{"id":1915,"date":"2017-12-15T15:47:16","date_gmt":"2017-12-15T14:47:16","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1915"},"modified":"2017-12-15T15:47:16","modified_gmt":"2017-12-15T14:47:16","slug":"fanousci-vs-fanousci","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2017\/12\/15\/fanousci-vs-fanousci\/","title":{"rendered":"N\u00e1zor: Fanou\u0161ci vs „fanou\u0161ci“"},"content":{"rendered":"

Co t\u00edm vlastn\u011b mysl\u00edme, kdy\u017e \u0159\u00edk\u00e1me, \u017ee v\u00e1m d\u00edky reklam\u011b najdeme nov\u00e9 fanou\u0161ky? A pro\u010d to nen\u00ed to sam\u00e9 jako \u201cnakoupit fanou\u0161ky\u201d? A pro\u010d to vlastn\u011b mus\u00edme v roce 2017 st\u00e1le vysv\u011btlovat? Proto: <\/span><\/p>\n

<\/p>\n

Kdy\u017e to vypad\u00e1 jako kachna…?<\/strong><\/h3>\n

Jsou dva zp\u016fsoby, jak investovat<\/strong> pen\u00edze, aby v\u00e1m rostl po\u010det \u201cTo se mi l\u00edb\u00ed<\/strong>\u201d str\u00e1nky. Ale jenom jeden spr\u00e1vn\u00fd. Schv\u00e1ln\u011b jestli sami pozn\u00e1te, kter\u00fd je kter\u00fd:<\/span><\/p>\n

    \n
  1. Vytvo\u0159\u00edte <\/strong>poutav\u00e9 obr\u00e1zky, zaj\u00edmav\u00e9 texty a \u00fadern\u00e9 slogany, kter\u00e9 budou v lidech probouzet zv\u011bdavost a z\u00e1jem, a ty n\u00e1sledn\u011b pou\u017eijete v tzv. akvizi\u010dn\u00ed reklam\u011b – p\u0159\u00edsp\u011bvku, kter\u00fd se lidem zobraz\u00ed v kan\u00e1le vybran\u00fdch p\u0159\u00edsp\u011bvk\u016f, a kter\u00fd bude obsahovat tla\u010d\u00edtko \u201cTo se mi l\u00edb\u00ed\u201d str\u00e1nky. Kdy\u017e lidi dostate\u010dn\u011b zaujme, budou moci jedin\u00fdm kliknut\u00edm za\u010d\u00edt sledovat Va\u0161i str\u00e1nku.<\/span><\/span><\/li>\n
  2. Zaplat\u00edte si <\/strong>na internetu \u201czaru\u010den\u00fd zp\u016fsob, jak rychle zv\u00fd\u0161it po\u010det fanou\u0161k\u016f\u201d. Va\u0161e vlo\u017een\u00e9 pen\u00edze potom putuj\u00ed na n\u011bkterou \u201cfarmu\u201d, co\u017e v praxi znamen\u00e1, \u017ee stovky fale\u0161n\u00fdch profil\u016f z exotick\u00fdch zem\u00ed jako je Banglad\u00e9\u0161, Turecko a Filip\u00edny kliknou na va\u0161i str\u00e1nku a za\u010dnou j\u00ed sledovat. <\/span><\/li>\n<\/ol>\n

    To nebylo t\u011b\u017ek\u00e9 poznat, \u017ee? O mo\u017enosti B by nikdo nem\u011bl ani uva\u017eovat<\/strong>, pokud to mysl\u00ed s propagac\u00ed v\u00e1\u017en\u011b. P\u0159esto takov\u00e9 kostlivce ve sk\u0159\u00edni \u010dasto nach\u00e1z\u00edme na i profilech, u kter\u00fdch bychom to nikdy ne\u010dekali.<\/span><\/p>\n

    \"V\u00fdst\u0159i\u017eek\"<\/a>
    Takov\u00e1 demografie m\u016f\u017ee m\u00edt jen dva d\u016fvody: Bu\u010f jste sv\u011btov\u00e1 vir\u00e1ln\u00ed senzace, nebo jste zlobili.\u00a0<\/em><\/figcaption><\/figure>\n

