{"id":1610,"date":"2017-03-30T12:26:38","date_gmt":"2017-03-30T11:26:38","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1610"},"modified":"2017-03-30T12:26:38","modified_gmt":"2017-03-30T11:26:38","slug":"facebook-stories-oh-snap","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2017\/03\/30\/facebook-stories-oh-snap\/","title":{"rendered":"Facebook stories? Oh, snap!"},"content":{"rendered":"

Facebooku se p\u0159ed lety nepoda\u0159ilo ani po n\u011bkolik\u00e1t\u00e9m pokusu koupit platformu Snapchat. Tak se ji rozhodl zlikvidovat. Co znamen\u00e1 nov\u00e1 funkce Facebook stories pro Snapchat? Jak nov\u00e1 funkce ovlivn\u00ed influencer marketing. \u010c\u00edsla z minulosti n\u00e1m napov\u00ed. Nejd\u016fle\u017eit\u011bj\u0161\u00ed z nich pro v\u00e1s shrnul Tom\u00e1\u0161 \u201cXerox\u201d Dvo\u0159\u00e1k v kr\u00e1tk\u00e9m \u010dl\u00e1nku:<\/span><\/p>\n

<\/p>\n

Snapchat byl jednou z nejrychleji rostouc\u00edch s\u00edt\u00ed<\/strong> v historii social media. Od roku 2015 dokonce rostl stabiln\u011b o pr\u016fm\u011brn\u011b 12,5 % ka\u017ed\u00fd kvart\u00e1l. To se ale zm\u011bnilo na podzim roku 2016, kdy Instagram p\u0159edstavil sv\u00e1 Stories. R\u016fst Snapchatu se v posledn\u00edch dvou kvart\u00e1lech 2016 zpomalil, a ke konci roku t\u00e9m\u011b\u0159 zastavil<\/strong>. <\/span><\/p>\n

R\u016fst Snapchatu. Zdroj: https:\/\/techcrunch.com\/2017\/02\/02\/slowchat\/ <\/a><\/figcaption><\/figure>\n

Snapchat si n\u011bkolik let budoval stabiln\u00ed komunitu, kter\u00e1 dnes \u010d\u00edt\u00e1 kolem 152 mili\u00f3n\u016f denn\u011b aktivn\u00edch<\/strong> u\u017eivatel\u016f. Instagram stories se na 150 mili\u00f3n\u016f dostal za t\u0159i m\u011bs\u00edce<\/strong>. M\u011bl to toti\u017e podstatn\u011b jednodu\u0161\u0161\u00ed – v t\u00e9 dob\u011b u\u017e samotnou platformu pou\u017e\u00edvalo 300 mili\u00f3n\u016f<\/strong> lid\u00ed ka\u017ed\u00fd den. A Instagramu se povedla dal\u0161\u00ed v\u011bc. Nal\u00e1kal k pou\u017e\u00edv\u00e1n\u00ed tohoto typu obsahu i star\u0161\u00ed c\u00edlovou skupinu, ne\u017e jakou st\u0159\u00e1dal Snapchat.<\/span><\/p>\n

O \u010dtvrtinu v\u00edc klik\u00e1n\u00ed<\/h3>\n

Efekt okam\u017eit\u011b poc\u00edtili influence\u0159i<\/strong>, kte\u0159\u00ed (podle Fighter Interactive a Delmondo) zaznamenaly propad o 15-40 %<\/strong> v konzumaci sv\u00e9ho obsahu na Snapchatu. P\u0159i porovn\u00e1v\u00e1n\u00ed obou platforem Instagram zaznamenal o 28 % vy\u0161\u0161\u00ed m\u00edru prokliku<\/strong> do sv\u00fdch Stories. A\u017e 10 % sleduj\u00edc\u00edch u\u017eivatel\u016f na Instagramu potom denn\u011b vid\u011blo n\u011bkterou publikovanou Story, co\u017e je nadpr\u016fm\u011brn\u011b\u00a0dobr\u00fd v\u00fdsledek. <\/span><\/p>\n

\"Delmondo
Zm\u011bna ve sledov\u00e1n\u00ed snap\u016f. Zdroj: https:\/\/techcrunch.com\/2017\/01\/30\/attack-of-the-clone\/<\/a><\/figcaption><\/figure>\n

