{"id":144,"date":"2014-04-18T15:26:27","date_gmt":"2014-04-18T14:26:27","guid":{"rendered":"http:\/\/blog.socialsharks.cz\/?p=144"},"modified":"2014-04-18T15:26:27","modified_gmt":"2014-04-18T14:26:27","slug":"se-zraloci-utkali-se-lvy","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2014\/04\/18\/se-zraloci-utkali-se-lvy\/","title":{"rendered":"Jak se \u017eraloci utkali se lvy"},"content":{"rendered":"<p>Ne, nebude to bajka&#8230; Jen takov\u00fd mal\u00fd report ze sout\u011b\u017ee Young Lions, kter\u00e1 prob\u011bhla tento t\u00fdden, a\u00a0kde\u00a0nesm\u011bli chyb\u011bt ani \u017eraloci Ver\u010da a Kuba, kte\u0159\u00ed sout\u011b\u017eili v kategorii Cyber.<\/p>\n<p><!--more--><\/p>\n<p>V pond\u011bl\u00ed r\u00e1no jsme se s Kubou a dal\u0161\u00edmi lv\u00ed\u010daty se\u0161li v prostor\u00e1ch Era Sv\u011bt, kde jsme byli &#8222;nabr\u00edfov\u00e1ni&#8220;, co \u017ee to m\u00e1me za t\u011bch 24 hodin vymyslet. \u00dakol byl tedy n\u00e1sleduj\u00edc\u00ed &#8211; je pot\u0159eba p\u0159ipravit kampa\u0148 na\u00a03\u00a0soci\u00e1ln\u00edch platform\u00e1ch, kterou by se n\u00e1m poda\u0159ilo s investic\u00ed 200 000 K\u010d p\u0159in\u00e9st klientovi 5\u00a0000\u00a0000\u00a0K\u010d. Klientem v na\u0161\u00ed kategorii byla Linka bezpe\u010d\u00ed. Probl\u00e9my, se kter\u00fdmi se pot\u00fdk\u00e1, a kter\u00e9 by m\u011bla na\u0161e strategie vy\u0159e\u0161it, n\u00e1m p\u0159edstavil p\u0159\u00edmo \u0159editel Linky bezpe\u010d\u00ed Richard Schinko.<\/p>\n<p>Linka bezpe\u010d\u00ed bohu\u017eel trp\u00ed nedostatkem financ\u00ed, a d\u00edky tomu je schopn\u00e1 zvednout telefon pouze \u010dtvrtin\u011b d\u011bt\u00ed, kter\u00e9 na linku volaj\u00ed. Jedn\u00edm z d\u016fvodu nedostatku pen\u011bz je i fakt,\u00a0\u017ee si spousta lid\u00ed neuv\u011bdomuje,\u00a0\u017ee\u00a0je Linka bezpe\u010d\u00ed neziskov\u00e1 organizace a podpora, kterou z\u00edsk\u00e1v\u00e1 od st\u00e1tu je pouh\u00fdch 30% jej\u00edho p\u0159\u00edjmu. Zbytek z\u00edsk\u00e1v\u00e1 od d\u00e1rc\u016f, a\u0165 u\u017e z \u0159ad firem nebo jednotlivc\u016f a nebo z fond\u016f EU\u00a0(cca\u00a05%). Jak si pan Schinko dob\u0159e uv\u011bdomuje, bylo by dobr\u00e9 p\u0159ij\u00edt na soci\u00e1ln\u00ed s\u00edt\u011b s p\u0159\u00edb\u011bhem, kter\u00fd by zde ur\u010dit\u011b dob\u0159e zafungoval, probl\u00e9m je ale v tom, \u017ee Linka bezpe\u010d\u00ed je anonymn\u00ed, stejn\u011b tak informace o\u00a0jej\u00edch pracovn\u00edc\u00edch, proto se jen t\u011b\u017eko m\u016f\u017ee na soci\u00e1ln\u00edch s\u00edt\u00edch sna\u017eit zaujmout u\u017eivatele dojemn\u00fdmi p\u0159\u00edb\u011bhy ze \u017eivota.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.socialsharks.cz\/wp-content\/uploads\/2014\/04\/IMG_20140414_172154279.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-145\" alt=\"\" src=\"http:\/\/blog.socialsharks.cz\/wp-content\/uploads\/2014\/04\/IMG_20140414_172154279-1024x768.jpg\" width=\"620\" height=\"465\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140414_172154279-1024x768.jpg 1024w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140414_172154279-300x225.jpg 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140414_172154279-768x576.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140414_172154279-1536x1152.