{"id":2437,"date":"2018-07-05T14:22:50","date_gmt":"2018-07-05T13:22:50","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=2437"},"modified":"2018-07-05T14:22:50","modified_gmt":"2018-07-05T13:22:50","slug":"nazor-proc-si-myslim-ze-je-igtv-velka-vec","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2018\/07\/05\/nazor-proc-si-myslim-ze-je-igtv-velka-vec\/","title":{"rendered":"N\u00e1zor: Pro\u010d si mysl\u00edm, \u017ee je IGTV velk\u00e1 v\u011bc?"},"content":{"rendered":"<p style=\"text-align: justify;\">Proto\u017ee jste pr\u00e1v\u011b klikli na \u010dl\u00e1nek o IGTV, p\u0159edpokl\u00e1d\u00e1m, \u017ee\u00a0jste tak trochu trendoholici. Instagram toti\u017e tvo\u0159\u00ed trendy. Bez Stories si u\u017e p\u016fvodn\u011b ryze obr\u00e1zkovou platformu um\u00edme p\u0159edstavit jen sotva. A \u017ee m\u011bla d\u0159\u00edve funkce mizej\u00edc\u00edch obr\u00e1zk\u016f <a href=\"https:\/\/www.socialsharks.cz\/blog\/3-zbrane-kterymi-instagram-stories-valcuje-snapchat\/\">sv\u016fj domov na Snapchatu<\/a> si u\u017e na prvn\u00ed dobrou vzpomene jen m\u00e1lokdo.<\/p>\n<p style=\"text-align: justify;\">IGTV, chcete-li Instagramov\u00e1 televize, je m\u00e9dium, kter\u00e9 umo\u017e\u0148uje profil\u016fm p\u0159ipnout a\u017e hodinov\u00e1 videa. Nemus\u00edme b\u00fdt od narozen\u00ed cyni\u010dt\u00ed, abychom takov\u00fd krok okomentovali su\u0161e.\u00a0<em>Snapchat je zdolan\u00fd, YouTube je na \u0159ad\u011b.\u00a0<\/em><strong>Zat\u00edmco ale\u00a0u Stories \u0161lo o p\u0159esnou kopii origin\u00e1lu, IGTV m\u00e1 oproti YouTube\u00a0sv\u00e1 specifika.<\/strong><\/p>\n<p style=\"text-align: justify;\">Co je ale\u00a0lep\u0161\u00ed? A m\u00e1 IGTV v\u016fbec budoucnost?<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><strong>Opravdu\u00a0pot\u0159ebujeme kr\u00e1sn\u00e1 videa?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Poj\u010fme se chv\u00edli zamyslet nad internetov\u00fdmi videi.\u00a0Zat\u00edmco si YouTube\u0159i st\u00e1le kupuj\u00ed \u010d\u00edm d\u00e1l lep\u0161\u00ed vybaven\u00ed pro sv\u00e9 vlogy, pro videa na IGTV dokonale posta\u010d\u00ed mobil. To je <strong>pro tvorbu sp\u011b\u0161n\u00e9ho a aktu\u00e1ln\u00edho obsahu samoz\u0159ejm\u011b\u00a0prakti\u010dt\u011bj\u0161\u00ed<\/strong>.\u00a0Vznikne nav\u00edc v podstat\u011b sugestivn\u011bj\u0161\u00ed, by\u0165 kvalitou znateln\u011b m\u00e9n\u011b atraktivn\u00ed video, ne\u017e takov\u00e9, kter\u00e9mu\u00a0by autor v\u011bnoval\u00a0p\u00e9\u010di v poctiv\u00e9 postprodukci.<\/p>\n<p style=\"text-align: justify;\">Ot\u00e1zkou je, jestli je vlastn\u011b u valn\u00e9 v\u011bt\u0161iny vide\u00ed, kter\u00e9 konzumujeme na YouTube ta pracn\u00e1 postprodukce t\u0159eba.<\/p>\n<p style=\"text-align: justify;\">Dobr\u00fdm p\u0159\u00edkladem je IGTV prezence zp\u011bva\u010dky <a href=\"https:\/\/www.instagram.com\/terezakerndlova\/\">Terezy Kerndlov\u00e9<\/a>. Ta\u00a0nasedla do auta\u00a0rozdat\u00a0osobn\u011b sv\u00e9 nov\u00e9 album fanou\u0161k\u016fm. A v\u00fdstupy p\u0159ed\u00e1v\u00e1n\u00ed sype pr\u00e1v\u011b na sv\u016fj profil na IGTV. Odkazovat z webu na tato videa nejde, Terezy profil si prost\u011b mus\u00edte na IGTV naj\u00edt.