{"id":2505,"date":"2018-08-06T15:49:20","date_gmt":"2018-08-06T14:49:20","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=2505"},"modified":"2018-08-06T15:49:20","modified_gmt":"2018-08-06T14:49:20","slug":"inspirace-1500-sdileni-u-prispevku-nevysvetlujte-vtipy","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2018\/08\/06\/inspirace-1500-sdileni-u-prispevku-nevysvetlujte-vtipy\/","title":{"rendered":"Inspirace: 1500+ sd\u00edlen\u00ed u p\u0159\u00edsp\u011bvku? Nevysv\u011btlujte vtipy"},"content":{"rendered":"<p>Engagement na Facebooku je n\u011bco jako d\u00e1rek k narozenin\u00e1m. V\u0161em p\u0159\u00edbuzn\u00fdm \u0159\u00edk\u00e1te, aby v\u00e1m letos fakt nic nekupovali.\u00a0P\u0159esto, kdy\u017e p\u0159ijde to kouzeln\u00e9 datum, tajn\u011b douf\u00e1te, \u017ee dostanete ty \u0161ik hodinky od Wellintona nebo aspo\u0148 ob\u00e1lku s p\u011btilitrem. S engagementem je to tot\u00e9\u017e. Agentury i klienti u\u017e dob\u0159e v\u00ed, \u017ee <strong>v\u00fd\u0161e engagementu nedefinuje \u00fasp\u011bch reklamy.<\/strong> Kdy\u017e ale dojde na l\u00e1m\u00e1n\u00ed chleba, beztak po o\u010dku v\u0161ichni kouk\u00e1me, jestli ta na\u0161e pe\u010dliv\u011b vycizelovan\u00e1 fotka z\u00edskala lajk\u016f p\u011bt nebo osmn\u00e1ct set.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/zQc8STzaOlJ3q\" width=\"500\" height=\"258\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Je proto d\u016fle\u017eit\u00e9 si uv\u011bdomovat, \u017ee <strong>existuj\u00ed dva druhy Facebookov\u00e9ho engagementu.<\/strong><\/p>\n<p>Ten povrchn\u00ed druh je v\u00e1m k ni\u010demu.\u00a0Mno\u017estv\u00ed reakc\u00ed pod p\u011bkn\u00fdm flatlayem z fotobanky. 264 koment\u00e1\u0159\u016f pod sout\u011b\u017e\u00ed o bal\u00ed\u010dek bonbon\u016f. Zn\u00e1te to. Ostatn\u011b o tom, \u017ee <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/lajky-vam-faktury-nezaplati\/\">lajky v\u00e1m faktury nezaplat\u00ed<\/a><\/span>, jsme psali u\u017e p\u0159ed dv\u011bma roky.<\/p>\n<h2><strong>Cenn\u00fd je engagement, co pom\u00e1h\u00e1\u00a0\u0161\u00ed\u0159it reklamu d\u00e1l.\u00a0<\/strong><\/h2>\n<p>Ani ten nejv\u011bt\u0161\u00ed bojovn\u00edk proti d\u016fle\u017eitosti engagementu na Facebooku nem\u016f\u017ee \u0159\u00edct k\u0159iv\u00e9ho slova proti po\u010dtu sd\u00edlen\u00ed. Sd\u00edlen\u00ed je k\u00e1mo\u0161. <strong>Pom\u00e1h\u00e1 v\u00e1m\u00a0dostat reklamu mezi lidi, ani\u017e byste museli zbyte\u010dn\u011b utr\u00e1cet.<\/strong> Ka\u017ed\u00fd si p\u0159eje takov\u00e9 p\u0159\u00edsp\u011bvky. A\u0165 z hlediska ekonomick\u00e9ho, anebo (zcela sobecky) kv\u016fli sv\u00e9mu vlastn\u00edmu kreativn\u00edmu egu.<\/p>\n<p>Kde ale takov\u00e9 p\u0159\u00edsp\u011bvky rostou? Kde je nasb\u00edrat? A pokud existuje recept, kde na n\u011bj vz\u00edt p\u0159\u00edsady?<\/p>\n<h1>Ud\u011blejte vir\u00e1l. Pls.<\/h1>\n<p>Fakt ne.