    [divider] [\/divider] Na tomto m\u00edst\u011b je nutn\u00e9 \u0159\u00edct, \u017ee za to (v\u011bt\u0161inou) klient nem\u016f\u017ee<\/strong>. V dobr\u00e9 v\u00ed\u0159e sv\u011b\u0159\u00ed sv\u016fj profil n\u011bkomu, kdo naslibuje hory doly, ale p\u0159inese jen stovky mrtv\u00fdch du\u0161\u00ed. Pokud nav\u00edc klient nev\u00ed, kde \u00fadaje o demografii fanou\u0161k\u016f hledat, s\u00e1m nikdy nezjist\u00ed, \u017ee byl podveden\u00fd<\/strong>. M\u016f\u017ee ale ovlivnit, komu sv\u016fj profil sv\u011b\u0159uje. Profesion\u00e1l by si n\u011bco takov\u00e9ho nikdy nedovolil. <\/span><\/p>\n

    Pro\u010d je to d\u016fle\u017eit\u00e9? <\/strong><\/h3>\n

    Jasn\u011b, m\u016f\u017eete m\u00edt dojem, \u017ee na tom nesejde. Str\u00e1nka m\u00e1 naoko spoustu sleduj\u00edc\u00edch, to se l\u00edb\u00ed partner\u016fm, \u0161\u00e9fovi\u2026 ale realita p\u0159ijde ve chv\u00edli, kdy za\u010dnete fanou\u0161k\u016fm cokoliv nab\u00edzet<\/strong>. V\u00fdrobek, slu\u017ebu, obsah… Najednou zjist\u00edte, \u017ee a\u010dkoliv m\u00e1 str\u00e1nka tis\u00edce sleduj\u00edc\u00edch, reakce se daj\u00ed po\u010d\u00edtat na prstech jedn\u00e9 ruky. <\/span><\/p>\n

    A z pohledu market\u00e9ra p\u0159ich\u00e1z\u00ed dal\u0161\u00ed probl\u00e9my<\/strong>. Va\u0161i fanou\u0161ci jsou pro n\u00e1s p\u0159edev\u0161\u00edm soubor dat<\/strong>. D\u00edky nim m\u00e1me slu\u0161n\u00fd p\u0159ehled o c\u00edlov\u00e9 skupin\u011b a z\u00edskan\u00e1 data pou\u017e\u00edv\u00e1me pro dal\u0161\u00ed c\u00edlen\u00ed nebo vytv\u00e1\u0159en\u00ed podobn\u00fdch okruh\u016f u\u017eivatel\u016f. Kdy\u017e tedy nakoup\u00edte nerelevantn\u00ed<\/strong> \u201cdata\u201d, c\u00edlen\u00ed p\u0159est\u00e1v\u00e1 fungovat. Mrtv\u00e9 du\u0161e n\u00e1m pou\u017eit\u00ed \u00fa\u010dinn\u00fdch marketingov\u00fdch n\u00e1stroj\u016f zna\u010dn\u011b komplikuj\u00ed, co\u017e m\u016f\u017ee nakonec v\u00e9st a\u017e k n\u00e1r\u016fstu cen reklam. A je \u00fapln\u011b fuk, \u017ee jste to jen \u201ckdysi d\u00e1vno jednou zkusili\u201d.<\/span><\/p>\n

    P\u011bstovat se vypl\u00e1c\u00ed<\/strong><\/h3>\n

    Kvalitn\u00ed \u0159e\u0161en\u00ed je m\u00e1lokdy tak jednoduch\u00e9, jak farmy na fanou\u0161ky slibuj\u00ed. Vy\u017eaduje vhled do c\u00edlov\u00e9 skupiny, znalost prost\u0159ed\u00ed, n\u00e1stroj\u016f a mo\u017enost\u00ed. A co se fanou\u0161k\u016f t\u00fd\u010de, plat\u00ed rovnice: <\/span><\/p>\n

    jeden skute\u010dn\u00fd fanou\u0161ek<\/strong> ><\/strong> pades\u00e1t Banglad\u00e9\u0161an\u016f<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Co t\u00edm vlastn\u011b mysl\u00edme, kdy\u017e \u0159\u00edk\u00e1me, \u017ee v\u00e1m d\u00edky reklam\u011b najdeme nov\u00e9 fanou\u0161ky? A pro\u010d to nen\u00ed to sam\u00e9 jako \u201cnakoupit fanou\u0161ky\u201d? A pro\u010d to vlastn\u011b mus\u00edme v roce 2017 st\u00e1le vysv\u011btlovat? Proto:<\/p>\n","protected":false},"author":1,"featured_media":3426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1915","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-nazory","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1915"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3426"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}