{"id":2836,"date":"2019-07-10T14:54:40","date_gmt":"2019-07-10T13:54:40","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=2836"},"modified":"2019-07-10T14:54:40","modified_gmt":"2019-07-10T13:54:40","slug":"jak-nastavit-reklamu-na-linkedin","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2019\/07\/10\/jak-nastavit-reklamu-na-linkedin\/","title":{"rendered":"Jak nastavit reklamu na LinkedIn?"},"content":{"rendered":"

U\u017e del\u0161\u00ed dobu jsem nap\u0159\u00ed\u010d diskusemi potk\u00e1val n\u00e1zor, \u017ee LinkedIn reklama je drah\u00e1. \u017de prokliky stoj\u00ed 4 Eura a 1000 zobrazen\u00ed 30. V\u017edy jsem se sna\u017eil vysv\u011btlit, \u017ee to tak v\u016fbec b\u00fdt nemus\u00ed, jen si \u010dlov\u011bk mus\u00ed s nastaven\u00edm kampan\u00ed v\u00edce pohr\u00e1t a nem\u016f\u017ee v\u0161e pustit na automatiku.<\/strong> Kdy\u017e m\u011b dva m\u011bs\u00edce zp\u011bt kontaktoval Filip Kec z Httpool ohledn\u011b mo\u017enosti p\u0159edn\u00e1\u0161et na LinkedIn summitu Martina Hoska, r\u00e1d jsem souhlasil. Kone\u010dn\u011b budu m\u00edt mo\u017enost uk\u00e1zat potenci\u00e1l LinkedIn reklam<\/strong> v \u010cesk\u00e9 republice \u0161ir\u0161\u00edmu publiku. A tak\u00e9 re\u00e1ln\u00e9 ceny.<\/p>\n

<\/p>\n

V Socialsharks bojujeme\/pracujeme s LinkedIn reklamou ji\u017e tak rok a p\u016fl. M\u00e1me \u0161t\u011bst\u00ed, \u017ee s n\u00e1mi spolupracuj\u00ed firmy jako LMC (Atmoskop.cz), kter\u00e9 vid\u00ed v LinkedInu potenci\u00e1l a mohli jsme s nimi hledat ide\u00e1ln\u00ed cestu propagace na t\u00e9to platform\u011b. Samoz\u0159ejm\u011b, \u017ee na za\u010d\u00e1tku n\u00e1s LinkedIn kampa\u0148 se\u017erala i s kl\u00e1vesnic\u00ed (autobid si opravdu vezme klidn\u011b 50 EUR za 1000 zobrazen\u00ed), ale b\u011bhem prvn\u00ed investovan\u00e9 tis\u00edcikoruny jsme za\u010dali \u0161krtit bidy a dostali se k dobr\u00fdm v\u00fdsledk\u016fm<\/strong>.<\/p>\n

\"1LI\"<\/a><\/p>\n

(Max CPM bid vs Autobid)<\/p>\n

Jak\u00e1 je tedy ta spr\u00e1vn\u00e1 cesta?<\/strong><\/p>\n

Na z\u00e1klad\u011b na\u0161ich zku\u0161enost\u00ed m\u016f\u017eeme \u0159\u00edct, \u017ee nyn\u00ed je nejlep\u0161\u00ed strategie pro nastaven\u00ed reklam je vyu\u017eit\u00ed optimalizace engagement, jazyk angli\u010dtina a nastaven\u00ed MAX CPM bid na 10 EUR<\/strong>. Pak u\u017e z\u00e1le\u017e\u00ed, jak m\u00e1te \u0161irokou c\u00edlovou skupinu. Mo\u017en\u00e1 budete moci bid sn\u00ed\u017eit, pokud se reklama nerozb\u011bhne, mus\u00edte samoz\u0159ejm\u011b zv\u00fd\u0161it.\"2LI\"<\/a><\/p>\n

(Nastaven\u00ed bidu v LinkedIn ads manageru)<\/span><\/p>\n

Samoz\u0159ejm\u011b ka\u017ed\u00e1 kampa\u0148 je jin\u00e1, toto je ale dobr\u00fd po\u010d\u00e1te\u010dn\u00ed bod, od kter\u00e9ho se lze odrazit v testov\u00e1n\u00ed. Pokud LinkedIn reklam\u00e1m v\u011bnujete trochu \u010dasu, mohu garantovat, \u017ee va\u0161e prokliky nebudou st\u00e1t 4 EURa a CPM bude pod 10 EUR.<\/strong> T\u0159eba i takov\u00e9, jako na screenu.<\/span><\/p>\n