\u00a0Na vir\u00e1ln\u00ed p\u0159\u00edsp\u011bvek neexistuje recept.\u00a0\u010c\u00edm d\u0159\u00edv si uv\u011bdom\u00edte, \u017ee va\u0161e zna\u010dka nen\u00ed Kazma, t\u00edm d\u0159\u00edv budete klidn\u011bji sp\u00e1t. Zat\u00edmco na nov\u00fd d\u00edl One Man Show se t\u011b\u0161\u00ed p\u016flka \u010ceska, v\u0161em je ukraden\u00e9, jak\u00fd obsah zrovna p\u0159ipravuje va\u0161e zna\u010dka pap\u00edrov\u00fdch kapesn\u00ed\u010dk\u016f.<\/p>\n<p>Mo\u017en\u00e1 v\u00e1s zprvu napadne, \u017ee by mohl zafungovat takov\u00fd p\u011bkn\u00fd crossover obou t\u011bchto sv\u011bt\u016f. Koup\u00edte si Kazmu, aby p\u0159ekonal Guiness\u016fv rekord v kontinu\u00e1ln\u00edm smrk\u00e1n\u00ed do va\u0161ich kapesn\u00edk\u016f. Ok, well.\u00a0Vir\u00e1ln\u00ed to mo\u017en\u00e1 bude. Potom, co utrat\u00edte des\u00edtky tis\u00edc do produkce a p\u0159\u00edtomnosti hlavn\u00ed hv\u011bzdy si ale vyhodno\u0165te sami: sd\u00edleli to lid\u00e9 kv\u016fli Kazmovi nebo kv\u016fli va\u0161emu t\u0159\u00edvrstv\u00e9mu z\u00e1zraku s v\u016fn\u00ed he\u0159m\u00e1nku?<\/p>\n<p><strong>Nen\u00ed prost\u011b nad to, kdy\u017e se stane vir\u00e1ln\u00edm n\u011bco, co d\u011bl\u00e1te b\u011b\u017en\u011b.<\/strong> P\u0159\u00edsp\u011bvek. Obr\u00e1zek. V\u011bc s minim\u00e1ln\u00edm n\u00e1kladem na produkci. A ano, jednodu\u0161e se o tom v\u0161em p\u00ed\u0161e. Mnohem h\u016f\u0159e se to ud\u011bl\u00e1.<\/p>\n<h1>P\u0159edstavujeme\u00a0n\u00e1\u0161 K\u00e1vov\u00fd zv\u011b\u0159inec.<\/h1>\n<p>Facebookovou str\u00e1nku k\u00e1vov\u00e9 zna\u010dky Marila spravujeme od konce tohoto \u010dervence. Krom\u011b p\u011bkn\u00fdch brandov\u00fdch p\u0159\u00edsp\u011bvk\u016f k roz\u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o produktu, jsme do strategie za\u0159adili i rubriku s p\u0159\u00edsp\u011bvky, jej\u00ed\u017e \u00fa\u010del je jasn\u00fd.<strong> Nab\u00fdt co nejv\u00edce sd\u00edlen\u00ed a organick\u00e9ho z\u00e1sahu.<\/strong> Pracovn\u011b jsme si rubriku nazvali &#8222;K\u00e1vov\u00fd zv\u011b\u0159inec&#8220;.<\/p>\n<p>Pro\u010d?<\/p>\n<p>Tak mrkn\u011bte na jednoho z prvn\u00edch t\u0159ech z\u00e1stupc\u016f.<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fmarilacz%2Fposts%2F678023739200365&amp;width=500\" width=\"500\" height=\"595\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/center>Ano,\u00a0vid\u00edte dob\u0159e. 1600+ sd\u00edlen\u00ed.<strong> Organick\u00fd z\u00e1sah olizuj\u00edc\u00ed hranici 150 000 lid\u00ed.<\/strong> Cifry, o kter\u00fdch se v dne\u0161n\u00ed dob\u011b s oblibou \u0159\u00edk\u00e1, \u017ee se na Facebooku sh\u00e1n\u011bj\u00ed u\u017e leda ve snech. A ono to jde. Jen bylo zapot\u0159eb\u00ed udr\u017eet n\u011bkolik kl\u00ed\u010dov\u00fdch faktor\u016f, bez nich\u017e by n\u00e1m to cel\u00e9 \u0161lo o dost h\u016f\u0159.<\/p>\n<h2>Faktor 1: Nevym\u00fd\u0161lejte kolo.