{"id":2965,"date":"2019-08-06T12:46:22","date_gmt":"2019-08-06T11:46:22","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=2965"},"modified":"2019-08-06T12:46:22","modified_gmt":"2019-08-06T11:46:22","slug":"patri-nase-firma-na-instagram","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2019\/08\/06\/patri-nase-firma-na-instagram\/","title":{"rendered":"Pat\u0159\u00ed na\u0161e firma na Instagram?"},"content":{"rendered":"<p>Ot\u00e1zka, kterou si nutn\u011b mus\u00ed ka\u017ed\u00e1 firma polo\u017eit p\u0159edt\u00edm, ne\u017e spust\u00ed svou hv\u011bzdnou komunikaci. Ale je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e na takovou ot\u00e1zku odpov\u011bd\u011bt, je v\u011bd\u011bt, na co se vlastn\u011b firma pt\u00e1.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/8OVxBBltj9VklXAKpZ\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Nen\u00ed b\u00fdt jako b\u00fdt. A v\u00a0p\u0159\u00edpad\u011b Instagramu to plat\u00ed dvojn\u00e1sob. <strong>\u201eB\u00fdt na Instagramu\u201c<\/strong> toti\u017e v\u00a0praxi znamen\u00e1 dv\u011b r\u016fzn\u00e9 situace, kde se odpov\u011b\u010f m\u016f\u017ee (ale nemus\u00ed) li\u0161it. Pro z\u00edsk\u00e1n\u00ed spr\u00e1vn\u00e9 odpov\u011bdi je tedy pot\u0159eba, rozd\u011blit \u201ebyt\u00ed\u201c na dv\u011b v\u011bci: <strong>inzerci a prezenci.<\/strong><\/p>\n<p>Zkusme to takhle:<\/p>\n<h1>M\u00e1m inzerovat na Instagramu?<\/h1>\n<p>Ano. Pokud m\u00e1te potenci\u00e1ln\u00ed z\u00e1kazn\u00edky v\u00a0kategorii 13-35 let, pak rozhodn\u011b ano. Inzerce na Instagramu je oproti jin\u00fdm kan\u00e1l\u016fm velmi levn\u00e1 a dok\u00e1\u017ee oslovovat \u0161irokou skupinu lid\u00ed. Alespo\u0148 co se vizibility t\u00fdk\u00e1. Pokud chcete na Instagramu rovnou cokoliv prod\u00e1vat, u\u017e budete muset <strong>s\u00e1hnout hluboko do kapsy.<\/strong> V\u00a0takov\u00e9 situaci je lep\u0161\u00ed kan\u00e1ly kombinovat (nap\u0159. s\u00a0Facebook konverzn\u00ed kampan\u00ed, PCC, SKlik a dal\u0161\u00ed), ale na Instagram ani tak nezanev\u0159\u00edt.<\/p>\n<p>Z\u00e1rove\u0148 je p\u0159itom pot\u0159eba,<strong> vytv\u00e1\u0159et reklamu c\u00edlen\u011b pro kan\u00e1l Instagramu<\/strong> (a\u0165 u\u017e zvol\u00edte jako um\u00edst\u011bn\u00ed reklamy feed nebo stories, p\u0159\u00edpadn\u011b oboj\u00ed) a tomu p\u0159izp\u016fsobit jej\u00ed obsah a sd\u011blen\u00ed. Pokud budete vytv\u00e1\u0159et reklamu na Instagram stylem plak\u00e1tu nebo TV reklamy, sp\u00ed\u0161e sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky otr\u00e1v\u00edte.<\/p>\n<p>V\u011bd\u011bt, jak\u00fdm zp\u016fsobem lid\u00e9 na Instagramu tr\u00e1v\u00ed \u010das a co je zaj\u00edm\u00e1, je tu naprosto z\u00e1sadn\u00ed. Televizn\u00ed reklamu \u010dlov\u011bk nep\u0159esko\u010d\u00ed. Plak\u00e1t na sloupu nezmuchl\u00e1 a nevyhod\u00ed. Reklamu na Instagramu ale okam\u017eit\u011b p\u0159epne nebo p\u0159esko\u010d\u00ed, v\u00a0nejhor\u0161\u00edm p\u0159\u00edpad\u011b si dokonce jakoukoliv dal\u0161\u00ed reklamu od va\u0161\u00ed firmy skryje.<\/p>\n<p>K\u00a0inzerci na Instagramu nicm\u00e9n\u011b nen\u00ed pot\u0159eba m\u00edt aktivn\u00ed profil, v\u0161e se d\u00e1 odbavit z\u00a0reklamn\u00edho rozhran\u00ed Facebooku. Proto je tu ono druh\u00e9 <strong>\u201eb\u00fdt na Instagramu\u201c<\/strong> a tam zn\u00ed ot\u00e1zka:<\/p>\n<h1>M\u00e1m m\u00edt na Instagramu firemn\u00ed profil?