{"id":2815,"date":"2019-07-25T13:10:38","date_gmt":"2019-07-25T12:10:38","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=2815"},"modified":"2019-07-25T13:10:38","modified_gmt":"2019-07-25T12:10:38","slug":"nazor-maji-znacky-na-socialnich-sitich-pouzivat-memy","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2019\/07\/25\/nazor-maji-znacky-na-socialnich-sitich-pouzivat-memy\/","title":{"rendered":"N\u00e1zor: Maj\u00ed zna\u010dky na soci\u00e1ln\u00edch s\u00edt\u00edch pou\u017e\u00edvat memy?"},"content":{"rendered":"

Nejsp\u00ed\u0161 jste to taky n\u011bkde vid\u011bli.<\/p>\n

N\u011bjak\u00e1 zna\u010dka se pokou\u0161\u00ed v reklam\u011b pou\u017e\u00edt to, co je na soci\u00e1ln\u00edch s\u00edt\u00edch tak popul\u00e1rn\u00ed. Meme. Blbosti z Redditu. Shitposting.<\/p>\n

V\u011bci, co jsou z\u00e1m\u011brn\u011b tak blb\u00e9, a\u017e se p\u0159istihnete, \u017ee se sm\u011bjete nahlas.<\/p>\n

<\/p>\n

A taky jste pod tou reklamou\u00a0nejsp\u00ed\u0161 vid\u011bli n\u011bkoho s t\u00edmhle koment\u00e1\u0159em<\/strong>:<\/p>\n

\n

\"memes\"<\/a><\/p>\n

\n

V\u011bt\u0161inou m\u00e1 taky ten koment\u00e1\u0159 v\u00edc lajk\u016f ne\u017e samotn\u00e1 reklama.<\/p>\n

D\u00e1v\u00e1 to logiku.<\/p>\n

V o\u010d\u00edch b\u011b\u017en\u00e9ho u\u017eivatele Facebooku je reklama to, co nechce vid\u011bt. Kv\u016fli \u010demu nevid\u00ed tolik p\u0159\u00edsp\u011bvk\u016f od sv\u00fdch milovan\u00fdch str\u00e1nek jako jsou\u00a0Masterchef \u010cesko memes<\/a>\u00a0nebo\u00a0Memes z Hosp\u016fdky Revival<\/a>.<\/p>\n

Facebookov\u00e9 reklamy podle takov\u00e9ho u\u017eivatele vyr\u00e1b\u00ed n\u011bkdo, komu \u0159\u00edk\u00e1 \u2018admin\u2019.\u00a0<\/strong>M\u00e1 pro\u0161ediv\u011bl\u00e9 vousy, kalhoty s puky, pou\u017e\u00edv\u00e1 Internet Explorer, a kdy\u017e klik\u00e1 na odkaz, d\u011bl\u00e1 to dvojklikem.<\/p>\n

A p\u0159esn\u011b tenhle \u010dlov\u011bk mu pak sah\u00e1 do kultury mladejch.<\/p>\n

Vyp\u00e1lit, po\u010d\u016frat, posolit.<\/p>\n

\n

Sv\u011bt, ze kter\u00e9ho se nevyl\u017eete<\/strong><\/h2>\n

Meme definuj\u00ed dne\u0161n\u00ed dobu.<\/p>\n

Ji\u0159\u00ed Babica by \u0159ek, \u017ee je lidi maj\u00ed prost\u011b r\u00e1di.<\/p>\n

Ale p\u0159itom nejde o \u017e\u00e1dn\u00fd zapov\u011bzen\u00fd les. Nikdo tam zna\u010dk\u00e1m nezav\u00edr\u00e1 dve\u0159e, stejn\u011b jako je ve sv\u00e9 dob\u011b nikdo nezav\u00edral na Snapchat (heh,\u00a0o tom n\u011bco v\u00edm<\/a>) nebo v sou\u010dasnosti na Tik Tok.<\/p>\n

Fand\u00edm ka\u017ed\u00e9mu, kdo si se zna\u010dkou troufne vej\u00edt do meme sv\u011bta.\u00a0<\/strong>V tomhle sv\u011bt\u011b se toti\u017e ze sv\u00e9 troufalosti nevyl\u017ee. Nepom\u016f\u017eou mu \u017e\u00e1dn\u00ed influence\u0159i. Je to jen on a jeho kreativ(it)a.<\/p>\n

V\u00fdchoz\u00ed pozice je stra\u0161n\u011b t\u011b\u017ek\u00e1.<\/p>\n

Jste jako ten nov\u00fd bavi\u010d, co jde zkusit standup, ale nesm\u00ed p\u0159itom pou\u017e\u00edvat p\u00edsmeno \u2018e\u2019.<\/p>\n

