{"id":1376,"date":"2016-10-14T11:29:34","date_gmt":"2016-10-14T10:29:34","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1376"},"modified":"2016-10-14T11:29:34","modified_gmt":"2016-10-14T10:29:34","slug":"proc-jsem-zacal-vlogovat","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/10\/14\/proc-jsem-zacal-vlogovat\/","title":{"rendered":"Pro\u010d jsem za\u010dal vlogovat?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">P\u0159ed p\u00e1r lety jsem za\u010dal studovat YouTubovou sc\u00e9nu a nyn\u00ed se taky st\u00e1v\u00e1m \u201cyoutuberem\u201d. <\/span><span style=\"font-weight: 400;\">Konkurence a trollov\u00e9 se posm\u011b\u0161n\u011b bav\u00ed v kancel\u00e1\u0159i a opovrhuj\u00ed\u00a0<\/span><span style=\"font-weight: 400;\">nad m\u00fdm absurdn\u00edm narcismem<\/span><span style=\"font-weight: 400;\">. Zbytek mi to chv\u00e1l\u00ed a podporuje m\u011b, abych ne\u0159e\u0161il kvalitu, ale soust\u0159edil se na obsah, kter\u00fd cht\u011bj\u00ed\u00a0konzumovat. Moje denn\u00ed agenda, je jako asi u jak\u00e9hokoliv jin\u00e9ho CEO dost napjat\u00e1. P\u0159esto b\u011bhem dne st\u00edh\u00e1m nato\u010dit dost obsahu pro vlogy, a m\u00edsto vy\u0159izov\u00e1n\u00ed mail\u016f kdy\u017e\u00a0jde rodina sp\u00e1t tak do 3 hodin do r\u00e1na st\u0159\u00edh\u00e1m videa. Pro\u010d jsem se do toho pustil? <\/span><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cx2VOEZstY8\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ol style=\"text-align: justify;\">\n<li><b>All-in do videa<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Nau\u010dili jsme se ps\u00e1t blogy, ale video je &#8222;next big thing&#8220;. U\u017e te\u010f konzumace a tvorba videa raketov\u011b roste, mohutn\u011b nab\u00edr\u00e1me lidi do obsahov\u00e9ho t\u00fdmu, kte\u0159\u00ed um\u00ed video, a u\u010d\u00edme lidi, jak se m\u00e1 d\u011blat video obsah pro soci\u00e1ln\u00ed s\u00edt\u011b. Kdo nebude um\u011bt st\u0159\u00edhat nebo to\u010dit video, jako by nyn\u00ed\u00a0neum\u011bl v marketingu ps\u00e1t chytlav\u00e9 texty.<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><b> Kultivace YouTube sc\u00e9ny<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ve\u0159ejn\u011b se o tom nemluv\u00ed, ale kdy\u017e sed\u00edte nad drinkem s lidmi z marketingu, tak si povzdechnou nad t\u00edm, \u017ee nech\u00e1pou, jak n\u011bkdo m\u016f\u017ee sledovat to, co te\u010f youtube\u0159i to\u010d\u00ed. Lehce jde rozpoznat, \u017ee proch\u00e1zej\u00ed kriz\u00ed obsahu, kdy kvantita p\u0159eva\u017euje nad kvalitou. A ti, co by m\u011bli n\u011bco to\u010dit a maj\u00ed co \u0159\u00edct, tak jsou potichu. Mysl\u00edm, \u017ee pokud n\u00e1s n\u011bco \u0161tve, m\u011bli bychom to zm\u011bnit. Kdo jin\u00fd ne\u017e Chief Shark nejv\u011bt\u0161\u00ed social media agentury by m\u011bl ud\u00e1vat sm\u011br a inspirovat ostatn\u00ed, aby se\u00a0na\u00a0to\u00a0vrhli. <\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><b> Edukace trhu a sama sebe<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nejsem dobr\u00fd pisatel dlouh\u00fdch text\u016f. Soci\u00e1ln\u00ed s\u00edt\u011b, Instagram Stories a video jsou pro m\u011b mnohem p\u0159irozen\u011bj\u0161\u00ed m\u00e9dia. YouTube kan\u00e1l je pro m\u011b to sam\u00e9 co blog. S t\u00edm rozd\u00edlem, \u017ee se p\u0159i p\u0159ed\u00e1v\u00e1n\u00ed toho, co jsem se nau\u010dil, ve\u0159ejnosti z\u00e1rove\u0148 s\u00e1m u\u010d\u00edm n\u011bco nov\u00e9ho. Proto jsem se rozhodl si v\u0161e st\u0159\u00edhat a to\u010dit s\u00e1m (zat\u00edm). <\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li><b> J\u00edt p\u0159\u00edkladem<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Od za\u010d\u00e1tku roku jsem pro\u0161kolil v \u010cR a zahrani\u010d\u00ed p\u0159es 300 TOP mana\u017eer\u016f velk\u00fdch firem o tom, jak si budovat osobn\u00ed brand v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed. Nechci b\u00fdt ten, co neum\u00ed, tak u\u010d\u00ed. Douf\u00e1m, \u017ee jednou bude Socialsharks YouTube kan\u00e1l pln\u00fd playlist\u016f, kde ka\u017ed\u00fd z na\u0161ich zam\u011bstnanc\u016f bude m\u00edt\u00a0sv\u016fj playlist a svoji vlastn\u00ed show. <\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li><strong> Pochopit tu zm\u011bnu<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pro sou\u010dasnou generaci (Millennials, Snapchat generaci, nazv\u011bte si je jak chcete) je u\u017e to\u010dit vlogy a nat\u00e1\u010det se na telefon absolutn\u011b p\u0159irozen\u00e9, tak jako pro n\u00e1s d\u00fdchat. Pro n\u00e1s bylo vrcholem trapnosti vid\u011bt se na rodinn\u00e9m videu. Za 15 let u\u017e nebudu sv\u00e9 d\u011bti t\u00fdrat pou\u0161t\u011bn\u00edm rodinn\u00fdch vide\u00ed, ale sv\u00fdmi vlogy. D\u00e1val jsem rozhovor do <\/span><i><span style=\"font-weight: 400;\">\u017deny a \u017eivot <\/span><\/i><span style=\"font-weight: 400;\">o tom, co vlastn\u011b z youtuber\u016f vyroste. To nikdo nev\u00ed, tahle generace, kterou nech\u00e1v\u00e1me sed\u011bt u YouTtube nad nejr\u016fzn\u011bj\u0161\u00edm bizarn\u00edm obsahem je\u0161t\u011b nevyrostla. Z\u00edsk\u00e1v\u00e1m si n\u00e1skok p\u0159ed v\u0161emi ostatn\u00edmi, kdo jste teprve te\u010f vygooglovali, co to znamen\u00e1 vlog.<\/span><\/p>\n<div class=\"fb-page\" style=\"text-align: center;\" data-href=\"https:\/\/www.facebook.com\/chiefshark\/\" data-small-header=\"false\" data-adapt-container-width=\"true\" data-hide-cover=\"false\" data-show-facepile=\"true\">\n<blockquote class=\"fb-xfbml-parse-ignore\" cite=\"https:\/\/www.facebook.com\/chiefshark\/\"><p><a href=\"https:\/\/www.facebook.com\/chiefshark\/\">Petr Andr\u00fdsek<\/a><\/p><\/blockquote>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pokud jste do\u010detli a\u017e sem, tak dejte <a href=\"https:\/\/www.youtube.com\/channel\/UCLNnvKgO-svJSZaj7o9mNdA\">subscribe<\/a> m\u00e9mu nov\u00e9mu osobn\u00edmu kan\u00e1lu na YouTube. A chopte se telefonu a koukejte si, t\u0159eba jen cvi\u010dn\u011b, taky nato\u010dit sv\u016fj b\u011b\u017en\u00fd den.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u00edky a \u010dau.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ed p\u00e1r lety jsem za\u010dal studovat YouTubovou sc\u00e9nu a nyn\u00ed se taky st\u00e1v\u00e1m \u201cyoutuberem\u201d. Konkurence a trollov\u00e9 se posm\u011b\u0161n\u011b bav\u00ed v kancel\u00e1\u0159i a opovrhuj\u00ed\u00a0nad m\u00fdm absurdn\u00edm narcismem. Zbytek mi to chv\u00e1l\u00ed a podporuje m\u011b, abych ne\u0159e\u0161il kvalitu, ale soust\u0159edil se na obsah, kter\u00fd cht\u011bj\u00ed\u00a0konzumovat. Moje denn\u00ed agenda, je jako asi u jak\u00e9hokoliv jin\u00e9ho CEO dost [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[8],"tags":[22,23,59,82,84,97,100],"class_list":["post-1376","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-akvarko","tag-chief-shark","tag-chief-shark-vloguje","tag-marketing","tag-social-media","tag-social-media-agency","tag-vlogger","tag-youtuber","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1376"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/1384"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}