u010f. <strong><em>Hodn\u011b jich je ale tak\u00e9 k ni\u010demu<\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nejv\u00edc je k ni\u010demu t\u011bch, kter\u00e9 nepln\u00ed sv\u016fj p\u016fvodn\u00ed \u00fa\u010del nebo se pou\u017e\u00edvaj\u00ed jen proto, \u017ee jsou \u201ctrendy buzzword\u201d. P\u0159esto, \u017ee form\u00e1t reklamy je t\u00e9m\u011b\u0159 to posledn\u00ed, co n\u00e1s v kampani zaj\u00edm\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Minul\u00fd rok byl dal\u0161\u00ed z t\u011bch velk\u00fdch pro chatboty. A i my jsme jedn\u00edm z nich rok ned\u00e1vno zakon\u010dili. Pro Nutellu jsme si p\u0159ipravili <strong><em>facebookov\u00e9ho adventn\u00edho chatbota<\/em><\/strong>. Ale ne jen proto, abychom n\u011bjak\u00e9ho m\u011bli a mohli si ke konci roku zatan\u010dit oslavn\u00e9 ritu\u00e1ly.<\/p>\n\n\n\n<p class=\"has-primary-background-color has-background wp-block-paragraph\"><strong><em>Pro\u010d?<\/em><\/strong><br>B\u011bhem prosince si Nutella na webu p\u0159ipravila s\u00e9rii recept\u016f a DIY n\u00e1vod\u016f, kter\u00e9 postupn\u011b odhalovala. Na\u0161\u00edm \u00fakolem tak bylo p\u0159ij\u00edt s dostate\u010dn\u011b atraktivn\u00ed komunikac\u00ed, kter\u00e1 udr\u017e\u00ed pozornost u\u017eivatel\u016f co nejd\u00e9le v nabit\u00fdch t\u00fddnech p\u0159ed V\u00e1noci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to by b\u011b\u017en\u00e9 reklamy v prosincov\u00e9 z\u00e1plav\u011b sami nezvl\u00e1dly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Pou\u017eili jsme proto chatbota takov\u00e9ho:<\/em><\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kter\u00fd se s\u00e1m denn\u011b p\u0159ipom\u00ednal s nov\u00fdm adventn\u00edm ok\u00e9nkem.<\/li>\n\n\n\n<li>Kter\u00fd s\u00e1m n\u00e1hodn\u011b losoval v\u00fdherce sladk\u00fdch bal\u00ed\u010dk\u016f.<\/li>\n\n\n\n<li>Kter\u00fd n\u00e1m pomohl s trafficem na web s recepty a v\u00e1no\u010dn\u00edmi DIY n\u00e1vody.<\/li>\n\n\n\n<li>A kter\u00fd n\u00e1m za minim\u00e1ln\u00ed media spend pomohl vytvo\u0159it <strong><em>63% retenci u\u017eivatel\u016f b\u011bhem 2 t\u00fddn\u016f<\/em><\/strong> od osloven\u00ed.<\/li>\n\n\n\n<li>A kter\u00fd v pr\u016fm\u011bru ka\u017ed\u00e9ho u\u017eivatele <strong><em>oslovil 5,4x<\/em><\/strong>. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">#MissionAccomplished<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3)<\/strong> <strong>Nenu\u0165te ambasadora d\u00fdchat za v\u00e1s<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je to vcelku samoz\u0159ejmost &#8211; spr\u00e1vn\u00fd v\u00fdb\u011br tv\u00e1\u0159e zna\u010dky je alfa omega. V influencer marketingu si prost\u011b nejd\u0159\u00edv ud\u011bl\u00e1te n\u00e1zor na obli\u010dej, je\u0161t\u011b ne\u017e p\u0159e\u010dtete prvn\u00ed \u0159\u00e1dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My jsme v tomhle ohledu m\u011bli \u201e\u0161t\u011bst\u00ed&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S Metaxou jsme minul\u00fd rok p\u0159edstavili hlavn\u00ed tv\u00e1\u0159 pro CZ\/SK trh &#8211; <strong><em>Ondru Novotn\u00e9ho<\/em><\/strong>. Moder\u00e1tora, majitele Oktagon MMA, sportovce, stoupaj\u00edc\u00ed hv\u011bzdu Instagramu a hlavn\u011b f\u00e9rov\u00e9ho chlapa s velmi kladn\u00fdm p\u0159\u00edstupem k hodnot\u00e1m zna\u010dky, v\u010detn\u011b jeho \u017eivota v \u0158ecku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A p\u0159esn\u011b takov\u00e9ho ho s klientem propisujeme do obsahu.  Co\u017e by prost\u011b ne\u0161lo, ani\u017e by za \u201cn\u00e1s\u201d <strong><em>Ondra ned\u00fdchal ji\u017e d\u00e1vno p\u0159ed t\u00edm<\/em><\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3036\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/01\/5.png\" alt=\"\" class=\"wp-image-3036\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"3070\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2020\/01\/o.png\" alt=\"\" class=\"wp-image-3070\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rovnice roku 1 mi tak vych\u00e1z\u00ed celkem pozitivn\u011b a t\u011b\u0161\u00edm se na v\u00fdsledek toho p\u0159\u00ed\u0161t\u00edho.<\/p>\n\n\n\n<p class=\"has-text-align-center has-primary-color has-text-color wp-block-paragraph\"><strong>Metaxa <\/strong>\u2764<strong> Ond\u0159ej Novotn\u00fd = Ond\u0159ej Novotn\u00fd <\/strong>\u2764<strong> Metaxa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cek\u00e1 n\u00e1s toho i d\u00e1l opravdu hodn\u011b a j\u00e1 se nem\u016f\u017eu do\u010dkat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za to v\u0161echno d\u00edky. &lt;3<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leden sice pot\u0159ebuje v\u00edce shrnut\u00ed p\u0159ede\u0161l\u00e9ho roku asi jako \u0158epka probl\u00e9m\u016f se z\u00e1konem, ale i tak si to d\u00e1m dnes za BOGEY, tedy + 1 a zkus\u00edm si ukr\u00e1st 5 minut va\u0161eho \u010dasu. Cht\u011b necht\u011b jsem se ke konci roku v\u011bnoval d\u016fkladn\u011bj\u0161\u00edmu sebestalkingu facebookov\u00fdch a instagramov\u00fdch zd\u00ed na\u0161ich klient\u016f. P\u0159ipomenout si, zrekapitulovat, hledat mezery i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3026","post","type-post","status-publish","format-image","hentry","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=3026"}],"version-history":[{"count":2,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3026\/revisions"}],"predecessor-version":[{"id":3786,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/3026\/revisions\/3786"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=3026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=3026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=3026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}