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bkp81cYlPTP\/\" data-instgrm-version=\"8\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #f8f8f8; line-height: 0; margin-top: 40px; padding: 51.4352% 0px; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bkp81cYlPTP\/\" target=\"_blank\">Cestuju, cestuju po na\u0161\u00ed kr\u00e1sn\u00fd zemi\u010d\u010de!!! Taky m\u00e1m pr\u00e1zdniny, \u017ee jo&#8230; \ud83d\udca5\ud83d\udc4c\ud83c\udffcV\u00ed\u0161, \u017ee dr\u017e\u00edm slib, tak\u017ee dneska \u010cerven\u00e1 Lhota, Karlovy Vary a te\u010f posledn\u00ed zast\u00e1vka \u010cesk\u00e1 L\u00edpa&#8230; za 100 km a\u017e! Dal\u0161\u00ed video z dne\u0161ka bude pozd\u011bji na IGTV! \ud83d\ude4c\ud83c\udffc#DovezuTiAlbumDomu #STebou #ProVas #ProFans #NaCeste #UzJedu<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/terezakerndlova\/\" target=\"_blank\"> Tereza Kerndlova<\/a> (@terezakerndlova), <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-06-30T16:26:53+00:00\">\u010cen 30, 2018 v 9:26 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p style=\"text-align: justify;\">Tereza na IGTV videu vystoup\u00ed z auta, p\u0159ed\u00e1v\u00e1 c\u00e9do a kec\u00e1 s fanynkami. To v\u0161e zachycuje jej\u00ed sidekick na mobil a trv\u00e1 to cel\u00e9 asi minutu a p\u016fl. Klasick\u00e1<strong> videov\u011bc, jej\u00ed\u017e zaj\u00edmavost kon\u010d\u00ed hranicemi jej\u00ed fandovsk\u00e9 z\u00e1kladny.<\/strong><\/p>\n<p style=\"text-align: justify;\">Dovedu si p\u0159edstavit, jak se tahle akce rozporcuje do \u0159ady YouTube vide\u00ed. S intry. Mraky st\u0159ih\u016f. Hodinami \u010dasu str\u00e1ven\u00fdch p\u0159\u00edpravou. P\u0159ineslo by to ale re\u00e1ln\u011b fanou\u0161k\u016fm n\u011bjak\u00fd u\u017eitek nav\u00edc? Nen\u00ed pro v\u0161echny efektivn\u011bj\u0161\u00ed &#8222;odb\u00fdt&#8220; to cel\u00e9 jedn\u00edm autentick\u00fdm &#8211; hned hotov\u00fdm &#8211; IGTV videem?<\/p>\n<p style=\"text-align: justify;\">Well well. Sam\u00e9 ot\u00e1zky.<\/p>\n<p style=\"text-align: justify;\">Na p\u0159\u00edkladu Terezy Kerndlov\u00e9 lze nav\u00edc dob\u0159e nas\u00e1t\u00a0 je\u0161t\u011b jednu v\u00fdhodu, kterou IGTV oproti YouTube m\u00e1.\u00a0\u0158ady Instagramerek si svou sl\u00e1vu dr\u017e\u00ed pouze na jednom kan\u00e1lu. YouTube nemaj\u00ed. <strong>A kdyby se pro YouTube rozhodly, musely by na n\u011bm sv\u00e9 publikum budovat od p\u00edky<\/strong>. IGTV pro n\u011b ale nyn\u00ed znamen\u00e1 pohodl\u00ed. Kdy\u017e se rozhoupaj\u00ed k vlog\u016fm, div\u00e1ky u\u017e budou m\u00edt nasyslen\u00e9. Gratulki.<\/p>\n<h2>Budeme vytv\u00e1\u0159et Instagram po\u0159ady?