M\u00e1te prost\u011b od za\u010d\u00e1tku hendikep.<\/p>\n

\n

\"giphy\"<\/a><\/p>\n

\n

Univerz\u00e1ln\u00ed recepis na \u00fasp\u011bch nen\u00ed.\u00a0<\/strong>Jestli teda nen\u00ed recepisem \u201cb\u00fdt jednodu\u0161e dobr\u00fd a b\u00fdt jednodu\u0161e vtipn\u00fd\u201d. P\u0159esto se p\u00e1r univerz\u00e1ln\u00edch tip\u016f najde.<\/p>\n

Tip\u016f, bez kter\u00fdch budete jenom dal\u0161\u00ed ze skopc\u016f na por\u00e1\u017eku.<\/p>\n

\n

1) Bu\u010fte si p\u0159edem jist\u00ed, \u017ee to lidi zkousnou<\/strong><\/h2>\n

Nejhor\u0161\u00ed korpor\u00e1tn\u00ed meme p\u0159ich\u00e1z\u00ed od zna\u010dek, kter\u00e9 jinak komunikuj\u00ed k\u00e1vi\u010dkov\u00e9 flatlaye nebo sponzor\u00e1ky s Nikol Moravcovou. P\u0159esn\u011b u takov\u00fdch zna\u010dek to pak cel\u00e9 na \u010dlov\u011bka p\u016fsob\u00ed, jak kdyby se \u2018admin\u2019 p\u0159eh\u0159\u00e1l.<\/p>\n

Kdy\u017e\u00a0kontinu\u00e1ln\u011b komunikujete s nadhledem a lehce p\u0159idrzle<\/strong>, m\u016f\u017eete si dobr\u00e9 meme dovolit. Lze si ho dovolit, kdy\u017e v\u00e1s komunita nebere jako \u2018admina\u2019, ale jako \u2018k\u00e1mo\u0161e\u2019,<\/p>\n

Big Shock! si to t\u0159eba dovolit m\u016f\u017ee.<\/p>\n

Je toti\u017e takovej po\u0159\u00e1d.<\/p>\n

\n

\"ccc\"<\/a><\/p>\n

\n

2) Nezapome\u0148te, \u017ee po\u0159\u00e1d d\u011bl\u00e1te reklamu<\/strong><\/h2>\n

Probl\u00e9m \u0161patn\u00fdch mem\u016f od zna\u010dek b\u00fdv\u00e1 p\u0159edev\u0161\u00edm ten, \u017ee maj\u00ed jako hlavn\u00ed c\u00edl tak\u0159\u00edkaj\u00edc ud\u011blat humor. \u2018Admin\u2019 chce b\u00fdt vtipn\u00fd. Chce b\u00fdt vir\u00e1ln\u00ed.<\/p>\n

B\u00fdt vtipn\u00fd ale p\u0159ece jen nen\u00ed \u00fa\u010del reklamy.\u00a0\u00da\u010delem reklamy je komunikovat n\u011bjakou kl\u00ed\u010dovou v\u00fdhodu produktu.<\/strong>\u00a0\u017de Big Shock! dod\u00e1v\u00e1 energii. \u017de je v bance hypot\u00e9ka s n\u00edzk\u00fdm \u00farokem.<\/p>\n

A meme by tuhle kl\u00ed\u010dovou v\u00fdhodu nem\u011blo ukr\u00e1st. M\u011blo by b\u00fdt prost\u0159edn\u00edkem pro p\u0159ed\u00e1n\u00ed my\u0161lenky.<\/p>\n

Naprosto perfektn\u011b to te\u010f d\u011bl\u00e1 Spotify.<\/p>\n

A vyvrac\u00ed t\u00edm v\u0161echny ty hlouposti o tom, \u017ee by zna\u010dky ze z\u00e1sady nem\u011bly meme pou\u017e\u00edvat.<\/p>\n

\n

<\/h2>\n\n
\n

3) Ukradn\u011bte si z mem\u016f jejich UX<\/strong><\/h2>\n

9gag a jemu podobn\u00e9 str\u00e1nky jsou\u00a0jedine\u010dn\u00e9 zdroje inspirace.<\/strong><\/p>\n

U\u017e jsem\u00a0n\u011bkolikr\u00e1t doporu\u010doval<\/a>\u00a0je sledovat. Br\u00e1t si z nich to nejlep\u0161\u00ed. To, jak je lidi \u010dtou. To, co od nich o\u010dek\u00e1vaj\u00ed. To, co je na nich super.<\/p>\n

V prvn\u00edch odstavc\u00edch \u010dl\u00e1nku jsem psal, \u017ee memy definuj\u00ed dne\u0161n\u00ed dobu.<\/p>\n

A na\u0161e facebookov\u00e9 reklamy by se jim m\u011bly um\u011bt p\u0159izp\u016fsobit.<\/p>\n

T\u0159eba t\u00edm, co lid\u00e9 \u010dtou prvn\u00ed, co druh\u00e9, co t\u0159et\u00ed a co \u010dtvrt\u00e9.<\/p>\n

