{"id":1604,"date":"2017-03-28T13:28:34","date_gmt":"2017-03-28T12:28:34","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1604"},"modified":"2017-03-28T13:28:34","modified_gmt":"2017-03-28T12:28:34","slug":"veganska-chvilka-poezie","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2017\/03\/28\/veganska-chvilka-poezie\/","title":{"rendered":"Vegansk\u00e1 chvilka poezie, aneb kdy\u017e v\u00e1s publikum vybu\u010d\u00ed"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cZ mal\u00e9 jiskry velk\u00fd ohe\u0148 b\u00fdv\u00e1.\u201d P\u0159\u00edslov\u00ed, kter\u00e9 plat\u00ed dvojn\u00e1sob na dvou m\u00edstech: V parn\u00e9m l\u00e9t\u011b na hnoji\u2026 a na Facebooku (hledej p\u011bt rozd\u00edl\u016f!). Vypr\u00e1v\u011bt by o tom mohla Ml\u00e9k\u00e1rna Kun\u00edn, jej\u00ed\u017e poetick\u00e1 sout\u011b\u017e nabrala o dost jina\u010d\u00ed obr\u00e1tky, ne\u017e z\u0159ejm\u011b \u010dekala. Nepost\u0159ehli jste? Nevad\u00ed. V\u0161echno podstatn\u00e9 najdete tady.<\/span><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">21. b\u0159ezen nen\u00ed jen prvn\u00edm jarn\u00edm dnem, ale t\u00e9\u017e sv\u00e1tkem poezie&#8230; a rovn\u011b\u017e na\u0161ich produkt\u016f &#8211; ty jsou toti\u017e taky jedna b\u00e1se\u0148!\u201d <\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">P\u0159esn\u011b t\u00edmhle <strong>copywritersk\u00fdm osl\u00edm m\u016fstkem<\/strong> za\u010dala jedna epizoda, na kterou v Kun\u00edn\u011b jen tak nezapomenou. To, \u017ee prvn\u00ed jarn\u00ed den byl letos o den d\u0159\u00edve, je jen mal\u00e1 t\u0159e\u0161ni\u010dka. N\u00e1s zaj\u00edm\u00e1 p\u0159edev\u0161\u00edm, jak se sout\u011b\u017e o b\u00e1sni\u010dku vyv\u00edjela. <\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Negativn\u00ed reklama\u2026 taky reklama? <\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pokud bychom analyzovali jen \u010d\u00edsla, museli bychom Kun\u00ednu zatleskat: <strong>315 sd\u00edlen\u00ed za velmi kr\u00e1tkou dobu\u00a0<\/strong>trv\u00e1n\u00ed sout\u011b\u017ee, k tomu <strong>237 koment\u00e1\u0159\u016f<\/strong>, kdy ten nejv\u00edc \u201cobl\u00edben\u00fd\u201d m\u00e1 k dne\u0161n\u00edmu dni <strong>3 895 \u201clajk\u016f\u201d<\/strong>. Jen\u017ee data maj\u00ed krom\u011b kvantitativn\u00edho rozm\u011bru tak\u00e9 rozm\u011br <strong>kvalitativn\u00ed<\/strong>.<\/span><\/p>\n<figure id=\"attachment_1607\" aria-describedby=\"caption-attachment-1607\" style=\"width: 428px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2017\/03\/blog1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1607\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2017\/03\/blog1.png\" alt=\"blog1\" width=\"428\" height=\"261\" \/><\/a><figcaption id=\"caption-attachment-1607\" class=\"wp-caption-text\">\u201cNejlep\u0161\u00ed koment\u00e1\u0159\u201d.\u00a0Zdroj <a href=\"https:\/\/www.facebook.com\/kuninmlekarna\/photos\/a.928629977166684.1073741828.915603365136012\/1627375013958840\/?type=3&amp;comment_id=1628732233823118&amp;comment_tracking=%7B%22tn%22%3A%22R9%22%7D\">ZDE<\/a>.