<\/h1>\n<p>Tady u\u017e odpov\u011b\u010f nen\u00ed tak jednozna\u010dn\u00e1 a sp\u00ed\u0161e ne\u017e hledat odpov\u011b\u010f na ot\u00e1zku v\u00fd\u0161e, je nam\u00edst\u011b se pt\u00e1t:<strong>\u00a0m\u00e1m na Instagramu co lidem \u0159\u00edct?<\/strong><\/p>\n<p>Instagram m\u00e1 toti\u017e st\u00e1le pom\u011brn\u011b p\u0159\u00edmo\u010dar\u00e9 vyu\u017eit\u00ed. Lid\u00e9 na n\u011bj p\u0159id\u00e1vaj\u00ed vlastn\u00ed fotky, nebo sleduj\u00ed fotky ostatn\u00edch, aby se pobavili a inspirovali. Cht\u011bj\u00ed vid\u011bt zaj\u00edmav\u00e9 momentky, poutav\u00e9 profesion\u00e1ln\u00ed fotky nebo m\u00edt mo\u017enost vid\u011bt do z\u00e1kulis\u00ed lid\u00ed, kter\u00e9 sleduj\u00ed. <strong>Nen\u00ed to Facebook<\/strong>, kter\u00fd u\u017e dnes lidem supluje i noviny, diskuzn\u00ed f\u00f3ra nebo e-shopy a bazary.<\/p>\n<p>M\u00edt nad to v\u0161e jako c\u00edl zvy\u0161ov\u00e1n\u00ed sleduj\u00edc\u00edch na Instagramu je pak z\u00e1le\u017eitost nejist\u00e1 a jako c\u00edl marketingu naprosto nevhodn\u00e1. Jestli\u017ee mezi po\u010dtem fanou\u0161k\u016f na Facebooku a komer\u010dn\u00edm \u00fasp\u011bchem nen\u00ed \u017e\u00e1dn\u00e1 korelace, u Instagramu to plat\u00ed je\u0161t\u011b v\u00edce. <strong>Po\u010det \u201efollowers\u201c znamen\u00e1 jen a pouze to, \u017ee lid\u00e9 cht\u011bj\u00ed sledovat, co pravideln\u011b publikujete. A to nemus\u00ed nutn\u011b souviset s t\u00edm, co prod\u00e1v\u00e1te.<\/strong><\/p>\n<p>M\u00e1 va\u0161e firma na takto nastaven\u00e9 platform\u011b co nab\u00eddnout? Dok\u00e1\u017eete lidem p\u0159in\u00e1\u0161et vizu\u00e1ln\u011b zaj\u00edmav\u00fd a inspirativn\u00ed obsah?<\/p>\n<p><strong>Nen\u00ed ostuda, odpov\u011bd\u011bt \u201ene\u201c.<\/strong> Instagram skute\u010dn\u011b nen\u00ed pro ka\u017ed\u00e9ho a nen\u00ed pot\u0159eba na n\u011bm \u201eb\u00fdt\u201c jenom proto, \u017ee je to zrovna te\u010f trendy.<\/p>\n<p>A\u0165 u\u017e si pro sebe odpov\u00edte jakkoliv, napi\u0161te n\u00e1m a spole\u010dn\u011b s\u00a0v\u00e1mi projdeme v\u0161echny mo\u017enosti, a\u0165 se m\u016f\u017eete rozhodnout na z\u00e1klad\u011b dat a fakt\u016f, ne jen subjektivn\u00edch dojm\u016f.<\/p>\n<p><strong>Proto tu p\u0159eci jsme! &lt;3<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ot\u00e1zka, kterou si nutn\u011b mus\u00ed ka\u017ed\u00e1 firma polo\u017eit p\u0159edt\u00edm, ne\u017e spust\u00ed svou hv\u011bzdnou komunikaci. Ale je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e na takovou ot\u00e1zku odpov\u011bd\u011bt, je v\u011bd\u011bt, na co se vlastn\u011b firma pt\u00e1.<\/p>\n","protected":false},"author":1,"featured_media":3471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[5],"tags":[49,50,75,82,86],"class_list":["post-2965","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-nazory","tag-instagram","tag-instagram-ads","tag-reklama","tag-social-media","tag-socialni-site","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=2965"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3471"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=2965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=2965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=2965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}