\n

\"youreadthis\"<\/a><\/h2>\n
\n

4) Reagujte dneska, ne poz\u00edt\u0159\u00ed<\/strong><\/h2>\n

Internetov\u00fd humor st\u00e1rne dv\u011bma zp\u016fsoby.<\/p>\n

Zaprv\u00e9:\u00a0to, co se \u0159e\u0161\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch dneska, se nebude \u0159e\u0161it poz\u00edt\u0159\u00ed<\/strong>. Pokud se chcete sv\u00e9zt na n\u011bjak\u00e9m trendy t\u00e9matu, ud\u011blejte to hned. Olympem u n\u00e1s je jednozna\u010dn\u011b\u00a0Triad se svou Ikeou<\/a>. Dokonal\u00e1 symbi\u00f3za super kreativity agentury i p\u0159\u00edstupu klienta.<\/p>\n

Zadruh\u00e9: memy st\u00e1rnou.\u00a0Jejich esence trapnosti se vy\u010derp\u00e1v\u00e1.\u00a0<\/strong>Kdy\u017e je vid\u00edte po letech, pomalu ani netu\u0161\u00edte, co na nich\u00a0tenkr\u00e1t bylo vtipn\u00e9<\/a>.<\/p>\n

Taky bych dok\u00e1zal naj\u00edt p\u00e1r podobn\u00fdch fos\u00edli\u00ed.<\/p>\n

Heh.<\/p>\n

\n

\"qqq\"<\/a><\/h2>\n
\n

5) Vytvo\u0159te si vlastn\u00ed meme<\/strong><\/h2>\n

Tohle je to nejlep\u0161\u00ed a samoz\u0159ejm\u011b v\u016fbec nejt\u011b\u017e\u0161\u00ed \u0159e\u0161en\u00ed.<\/p>\n

Vyrobit si n\u011bco sv\u00e9ho a po\u0159\u00e1dn\u011b to zvl\u00e1dnout podojit. Samoz\u0159ejm\u011b ide\u00e1ln\u011b tak, aby to za\u010dali pou\u017e\u00edvat i prost\u00ed lid\u00e9.<\/p>\n

Zd\u00e1nliv\u011b se to jev\u00ed jednodu\u0161e. Je to p\u0159ece \u201cjenom n\u00e1pad\u201d. Asi nejbl\u00ed\u017e je tomu aktu\u00e1ln\u00ed okouzluj\u00edc\u00ed kreativa od WeAreGinger pro Kooperativu, kter\u00e1 pojmenov\u00e1v\u00e1 v\u011bci, ehm, prav\u00fdmi jm\u00e9ny.<\/p>\n

A na kter\u00e9 je mi ct\u00ed spolupracovat a rozv\u00edjet ji v r\u00e1mci social media pojet\u00ed.<\/p>\n

Nejde na prvn\u00ed dobrou o meme.<\/p>\n

Ale\u00a0m\u00e1 to ten spr\u00e1vn\u00fd captain obvious efekt<\/strong>, kter\u00fd v\u0161ichni tak \u017eereme.<\/p>\n

\n

\"kooperativa_slepy-uhel\"<\/a><\/p>\n

\n

\u010cili nikoliv.<\/p>\n

Nen\u00ed jedin\u00fd d\u016fvod, pro\u010d by zna\u010dky nem\u011bly pou\u017e\u00edvat memy jako zp\u016fsob vyj\u00e1d\u0159en\u00ed.<\/strong><\/p>\n

Je ale tis\u00edc zp\u016fsob\u016f, jak to mohou ud\u011blat \u00fapln\u011b na prd.<\/p>\n

Tak\u017ee bacha.<\/p>\n

 <\/p>\n

(Zdroj podkladu pro cover fotku:\u00a0https:\/\/www.photopinups.org\/meme\/one-does-not-simply\/)<\/p>\n","protected":false},"excerpt":{"rendered":"

Nejsp\u00ed\u0161 jste to taky n\u011bkde vid\u011bli. N\u011bjak\u00e1 zna\u010dka se pokou\u0161\u00ed v reklam\u011b pou\u017e\u00edt to, co je na soci\u00e1ln\u00edch s\u00edt\u00edch tak popul\u00e1rn\u00ed. Meme. Blbosti z Redditu. Shitposting. V\u011bci, co jsou z\u00e1m\u011brn\u011b tak blb\u00e9, a\u017e se p\u0159istihnete, \u017ee se sm\u011bjete nahlas.<\/p>\n","protected":false},"author":1,"featured_media":3472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[5,6],"tags":[60,75,82,86],"class_list":["post-2815","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-nazory","category-novinky","tag-meme","tag-reklama","tag-social-media","tag-socialni-site","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=2815"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3472"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=2815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=2815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=2815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}