{"id":1459,"date":"2016-12-05T09:34:38","date_gmt":"2016-12-05T08:34:38","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1459"},"modified":"2016-12-05T09:34:38","modified_gmt":"2016-12-05T08:34:38","slug":"big-shock-souboj-chuti-fanousci-nam-dali-najevo-kdo-je-jejich-favorit","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/12\/05\/big-shock-souboj-chuti-fanousci-nam-dali-najevo-kdo-je-jejich-favorit\/","title":{"rendered":"Anal\u00fdza: Jak jsme nechali fanou\u0161ky rozhodovat \u017eiv\u011b"},"content":{"rendered":"

Rozhodli jsme se v Socialsharks vyzkou\u0161et dal\u0161\u00ed popul\u00e1rn\u00ed novinku – \u017eiv\u00e9 hlasov\u00e1n\u00ed pomoc\u00ed emotikon\u016f na Facebooku. Op\u011bt jsme tak pohotov\u011b zareagovali na jednu z dal\u0161\u00edch novinek na soci\u00e1ln\u00edch s\u00edt\u00edch, a toto hlasov\u00e1n\u00ed jsme v \u010cesku otestovali jako jedni z prvn\u00edch v r\u00e1mci firemn\u00edho profilu.<\/span><\/p>\n

<\/p>\n

Jak \u017eiv\u00e9 hlasov\u00e1n\u00ed funguje, a pro\u010d se vyplat\u00ed ho vyzkou\u0161et? D\u00edky notifikaci, kter\u00e1 se ode\u0161le u\u017eivatel\u016fm p\u0159i spu\u0161t\u011bn\u00ed streamu, je jeho organick\u00fd z\u00e1sah vy\u0161\u0161\u00ed, ne\u017e u b\u011b\u017en\u00fdch p\u0159\u00edsp\u011bvk\u016f na va\u0161\u00ed str\u00e1nce!<\/span><\/p>\n

Komunita fanou\u0161k\u016f Big Shock! op\u011bt nezklamala<\/b>
\n<\/span>
\n<\/span>Probl\u00e9m je, \u017ee zhruba 80% \u017eiv\u00fdch hlasov\u00e1n\u00ed na Facebooku je podvodn\u00fdch a lajky se p\u0159i\u010d\u00edtaj\u00ed dle libosti nehled\u011b na hlasov\u00e1n\u00ed u\u017eivatel\u016f. K \u010demu by n\u00e1m v\u0161ak byla data, kter\u00e1 jsou irelevantn\u00ed? My jsme se rozhodli v\u0161e ud\u011blat jinak. D\u00edky Blazer<\/a> jsme si sami naprogramovali vlastn\u00ed aplikaci funguj\u00edc\u00ed na jednoduch\u00e9m principu s prom\u011bnnou pro ob\u011b mo\u017enosti hlasov\u00e1n\u00ed, kde se hlasy p\u0159ipo\u010d\u00edt\u00e1valy. <\/span>
\n<\/span>
\n<\/span>Jako ide\u00e1ln\u00ed kandid\u00e1t pro otestov\u00e1n\u00ed t\u00e9to novinky se jevil n\u00e1\u0161 klient Big Shock!<\/a>, kde jsme se ji\u017e d\u0159\u00edve p\u0159esv\u011bd\u010dili o aktivit\u011b jeho fanou\u0161k\u016f. V tomto <\/span>SOUBOJI PLECH\u016e <\/b>n\u00e1m tak fanou\u0161ci mohli d\u00e1t najevo, kter\u00fd z drink\u016f je jejich favorit. <\/span><\/p>\n

\"Gif-small\"<\/a><\/p>\n

Jak\u00e9 v\u00fdsledky \u017eiv\u00e9 hlasov\u00e1n\u00ed celkov\u011b p\u0159ineslo?<\/b><\/p>\n

Organic reach – <\/span>72 526
\n<\/b>Engagement – <\/span>5 642<\/b>
\n<\/b>Video views – <\/span>17\u00a0480<\/b>
\n<\/b>Engagement rate – <\/span>o 4% vy\u0161\u0161\u00ed, oproti pr\u016fm\u011bru \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b><\/p>\n

Tyto v\u00fdsledky jsou o to zaj\u00edmav\u011bj\u0161\u00ed, \u017ee \u017eiv\u00e9 hlasov\u00e1n\u00ed nebylo ani podpo\u0159eno reklamou, ani oznamov\u00e1no dop\u0159edu. Cel\u00e9 vys\u00edl\u00e1n\u00ed trvalo celkem <\/span>48 minut, <\/b>p\u0159i\u010dem\u017e nejv\u011bt\u0161\u00ed \u0161pi\u010dku jsme zaznamenali mezi 11 \u2013 15 minutou vys\u00edl\u00e1n\u00ed, kdy lajky doslova l\u00e9taly vzduchem. Celkov\u011b jsme t\u00edmto experimentem zvl\u00e1dli oslovit skv\u011bl\u00fdch <\/span>72\u00a0526 u\u017eivatel\u016f<\/b> Facebooku. <\/span><\/p>\n

D\u00edky pohotov\u00e9 reakci na dal\u0161\u00ed novinku jsme znovu podpo\u0159ili zapojen\u00ed fanou\u0161k\u016f Big Shock!, jejich\u017e aktivita byla b\u011bhem neohl\u00e1\u0161en\u00e9ho livestreamu vynikaj\u00edc\u00ed. Tuto novinku v komunikaci na Facebooku rozhodn\u011b za\u0159ad\u00edme mezi n\u00e1stroje, se kter\u00fdmi budeme do budoucna d\u00e1le pracovat a vylep\u0161ovat je.
\n<\/span><\/p>\n

\"Screenshot_3\"<\/a>\"Screenshot_2\"<\/a>\"Screenshot_4\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rozhodli jsme se v Socialsharks vyzkou\u0161et dal\u0161\u00ed popul\u00e1rn\u00ed novinku – \u017eiv\u00e9 hlasov\u00e1n\u00ed pomoc\u00ed emotikon\u016f na Facebooku. Op\u011bt jsme tak pohotov\u011b zareagovali na jednu z dal\u0161\u00edch novinek na soci\u00e1ln\u00edch s\u00edt\u00edch, a toto hlasov\u00e1n\u00ed jsme v \u010cesku otestovali jako jedni z prvn\u00edch v r\u00e1mci firemn\u00edho profilu.<\/p>\n","protected":false},"author":1,"featured_media":1464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1459","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-analyzy","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1459"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/1464"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}