{"id":1678,"date":"2017-04-19T14:43:03","date_gmt":"2017-04-19T13:43:03","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1678"},"modified":"2017-04-19T14:43:03","modified_gmt":"2017-04-19T13:43:03","slug":"xerox-jeste-vic-muziky","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2017\/04\/19\/xerox-jeste-vic-muziky\/","title":{"rendered":"Xerox\u016fv p\u0159\u00edpad: Je\u0161t\u011b v\u00edc muziky v 5 tipech!"},"content":{"rendered":"

Klient by si m\u011bl ze spolupr\u00e1ce s agenturou ide\u00e1ln\u011b odn\u00e9st krom v\u00fdsledk\u016f tak\u00e9 dal\u0161\u00ed zku\u0161enosti, kter\u00e9 mu pom\u016f\u017eou rozv\u00edjet zna\u010dku. Je velmi frustruj\u00edc\u00ed, kdy\u017e \u017e\u00e1dn\u00e9 rady ani pokusy p\u0159edat kus know-how nepadaj\u00ed na \u00farodnou p\u016fdu. Tohle ale nen\u00ed \u201chejtovac\u00ed\u201d \u010dl\u00e1nek. Naopak. Tohle je \u201cpidi-kejska\u201d o tom, jak to hezky funguje, kdy\u017e si n\u011bkdo nech\u00e1 poradit. Jste-li interpret, pak zpozorn\u011bte:<\/span><\/p>\n

<\/p>\n

Kdy\u017e p\u0159in\u00e1\u0161\u00edte \u201chmatateln\u00e9\u201d v\u00fdsledky, lid\u00e9 v\u00e1s za\u010dnou sami vyhled\u00e1vat. Za mnou te\u010f chod\u00ed \u010d\u00edm d\u00e1l v\u00edce kapel – jak jinak! Hudebn\u00ed rybn\u00ed\u010dek je malink\u00fd a word-of-mouth tu let\u00ed rychle jako \u0161\u00edp z odrhov\u00e1ku od Sebastiana. Prvotn\u00ed dotaz na takov\u00e9 sch\u016fzce obvykle zn\u00ed: <\/span>\u201cCo se d\u00e1 d\u011blat, aby kapelu sledovalo na Facebooku v\u00edc lid\u00ed?\u201d <\/span><\/i>Jedno \u0159e\u0161en\u00ed je samoz\u0159ejm\u011b reklama. Ale ta ob\u010das nez\u00e1jem fanou\u0161k\u016f nevy\u0159e\u0161\u00ed. \u010casto pom\u016f\u017ee oby\u010dejn\u00e1 revize komunikace a zapracov\u00e1n\u00ed n\u011bkolika tip\u016f. Jedna kapela si moje tipy skute\u010dn\u011b vzala k srdci a na za\u010d\u00e1tku roku z\u00e1sadn\u011b prom\u011bnila zp\u016fsob komunikace. Jak to dopadlo?<\/span><\/p>\n

\"blogk2\"
Zdroj: Zoomsphere anal\u00fdza<\/figcaption><\/figure>\n

Zm\u011bna interakc\u00ed na grafu je tak patrn\u00e1, \u017ee j\u00ed nejde ignorovat. M\u016f\u017eete nam\u00edtnout, \u017ee to nejsou \u017e\u00e1dn\u00e1 velk\u00e1 \u010d\u00edsla, ale d\u016fle\u017eit\u00e9 je, \u017ee se bav\u00edme jen o organick\u00e9m nar\u016fstu interakc\u00ed. A nejen toho…<\/span><\/p>\n

\"blogk\"<\/a>
Zdroj: Zoomsphere anal\u00fdza<\/figcaption><\/figure>\n

…sou\u010dasn\u011b se zv\u00fd\u0161en\u00fdm z\u00e1jmem o p\u0159\u00edsp\u011bvky str\u00e1nky zaznamenala kapela i zv\u00fd\u0161en\u00fd z\u00e1jem o kapelu jako takovou, tedy o \u201clajk\u201d str\u00e1nce. P\u0159itom k v\u00fdrazn\u00e9mu posunu sta\u010dilo implementovat p\u00e1r tip\u016f, kter\u00e9 nemus\u00ed platit zdaleka jen pro str\u00e1nky kapel. Tak\u017ee: <\/span><\/p>\n

5 tis\u00edckr\u00e1t \u0159e\u010den\u00fdch (a stejn\u011b ignorovan\u00fdch) tip\u016f:<\/span><\/h3>\n

Fanou\u0161ci se tvo\u0159\u00ed (tak\u00e9) offline<\/b><\/b><\/h4>\n

Pokud v\u00e1\u0161 produkt nebo slu\u017eba opravdu re\u00e1ln\u011b existuje, je va\u0161e p\u016fsoben\u00ed mimo soci\u00e1ln\u00ed s\u00edt\u011b naprosto z\u00e1sadn\u00ed pro to, abyste nejen z\u00edskali, ale i udr\u017eeli fanou\u0161ky. Pro kapelu to plat\u00ed dvojn\u00e1sob. Pokud ned\u00e1v\u00e1te lidem b\u011bhem koncert\u016f d\u016fvod, aby v\u00e1s sledovali online, mrh\u00e1te p\u0159\u00edle\u017eitost\u00ed. Fo\u0165te se s nimi, tvo\u0159te v\u00fdzvy a sout\u011b\u017ee, kde v\u00e1s budou ozna\u010dovat, sledovat\u2026 I takov\u00e1 pitomost jako je foto-st\u011bna v\u00e1m m\u016f\u017ee vodit fanou\u0161ky, zat\u00edmco se v\u011bnujete \u00fapln\u011b n\u011b\u010demu jin\u00e9mu. T\u0159eba hran\u00ed.<\/span><\/p>\n