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuhle b\u00e1sni\u010dku si asi v Kun\u00edn\u011b nikdo na ledni\u010dku nepov\u011bs\u00ed. Nav\u00edc nen\u00ed jen jedna. Pod obr\u00e1zkem najdete <strong>n\u011bkolik des\u00edtek podobn\u011b lad\u011bn\u00fdch b\u00e1sn\u00ed,<\/strong> kter\u00e9 nasb\u00edraly stovky a\u017e tis\u00edce ohlas\u016f. Troufne si snad je\u0161t\u011b n\u011bkdo tvrdit ono zn\u00e1m\u00e9 kli\u0161\u00e9, \u017ee \u201cnegativn\u00ed reklama je taky reklama\u201d? Korpor\u00e1tn\u00ed odpov\u011b\u010f, kterou n\u00e1sledn\u011b spr\u00e1vce profilu kop\u00edroval pod negativn\u00ed ohlasy na v\u00fdsledek sout\u011b\u017ee, rozhodn\u011b k dobru nep\u0159isp\u011bla. <\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nedr\u00e1\u017edi b\u00fdka<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">P\u0159itom se ned\u00e1 \u0159\u00edct, \u017ee by komunikace ze strany ml\u00e9k\u00e1rny byla jakkoliv \u0161patn\u011b. <strong>Profil komunikuje jako mnoho velk\u00fdch zna\u010dek na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> &#8211; korektn\u011b, pravda, mo\u017en\u00e1 n\u011bkdy a\u017e zbyte\u010dn\u011b asertivn\u011b a \u0161kroben\u011b, ale ne \u0161patn\u011b.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Jen\u017ee se op\u011bt uk\u00e1zala naprost\u00e1 <strong>nevyzpytatelnost<\/strong> soci\u00e1ln\u00edch s\u00edt\u00ed a internetu jako takov\u00e9ho. Sta\u010d\u00ed drobn\u00fd impuls a V\u00e1\u0161 profil zaplav\u00ed arm\u00e1da troll\u016f. A proto\u017ee takov\u00e1 reakce nejde p\u0159edpov\u00eddat, neexistuje \u017e\u00e1dn\u00e1 spolehliv\u00e1 a \u00fa\u010dinn\u00e1 krizov\u00e1 komunikace. Jin\u00fd p\u0159\u00edpad byla kauza \u201c<strong>LidlGate<\/strong>\u201d, kde firma naprosto jasn\u011b deklarovala mor\u00e1ln\u011b spr\u00e1vn\u00fd postoj a t\u00edm vlastn\u011b dlouhodob\u011b \u201cvyhr\u00e1la\u201d. U ml\u00e9k\u00e1rensk\u00e9ho pr\u016fmyslu je ale mor\u00e1ln\u011b spr\u00e1vn\u00fd postoj u\u017e z principu minim\u00e1ln\u011b diskutabiln\u00ed. <\/span><\/p>\n<figure style=\"width: 364px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/img.cncenter.cz\/img\/3\/full\/3197663_.jpg\" alt=\"V\u00fdsledek obr\u00e1zku pro lidlgate\" width=\"364\" height=\"264\" \/><figcaption class=\"wp-caption-text\">Let\u00e1k Lidlu, kter\u00fd rozpoutal divokou debatu.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Jednozna\u010dn\u00e9 pou\u010den\u00ed tu nenajdete. Snad leda drobn\u00e1 p\u0159ipom\u00ednka: kdy\u017e je v\u00e1\u0161 produkt mor\u00e1ln\u00ed muleta na b\u00fdky, nesm\u00edte jim d\u00e1vat z\u00e1minky, jak v\u00e1s nachytat. Proto\u017ee v\u00e1s nachytaj\u00ed. A bude to bolet. A budete bre\u010det. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cZ mal\u00e9 jiskry velk\u00fd ohe\u0148 b\u00fdv\u00e1.\u201d P\u0159\u00edslov\u00ed, kter\u00e9 plat\u00ed dvojn\u00e1sob na dvou m\u00edstech: V parn\u00e9m l\u00e9t\u011b na hnoji\u2026 a na Facebooku (hledej p\u011bt rozd\u00edl\u016f!). Vypr\u00e1v\u011bt by o tom mohla Ml\u00e9k\u00e1rna Kun\u00edn, jej\u00ed\u017e poetick\u00e1 sout\u011b\u017e nabrala o dost jina\u010d\u00ed obr\u00e1tky, ne\u017e z\u0159ejm\u011b \u010dekala. Nepost\u0159ehli jste? Nevad\u00ed. V\u0161echno podstatn\u00e9 najdete tady.<\/p>\n","protected":false},"author":1,"featured_media":767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1604","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1604"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/767"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}