{"id":2422,"date":"2018-06-22T09:16:57","date_gmt":"2018-06-22T08:16:57","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=2422"},"modified":"2018-06-22T09:16:57","modified_gmt":"2018-06-22T08:16:57","slug":"navod-jak-na-instagramu-promovat-prispevky-z-profilu","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2018\/06\/22\/navod-jak-na-instagramu-promovat-prispevky-z-profilu\/","title":{"rendered":"N\u00e1vod: Jak na Instagramu promovat p\u0159\u00edsp\u011bvky z profilu?"},"content":{"rendered":"<p>U\u017e p\u0159ed m\u011bs\u00edcem se k\u00a0n\u00e1m donesla zpr\u00e1va o tom, \u017ee Facebook vysly\u0161el na\u0161e mnohalet\u00e9 prosby. <strong>Ano, bude mo\u017en\u00e9 promovat p\u0159\u00edsp\u011bvky z\u00a0Instagram profilu.<\/strong> Zd\u00e1nliv\u011b jednoduch\u00e1 funkce, kter\u00e1 je na Facebooku od nepam\u011bti, byla pro Instagram dlouh\u00e9 roky jen snem. Nyn\u00ed je tato funkce ji\u017e i v\u00a0\u010desk\u00fdch Business Managerech a tak serv\u00edrujeme prvn\u00ed dojmy a poznatky z\u00a0jej\u00edho vyu\u017eit\u00ed.<\/p>\n<p><!--more--><\/p>\n<h2>Well, well. K \u010demu to je vlastn\u011b dobr\u00e9?<\/h2>\n<p>I kdy\u017e je posledn\u00ed roky trendem sp\u00ed\u0161e opou\u0161t\u011bt optimalizaci na engagement, st\u00e1le jsme se od n\u00ed nedok\u00e1zali oprostit \u00fapln\u011b.\u00a0Nic proti tomu.\u00a0Co si budeme vykl\u00e1dat,\u00a0p\u0159\u00edsp\u011bvek se srd\u00ed\u010dky a koment\u00e1\u0159i vypad\u00e1 na firemn\u00ed n\u00e1st\u011bnce prost\u011b tak n\u011bjak l\u00edp.\u00a0A koneckonc\u016f i\u00a0u sout\u011b\u017e\u00ed, kde p\u0159\u00edmo pot\u0159ebujeme, aby u\u017eivatel\u00e9 interagovali, je tento \u00fa\u010del reklamy k nezaplacen\u00ed.\u00a0<strong>Post Engagement m\u00e1\u00a0prost\u011b v\u00a0kampa\u0148ov\u00e9m mixu st\u00e1le sv\u00e9 m\u00edsto<\/strong>, by\u0165 ji\u017e to d\u00e1vno nejde o m\u00edsto prvn\u00ed. Je dobr\u00fd tedy nejen pro sout\u011b\u017ee, ale\u00a0\u0159ekn\u011bme si to otev\u0159en\u011b: business profil r\u00e1zem vypad\u00e1 pohledn\u011bji, kdy\u017e jeho p\u0159\u00edsp\u011bvky neolajkuje jen p\u00e1r zam\u011bstnanc\u016f p\u0159\u00edslu\u0161n\u00e9 agentury.<\/p>\n<p>No a byl by h\u0159\u00edch v na\u0161em \u010dl\u00e1nku opomenout e-shopy. S\u00a0p\u0159\u00edchodem Instagram Shopping je mo\u017enost propagovat p\u0159\u00edsp\u011bvky ze str\u00e1nky velice p\u0159\u00ednosn\u00e1. Ruku na srdce, nakoup\u00edte rad\u011bji na z\u00e1klad\u011b p\u0159\u00edsp\u011bvku s p\u011bti nebo s p\u011bti tis\u00edci\u00a0srd\u00ed\u010dky?<\/p>\n<h2>Kde to cel\u00e9 nastavit?<\/h2>\n<p>Do Spr\u00e1vce reklam byla tato mo\u017enost p\u0159id\u00e1na velice citliv\u011b a nativn\u011b. V\u00a0nastaven\u00ed reklamy u \u201ePou\u017e\u00edt existuj\u00edc\u00ed p\u0159\u00edsp\u011bvek\u201c vid\u00edme po rozkliknut\u00ed vedle p\u0159\u00edsp\u011bvk\u016f ikonku Facebooku nebo Instagramu. Jasn\u011b tedy\u00a0vid\u00edme, zda propagujeme post uve\u0159ejn\u011bn\u00fd na Facebooku \u010di na Instagramov\u00e9m profilu.<\/p>\n<p><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2018\/06\/Obra%CC%81zek1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2424\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2018\/06\/Obra%CC%81zek1.png\" alt=\"Obra\u0301zek1\" width=\"943\" height=\"493\" \/><\/a><\/p>\n<h2>Jak\u00fd typ kampan\u011b m\u00e1m zvolit?<\/h2>\n<p>Propagovat p\u0159\u00edsp\u011bvek z\u00a0IG profilu lze p\u0159es \u00fa\u010dely kampan\u00ed <strong>Post Engagement, Video Views, Brand Awareness a Reach kampan\u011b<\/strong>. Konverzn\u00ed kampan\u011b bohu\u017eel vyu\u017e\u00edvat nelze.<\/p>\n<p>Form\u00e1ty jsou zat\u00edm omezen\u00e9 jen na single foto a video. Carousely si tedy je\u0161t\u011b nezapromujete. U vide\u00ed je zase d\u016fle\u017eit\u00e9 nezapomenout na to, \u017ee u Instagramu je maxim\u00e1ln\u00ed d\u00e9lka videa 60 sekund.