{"id":2859,"date":"2019-10-06T11:44:35","date_gmt":"2019-10-06T10:44:35","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=2859"},"modified":"2019-10-06T11:44:35","modified_gmt":"2019-10-06T10:44:35","slug":"inspirace-nizke-cpm-na-facebooku-nebojte-se-byt-jini","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2019\/10\/06\/inspirace-nizke-cpm-na-facebooku-nebojte-se-byt-jini\/","title":{"rendered":"Inspirace: N\u00edzk\u00e9 CPM na Facebooku? Nebojte se b\u00fdt jin\u00ed."},"content":{"rendered":"

Nejrad\u0161i bychom tento \u010dl\u00e1nek na\u010dnuli grafem, kter\u00fd nem\u00e1me. Zkuste si ale p\u0159edstavit jeden takov\u00fd rostouc\u00ed exponenci\u00e1ln\u00ed.\u00a0Na takov\u00e9m grafu bychom v\u00e1m s non\u0161alanc\u00ed Marcely Augustov\u00e9 popisovali, jak strm\u011b roste po\u010det zna\u010dek, kter\u00e9 pou\u017e\u00edvaj\u00ed Facebook jako svou reklamn\u00ed platformu<\/strong>. A jak spole\u010dn\u011b s nimi roste po\u010det agenturn\u00edch mak\u00e1\u010d\u016f, kte\u0159\u00ed pro ty zna\u010dky fot\u00ed orosen\u00e1\u00a0pivka na t\u0159e\u0161\u0148ov\u00fdch stolech.<\/p>\n

Soci\u00e1ln\u00ed s\u00edt\u011b daly p\u0159\u00edle\u017eitost oby\u010dejn\u00fdm lidem vypustit reklamu do prostoru, na kter\u00e9m inzeruj\u00ed ty nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 zna\u010dky. Sta\u010d\u00ed si p\u0159e\u010d\u00edst p\u00e1r pou\u010dek, m\u00edt v telefonu fajn fo\u0165\u00e1k a zalo\u017eit si zadarmo facebookovou str\u00e1nku. It’s a wild wild world out there.<\/p>\n

Je\u0161t\u011b, \u017ee se toho Cooper nedo\u017eil.<\/p>\n

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Reklamy je na Facebooku\u00a0prost\u011b hodn\u011b.<\/p>\n

A\u00a0\u010d\u00edm v\u00edc zna\u010dek se sna\u017e\u00ed ukr\u00e1st p\u016flvte\u0159inu na\u0161\u00ed pozornosti, t\u00edm v\u00edc prakticky stejn\u00fdch reklam na Facebooku konzumujeme. V\u0161ichni opisuj\u00ed od t\u011bch velk\u00fdch a \u00fasp\u011b\u0161n\u00fdch.<\/strong> Je to p\u0159irozen\u00e9, zvl\u00e1\u0161\u0165\u00a0p\u0159i t\u00e9 kvantit\u011b. A tak chud\u00e1k konzument vid\u00ed n\u011bkolikr\u00e1t za den oku lahod\u00edc\u00ed nepo\u0159\u00e1dek na stole. Jen jednou s opalovac\u00edm kr\u00e9mem.\u00a0Podruh\u00e9 s mobiln\u00edm telefonem. Pot\u0159et\u00ed s jogurtem.<\/p>\n

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P\u011bkn\u00fd obsah nen\u00ed \u017e\u00e1dn\u00e9 um\u011bn\u00ed<\/h1>\n

Je\u0161t\u011b p\u0159ed p\u00e1r lety se zna\u010dky radovaly, kdy\u017e m\u011bly ‚p\u011bkn\u00fd obsah‘. \u0158\u00edk\u00e1valy: „Pod\u00edvejte se k n\u00e1m na Facebook, jak to tam m\u00e1me hezk\u00fd“. Jenom\u017ee doba p\u011bkn\u00e9ho obsahu skon\u010dila. P\u011bkn\u00fd obsah je jako d\u017e\u00edny. Nos\u00ed je v\u0161ichni. ‚P\u011bkn\u00fd‘ instagramov\u00fd p\u0159\u00edsp\u011bvek um\u00ed vyrobit t\u0159in\u00e1ctilet\u00e1 osma\u010dka s telefonem za\u00a0p\u011bt tis\u00edc.<\/p>\n

V roce 2019 nen\u00ed metou kreativn\u00edch social media mana\u017eer\u016f vyr\u00e1b\u011bt ‚p\u011bkn\u00fd obsah‘. To\u00a0by m\u011bla b\u00fdt mandatorn\u00ed sou\u010d\u00e1st jejich pr\u00e1ce. Mnohem sp\u00ed\u0161 by se m\u011bli\u00a0sna\u017eit dos\u00e1hnout mety ‚jinakosti‘.<\/p>\n

Pohledn\u00fdch str\u00e1nek na Facebooku m\u00e1me v dne\u0161n\u00ed dob\u011b za korunu kornout. T\u011bch jin\u00fdch, vyj\u00edme\u010dn\u00fdch, li\u0161\u00edc\u00edch se je ale st\u00e1le podstatn\u011b m\u00e9n\u011b.<\/p>\n

B\u00fdt ‚jin\u00fd‘\u00a0v z\u00e1sad\u011b nen\u00ed \u017e\u00e1dn\u00e9 velk\u00e9 um\u011bn\u00ed. Cynik ve v\u00e1s by mohl podotknout, \u017ee by sta\u010dilo v obdob\u00ed p\u011bkn\u00fdch obr\u00e1zk\u016f za\u010d\u00edt postovat obr\u00e1zky hnusn\u00e9. Hahaha. Jinakost, kter\u00e1\u00a0ale d\u00e1v\u00e1 dobr\u00fd brandov\u00fd smysl, je u\u017e mnohem t\u011b\u017e\u0161\u00ed discipl\u00edna.<\/strong><\/p>\n

A\u00a0proto p\u00ed\u0161eme tenhle \u010dl\u00e1nek.<\/p>\n

Abychom v\u00e1m uk\u00e1zali na p\u0159\u00edkladu, jak b\u00fdt jin\u00ed t\u00edm spr\u00e1vn\u00fdm a efektivn\u00edm zp\u016fsobem.<\/p>\n

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Ochutnejte Hollandii<\/h1>\n

S \u010desk\u00fdm v\u00fdrobcem jogurt\u016f Hollandia spolupracujeme na soci\u00e1ln\u00edch s\u00edt\u00edch od \u0159\u00edjna lo\u0148sk\u00e9ho roku. Spole\u010dn\u011b jsme se na Facebooku vrhli do nov\u00e9ho konceptu se sloganem ‚To d\u00e1 rozum‘<\/strong>. Odrazili jsme se v n\u011bm od tradi\u010dn\u00ed receptury v\u00fdrobk\u016f, do kter\u00fdch Hollandia jednodu\u0161e nep\u0159id\u00e1v\u00e1 nic nav\u00edc.<\/p>\n

Pro\u010d by tam taky\u00a0m\u011bli n\u011bco\u00a0p\u0159id\u00e1vat? V\u017edy\u0165 maj\u00ed rozum.<\/p>\n