<\/h2>\n<p>Humor je ko\u0159en\u00ed \u017eivota. K\u00f3r takov\u00fd, co se t\u00fdk\u00e1 situac\u00ed, kter\u00e9 dob\u0159e zn\u00e1te ze sv\u00e9 ka\u017edodennosti. Schv\u00e1ln\u011b se koukn\u011bte na ty nejobl\u00edben\u011bj\u0161\u00ed sc\u00e9nky Dvo\u0159\u00e1ka s Bohdalovou. Nejde o \u017e\u00e1dn\u00e1 sc\u00edfka. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se v nich bav\u00ed dva man\u017eel\u00e9 u stolu p\u0159i ve\u010de\u0159i.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6W-uXgtBGWY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u010cast\u00fdm probl\u00e9mem brandov\u00fdch reklam, kter\u00e9 se pokou\u0161ej\u00ed na Facebook u humor, je <strong>bublina, ve kter\u00e9 \u017eije jejich autor<\/strong>. Je z vtipu moc poznat. Jeho z\u00e1jmy, jeho nadpr\u016fm\u011brn\u00e1 slovn\u00ed z\u00e1soba, jeho velkom\u011b\u0161\u0165\u00e1ctv\u00ed. Nab\u00edz\u00ed se paralela k politice. P\u0159\u00edsp\u011bvek s takov\u00fdmi parametry\u00a0m\u016f\u017ee b\u00fdt \u00fasp\u011b\u0161n\u00fd v Praze a v\u011bt\u0161\u00edch m\u011bstech. V\u0161ude jinde\u00a0v\u00e1s s n\u00edm\u00a0nevzru\u0161en\u011b vyignoruj\u00ed.<\/p>\n<h2>Faktor 2: Ud\u011blejte zn\u00e1mou v\u011bc jinak.<\/h2>\n<p>Pod\u00edvejte se znova na vtip s Li\u0161kou. Obno\u0161en\u00e1 vesta, \u0159eknete si mo\u017en\u00e1. F\u00f3r o kafi, hm. Vtip\u016f o tom, \u017ee bez d\u00e1vky kofeinu nem\u00e1te zrovna n\u00e1ladu na legraci, u\u017e jste asi v \u017eivot\u011b \u010detli hromadu.\u00a0Anekdota je p\u0159esto po\u0159\u00e1d\u00a0funk\u010dn\u00ed, jen zkr\u00e1tka trochu ochozen\u00e1.<\/p>\n<p>Zv\u011b\u0159inec v tomto p\u0159\u00edpad\u011b slou\u017e\u00ed jako mimikry. Umo\u017e\u0148uje n\u00e1m, abychom zn\u00e1m\u00e9mu vtipu dodali n\u011bco nezn\u00e1m\u00e9ho. P\u0159irovn\u00e1n\u00ed ke konkr\u00e9tn\u00edmu zv\u00ed\u0159eti. \u0160petku \u010dern\u00e9ho humoru, kter\u00fd rezonuje. <strong>Vzali jsme zkr\u00e1tka starou funk\u010dn\u00ed v\u011bc a obl\u00e9kli ji do nov\u00e9ho.<\/strong> Evoluce funguje, s revoluc\u00ed opatrn\u011b. Lidi maj\u00ed toti\u017e nejen na Facebooku r\u00e1di sv\u00e9 jist\u00e9.<\/p>\n<h2>Faktor\u00a03: Nevysv\u011btlujte vtipy.<\/h2>\n<p>Tenhle faktor je snad v\u016fbec nejd\u016fle\u017eit\u011bj\u0161\u00ed. Napadne v\u00e1s f\u00f3r a chcete ho p\u0159edat sv\u011btu. Z obavy, aby ho pochopil i ten posledn\u00ed Pep\u00edk, ho v p\u0159\u00edsp\u011bvku rozma\u017eete do bezv\u011bdom\u00ed. V\u00fdsledkem je dlouh\u00fd claim v obr\u00e1zku a k n\u011bmu je\u0161t\u011b del\u0161\u00ed vysv\u011btlovac\u00ed copy. \u0160pat\u00e9nka.<strong> Lidi necht\u011bj\u00ed dostat pointu na tal\u00ed\u0159i. Cht\u011bj\u00ed, aby &#8222;jim to do\u0161lo&#8220;<\/strong>. Nezapome\u0148te, \u017ee ten lajk nebo share ned\u00e1vaj\u00ed v\u00e1m. D\u00e1vaj\u00ed ho sob\u011b. Podv\u011bdom\u011b se chv\u00e1l\u00ed za to, \u017ee f\u00f3r v p\u0159\u00edsp\u011bvku pochopili.