Facebook se ale s takov\u00fdmi v\u00fdsledky nespokojil a na za\u010d\u00e1tku roku 2017 uvedl Messenger day<\/strong>, tentokr\u00e1t jako sou\u010d\u00e1st messaging aplikace, kterou nav\u00edc osamostatnil, tak\u017ee j\u00ed m\u016f\u017ee \u010dlov\u011bk vyu\u017e\u00edvat i kdy\u017e nevlastn\u00ed Facebook \u00fa\u010det. A nyn\u00ed p\u0159ich\u00e1z\u00ed s t\u0159et\u00ed variac\u00ed na Stories, tentokr\u00e1t p\u0159\u00edmo v hlavn\u00ed (v mobiln\u00ed) aplikaci Facebooku.<\/span><\/p>\n

Kam s n\u00edm?<\/h3>\n

Jak\u00e1 je? Je velmi rychl\u00e1<\/strong>, (na rozd\u00edl od Snapchatu)\u00a0u\u017eivatelsky p\u0159\u00edjemn\u00e1<\/strong>\u00a0a nab\u00edz\u00ed u\u017e nyn\u00ed spoustu bl\u00e1zniv\u00fdch filtr\u016f, tak jak jsme u podobn\u00fdch aplikac\u00ed zvykl\u00ed. Nav\u00edc nab\u00edz\u00ed potenci\u00e1ln\u011b mnohem v\u011bt\u0161\u00ed z\u00e1sah ne\u017e Snapchat (i Instagram). U\u017eivatel\u00e9 v\u0161ech zm\u00edn\u011bn\u00fdch u\u017e nyn\u00ed p\u0159izn\u00e1vaj\u00ed, \u017ee si budou muset brzy vybrat.<\/strong> M\u00e1lokdo toti\u017e chce vytv\u00e1\u0159et obsah na v\u0161echny platformy, kdy\u017e je mo\u017en\u00e9 v\u0161echny u\u017eivatele oslovit na jedn\u00e9. V\u00fdhoda Instagramu a Facebooku pak je, \u017ee m\u016f\u017eete obsah rozkop\u00edrovat do v\u0161ech ostatn\u00edch. A pro market\u00e9ry je nejv\u011bt\u0161\u00ed plus jednozna\u010dn\u011b reklama<\/strong>, kter\u00e1 u\u017e nyn\u00ed v Instagram stories funguje a m\u00e1 se d\u00e1le roz\u0161i\u0159ovat, a postupn\u011b p\u0159ej\u00edt i do v\u0161ech zm\u00edn\u011bn\u00fdch funkc\u00ed. <\/span><\/p>\n

Posledn\u00ed r\u00e1na pro Snapchat to pravd\u011bpodobn\u011b nebude. Ten m\u00e1 velmi stabiln\u00ed z\u00e1kladnu v nejmlad\u0161\u00ed generaci, kter\u00e9 nav\u00edc vyhovuje, \u017ee zde nemaj\u00ed<\/strong> – jako na Facebooku – sv\u00e9 rodi\u010de.<\/strong> D\u00e1 se ale tu\u0161it, \u017ee r\u016fst Snapchatu se t\u00edm definitivn\u011b zastav\u00ed a v n\u00e1sleduj\u00edc\u00edch letech bude u\u017eivatele sp\u00ed\u0161e ztr\u00e1cet. Leda\u017ee vyt\u00e1hne n\u011bjak\u00fd trumf a v\u0161echny p\u0159ekvap\u00ed! Budeme to bedliv\u011b sledovat a t\u011b\u0161\u00edme se na v\u00fdsledek, a\u0165 u\u017e bude jak\u00fdkoliv! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebooku se p\u0159ed lety nepoda\u0159ilo ani po n\u011bkolik\u00e1t\u00e9m pokusu koupit platformu Snapchat. Tak se ji rozhodl zlikvidovat. Co znamen\u00e1 nov\u00e1 funkce Facebook stories pro Snapchat? Jak nov\u00e1 funkce ovlivn\u00ed influencer marketing. \u010c\u00edsla z minulosti n\u00e1m napov\u00ed. Nejd\u016fle\u017eit\u011bj\u0161\u00ed z nich pro v\u00e1s shrnul Tom\u00e1\u0161 \u201cXerox\u201d Dvo\u0159\u00e1k v kr\u00e1tk\u00e9m \u010dl\u00e1nku:<\/p>\n","protected":false},"author":1,"featured_media":3380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":["post-1610","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-analyzy","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1610"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/3380"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}