<\/h2>\n<p style=\"text-align: justify;\">Ve firm\u00e1ch, kter\u00e9 sv\u00e9 produkty nebo slu\u017eby prezentuj\u00ed na Instagramu, se aktu\u00e1ln\u011b va\u0159\u00ed kreativn\u00ed hlavy. Budoucnost IGTV je p\u0159eci jen v\u011b\u0161t\u011bn\u00ed z k\u0159i\u0161\u0165\u00e1lov\u00e9 koule. Co maj\u00ed zna\u010dky na IGTV d\u00e1vat? Aktu\u00e1ln\u011b se to na brandov\u00fdch kan\u00e1lech mno\u017e\u00ed del\u0161\u00edmi vertik\u00e1ln\u00edmi videi, kter\u00e9 agentury na\u0161ly na sd\u00edlen\u00e9m disku s klientem.<\/p>\n<p style=\"text-align: justify;\">Jednou z internetov\u00fdch osobnost\u00ed, kter\u00e1 se form\u00e1tu IGTV chytila je\u0161t\u011b d\u0159\u00edv, ne\u017e stihnul zaschnout lak, je <a href=\"https:\/\/twitter.com\/lelepons\">americk\u00e1 socialebrita Lele Pons<\/a>. Ta sv\u016fj komedi\u00e1ln\u00ed talent prod\u00e1vala nejd\u0159\u00edve na Vine, posl\u00e9ze na YouTube.<strong> A pro IGTV si p\u0159ipravila komedi\u00e1ln\u00ed ske\u010de s va\u0159en\u00edm.<\/strong> Ty si m\u016f\u017eete bu\u010f naj\u00edt na jej\u00edm Instagramov\u00e9m kan\u00e1lu <a href=\"https:\/\/www.instagram.com\/lelepons\/\">@lelepons<\/a> a nebo&#8230; se mrknout jak je n\u011bkdo nato\u010dil a nahr\u00e1l na YouTube.<\/p>\n<p style=\"text-align: justify;\">Z\u00e1znam se sek\u00e1 a je nekvalitn\u011b nato\u010den\u00fd. Pro p\u0159edstavu to ale sta\u010d\u00ed.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/DPZfDbW4jwo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Tramtadad\u00e1, What&#8217;s Cooking je typick\u00e9 &#8222;funny YouTube&#8220; video, jen nato\u010den\u00e9 na v\u00fd\u0161ku s podstatn\u011b ni\u017e\u0161\u00ed kvalitou, ne\u017e na jakou jsme zvykl\u00ed z kan\u00e1lu Lele Pons. Na mobilu vypad\u00e1\u00a0fajn. Je ale na n\u011bm v\u00fdrazn\u011b zamak\u00e1no postproduk\u010dn\u011b a a\u010dkoliv nevid\u00edme autorce pod ruce, tipujeme, \u017ee se j\u00ed s podobn\u00fdm form\u00e1tem pracovalo s podstatn\u011b ni\u017e\u0161\u00edm komfortem ne\u017e norm\u00e1ln\u011b.<\/p>\n<p style=\"text-align: justify;\">Jak\u00fdkoliv po\u0159ad \u010di form\u00e1t, kter\u00fd budou lid\u00e9 \u010di\u00a0zna\u010dky vyr\u00e1b\u011bt pro IGTV, <strong>mus\u00ed\u00a0br\u00e1t v potaz zp\u016fsob, jak lid\u00e9 tuto aplikaci pou\u017e\u00edvaj\u00ed<\/strong>. A\u010dkoliv na n\u011bj m\u016f\u017eete nahr\u00e1t a\u017e hodinu dlouh\u00e9 video, doporu\u010doval bych to se stop\u00e1\u017e\u00ed aktu\u00e1ln\u011b moc nep\u0159eh\u00e1n\u011bt. Usledovat p\u016flhodinov\u00e9 video pouze &#8222;v ruce&#8220; je oproti desktop-friendly YouTube zat\u00edm trochu nef\u00e9r boj.<\/p>\n<blockquote>\n<p style=\"text-align: center;\">YouTube je jako film.<br \/>\nPod\u00edv\u00e1m se na n\u011bj,\u00a0proto\u017ee se krom\u011b sd\u011blen\u00ed nakrm\u00ed i m\u016fj zrak. Kamerov\u00fdm um\u011bn\u00edm. Efekty.\u00a0H\u00e1d\u00e9\u010dkem.<\/p>\n<p style=\"text-align: center;\">IGTV je jako ske\u010d.<br \/>\nM\u016fj doprovod p\u0159i \u010dek\u00e1n\u00ed na tramvaj. Ske\u010d, u kter\u00e9 mi nevad\u00ed, \u017ee se mi blb\u011b na\u010d\u00edtaj\u00ed data a \u017ee se mi obraz ne a ne po\u0159\u00e1dn\u011b doost\u0159it.