<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fmarilacz%2Fposts%2F691763391159733&amp;width=500\" width=\"500\" height=\"614\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/center>U Kohout\u016f je t\u00e9 copywritingov\u00e9 vysv\u011btlivky tak akor\u00e1t. <strong>Dv\u011b kr\u00e1tk\u00e9 v\u011bty sta\u010d\u00ed k tomu, abychom si podpo\u0159ili my\u0161lenku<\/strong>. Je to cel\u00e9 kr\u00e1tk\u00e9, je to polopatick\u00e9. P\u0159edem p\u0159i tvorb\u011b zapome\u0148te na v\u011bty typu:<\/p>\n<blockquote><p>&#8222;Po r\u00e1nu m\u011b neprobouz\u00ed, kdy\u017e u souseda na zahrad\u011b zakokrh\u00e1 kohout. Vst\u00e1v\u00e1m teprve, kdy\u017e m\u016fj k\u00e1vovar kokrh\u00e1 onu zn\u00e1mou melodii va\u0159en\u00ed k\u00e1vy.&#8220;<\/p><\/blockquote>\n<p>Bu\u010fte jednodu\u0161\u00ed, stru\u010dn\u00ed, p\u0159esn\u00ed.<\/p>\n<h2>Faktor\u00a04: Dejte lidem prostor k fantazii.<\/h2>\n<p>Zv\u00ed\u0159e v na\u0161em humoru nefunguje pouze jako prost\u0159edek pro humor. Kreslen\u00e1 grafika a volba kup\u0159\u00edkladu kohouta nam\u00edsto \u010dlov\u011bka s konkr\u00e9tn\u00ed tv\u00e1\u0159\u00ed n\u00e1m pom\u00e1h\u00e1 je\u0161t\u011b v jedn\u00e9 rovin\u011b. U\u017eivatel se s\u00a0p\u0159\u00edsp\u011bvkem sn\u00e1ze s\u017eije. <strong>S<\/strong><strong>p\u00ed\u0161e takov\u00fd p\u0159\u00edsp\u011bvek zasd\u00edl\u00ed, ne\u017e kdyby hl\u00e1\u0161ku o kafi \u0159\u00edkal n\u011bjak\u00fd univerz\u00e1ln\u00ed fotobankov\u00fd t\u0159ic\u00e1tn\u00edk.<\/strong><\/p>\n<p>\u010ce\u0161i jsou n\u00e1rod \u010dten\u00e1\u0159\u016f. R\u00e1di si v beletrii vytv\u00e1\u0159\u00ed vlastn\u00ed sv\u011bty. Nechte i ve sv\u00e9m obsahu m\u00edsto pro u\u017eivatelovu fantazii. Pod\u011bkuje v\u00e1m lajkem a sd\u00edlen\u00edm.<\/p>\n<h2>Faktor\u00a05: Claim je ta nejvy\u0161\u0161\u00ed priorita.<\/h2>\n<p>Pokud je va\u0161\u00edm c\u00edlem sd\u00edlen\u00ed p\u0159\u00edsp\u011bvku, mus\u00edte krom\u011b super f\u00f3ru po\u010d\u00edtat i se specifick\u00fdm UX. Pokud m\u00e1 p\u0159\u00edsp\u011bvek u\u017e claim v kreativ\u011b, a chyst\u00e1te i doprovodn\u00e9 copy, <strong>je pot\u0159eba koncentrovat to nejlep\u0161\u00ed pr\u00e1v\u011b do obr\u00e1zku.<\/strong> P\u0159\u00edsp\u011bvek mus\u00ed b\u00fdt bezpodm\u00edne\u010dn\u011b vtipn\u00fd i v p\u0159\u00edpad\u011b, \u017ee se \u010dlov\u011bk vyka\u0161le na \u010dten\u00ed textu nad n\u00edm.<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fmarilacz%2Fposts%2F676982472637825&amp;width=500\" width=\"500\" height=\"614\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/center>Kdy\u017e si nav\u00edc brandov\u00fd p\u0159\u00edsp\u011bvek zasd\u00edl\u00ed u\u017eivatel na svou osobn\u00ed ze\u010f, doprovodn\u00fd text se r\u00e1zem ztrat\u00ed z o\u010d\u00ed. Naopak si u\u017eivatel m\u016f\u017ee k obr\u00e1zku p\u0159ipsat svou vlastn\u00ed textaci. Svou vlastn\u00ed pozn\u00e1mku. Sv\u00e9 vlastn\u00ed humory. Zat\u00edmco na str\u00e1nce je vtipn\u00e1 Marila, na osobn\u00edm profilu m\u00e1 b\u00fdt vtipn\u00fd u\u017eivatel. Ostatn\u011b proto si p\u0159eci dan\u00fd p\u0159\u00edsp\u011bvek sd\u00edl\u00ed. <strong>Nechce sv\u00fdm p\u0159\u00e1tel\u016fm uk\u00e1zat, jak je vtipn\u00e1 n\u011bjak\u00e1 zna\u010dka. Chce pobavit on.