\"3LI\"<\/a><\/p>\n

Pro\u010d Linkedin vyu\u017e\u00edt?<\/strong><\/p>\n

    \n
  1. C\u00edlen\u00ed <\/strong>\u2013 \u017d\u00e1dn\u00e1 jin\u00e1 platforma nem\u00e1 tolik informac\u00ed o pracovn\u00edch zku\u0161enostech, vzd\u011bl\u00e1n\u00ed a profes\u00edch, jako pr\u00e1v\u011b LinkedIn. D\u00edky t\u011bmto informac\u00edm dok\u00e1\u017eete naj\u00edt nejen ide\u00e1ln\u00ed kandid\u00e1ty do va\u0161\u00ed firmy, ale i oslovit lidi, kte\u0159\u00ed nejsp\u00ed\u0161e vyu\u017eij\u00ed va\u0161ich slu\u017eeb nebo si zakoup\u00ed v\u00e1\u0161 produkt.<\/li>\n
  2. D\u016fv\u011bryhodnost<\/strong> \u2013 D\u00edky vy\u0161\u0161\u00edmu price levelu nejsou na LinkedInu pochybn\u00e9 reklamy a LinkedIn je tak ide\u00e1ln\u00edm m\u00edstem pro \u201eseri\u00f3zn\u00ed\u201c reklamu.<\/li>\n
  3. Mindset<\/strong> \u2013 Lid\u00e9 chod\u00ed na LinkedIn, aby se dozv\u011bd\u011bli n\u011bco nov\u00e9ho z jejich odv\u011btv\u00ed, zjistili, co se \u0159e\u0161\u00ed v jejich businessov\u00e9m okol\u00ed nebo se dozv\u011bd\u011bli o nov\u00e9 kari\u00e9rn\u00ed p\u0159\u00edle\u017eitosti. V takov\u00e9mto rozpolo\u017een\u00ed \u201ehladu\u201c po informac\u00edch m\u016f\u017eete tyto lidi oslovit.<\/li>\n
  4. Organic <\/strong>\u2013 Na LinkedInu st\u00e1le je\u0161t\u011b funguje. A i samotn\u00e9 reklamy, pokud z\u00edsk\u00e1vaj\u00ed, se d\u00e1le mohou velice hezky \u0161\u00ed\u0159it. Jen nezapome\u0148te, organic je dobr\u00fd indik\u00e1tor, ale \u0161patn\u00e9 KPI<\/strong>. M\u00edsto 5 hodin pr\u00e1ce nad zv\u00fd\u0161en\u00edm organicu o 1000 lid\u00ed, rad\u0161i investujte 200 CZK do reklamy.<\/li>\n
  5. Inkrement\u00e1ln\u00ed dosah<\/strong> \u2013 I kdy\u017e se to t\u011b\u017ece p\u0159izn\u00e1v\u00e1, ne v\u0161ichni maj\u00ed Facebook \u010di Instagram\u2026a k tomu existuje AdBlock. LinkedIn v\u00e1m za rozumn\u00e9 pen\u00edze dok\u00e1\u017ee pomoci oslovit zase o n\u011bco v\u00edc lid\u00ed. A zaj\u00edmav\u011bji.<\/li>\n<\/ol>\n

    LinkedIn chyb\u00ed v media mixu mnoha firem a je to \u0161koda. Nen\u00ed to o utr\u00e1cen\u00ed statis\u00edc\u016f m\u011bs\u00ed\u010dn\u011b, ale o des\u00edtk\u00e1ch tis\u00edc CZK. Ty m\u016f\u017eete m\u011bs\u00ed\u010dn\u011b velice dob\u0159e investovat do osloven\u00ed core c\u00edlov\u00e9 skupiny,<\/strong> kterou na LinkedInu dok\u00e1\u017eete kr\u00e1sn\u011b zac\u00edlit.<\/p>\n

    Ano, odhalil jsem \u010d\u00e1st na\u0161eho know how. Z\u00e1rove\u0148 si ale v Sharks mysl\u00edme, \u017ee je dobr\u00e9 ukazovat co nejv\u00edce jde. Dobrej marke\u0165\u00e1k by se k t\u011bmto informac\u00edm s trochou \u010dasu a vhodn\u00fdm klientem dostal ur\u010dit\u011b s\u00e1m. Nem\u016f\u017eeme ale v\u0161ichni d\u011blat v\u0161echno, a proto je dobr\u00e9 si navz\u00e1jem \u0161et\u0159it \u010das d\u00edky sd\u00edlen\u00ed zku\u0161enost\u00ed.<\/p>\n

    Nech\u0165 v\u00e1s prov\u00e1z\u00ed S\u00edla.<\/strong><\/p>\n