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">A je\u0161t\u011b si neodpust\u00edm jedno moudro. Zat\u00edmco na YouTube si p\u0159i blb\u00e9m\u00a0sd\u011blen\u00ed m\u016f\u017eete pomoci kr\u00e1snou kamerou, <strong>na IGTV jste\u00a0v takov\u00e9m p\u0159\u00edpad\u011b naz\u00ed.<\/strong> Obsah mus\u00ed b\u00fdt z\u00e1bavn\u00fd. P\u0159es to nejede vlak.<\/p>\n<h3>Znamen\u00e1 IGTV smrt\u00a0&#8222;Link in bio&#8220; status\u016f?<\/h3>\n<p style=\"text-align: justify;\">IGTV ostatn\u011b disponuje je\u0161t\u011b jednou v\u00fdraznou v\u00fdhodou, kterou m\u00e9dia zat\u00edm mo\u017en\u00e1 nepr\u00e1vem opom\u00ednaj\u00ed. <strong>Ka\u017ed\u00fd YouTuber m\u00e1 sv\u016fj profil na Instagramu.\u00a0<\/strong>Prost\u011b m\u00e1.\u00a0Kdy\u017e toti\u017e postne nov\u00e9 video, postne s n\u00edm zpravidla i p\u0159\u00edsp\u011bvek na Instagram, to aby na n\u011bj upozornil. V\u017edy\u0165 to zn\u00e1te. Z hl\u00e1\u0161ky &#8222;link in bio&#8220; u\u017e se stal takov\u00fd running joke, \u017ee se dostal dokonce i do kolekce Bershky.<a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2018\/07\/link_in_bio_t_shirt-r433814a9beae4335a8021238485fc80a_jf44c_540.jpg\"><br \/>\n<\/a><\/p>\n<p><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2018\/07\/10122345-4.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2490\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2018\/07\/10122345-4.jpeg\" alt=\"10122345-4\" width=\"513\" height=\"655\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Nepochybujeme o tom, \u017ee <strong>video na IGTV p\u016fjde v pr\u016fb\u011bhu t\u00fddn\u016f kr\u00e1sn\u011b propojit s oby\u010dejn\u00fdm p\u0159\u00edsp\u011bvkem na zdi<\/strong>. Pro fanou\u0161ky dan\u00e9ho Instagramera to bude ta nejsnadn\u011bj\u0161\u00ed mo\u017en\u00e1 pr\u00e1ce.<\/p>\n<p style=\"text-align: justify;\">Kdy\u017e je namls\u00e1 teaser v podob\u011b p\u0159\u00edsp\u011bvku od jejich obl\u00edbence, jednodu\u0161e se proklikne na video. To v\u0161echno v r\u00e1mci jedn\u00e9 aplikace, bez toho, aby Facebooku prchali lid\u00e9 ke Google. Bez otravn\u00e9ho &#8222;link in bio&#8220;. Tak, aby byl Facebook, pota\u017emo Instagram, co nejspokojen\u011bj\u0161\u00ed.<\/p>\n<p style=\"text-align: justify;\">Fikan\u00e9, ne?<\/p>\n<h2 style=\"text-align: justify;\">Je YouTube platformou pro starochy?<\/h2>\n<p style=\"text-align: justify;\">Tohle je pro m\u011b kl\u00ed\u010dov\u00e1 ot\u00e1zka cel\u00e9ho YouTube vs. IGTV probl\u00e9mu. A\u010dkoliv jsou <strong>YouTube\u0159i pro \u0159adu dosp\u011bl\u00fdch v\u00fddobytkem t\u00e9hle &#8222;zvl\u00e1\u0161tn\u00ed nepochopiteln\u00e9 onlinov\u00e9 doby&#8220;,<\/strong> samotn\u00ed YouTube\u0159i nepro\u017eili d\u011btstv\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Kdy\u017e byli tak sta\u0159\u00ed jako jejich aktu\u00e1ln\u00ed majoritn\u00ed publikum, hltali o v\u00edkendu televizi nebo\u00a0\u0161mejdili po internetu u po\u010d\u00edta\u010de.