<\/strong> Tak mu to neka\u017ete.<\/p>\n<h1>\u00dasp\u011bch nevznik\u00e1 n\u00e1hodou.<\/h1>\n<p>Tuto p\u011btici faktor\u016f jsme sepsali z jednoho prost\u00e9ho d\u016fvodu. <strong>Ka\u017ed\u00fd \u00fasp\u011b\u0161n\u00fd form\u00e1t p\u016fsob\u00ed na prvn\u00ed pohled a\u017e provokativn\u011b jednodu\u0161e<\/strong>. P\u0159i pohledu na zv\u00ed\u0159ec\u00ed f\u00f3rky na Facebookov\u00e9 str\u00e1nce Marila si mo\u017en\u00e1 \u0159eknete\u00a0ono pov\u011bstn\u00e9 &#8222;to bych zvl\u00e1dnul taky&#8220;. Mo\u017en\u00e1 ano. Bez dobr\u00e9 p\u0159\u00edpravy a zohledn\u011bn\u00ed minim\u00e1ln\u011b p\u011bti zm\u00edn\u011bn\u00fdch faktor\u016f by to ale \u0161lo ztuha. A to ani nezmi\u0148ujeme elementy grafick\u00e9, jako je p\u0159\u00edjemn\u00e1 barevnost, font nebo spr\u00e1vn\u00fd pod\u00edl textu v\u016f\u010di grafice.<\/p>\n<p>Nejde o \u017e\u00e1dn\u00fd exaktn\u00ed\u00a0recept na vir\u00e1ln\u00ed p\u0159\u00edsp\u011bvky. Ostatn\u011b takov\u00fd recept doopravdy neexistuje. Jsou ale<strong> tipy, pravidla a podstata funguj\u00edc\u00edho obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/strong><\/p>\n<p>Podstata, d\u00edky n\u00ed\u017e i ty nejslo\u017eit\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvky vypadaj\u00ed zpropaden\u011b jednodu\u0161e.<\/p>\n<p>M\u0148au.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engagement na Facebooku je n\u011bco jako d\u00e1rek k narozenin\u00e1m. V\u0161em p\u0159\u00edbuzn\u00fdm \u0159\u00edk\u00e1te, aby v\u00e1m letos fakt nic nekupovali.\u00a0P\u0159esto, kdy\u017e p\u0159ijde to kouzeln\u00e9 datum, tajn\u011b douf\u00e1te, \u017ee dostanete ty \u0161ik hodinky od Wellintona nebo aspo\u0148 ob\u00e1lku s p\u011btilitrem. S engagementem je to tot\u00e9\u017e. Agentury i klienti u\u017e dob\u0159e v\u00ed, \u017ee v\u00fd\u0161e engagementu nedefinuje \u00fasp\u011bch reklamy. Kdy\u017e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[3],"tags":[26,30,34,85],"class_list":["post-2505","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-inspirace","tag-content-marketing","tag-engagement","tag-facebook-marketing","tag-social-media-marketing","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=2505"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3489"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=2505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=2505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=2505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}