Mluvte s fanou\u0161ky (proboha!)<\/b><\/b><\/h4>\n

Va\u0161i fanou\u0161ci se o v\u00e1s zaj\u00edmaj\u00ed. Proto v\u00e1s p\u0159ece sleduj\u00ed. Vy ale mus\u00edte projevit z\u00e1jem taky. Kdy\u017e si n\u011bkdo najde \u010das, aby v\u00e1m napsal, by\u0165 jen do koment\u00e1\u0159e, vra\u0165te mu ho! A nez\u016fsta\u0148te jen u stroh\u00e9 odpov\u011bdi. Stimulujte konverzaci, odpov\u011bzte dal\u0161\u00ed ot\u00e1zkou… S ka\u017ed\u00fdm koment\u00e1\u0159em v\u00e1m stoup\u00e1 organick\u00fd z\u00e1sah a proto to p\u0159ece d\u011bl\u00e1te! <\/span><\/p>\n


\n<\/span>Fanou\u0161ek: \u201cSuper video!\u201d <\/span>
\n<\/span>Oby\u010d odpov\u011b\u010f: \u201cD\u011bkujeme!\u201d <\/span>
\n<\/span>Lep\u0161\u00ed odpov\u011b\u010f: \u00a0\u201cD\u011bkujeme. Mrkni taky na ostatn\u00ed a dej n\u00e1m v\u011bd\u011bt, jak se ti l\u00edb\u00ed! :)\u201d <\/span>
\n<\/span>Super mega giga odpov\u011b\u010f: \u201cD\u00edk! Schv\u00e1ln\u011b: poznal jsi, kde se nat\u00e1\u010dela prvn\u00ed \u010d\u00e1st? :D\u201d <\/span>
\n<\/b><\/b><\/span><\/p>\n

\"V\u00fdsledek<\/p>\n

Dejte lidem nakouknout do z\u00e1kulis\u00ed<\/b><\/b>
\n<\/span><\/h4>\n

Odm\u011b\u0148te lidi za to, \u017ee v\u00e1s sleduj\u00ed a uka\u017ete jim n\u011bco, co se jinde nedov\u011bd\u00ed. Ned\u00e1vno jsme ukazovali v\u00fdsledky doporu\u010den\u00ed pro s\u00ed\u0165 Ambiente. Nejpopul\u00e1rn\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvek byla fotka sp\u00edc\u00edho provozn\u00edho v kancel\u00e1\u0159i po n\u00e1ro\u010dn\u00e9 sm\u011bn\u011b. Bylo to lidsk\u00e9, up\u0159\u00edmn\u00e9 a z\u00e1bavn\u00e9. Ide\u00e1ln\u00ed obsah.<\/span><\/p>\n

Hrajte si!<\/b><\/b><\/h4>\n

Zapome\u0148te na p\u0159edsudky v\u016f\u010di soci\u00e1ln\u00edm s\u00edt\u00edm a pou\u017e\u00edvejte je tak, jak to d\u011bl\u00e1 va\u0161e c\u00edlov\u00e1 skupina. Fo\u0165te bl\u00e1zniv\u00e9 fotky, pou\u017e\u00edvejte filtry, Boomerang u Instagramu (nem\u00e1te Instagram?!), live-streamujte, zkr\u00e1tka probu\u010fte v sob\u011b puber\u0165\u00e1ky. Dejte lidem obsah tak, jak jsou zvykl\u00fd ho v\u00eddat u sv\u00fdch kamar\u00e1d\u016f. Bu\u010fte jejich kamar\u00e1di! <\/span><\/p>\n

Nebojte se amat\u00e9rsky tvo\u0159en\u00e9ho obsahu! <\/b><\/b><\/h4>\n

Promo fotky a profi videa jsou pro va\u0161e obchodn\u00ed partnery. U\u017eivatel\u00e9 na s\u00edt\u00edch jsou naopak zvykl\u00ed konzumovat na mobil nato\u010den\u00e1 videa na v\u00fd\u0161ku a lehce rozmazan\u00e9 a \u0161patn\u011b nasv\u00edcen\u00e9 fotky. Pokud bude obsah zaj\u00edmav\u00fd, lid\u00e9 v\u00e1m odpust\u00ed formu. Cover fotka a profilovka mus\u00ed b\u00fdt profi. Obsah ne. <\/span><\/p>\n

Zd\u00e1 se v\u00e1m n\u011bkter\u00fd bod proti srsti? Ten pocit je pot\u0159eba p\u0159ekonat. \u017de tyhle v\u011bci funguj\u00ed si m\u016f\u017eete lehce zm\u011b\u0159it d\u00edky p\u0159ehled\u016fm Facebooku nebo extern\u00edm analytick\u00fdm n\u00e1stroj\u016fm. Ud\u011blejte to. A za\u010dn\u011bte te\u010f! <\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Klient by si m\u011bl ze spolupr\u00e1ce s agenturou ide\u00e1ln\u011b odn\u00e9st krom v\u00fdsledk\u016f tak\u00e9 dal\u0161\u00ed zku\u0161enosti, kter\u00e9 mu pom\u016f\u017eou rozv\u00edjet zna\u010dku. Je velmi frustruj\u00edc\u00ed, kdy\u017e \u017e\u00e1dn\u00e9 rady ani pokusy p\u0159edat kus know-how nepadaj\u00ed na \u00farodnou p\u016fdu. Tohle ale nen\u00ed \u201chejtovac\u00ed\u201d \u010dl\u00e1nek. Naopak. Tohle je \u201cpidi-kejska\u201d o tom, jak to hezky funguje, kdy\u017e si n\u011bkdo nech\u00e1 poradit. […]<\/p>\n","protected":false},"author":1,"featured_media":767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1678","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/767"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}