<\/p>\n<p style=\"text-align: justify;\">Jejich aktivita na YouTube se vlastn\u011b a\u017e tak moc neli\u0161\u00ed od televize, kterou dob\u0159e znaj\u00ed z d\u011btstv\u00ed a v n\u00ed\u017e se jako mal\u00ed mo\u017en\u00e1 tak moc vid\u011bli. Maj\u00ed prost\u011b na YouTube sv\u016fj po\u0159ad,\u00a0co se postupem \u010dasu zdokonaluje.\u00a0Stejn\u011b jako m\u011bla Lucie Vondr\u00e1\u010dkov\u00e1 sv\u016fj Klub Marmel\u00e1da nebo Tereza Pergnerov\u00e1 Eso.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/506gPvrTNmU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><strong>Co ale bude p\u0159irozen\u00e9 pro generaci, kter\u00e1 um\u00ed ovl\u00e1dat chytr\u00fd telefon podstatn\u011b d\u0159\u00edv ne\u017e sv\u00e9 tkani\u010dky na bot\u00e1ch?<\/strong>\u00a0Nebude pro n\u011b vertik\u00e1ln\u00ed obsah na IGTV n\u011b\u010d\u00edm, co budou od internetov\u00e9 z\u00e1bavy o\u010dek\u00e1vat v prvn\u00ed \u0159ad\u011b. Nebudou se sm\u00e1t vide\u00edm Jirky Kr\u00e1le podobn\u011b, jako n\u00e1m p\u0159ijde \u00fasm\u011bvn\u00e1 Marmel\u00e1da z roku 1994?<\/p>\n<p style=\"text-align: justify;\">Nen\u00ed to nemo\u017en\u00e9. I proto doporu\u010duji se IGTV zab\u00fdvat, dokud s n\u00edm va\u0161e konkurence neum\u00ed. <strong>N\u00e1skok je v\u017edycky plusov\u00fd bod.<\/strong> A i kdy\u017e se nejprve za\u010dnete zab\u00fdvat pouze jednoduch\u00fdmi form\u00e1ty,\u00a0osvoj\u00edte si techniku a stanete se\u00a0 brzy zb\u011bhl\u00fdmi.<\/p>\n<p style=\"text-align: justify;\">Stejn\u011b jako <a href=\"https:\/\/www.socialsharks.cz\/blog\/3-zbrane-kterymi-instagram-stories-valcuje-snapchat\/\">kdysi u Instagram Stories<\/a>, i IGTV toti\u017e v\u011b\u0161t\u00edm velkou budoucnost.<\/p>\n<p style=\"text-align: justify;\">Tak se na ni p\u0159ipravme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proto\u017ee jste pr\u00e1v\u011b klikli na \u010dl\u00e1nek o IGTV, p\u0159edpokl\u00e1d\u00e1m, \u017ee\u00a0jste tak trochu trendoholici. Instagram toti\u017e tvo\u0159\u00ed trendy. Bez Stories si u\u017e p\u016fvodn\u011b ryze obr\u00e1zkovou platformu um\u00edme p\u0159edstavit jen sotva. A \u017ee m\u011bla d\u0159\u00edve funkce mizej\u00edc\u00edch obr\u00e1zk\u016f sv\u016fj domov na Snapchatu si u\u017e na prvn\u00ed dobrou vzpomene jen m\u00e1lokdo. IGTV, chcete-li Instagramov\u00e1 televize, je m\u00e9dium, kter\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[5],"tags":[45,49,51,85,99],"class_list":["post-2437","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-nazory","tag-igtv","tag-instagram","tag-instagram-stories","tag-social-media-marketing","tag-youtube","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3490"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=2437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=2437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}