<\/p>\n<h2>Nezkresl\u00ed mi to statistiky?<\/h2>\n<p>Ve sv\u00e9m Instagramov\u00e9m profilu statistiky z\u00a0reklam neuvid\u00edte, jen se p\u0159ipravte na z\u00e1plavu upozorn\u011bn\u00ed\u00a0o nov\u00fdch\u00a0zapojen\u00edch u\u017eivatel\u016f. Z m\u00e9ho pohledu je to dobr\u00fd kompromis.\u00a0Za p\u00e1r korun nyn\u00ed dok\u00e1\u017eete vyrobit post, kter\u00fd\u00a0bude m\u00edt klidn\u011b i\u00a03x tolik srd\u00ed\u010dek, ne\u017e v\u0161echny va\u0161e ostatn\u00ed. Kdyby se v\u0161ak tato \u010d\u00edsla prom\u00edtla do analytik Instagramov\u00e9ho profilu, va\u0161e dlouhodob\u00e9 anal\u00fdzy by to v\u00fdrazn\u011b zkreslilo.\u00a0Ve sv\u00fdch Instagram Insights v aplikaci tak vid\u00edte st\u00e1le jen organick\u00e1 \u010d\u00edsla. <strong>B\u011b\u017en\u00fd u\u017eivatel ale vid\u00ed koment\u00e1\u0159e a srd\u00ed\u010dka u postu dohromady za organic i reklamu.<\/strong><\/p>\n<h2>Error sem, error tam.<\/h2>\n<p>Jak to u novinek b\u00fdv\u00e1, neobejdou se bez pr\u016fvodn\u00edch chybek. Jedna z t\u011bch m\u00e9n\u011b p\u0159\u00edjemn\u00fdch\u00a0je <strong>bug p\u0159i duplikov\u00e1n\u00ed reklam<\/strong>. Po zduplikov\u00e1n\u00ed sady reklam\/reklamy se mi opakovan\u011b vyresetovalo nastaven\u00ed Instagram str\u00e1nky, a v\u00a0nov\u00e9 reklam\u011b tak bylo pot\u0159eba op\u011bt naj\u00edt a vybrat str\u00e1nku a p\u0159\u00edsp\u011bvek. P\u0159i pr\u00e1ci s\u00a0v\u00edce reklamami je to dost zpomaluj\u00edc\u00ed.<\/p>\n<p>Druh\u00fd probl\u00e9m, kter\u00fd ale pozd\u011bji zmizel, jsem zaznamenal u propagace vide\u00ed. Pokud propagujete video z\u00a0Instagram profilu, mus\u00ed se nejd\u0159\u00edve nahr\u00e1t do Business Manageru. <strong>To\u00a0by se sice m\u011blo d\u00edt \u00fapln\u011b automaticky, ale ob\u010das to trv\u00e1 nebo h\u00e1z\u00ed errory.<\/strong><\/p>\n<p><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2018\/06\/Obra%CC%81zek1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2427\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2018\/06\/Obra%CC%81zek1-1.png\" alt=\"Obra\u0301zek1\" width=\"841\" height=\"249\" \/><\/a><\/p>\n<p>Ot\u00e1zkou pro del\u0161\u00ed diskuzi je, zda tato funkce neumo\u017en\u00ed n\u011bkter\u00fdm podvodn\u00fdm inzerent\u016fm vytvo\u0159it d\u016fv\u011bryhodn\u00e9 profily \u010di influencer\u016fm nafukovat jejich organick\u00e9 dosahy pro vn\u011bj\u0161\u00ed sv\u011bt. D\u00edky jasn\u00e9mu rozd\u011blen\u00ed analytik na placen\u00e9 (v\u00a0BM) a organick\u00e9 (v appce) ale v\u011b\u0159\u00edm, \u017ee tato funkce zlep\u0161\u00ed mnoho kampan\u00ed a strategi\u00ed zna\u010dek a jejich profily budou vypadat \u017eiv\u011bji ne\u017e d\u0159\u00edve.<\/p>\n<p>A co vy? U\u017e jste\u00a0tuto funkci tak\u00e9 zkusili?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e p\u0159ed m\u011bs\u00edcem se k\u00a0n\u00e1m donesla zpr\u00e1va o tom, \u017ee Facebook vysly\u0161el na\u0161e mnohalet\u00e9 prosby. Ano, bude mo\u017en\u00e9 promovat p\u0159\u00edsp\u011bvky z\u00a0Instagram profilu. Zd\u00e1nliv\u011b jednoduch\u00e1 funkce, kter\u00e1 je na Facebooku od nepam\u011bti, byla pro Instagram dlouh\u00e9 roky jen snem. Nyn\u00ed je tato funkce ji\u017e i v\u00a0\u010desk\u00fdch Business Managerech a tak serv\u00edrujeme prvn\u00ed dojmy a poznatky z\u00a0jej\u00edho [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[4],"tags":[11,49],"class_list":["post-2422","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-navody","tag-ads-management","tag-instagram","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=2422"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/2422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3491"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=2422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=2422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=2422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}