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140414_172154279-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Z tohoto z\u00e1kladu jsme tak\u00e9 vych\u00e1zeli p\u0159i tvorb\u011b na\u0161\u00ed strategie. Nejprve jsme si ud\u011blali anal\u00fdzu toho, jak\u00fd je vlastn\u011b hlavn\u00ed probl\u00e9m, a jak je mo\u017en\u00e9 ho \u0159e\u0161it. Rozhodli jsme se, \u017ee nechceme pracovat s negativn\u00edm obsahem, ale postupovat sp\u00ed\u0161e formou zalo\u017eenou na edukativn\u00edm charakteru tak, abychom obezn\u00e1mili u\u017eivatele s t\u00edm, jak\u00e1 je situace Linky bezpe\u010d\u00ed a pro\u010d pot\u0159ebuje jejich pomoc. Po navr\u017een\u00ed a zavr\u017een\u00ed v\u0161ech mo\u017en\u00fdch n\u00e1pad\u016f se nakonec zrodila jedna hlavn\u00ed ucelen\u00e1 my\u0161lenka &#8211; p\u0159eklopit celou filozofii Linky bezpe\u010d\u00ed naruby. Linka bezpe\u010d\u00ed v tuto chv\u00edli nen\u00ed ten, komu n\u011bkdo vol\u00e1, kdy\u017e m\u00e1 pot\u00ed\u017ee, ale pr\u00e1v\u011b sama Linka bezpe\u010d\u00ed nyn\u00ed vol\u00e1 ostatn\u00ed, a v\u011b\u0159\u00ed, \u017ee spole\u010dn\u011b s jejich pomoc\u00ed situaci zvl\u00e1dne vy\u0159e\u0161it! Zast\u0159e\u0161uj\u00edc\u00edm t\u00e9matem na\u0161\u00ed strategie se tedy stal claim: &#8222;Today,\u00a0we call you!&#8220; a subclaim &#8222;So every child in need can reach us in time&#8220;.<\/p>\n<p>Jak jsme cel\u00e9 t\u00e9ma podrobn\u011bji uchopili se m\u016f\u017eete pod\u00edvat v na\u0161\u00ed prezentaci zde, budeme r\u00e1di za\u00a0jakoukoliv zp\u011btnou vazbu.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/33542604\" height=\"356\" width=\"427\" allowfullscreen=\"\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Yl2014 cyber 18\" href=\"https:\/\/www.slideshare.net\/YoungLionsCZ\/yl2014-cyber-18\" target=\"_blank\">Yl2014 cyber 18<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/YoungLionsCZ\" target=\"_blank\">YoungLionsCZ<\/a><\/strong><\/div>\n<p>Byl to n\u00e1ro\u010dn\u00fd den a n\u00e1ro\u010dn\u00e1 noc, pro m\u011b pln\u00e1 nov\u00fdch zku\u0161enost\u00ed, pro Kubu, kter\u00fd se \u00fa\u010dastnil sout\u011b\u017ee pot\u0159et\u00ed, u\u017e skoro trochu rutina \ud83d\ude42 . I kdy\u017e jsme se nakonec neum\u00edstili, \u0161li jsme po t\u011bch v\u00edce ne\u017e 24 hodin\u00e1ch sp\u00e1t s pocitem dob\u0159e odveden\u00e9 pr\u00e1ce! A druh\u00fd den r\u00e1no n\u00e1s je\u0161t\u011b \u010dekalo v na\u0161em akv\u00e1rku mil\u00e9 p\u0159iv\u00edt\u00e1n\u00ed.<\/p>\n<p><a href=\"http:\/\/blog.socialsharks.cz\/wp-content\/uploads\/2014\/04\/IMG_20140416_122136695.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-147\" alt=\"\" src=\"http:\/\/blog.socialsharks.cz\/wp-content\/uploads\/2014\/04\/IMG_20140416_122136695-768x1024.jpg\" width=\"620\" height=\"826\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140416_122136695-768x1024.jpg 768w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140416_122136695-225x300.jpg 225w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140416_122136695-1152x1536.jpg 1152w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140416_122136695-1536x2048.jpg 1536w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2014\/04\/IMG_20140416_122136695-scaled.jpg 1920w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne, nebude to bajka&#8230; Jen takov\u00fd mal\u00fd report ze sout\u011b\u017ee Young Lions, kter\u00e1 prob\u011bhla tento t\u00fdden, a\u00a0kde\u00a0nesm\u011bli chyb\u011bt ani \u017eraloci Ver\u010da a Kuba, kte\u0159\u00ed sout\u011b\u017eili v kategorii Cyber.<\/p>\n","protected":false},"author":1,"featured_media":165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[31,42,98,99],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akvarko","tag-facebook","tag-hithit","tag-young-lions","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/165"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}